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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Komunikasi Jurnal Pendidikan dan Ilmu Sosial Guruku: Jurnal Pendidikan dan Sosial Humaniora GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Da'watuna: Journal of Communication and Islamic Broadcasting
Rifma Ghulam Dzaljad
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

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BRANDING STRATEGY FOR RELIGIOUS DIVERSITY TOURISM VILLAGES BASED ON LOCAL WISDOM Yulia Rahmawati; Rifma Ghulam Dzaljad; Titin Setiawati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2757

Abstract

Religious diversity is an important social capital in the development of tourism villages based on social and cultural values. Pulo Geulis Village in Bogor City, West Java, is known as a multi-ethnic and multi-religious area with a long history of tolerance practices in the daily lives of its residents. This article aims to analyze the branding strategy of the Religious Diversity Tolerance Tourism Village in Pulo Geulis Village, based on local wisdom, as an effort to build an inclusive and sustainable tourism destination identity. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with tourism village managers, religious leaders, community leaders, and local residents, as well as participant observation and analysis of tourism promotion documents. The results show that the branding strategy of Pulo Geulis Village is built through strengthening local historical narratives, cross-ethnic cultural symbols, practices of social tolerance among diverse communities, and participatory communication that actively involves the community in the tourism planning and promotion process. Branding tolerance is not only represented by visual and verbal promotional messages, but is also manifested as a social practice that lives in public spaces, tourism activities, and daily community interactions. These findings demonstrate that local wisdom plays a key role in building authentic, inclusive, and competitive tourism village branding. This study contributes to the development of community-based tourism communication studies and the strengthening of tolerance values ​​in sustainable tourism development in urban areas.
Co-Authors Abdul Hafidz Mudawwamul Husna Adinda Putry Ayu Adinda Salsabila Adna Fika Ardelia Agnes Tia Sinti Selviani Ahmad Dzakir Shidiq Ahmad Haikal Gibran Aldi Fajar Ramadhan Amanda Salsabilla Amelia Ramdhani Anistia Ines Arsyad Arsyad Arya Athallah Ayu Yustian Chairunnisa Az-zahra’ Sulaiman Daffa Mozzard Dinar Maulidhan Ali Erlisa Ramadani Raharja Fadeyushka Haggi Ramazan Ghiffary Syahadah Ghina Sabilla Lesmana Herry Febryan Iffat Muafi Latifa Rahmawati Lilis Widarti Maria Virginia Sabian Meidyara Fatmanda Mia Nurmiarani Michael Alven Chaniago Muhamad Raihan Muhamad Syahrul Alamsyah Muhammad Hasby Faizy Muhammad Kamil Muhammad Rayhan Kurniawan Muhammad Rizky Maulana Naila Amelia Nawril Rakhathoriq Nayya Zahrah Ahsana Nazala Adistya Chandra Nurwijayanti Rafly Aksyar Ahmad Rava Rizky Ramadhan Rifdha Maristha Rikar Abduh Ansharullah Ristya Eka Auliya Saad Muh Ubadah Safutra Rantona Sasha Nadia Purwita Satrio Ramdhani Yusuf Setiawati, Titin Shafira Anas Shinta Adjining Lati Siti Safitri Syafira Dwi Anjani Tarisa Farah Azizah Tasya Naura Rahma Dhani Tuffa Humairah YULIA RAHMAWATI Zafira Nur Fajriah Zahra Nabila