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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Pendidikan dan Ilmu Sosial Guruku: Jurnal Pendidikan dan Sosial Humaniora GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Da'watuna: Journal of Communication and Islamic Broadcasting Escalate : Economics and Business Journal Jurnal Riset Multidisiplin Edukasi IPSSJ
Rifma Ghulam Dzaljad
Unknown Affiliation
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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AI Dominance and the Loss of Productive Labor: A Critical Review on the Replacement of Digital Workers in the Era of Technological Globalization Mohammad Fathi Zidan; Iffat Muafi; Rifma Ghulam Dzaljad
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.540

Abstract

The expansion of Artificial Intelligence (AI) in the digital work ecosystem cannot be separated from the logic of capital accumulation that drives global technology corporations to replace human labor with automated systems. This study aims to critically analyze the phenomenon of the replacement of productive digital workers by AI using the globalization perspective of Anthony Giddens and the critical social theory of the Frankfurt School, with a qualitative approach with a critical paradigm and case study methods through in-depth interviews, observation, documentation, literature studies, and secondary data analysis from the World Economic Forum, the International Labor Organization, Goldman Sachs Research, and the Central Bureau of Statistics. The findings reveal that AI-based automation is not just a technical change, but a systematic disembedding process that removes skills from workers and transfers them to corporate algorithmic systems, as confirmed by global data: projections of the replacement of up to 92 million jobs in 2025–2030 (WEF, 2025), exposure to automation equivalent to 300 million full-time jobs (Goldman Sachs, 2023), with direct implications for more than 145 million Indonesian workers (BPS, 2025). Workers in content writing, design, data analysis, and programming are experiencing a drastic depreciation in the value of their skills while the benefits of automation are concentrated in the hands of a handful of platform owners—a manifestation of instrumental rationality that subordinates human values ​​to the logic of capitalist efficiency, reinforced by a false consciousness that disguises technological dominance as universal progress. This research asserts that responding to AI dominance requires structural resistance: equitable labor regulation, redistribution of automation profits, and reconstruction of education systems that produce critical competencies irreplaceable by machines.
Strukturasi Safari Politik Jokowi di Lampung dalam Kacamata Vincent Mosco Silma Islami Kaffah; Najahlah Alilah Gladis; Rifma Ghulam Dzaljad
Integrative Perspectives of Social and Science Journal Vol. 3 No. 07 Juli (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Studi ini menganalisis safari politik mantan Presiden Indonesia Joko Widodo (Jokowi) ke Provinsi Lampung pada Juni 2026, yang dilakukan bersama Partai Solidaritas Indonesia (PSI), dengan menggunakan kerangka strukturasi Vincent Mosco dalam ekonomi politik komunikasi. Dengan metode penelitian pustaka kualitatif, studi ini menelaah teori Mosco dan pemberitaan media kontemporer mengenai peristiwa tersebut sebagai sumber sekunder. Analisis isi kualitatif diterapkan untuk mengungkap bagaimana aktor politik, institusi, dan struktur sosial berinteraksi. Hasil menunjukkan bahwa safari Jokowi bertujuan menghidupkan kembali kerangka mobilisasi massa yang ia bangun saat menjabat, tetapi upaya ini dibatasi oleh hilangnya otoritas formal negara setelah ia tidak lagi menjadi presiden. Dalam konteks ini, lembaga adat lokal dan media massa muncul sebagai sumber daya penstruktur alternatif yang menghasilkan legitimasi simbolik terlihat dari pemberian gelar adat dan berulangnya penggunaan lambang gajah milik partai. Respons publik yang beragam terhadap safari tersebut menegaskan adanya perundingan ulang kekuasaan yang terus berlangsung di antara agen politik, organisasi partai, dan struktur sosial menjelang pemilihan umum 2029.
Influencer Culture dan Pembentukan Masyarakat Konsumsi di Instagram @rachelvennya Raihan Jati Utomo; Rifma Ghulam Dzaljad
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol. 17 No. 2 (2023): Volume 17 No 02 Juli- Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v17i2.4398

Abstract

Instagram menjadi media sosial yang populer dan digunakan oleh berbagai kalangan masyarakat.Namun penggunaan Instagram tidak hanya sebagai tempat untuk mengunggah foto dan video,melainkan menjadi lahan bagi para influencer untuk berlomba-lomba mempromosikan gaya hidup danproduk bisnis mereka. Hal ini yang dapat mendorong terbentuknya pola masyarakat konsumsi. Dalampenelitian ini, peneliti menggunakan metode analisis isi dengan pendekatan kualitatif. Hasil penelitianmenunjukkan bahwasanya konten yang diunggah pada Instagram @rachelvennya mampu memberikanstimulasi atau dorongan kepada pengikutnya, fenomena ini dapat terlihat dari komentar pada unggahanpada akun @rachelvennya yang mengungkapkan keinginan untuk memiliki gaya hidup yang samadengan apa yang ditampilkan olehnya. Sikap ini menyebabkan munculnya cara pandang yang tidakrealistis audiens terhadap gaya hidup Rachel Vennya. Jadi, dapat ditarik kesimpulan bahwa influencerdalam sudut pandang masyarakat konsumsi adalah seseorang yang menjadi panutan dalam menentukanpilihan, sehingga setiap pesan yang disampaikan dapat dipercaya. Adapun tujuan penelitian ini adalahuntuk melihat influencer culture dalam membentuk masyarakat konsumsi di Instagram @rachelvennya.
DEKONSTRUKSI PEMBERDAYAAN PEREMPUAN DALAM IKLAN WARDAH “OWN YOUR FINISH” (ANALISIS WACANA KRITIS SARA MILLS) Nazala Adistya Chandra; Chairunnisa Az-zahra' Sulaiman; Rifma Ghulam Dzaljad
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 7 (2026): Jurnal Riset Multidisiplin Edukasi (Juli 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i7.2386

Abstract

This study aims to deconstruct the discourse of women's empowerment in Wardah's Own Your Finish advertising campaign using Sara Mills' Critical Discourse Analysis. The campaign was selected because it presents a narrative of women's empowerment by challenging gender stereotypes, particularly through the representation of women in the traditionally masculine sphere of motorsport. This research employs a qualitative method with a descriptive-critical approach. The data consist of static visual elements, including advertising posters, photography, and model poses, as well as verbal elements such as slogans, typography, and advertising copy from the Own Your Finish campaign. Data were analyzed by examining the positions of the subject, object, and reader within the advertising discourse based on Sara Mills' analytical framework. The findings indicate that the campaign constructs an ambivalent discourse of women's empowerment. On one hand, women are represented as autonomous subjects who possess agency, confidence, and the ability to challenge gender stereotypes. On the other hand, the deconstruction of the object position reveals that such empowerment remains embedded within the commercial logic of the beauty industry. Women's strength and independence are commodified while simultaneously required to conform to capitalist beauty standards, such as flawless skin and polished makeup. Furthermore, the reader is positioned to associate personal empowerment with cosmetic consumption, illustrating the practice of commodity feminism. Therefore, the study concludes that the Own Your Finish campaign not only promotes women's empowerment but also transforms feminist values into a marketing strategy that reinforces the commercial interests of the beauty industry.
Co-Authors Abdul Hafidz Mudawwamul Husna Adinda Putry Ayu Adinda Salsabila Adna Fika Ardelia Agnes Tia Sinti Selviani Ahmad Dzakir Shidiq Ahmad Haikal Gibran Aldi Fajar Ramadhan Amanda Salsabilla Amelia Ramdhani Anistia Ines Arsyad Arsyad Chairunnisa Az-zahra' Sulaiman Chairunnisa Az-zahra’ Sulaiman Daffa Mozzard Dinar Maulidhan Ali Erlisa Ramadani Raharja Fadeyushka Haggi Ramazan Ghiffary Syahadah Herry Febryan Iffat Muafi Latifa Rahmawati Lilis Widarti Maria Virginia Sabian Meidyara Fatmanda Mia Nurmiarani Michael Alven Chaniago Mohammad Fathi Zidan Muhamad Raihan Muhamad Syahrul Alamsyah Muhammad Hasby Faizy Muhammad Kamil Muhammad Rayhan Kurniawan Muhammad Rizky Maulana Naila Amelia Najahlah Alilah Gladis Nawril Rakhathoriq Nayya Zahrah Ahsana Nazala Adistya Chandra Nurwijayanti Rafly Aksyar Ahmad Raihan Jati Utomo Rava Rizky Ramadhan Rifdha Maristha Rikar Abduh Ansharullah Ristya Eka Auliya Saad Muh Ubadah Safutra Rantona Sasha Nadia Purwita Satrio Ramdhani Yusuf Setiawati, Titin Shafira Anas Shinta Adjining Lati Silma Islami Kaffah Siti Safitri Syafira Dwi Anjani Tarisa Farah Azizah Tasya Naura Rahma Dhani Tuffa Humairah YULIA RAHMAWATI Zafira Nur Fajriah Zahra Nabila