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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Penamas Adi Buana Media Mahardhika Jurnal Ilmiah Pendidikan Profesi Guru Jurnal Pengembangan Wiraswasta YUME : Journal of Management Jurnal Ilmiah Poli Bisnis Jurnal Ilmiah Edunomika (JIE) Airlangga Development Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics, Management, Business, and Social Science Income: Innovation Of Economics And Management Jurnal Informatika Teknologi dan Sains (Jinteks) Journal of Management and Digital Business Penamas: Journal of Community Service Jurnal Abdimas Le Mujtamak Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economics, Business, Management, Accounting And Social Sciences Wistara: Jurnal Pendidikan Bahasa dan Sastra Ekomania Nomico JEPENDIMAS
Hayati, Cucu
STIE Mahardhika, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO Cucu Hayati
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.83

Abstract

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping. The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21. The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
STRATEGI PEMASARAN TRAVEL HAJI DAN UMROH PT NUR RAMADHAN WISATA CABANG SURABAYA DALAM MENINGKATKAN DAYA TARIK MASYARAKAT Muhammad Lutfi Mukhtar; Cucu Hayati; Fatchurrohman, Mochamad
Ekomania Vol. 10 No. 1 (2023): Agustus 2023
Publisher : Ekomania

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Abstract

In the midst of the Covid-19 pandemic, which is still an epidemic in the world, one of which is in Indonesia, many companies have to rethink their marketing strategies. This research was conducted at PT NUR RAMADHAN WISATA Surabaya Branch. This research was conducted to find out what strategy is used by PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community. This research has two problem formulations, namely What marketing strategy is used by PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community and also what are the factors that support and hinder the marketing strategy of PT NUR RAMADHAN WISATA WISATA Surabaya Branch to increase public attractiveness. This study uses a type of field research using primary and secondary data sources. The data collection techniques used are interviews, observation, and documentation. The data analysis technique used in this research is qualitative descriptive technique. The results of this study indicate that PT NUR RAMADHAN WISATA Surabaya Branch in increasing the attractiveness of the community using the method of going directly to the community through village events such as recitation of fathers or mothers. In addition, PT NUR RAMADHAN WISATA Surabaya Branch also went directly to private and government agencies and also to schools. Next is to use social media and always prioritize service. Next is to re-establish the company order. The supporting factors for the marketing strategy of PT NUR RAMADHAN WISATA Surabaya Branch to increase the attractiveness of the community include: Having complete offices and facilities, having SOPs for all employees, conducting routine trainings for employees, having an experienced marketing team, holding regular monthly meetings with the head office, and finally having products that suit the needs of the community. . While the inhibiting factor is the number of companies engaged in the same field, namely Hajj and Umrah travel midwives
MENCIPTAKAN HYPE ATAU BUZZ MELALUI INSTAGRAM TOURISM UNTUK MEMPROMOSIKAN DESTINASI WISATA “HIDDEN GEM” Hayati, Cucu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3214

Abstract

Penelitian ini bertujuan untuk menjelaskan penggunaan strategi hype/buzz dalam Instagram sebagai strategi promosi destinasi wisata Hidden Gem. Melalui pendekatan kualitatif dan teknik analisis etnografi virtual dan SWOT, penelitian ini mengidentifikasi pengaruh strategi hype/buzz dalam meningkatkan minat dan niat wisatawan untuk mengunjungi destinasi wisata yang belum terkenal namun memiliki daya tarik yang unik dan autentik. Data dikumpulkan melalui studi literatur, observasi online, dan analisis konten pada akun Instagram @wisata_mojokerto. Hasil penelitian mengindikasikan bahwa Instagram Tourism dapat menjadi alat yang efektif dalam mengubah destinasi wisata "hidden gem" menjadi tujuan yang diminati oleh wisatawan. Strategi 4P (product, price, place dan promotion) yang dipilih oleh akun @wisata_mojokerto melahirkan buzzer yang dapat memanfaatkan potensi visual dan daya tarik konten yang kuat, sehingga mampu menciptakan hype dan buzz yang positif, membawa manfaat ekonomi dan sosial bagi Mojokerto sebagai destinasi wisata yang berkembang.
The Role of The Korean Leadership of Dimsum Sidoarjo in Improving Employee Morale and Performance Ega Rosita Dewi; Cucu Hayati
INCOME: Innovation of Economics and Management Vol. 3 No. 2 (2023): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i2.4985

Abstract

This study aims to analyze the role of Korean Dimsum Sidoarjo's leadership in improving employee morale and performance. Established on December 28, 2020, at Jl. Ponti no.9 Sidoarjo, East Java, Korean Dimsum Sidoarjo operates in the culinary field, offering a variety of Korean dimsum. Effective leadership guides motivates and organizes employees to achieve optimal performance. However, the leadership at Korean Dimsum Sidoarjo often needs more engagement with employees, is indecisive, and lacks a clear vision, resulting in low employee morale and performance. This study employs descriptive-qualitative research methods, using interviews and observation for data collection. The findings indicate that the leadership at Korean Dimsum Sidoarjo has made several efforts to improve employee morale and performance, such as providing training and motivation in the form of incentives and praise, but there are still challenges to overcome. These challenges include negative perceptions from employees when motivation is not given intensively, and the leadership needs to be more responsive in addressing employee issues.
GAYA KOMUNIKASI APARATUR SIPIL NEGARA GENERASI Z DI DINAS TENAGA KERJA DAN TRANSMIGRASI PROVINSI JAWA TIMUR Taufik, Zahroh Firdaus; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research aims to analyze the communication style of Generation Z Civil Servants (ASN) within the Department of Labor and Transmigration in East Java Province, focusing on aspects of workplace culture such as decision-making approaches, communication styles, and character traits. This qualitative study adopts a post-positivist paradigm. The findings reveal that the communication style of Generation Z ASN members in the Department of Labor and Transmigration in East Java Province tends to prioritize collaborative decision-making and teamwork over individual work. They prefer to engage in discussions and exchange ideas within their teams, often referred to as "The Relinquishing." These findings reflect the changing dynamics of communication among Generation Z, who place a strong emphasis on open dialogue and mutual support in achieving collective goals. This research provides valuable insights for the management of the Department of Labor and Transmigration in East Java Province to better understand the communication preferences of Generation Z, enabling them to create a more inclusive and effective work environment for these ASN members. Additionally, this study contributes to a deeper understanding of the evolving work culture in the digital age and among younger generations.
Dampak Media Sosial Terhadap Remaja Pratama, Aditya Yoga; Maulana, Afif; Kurniawan, Ananda Dwi; Sadam, Syafrilas; Maulana, Vicky; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 4 (2023): MAY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

Nowadays, social media is rampant among teenagers, and it has both positive and negative impacts. For example, one positive impact of social media for teenagers is the ability to access information quickly, which broadens their understanding of social issues and increases their awareness of global affairs. However, there are also negative impacts associated with social media use among teenagers. One such negative impact is the dependency on social media, which leads to excessive time spent on these platforms and neglect of more important tasks. Furthermore, social media can adversely affect the mental health of teenagers, as it provides a platform for cyberbullying. This puts teenagers at risk of developing depression, anxiety, and other mental disorders. Therefore, the role of parents is crucial in monitoring their children's social media usage to mitigate the negative impacts. By doing so, they can help teenagers avoid the adverse effects of social media.
PENGEMBANGAN STRATEGI PEMASARAN UMKM AL-BAROKAH IBU ROSSI Mahanani, Nur Asna; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The purpose of this study is to identify and develop marketing strategies that suit the needs of MSMES AL-BAROKAH IBU ROSSI. The research methods applied are case studies and surveys through interviews with the owner of MSME AL-BAROKAH, Mrs. Rossi, as well as secondary data analysis related to the industry and the latest market trends. The results showed that MSME AL-BAROKAH IBU ROSSI needs to adopt a marketing approach that focuses on target market and product differentiation. Recommended marketing strategies include clear target market identification, strong brand development, use of social media and digital marketing, and providing added value through superior customer service. In addition, collaboration with other parties, such as financial institutions, business partners, or local communities, can also increase MSME market visibility and access
MENINGKATKAN EFISIENSI ADMINISTRASI DI KLINIK DOKTER UMUM MELALUI IMPLEMENTASI APLIKASI MEDICAL PRIVATE PRACTICE Amirazanthi, Reynata; Hayati, Cucu
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 5 (2023): JULY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research discusses improving administrative efficiency in general practitioner clinics through the implementation of the Medical Private Practice (MPP) application. Efficient administration is essential in running the operations of a GP clinic in order to provide optimal service to patients. However, administrative processes that are still carried out manually often cause challenges and obstacles in patient data management, scheduling, payment, and inventory management. The type of research used in implementing the MPP application is qualitative research with a case study approach. This research methodology allows data collection through observation, interviews, and documentation to understand the changes that occur after the implementation of the MPP application. The results showed that the use of the MPP application significantly improved administrative efficiency at the GP clinic. The benefits include better patient data management, efficient scheduling, easy payment, and more accurate inventory management. This has a positive impact on service quality, patient satisfaction, and overall clinic efficiency and productivity.
PERANANAN KEPEMIMPINAN KEPALA DESA TERHADAP PENINGKATAN PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN DI DESA LERPAK Zain, Zainal Abidin; Hayati, Cucu; Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This research project is designed to assess the level of involvement of village heads in participatory decision-making processes within Lerpak Village. The findings obtained from this study reveal that the participation of village heads remains rather limited, leaving a substantial portion of the village population feeling excluded from decisions that directly impact their lives. Village heads tend to make decisions unilaterally, often neglecting meaningful dialogue or adequate consultation with the villagers. Several factors contribute to this limited engagement of village heads, including the need for improved communication skills, a lack of understanding regarding the significance of community involvement, limited institutional support, and a desire to maintain a firm grip on power. This article delves into the broader implications of these research findings, particularly concerning the enhancement of community participation in decision-making processes not only in Lerpak Village but also in similar rural communities. The recommendations put forth in response to these findings include the provision of communication skills training for village heads, with the hope that this will stimulate positive transformations in the practice of participatory decision-making, ultimately promoting inclusivity and effective governance in such communities.
MENGUKUR KINERJA KEUANGAN PT MATAHARI DEPARTMENT STORE TBK DENGAN ANALISIS LAPORAN KEUANGAN Setiawan, Dimas Dwi; Hayati, Cucu; Hanifah, Hanifah
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

PT Matahari Department Store Tbk is a retail company that started its business in 1958, by the end of 2022 the company owned and operated 148 outlets. PT Matahari Department Store Tbk sells a wide range of products such as children's clothing, youth clothing, adult clothing, shoes, bags, accessories and make up. The purpose of this research is to measure the financial performance of PT Matahari Department Store Tbk for three years from 2020 to 2022. The quantitative descriptive approach method is the research method used in this research. Liquidity ratios, solvency ratios, and profitability ratios are ratios used as data analysis techniques. Based on the results of the calculation of the ratio that has been done, it shows that PT Matahari Department Store Tbk has poor financial performance. These findings highlight the need for the company to address these issues and implement strategies to improve its financial performance in the future.
Co-Authors Adytira Rachman Amin Sadiqin Amirazanthi, Reynata April Lia Hananto ARI SUSANTO Audi Ramadhan Bambang Sri Wibowo Devi Ariska Putri Diah Ayu Sanggarwati Ega Rosita Dewi Emmywati Erma Yuni Kristianita Fadmala, Yuyun Fahamsyah, Mohammad Hatta Fifin Liawati Fitri Komariyah Hanifah Hanifah hanifah hanifah Hilabi, Shofa Shofiah Indah Mariyani Kurniawan, Ananda Dwi Kusumaningtyas, Menur Mahanani, Nur Asna Martin Zebua Maulana, Afif Maulana, Vicky Miya Dewi Suprihandari Mochamad Ardi Setyawan Muhammad Lutfi Mukhtar Pratama, Aditya Yoga Riza Amelia Hermawati Sadam, Syafrilas Saputra, Reynald Dwi Setiawan, Dimas Dwi Setyawan, Mochamad Ardi SRI LESTARI Sri Lestari Sri Lestari Sriwibowo, Bambang Stafrezar, Burhan Taufik, Zahroh Firdaus tukino, tukino Wulan Kurnianingtyas Zain, Zainal Abidin