Elfira, Roza
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PARADOKS DIGITALISASI DI TEMPAT KERJA PEMICU BORE-OUT DAN RENDAHNYA KEPUASAN KERJA KARYAWAN Fajri, Muhammad; Elfira, Roza; Nelson, Nelson
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2628

Abstract

The digital era demands that every company integrate technology into its work systems. Society 5.0, with its people-centered approach, advocates leveraging technology to achieve employee well-being. The reality on the ground suggests the opposite: digitalization is actually leading to employee bore-out, a phenomenon researchers call the "digitalization paradox." The study aims to uncover whether the implementation of digitalization for bank employees will lead to positive outcomes or instill bore-out. This phenomenological study examined 12 bank employees with varying positions, length of service, and ages. The analysis used interpretive phenomenological analysis with the aid of coding through NVIVO. The results show that, based on three dimensions of bore-out, digitalization diminishes the meaning of work because high efficiency creates unproductive free time. Employees feel the technology they use in their tasks is no longer suited to their capabilities, especially long-serving employees with extensive experience and knowledge. Employees admit their work is boring. Furthermore, an unclear promotion system increases employee sentiment due to the mismatch between expectations and reality. The findings demonstrate that the researchers' notion of the digitalization paradox requires alignment with job design and employee capacity to avoid the "bored-out" syndrome described in the study. These findings cannot be generalized, as the concept of "bored-out" is still premature. Further, in-depth and specific studies are needed to more comprehensively uncover this paradox.
Analysis of the Impact of Toll Road Development on MSME Income: Case Study of Kampar Regency Hidayat; Rahayu, Heffi Christya; Fajri, Muhammad; Elfira, Roza; Dewi, Hani Permata; Gitya, Febiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3464

Abstract

Development is a demand of society to achieve progress and prosperity. This study aims to analyze the impact of toll road construction on the income of MSMEs in Kampar Regency. This study uses a quantitative approach with the data source in this study being primary data derived from questionnaire data collection with field observations. Observations were conducted using interview techniques with respondents from MSME actors who were directly affected by the construction of the Pekanbaru-Bangkinang Toll Road in Kampar Regency. This study analyzes how toll road construction affects accessibility and MSME income, using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to explore the causal relationship between variables. The results of the study indicate that while accessibility mediates the relationship between toll road construction and MSME income, the direct effect of toll road construction is statistically insignificant. These findings indicate that infrastructure alone will not provide optimal benefits for MSMEs without measures such as improving distribution networks and training. The recommendations given in this study are the creation of rest areas for MSMEs, strategic placement of toll exits, and the involvement.