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All Journal Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) MALLOMO: Journal of Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Innovation Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi dan Keuangan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Tetty Sufianty Zafar
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Implikasi Orientasi Kewirausahaan Dan Kemampuan Inovasi Terhadap Kinerja Usaha Minuman Teh Poci Di Kota Sukabumi Salma Afrillia Azzahra Syhab; Tetty Sufianty Zafar; Sopyan Saori
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/5mr0cm46

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan kemampuan inovasi terhadap kinerja usaha UMKM Minuman Teh Poci di Kota Sukabumi. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh UMKM Minuman Teh Poci di Kota Sukabumi sebanyak 58 pelaku usaha, dengan teknik pengambilan sampel menggunakan sampling jenuh sehingga seluruh populasi dijadikan sampel. Data primer diperoleh melalui observasi dan penyebaran kuesioner menggunakan skala Likert, sedangkan data sekunder diperoleh melalui studi kepustakaan. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja usaha dengan nilai signifikansi 0,015 < 0,05. Kemampuan inovasi juga berpengaruh positif dan signifikan terhadap kinerja usaha dengan nilai signifikansi 0,001 < 0,05. Secara simultan, orientasi kewirausahaan dan kemampuan inovasi berpengaruh signifikan terhadap kinerja usaha dengan nilai signifikansi 0,001 < 0,05. Nilai koefisien determinasi sebesar 0,520 menunjukkan bahwa kedua variabel independen mampu menjelaskan kinerja usaha sebesar 52%, sedangkan sisanya dipengaruhi oleh variabel lain di luar penelitian. Dengan demikian, peningkatan orientasi kewirausahaan dan kemampuan inovasi dapat mendukung peningkatan kinerja usaha UMKM Minuman Teh Poci di Kota Sukabumi.
EFEKTIVITAS STRATEGI INOVASI DAN KREATIVITAS USAHA TERHADAP RESILIENSI UMKM ABON DI KABUPATEN CIANJUR Nabila Ramadani; Tetty Sufianty Zafar; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/436jj016

Abstract

MSMEs play a vital role in supporting the regional and national economies; however, various post-disaster challenges and changes in the business environment have resulted in relatively low resilience among some MSMEs. This study aims to analyze the influence of innovation strategies and business creativity on the resilience of Abon SMEs in Cianjur Regency. The study employs a quantitative approach using descriptive and associative methods. The sample consists of 34 SME operators selected using a saturation sampling technique. Data collection was conducted through the distribution of questionnaires. The results indicate that innovation strategies have a positive and significant effect on SME resilience. Business creativity also has a positive and significant effect on resilience and is the most dominant variable in enhancing SMEs’ ability to survive and adapt. Simultaneously, innovation strategies and business creativity have a significant effect on SME resilience with a very strong correlation. These findings indicate that the ability to develop product, process, and marketing innovations—supported by creativity in generating new ideas and solutions—can enhance business resilience in the face of market changes, competition, and crisis conditions. This study concludes that innovation strategies and business creativity are critical factors in strengthening the resilience of Abon SMEs in Cianjur Regency. Therefore, MSME operators are advised to continue fostering innovation and creativity through the use of digital technology, product development, and improved adaptability to ensure the long-term sustainability of their businesses.
DINAMIKA SIKLUS HIDUP PERUSAHAAN, KEPEMILIKAN MANAJERIAL, DAN KEAHLIAN CHIEF FINANCIAL OFFICER TERHADAP MANAJEMEN LABA RIIL Salva Yuniarti Putri; Dicky Jhoansyah; Tetty Sufianty Zafar
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qm0krw36

Abstract

The growth slowdown in Indonesia's manufacturing sector during the 2021-2024 period created significant operational pressures for companies to maintain financial performance. This condition triggered potential opportunistic actions by management through real earnings management practices to avoid negative market sentiment. This study aims to examine the effect of firm life cycle dynamics, managerial ownership, and Chief Financial Officer (CFO) expertise on real earnings management projected through abnormal operating cash flows. The research method applied is an explanatory quantitative approach with multiple linear regression analysis. The research sample includes 450 observations of manufacturing companies listed on the Indonesia Stock Exchange for the 2020–2024 period, selected using purposive sampling, and processed with SPSS 25 software. The partial test results show that the firm life cycle in the maturity phase has a positive and significant effect on real earnings management due to high market expectations for earnings stability. Managerial ownership also exerts a positive and significant influence, indicating the emergence of an entrenchment effect where extensive authority loosens internal monitoring. CFO expertise is found not to affect real earnings management because real transaction manipulation decisions constitute a collective strategic policy of the entire board of directors. The simultaneous test proves that the firm life cycle, managerial ownership, and CFO expertise significantly affect real earnings management, with a contribution value of 21.9%.
DETERMINASI UKURAN PERUSAHAAN, UMUR PERUSAHAAN, PERTUMBUHAN PENJUALAN, DAN PERPUTARAN PERSEDIAAN TERHADAP KINERJA KEUANGAN Raya Nurul Aulia; Dicky Jhoansyah; Tetty Sufianty Zafar
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/7c9f5a89

Abstract

Manufacturing companies are one of the sectors that contribute to Indonesia's economic growth. One of its subsectors is the miscellaneous industry sector, which also supports national economic development. However, in recent years, this sector has experienced a decline in financial performance, as reflected in the decreasing Return on Assets (ROA). This study aims to examine the effect of firm size, firm age, sales growth, and inventory turnover on the financial performance of miscellaneous industry companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The research employed a quantitative method with an associative approach. The data used were secondary data in the form of financial statements of miscellaneous industry companies listed on the Indonesia Stock Exchange during the 2020–2024 period, with a sample of 21 companies selected using the purposive sampling technique. The data analysis techniques included classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests using SPSS version 27. The results indicate that firm size has a positive and significant effect on financial performance with a significance value of 0.001 < 0.05. Firm age has a negative and significant effect on financial performance with a significance value of 0.001 < 0.05. Meanwhile, sales growth and inventory turnover do not have a significant effect on financial performance, with significance values of 0.544 > 0.05 and 0.241 > 0.05, respectively. Simultaneously, firm size, firm age, sales growth, and inventory turnover have a significant effect on financial performance with a significance value of 0.001 < 0.05.
DETERMINASI PENGETAHUAN KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA MELALUI EFIKASI DIRI SEBAGAI VARIABEL MEDIASI Hermansah, Yuda; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Jurnal Industri Kreatif dan Kewirausahaan Vol 9 No 1 (2026): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2026
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v9i1.3577

Abstract

Rendahnya kesiapan berwirausaha mahasiswa menjadi salah satu tantangan dalam mendorong terciptanya wirausaha baru di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan kewirausahaan terhadap kesiapan berwirausaha dengan efikasi diri sebagai variabel mediasi pada mahasiswa di Kota Sukabumi. Penelitian ini dilatarbelakangi oleh masih rendahnya proporsi wirausahawan muda serta pentingnya peran mahasiswa sebagai calon wirausaha dalam menciptakan lapangan kerja dan mendukung pertumbuhan ekonomi. Penelitian ini menggunakan metode eksplanatori dengan pendekatan kuantitatif. Sampel penelitian berjumlah 135 mahasiswa yang dipilih menggunakan teknik purposive sampling dengan kriteria mahasiswa semester 3–8 yang pernah mengikuti mata kuliah atau seminar kewirausahaan. Pengumpulan data dilakukan melalui kuesioner berbasis Google Form dengan instrumen penelitian menggunakan skala Semantic Differential. Data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian memperlihatkan bahwasanya pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap efikasi diri. Efikasi diri juga berpengaruh positif dan signifikan terhadap kesiapan berwirausaha serta mampu memediasi hubungan antara pengetahuan kewirausahaan dan kesiapan berwirausaha. Dengan demikian, peningkatan pengetahuan kewirausahaan yang disertai penguatan efikasi diri dapat meningkatkan kesiapan berwirausaha mahasiswa.
ANALYSIS OF CAPITAL STRATEGY AND CREDIT RISK MANAGEMENT IN INCREASING THE VALUE OF BANKING COMPANIES (A Study of State-Owned Banks Listed on the Indonesia Stock Exchange for the 2020–2025 Period) Nurul Aulia; Erry Sunarya; Tetty Sufianty Zafar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21615910

Abstract

Performing Loan/NPL) on firm value (Price to Book Value/PBV) in state-owned banks (Bank BUMN) listed on the Indonesia Stock Exchange during 2020–2025. The research is motivated by fluctuations and disparities in firm value among state-owned banks despite operating in a relatively homogeneous sector and regulatory environment, along with inconsistencies in prior studies. This study uses a quantitative method with an associative approach. The sample comprises five state-owned banks (BBRI, BMRI, BBNI, BBTN, BRIS) over six years (2020–2025), yielding 30 observations from annual reports. Data were analyzed using panel data regression with EViews 13, including model selection (Chow Test, Hausman Test), multicollinearity testing, and hypothesis testing (t-test, F-test, coefficient of determination). Results show the Random Effect Model (REM) as the best-fit model. Partially, CAR has a significant positive effect on firm value, while NPL has no significant effect. Simultaneously, CAR and NPL significantly affect firm value, with an R-squared of 28.52%. These findings support Signaling Theory, whereby high capital adequacy signals financial strength to investors, thereby increasing the bank's market valuation.
Analysis of Islamic Marketing Ethics on Customer Loyalty with Customer Satisfaction as a Mediation (Survey of Visitors to Islamic-Themed Coffee Shops in Sukabumi City) Ranti Nuraeni; Asep Muhamad Ramdan; Tetty Sufianty Zafar
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5344

Abstract

This study aims to analyze the influence of Islamic marketing ethics on customer loyalty with customer satisfaction as a mediating variable, by surveying visitors to Islamic-themed coffee shops in Sukabumi City. This study uses a quantitative method with an associative descriptive approach. The sample used in this study was 135 respondents who were consumers who had visited or customers of Sono Space and Zenith Coffee Stores in Sukabumi City. Data were obtained through a distributed research questionnaire containing 27 questions regarding Islamic marketing ethics variables, customer satisfaction variables, and customer loyalty variables. Furthermore, the data obtained will be subjected to various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results of the study show that the Islamic marketing ethics variable on customer satisfaction is tested significant, the customer satisfaction variable on customer loyalty, the Islamic marketing ethics variable on customer loyalty shows positive and significant and the customer satisfaction variable mediates effectively in the relationship between the Islamic marketing ethics variable and the customer loyalty variable is tested significant.
The Effect of Workload, Work Motivation, and Teamwork on Employee Performance Asep Saepuloh; Tetty Sufianty Zafar; Dicky Jhoansyah
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5432

Abstract

This study aims to analyze the influence of workload, work motivation, and teamwork on employee performance at Moen's Farm in Cidahu, Sukabumi Regency. This study uses a quantitative method with a survey approach by distributing questionnaires to the entire population of 110 employees, with a saturated sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS 27 software. The results of the study indicate that the three independent variables, namely workload, work motivation, and teamwork, simultaneously and partially have a significant effect on employee performance. The coefficient of determination of 60.5% indicates that the combination of the three variables is able to explain employee performance, while the rest is influenced by other factors not examined. Workload has a positive influence on performance, which means that the more balanced the workload, the better the performance. High work motivation also improves performance, as does effective teamwork. These findings are expected to provide input for Moen's Farm management in improving employee performance through workload management, providing appropriate motivation, and forming a solid work team.
The Effect of Entrepreneurial Orientation on Competitive Advantage with Product Innovation as a Mediation Variable Iklima Septiani; Tetty Sufianty Zafar; Sopyan Saori
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5448

Abstract

The rapid growth of the coffee shop industry in Sukabumi City has created increasingly fierce business competition. To face these challenges, business actors need to have superior strategies supported by entrepreneurial orientation and product innovation. This study aims to analyze the effect of entrepreneurial orientation on competitive advantage with product innovation as a mediating variable. This study uses a quantitative approach with a census technique on 42 coffee shop owners in Sukabumi City. Data collection was carried out through a questionnaire using a Likert scale, and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method using SmartPLS software. The results show that entrepreneurial orientation has a significant effect on product innovation, and product innovation has a significant effect on competitive advantage. In addition, product innovation has been proven to significantly mediate the relationship between entrepreneurial orientation and competitive advantage. These findings indicate that the success of coffee shops in building competitive advantage is greatly influenced by the extent to which business owners are able to implement entrepreneurial orientation innovatively in product development.
Analysis of Soft Selling Through Scarlett Whitening's Product Placement in the Korean Drama "Reborn Rich" on Purchase Intention (Survey on Instagram Followers @hallyu.smi) Nazhira Nur Pasha; Tetty Sufianty Zafar; Kokom Komariah
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5353

Abstract

This study aims to analyze the effect of soft selling through product placement Scarlett Whitening in the Korean drama “Reborn Rich” on purchase intention on Instagram followers @hallyu.smi. The phenomenon of the rise of Korean culture in Indonesia is utilized by various brands to carry out effective marketing strategies, one of which is through product placement in Korean dramas. The method used in this research is a quantitative approach with an associative research type. Data was collected through distributing questionnaires to 135 Instagram followers @hallyu.smi who have watched the Korean drama “Reborn Rich”. Data was obtained through a research questionnaire distributed containing 27 questions regarding soft selling variables, product placement variables and purchase intention variables. Furthermore, the data obtained will be carried out various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results showed that the soft selling variable on purchase intention, the product placement variable on purchase intention, the soft selling variable on product placement and the product placement variable mediated effectively in the relationship between the soft selling variable and the purchase intention variable.
Co-Authors Abdul Azis Haiqal Abdul Bari Abielya Athaya Asep Muhamad Ramdan Asep Saepuloh Dicky Jhoansyah Dicky Jhoansyah Dicky Jhoansyah Diva Saftila Erry Sunarya Erry Sunarya Hermansah, Yuda Hudan Gulaman Zakia Husnul Khatimah Aulia Iklima Septiani Kokom Komariah Lailaturrahmah MD , Khoirunnisa Lindiana, Resa Mochamad Raditya Hakim Mulyana, Muhamad Nabila Ramadani Nazhira Nur Pasha Nor Norisanti Nor Norisanti Nurhafni, Alyaa Fawzia Nurul Aulia Nurul Jauza Putri Pika Pirliana Prasasti, Silla Putri Rahma Maudi R Deni Muhammad Danial Ranti Nuraeni Raya Nurul Aulia Resa Lindiana Rofiyana , Muhamad Saftila, Diva Salma Afrillia Azzahra Syhab Salva Yuniarti Putri Setiawati, Tita Shafrizal Muhammad Zen Silitonga, Tiur Maulina Silla Prasasti Siti Nuraeni, Siti Sopyan Saori Sopyan Saori Sunarya , Erry Sunarya, Erry Syahla Nazmi Salsabila Tiur Maulina Silitonga Yusuf Arifin Zakia Putri Sakinah Zulkarnaen, Wandy