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All Journal Media Ekonomi dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Indonesian Journal of Innovation Studies Amkop Management Accounting Review (AMAR)
Zafar, Tetty Sufianty
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Islamic Marketing Ethics on Customer Loyalty with Customer Satisfaction as a Mediation (Survey of Visitors to Islamic-Themed Coffee Shops in Sukabumi City) Nuraeni, Ranti; Ramdan, Asep Muhamad; Zafar, Tetty Sufianty
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5344

Abstract

This study aims to analyze the influence of Islamic marketing ethics on customer loyalty with customer satisfaction as a mediating variable, by surveying visitors to Islamic-themed coffee shops in Sukabumi City. This study uses a quantitative method with an associative descriptive approach. The sample used in this study was 135 respondents who were consumers who had visited or customers of Sono Space and Zenith Coffee Stores in Sukabumi City. Data were obtained through a distributed research questionnaire containing 27 questions regarding Islamic marketing ethics variables, customer satisfaction variables, and customer loyalty variables. Furthermore, the data obtained will be subjected to various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results of the study show that the Islamic marketing ethics variable on customer satisfaction is tested significant, the customer satisfaction variable on customer loyalty, the Islamic marketing ethics variable on customer loyalty shows positive and significant and the customer satisfaction variable mediates effectively in the relationship between the Islamic marketing ethics variable and the customer loyalty variable is tested significant.
Co-Authors Asep Muhamad Ramdan Dicky Jhoansyah Lailaturrahmah MD , Khoirunnisa Lestari, Nurila Ayu Lindiana, Resa Mulyana, Muhamad Nor Norisanti Nuraeni, Ranti Prasasti, Silla R Deni Muhammad Danial Rofiyana , Muhamad Saftila, Diva Silitonga, Tiur Maulina Siti Nuraeni, Siti Sopyan Saori Sunarya , Erry Sunarya, Erry Zakia, Hudan Gulaman