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Creating digital branding and a visual identity for Edupark Cocoa Bigaran Prihatin Dwihantoro; Dwi Susanti; Lintang Muliawanti; Annis Azhar Suryaningtyas; Fadillah Sandy; Alan Kusuma; Rizka Rahmawati; Tiffani Anggi Amelia; Della Anindita Putri
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10093

Abstract

The Bigaran Cocoa Edupark business combines aspects of education and tourism with a focus on the chocolate industry. However, the Bigaran Cacao Edupark tour which was just pioneered in 2022 does not yet have a visual identity and is not widely known by the wider community. This community service activity aims to improve partners' skills related to the program related to digital branding of tourism and designing the visual identity of Bigaran Cocoa Edupark. This program is carried out with a participatory method which is focused on 1) training on tourism digital branding, and 2) designing the visual identity of Bigaran Cocoa Edupark. The implementation of activities is starting with observation, socialization, visual identity design, digital branding training and assistance, as well as monitoring and evaluation. The result of this program is the establishment of Instagram and Tiktok social media accounts accompanied by a time schedule content for 1 year as a promotional media. In addition, 1 set of graphic standard manual visual identity of Bigaran Cocoa Edupark consisting of logo, packaging and business card was also created along with the grant of chocolate molding goods.
Development of village website and hot spring water quality evaluation for sustainable tourism empowerment in Sumberarum Village, Magelang Lintang Muliawanti; Zulfikar Bagus Pambuko; Fitriana Yuliastuti; Missya Putri Kurnia Pradani
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12360

Abstract

Sumberarum Village, Magelang Regency, holds great tourism potential with its natural hot springs, which remain underutilized. The main challenges include the lack of integrated digital information and limited digital marketing skills among the local community. This community service initiative aims to develop sustainable tourism potential through the creation of a village website and the evaluation of hot spring water quality. The approach includes developing a village website at desasumberarum.id as a centralized tourism information hub and measuring water quality parameters at four hot spring locations: Umbul Banyu Roso, Tirta Madu Barokah, Tirta Sambara, and Azzira Tirta Gemilang. Results indicate that the village website significantly improves information accessibility and supports digital tourism promotion. Additionally, water quality tests reveal that all parameters, including pH and alkalinity, fall within safe thresholds, suggesting potential health benefits of the hot spring water for visitors.
Social Media Literacy of Tourism Village Activists in Wanurejo, Borobudur: Does Age Matter? Sari, Yoana Puspita; Pambuko, Zulfikar Bagus; Muliawanti, Lintang; Fidian, Athia
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.124

Abstract

Borobudur Temple is one of the five Indonesian super-priority destinations targeted to be the "New Bali." Wanurejo tourist village is one of the areas affected by this and is considered a buffer zone to develop. Therefore, skilled human resources are required in the use of digital technology, especially social media, to be able to promote tourism destinations extensively and to increase tourism visits. This study compared and analyzed Wanurejo tourism village activists' social media literacy levels based on socioeconomic circumstances, particularly age. In order to acquire the data, a questionnaire was used as a data collection instrument. The 87 respondents who were Wanurejo tourism village activists make up the sample for this study. Data analyses were performed using descriptive and differences analysis. The findings demonstrated that the most popular social media platforms for communication, promotion, and information retrieval were WhatsApp, Instagram, and Facebook. Additionally, Wanurejo tourism village activists had moderate social media literacy (71.58), characterized mainly by technical mastery. Based on the characteristics of the respondents, younger tourism village activists had a better level of social media literacy than older ones. According to the latest education, a higher education level was associated with greater social media literacy. As for the aspect of gender, income, and work experience, there were no notable differences in social media literacy. Therefore, strengthening social media literacy to support tourism promotion needs to be focused on millennials and highly educated tourism village activists.
Komponen Interactive Read-Aloud dalam Konteks EFL Sandy, Fadillah; Muliawanti, Lintang
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sains dan Teknologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Literature Review ini bertujuan untuk menyajikan bagaimana komponen – komponen Interactive Read-Aoud (IRA) yang banyak digunakan oleh guru – guru pengajar bahasa dalam konteks yang beragam dan mendiskusikan bagaimana mengimplementasikannya dalam konteks English as a Foreign Language (EFL) di Indonesia. Metode yang digunakan yakni studi literatur dengan menggunakan tujuh komponen IRA dalam penelitian Fisher dkk. (2004) sebagai pustaka utama yang akan diulas dengan pustaka lainnya untuk memaparkan bagimana penggunaan IRA dalam konteks EFL. Dalam mengkontekstualisasikan ketujuh komposnen tersebut, ulasan mendalam akan dilakukan dengan mempertimbangkan latar belakang budaya, kompetensi bahasa guru EFL, level kompetensi siswa, dan tingkat ketertarikan buku. Harapannya, ulasan ini dapat menjadi pedoman bagi guru EFL untuk membantu mengatasi keterbatasan bahasa dan mendotong penggunaan IRA sebagai kegiatan untuk memahami bacaan berbasa Inggris bersama siswa.
Social Media Movement and Covid-19 Prevention in Indonesia Susanti, Dwi; Muliawanti, Lintang
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.13196

Abstract

The utilization of social media in distributing the information towards covid-19 pandemi is one of the effort from government and society. The access to information through social media has contribute to the pandemi prevention process by re-posting the pictures about health protocol standard. This study aims to characterize the representation of information from social movements and Covid-19 prevention in Indonesia carried out on Instagram social media in 2020-2021. Using qualitative content analysis, manually fetchingInstagram posts with relevant metadata from a social media influencer account @dr.tirta, a government social media account @kemenkes_ri, and an account initiated by public @pandemitalks. Data was collected from March 2020 to June 2021, with 1123 key content and 164 extracted codes analyzed using thematic analysis. It was found that social media is one of the media relied on by the public in accessing Covid 19 information. The input is divided into three general categories including the information needs of the Indonesian people, community problems during the Covid-19 pandemi, and government regulations and policies. And 15 themes that emerged as outputs included health protocols, care, treatment of covid patients, diet and lifestyle, diagnosis and treatment, criticism, innuendo, pregnant women and children, psychology, wrong behavior and habits, misinformation. wrong, political, economic impact and social and cultural impact. Analysis of Instagram post content during a public health crisis can provide new information and realistic insights in a crisis and identify topics of public interest or concern. What information is gathered in this way can help policymakers identify the most critical issues from a public perspective and utilize the knowledge gained to manage ongoing and future pandemis
Breaking the silence: Communication barriers in pentahelix collaboration for Borobudur’s tourism village Lintang Muliawanti; Zulfikar Bagus Pambuko; Hikmawati Fajri Devi Safitri
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1623

Abstract

Community-based tourism development in Wanurejo Tourism Village demonstrates significant potential for enhancing well-being, preserving culture, and supporting local economic sustainability. This study aims to analyze communication barriers that cause disintegration in the Pentahelix collaboration for tourism development in Wanurejo Tourism Village, which serves as a buffer village for the Borobudur National Tourism Strategic Area (KSPN). The research employs a descriptive qualitative approach through Forum Group Discussions. The results indicate that despite the implementation of the Pentahelix model, optimal synergy and collaboration have not been achieved due to (1) a lack of communication accommodation, (2) overlapping roles and responsibilities among institutions, (3) unhealthy competition among tourism stakeholders, and (4) a lack of sustained involvement from the central and regional governments. This disintegrative communication negatively impacts the effectiveness of collaboration and community participation. This research suggests integration strategies that include enhancing inclusive communication, technology-based training, developing digital platforms, and policy reforms that support sustainable collaboration.  
Local potential downstreaming and pokdarwis institutional strengthening: Towards a sustainable halal tourism destination Susanti, Dwi; Muliawanti, Lintang; Pambuko, Zulfikar Bagus; Annisa, Nenden Nur; Praditya, Miftakhul Wahyu Ragil; Luhtitisari, Aurelia Rahma Niken; Nafisah, Najmah; Yunita, Arum
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15297

Abstract

Sumberarum Village in Magelang Regency possesses significant tourism potential through the hot springs, yet the development of flagship products and institutional capacity remains underdeveloped. This community service program aims to empower local MSMEs and strengthen the Tourism Awareness Group (Pokdarwis) to support the halal tourism village ecosystem. Utilizing the Participatory Rural Appraisal (PRA) method, the program engaged 20 participants from the Village-Owned Enterprise (BUMDes) and Pokdarwis through food processing training, Cost of Goods Sold (COGS) calculation, and tourism management strengthening. Evaluation results indicated a significant increase in participants' knowledge (from 48% to 69%). Based on hedonic tests, the papaya jelly product achieved the highest preference rate (87%). Furthermore, the initiative successfully established the Pokdarwis organizational structure and enhanced the financial literacy of MSME actors. The synergy between local commodity-based product innovation and institutional strengthening proved effective in accelerating community economic independence within the tourism village area.