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All Journal JURNAL PERTANIAN QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL TAHURI Indonesian Journal of Social Research (IJSR) International Journal of Research and Applied Technology (INJURATECH) Formosa Journal of Applied Sciences (FJAS) Jurnal Penjaminan Mutu Karimah Tauhid
Syaima Lailatul Mubarokah
Universitas Djuanda
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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Journal : Indonesian Journal of Social Research (IJSR)

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Analysis of The Marketing Efficiency of Curcuma in The Medicine Plant Processing Industry Himmatul Miftah; Siti Malihatul Aviah; Syaima Lailatul Mubarokah; Ita Novita; Ikhsan Qodri Pramartaa
Indonesian Journal of Social Research (IJSR) Vol 5 No 2 (2023): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v5i2.326

Abstract

Farmers distribute curcuma through several marketing agencies to the sringanis plantation processing industry. It impacts farmers' income, so the research aims to determine the pattern of Curcuma marketing channels as a raw material for the medicinal plant processing industry, the value of efficiency indicators, and the level of efficiency of each marketing channel—methods of data collection using purposive sampling and snowball sampling. Respondents are farmers, middlemen, and managers of the sringanis plantation processing industry. The analytical approach uses quantitative analysis, namely analysis of marketing channels, marketing margins, farmer share, and marketing efficiency. The results showed that there were two patterns of Curcuma marketing channels, namely marketing Channel I, which included farmers and the sringanis plantation processing industry, and marketing Channel II which had farmers, intermediaries, wholesalers, and the sringanis processing industry. The marketing functions performed by all marketing agencies are exchange functions, physical functions, and facility functions. Farmer share obtained by marketing Channel I is more significant than Channel II, so marketing Channel I is more efficient than Channel II. The implication that farmers and the sringanis garden industry can apply is to enter into a cooperation contract where every profit and risk obtained has been adjusted by mutual agreement. Distance constraints for farmers who use marketing Channel II can be overcome by selling a portion of Curcuma produce to intermediaries with a proportion of 60%, and the remaining 30% is sold directly to the sringanis plantation processing industry.
Analysis of Raw Material Supply Chain Performance Assessment for Sustainable Marketing of Cassava Chips Miftah, Himmatul; Ananda, Agustia Rizka; Masithoh, Siti; Mubarakah, Syaima Lailatul; Pramartaa, Ikhsan Qodri; Kusumawati, Riny
Indonesian Journal of Social Research (IJSR) Vol 7 No 2 (2025): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v7i2.683

Abstract

One of the obstacles to fulfilling the demand for raw materials in the cassava chips industry is the inconsistency of quantity and quality, resulting in production imbalances; therefore, raw material supply chain management is needed. This study aims to analyze the performance of the raw material supply chain in the cassava chips industry. The research method is a survey through interviews with respondents. Determination of respondents using purposive and snowball sampling methods. The number of respondents was 44 people, consisting of industry players, intermediaries, and farmers. Data analysis used descriptive and quantitative analysis with the SCOR version 12 method. The results showed that the flow of the raw material supply chain in the cassava chips industry involves farmers and intermediaries (suppliers), cassava chips industry (manufacturers), agents (distributors), shops/resellers (retailers), and end consumers (customers). The average value of supply chain performance is 78%, including the good category. The lowest performance score is in the Plan process, at 65%; the source process is at 89%; the Make 71%; the return 74%; and the highest is the Deliver at 94%. Overall, the performance value is still not optimal, so improvements are needed in indicators that are still low by planning planting patterns, arranging planting schedules, sorting and standardizing raw materials, and improving raw material peeling techniques.
Co-Authors AA Sudharmawan, AA Aidah, Yuyu Aisah Rini Susanti Alfiah, Ananda Alfikri Alghifari, Suhendi Amril, La Ode Ananda, Agustia Rizka Apendi Arsyad Arifah Rahayu Arnayulis, Arnayulis Arti Yoesdiarti Atifa, Saydatul Azrin Syamsuddin Elis Marfu'ah Elis Marfuah Farrizal, Fony Hanifah, Ishmah Himmatul Miftah Ikhsan Qodri Pramartaa Ita Novita Muchransyah Nahraeni, Wini Nahraeni, Wini Novita, Ita Nur'Aldi, Muhammad Farhan Purwaningtyas, Restu R. Siti Pupu Fauziah Resti Yekstyastuti Riny Kusumawati Romdhoni, Muhamad Haddad Siti Malihatul Aviah Siti Masithoh Sri Harmeidiyanti, Sri Susanti, Aishah Rini Weli , Fitra Yanyan Mulyaningsih Yusdiarti, Arti Yusdiarti, Arti