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All Journal Ekonomi Bisnis Gadjah Mada International Journal of Business DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Komunikasi Jurnal Bisnis dan Akuntansi Journal of Business and Applied Management Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pengabdian dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa International Journal of Application on Economics and Business
Nicholas Wilson
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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DETERMINING FACTORS WHICH COULD AFFECT GUESTS’ WILLINGNESS TO STAY IN A HOTEL DURING THE PANDEMIC Nicholas Wilson
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 5, No 2 (2022): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v5i2.3649

Abstract

                Hotel industry had certainly become one of a few sector which had been affected by the current pandemic situation in a negative way, considering that the travel restriction policies implemented by countries all around the world had significantly reduced the number of tourists visiting and staying in Indonesia. Furthermore, the Community Activities Restrictions Enforcement policy utilized by the Indonesian government had also driven a lot of Indonesians to conduct their work, study and daily activities from inside their own home, thus reducing the number of Indonesians who travel domestically to the other cities or regions in Indonesia, which in turns also reducing the number of domestic guests staying at any hotels in Indonesia. However, many countries’ decision to lift their travel restriction policies starting from the beginning of 2022 had allowed many people to resume their travel activities to the other countries, including to Indonesia, which in turns could increase the number of both domestic and foreign guests staying in the hotels all across Indonesia. Therefore, the objective of this study was to determine the effect given by several factors, namely subjective norm and attitude, in determining people’s willingness to stay in a hotel in the middle of the pandemic situation. Conducted in Indonesia, this quantitative-survey study used questionnaires to gather all data from the respondents. Respondents were individuals’ who’ve ever stayed in any 4-star or 5-star hotels in Indonesia at least once starting from January 01st 2021. There are a total of 188 respondents who filled the questionnaire, in which, these data will later be analyzed using PLS. Based on the results of the data analyses, authors concluded that subjective norm and attitude play significant and positive role in affecting guests’ willingness to stay in the hotels in Indonesia during the pandemic.
Co-Authors Adrianto, Fajri Alexander , Alexander Brian Budi, Budi Dharmawan, Purnama Diayudha, Lanang Edelyn Edelyn Edelyn Fransisca Iriani Roesmala Dewi Grace Putlia Helena, Stevani Herdy Jaya Prawiradipura Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ica Rika Candraningrat Ida Puspitowati Innocentius Bernarto, Innocentius Jessica Jessica Keni , Keni Keni Keni KENI KENI Kevin Goldie Makmud, Stanley Tulus Marcellino Jason Ferdinand Sugiyanto Meilisa Alvita Osman, Feranvin Pendi, Marina Prayitno, Sentot Basuki Purnama Dharmawan Regina Christella Rowena, Janny Samuel, Samuel Sentot Basuki Prayitno Sundoro, Hary Saputra Susilawaty, Lilis Tan, Pauline Tan, Pauline H. Pattyranie Teoh, Ai Ping Theodorus, Evan Warisadi, Alain Moelya Wibisono, Jensen Wijaya, Brendi Yeo, Wei Ming