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All Journal Media Mahardhika Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Edunomika (JIE) Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Business Review ADPEBI International Journal of Business and Social Science Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Nian Tana Jurnal Ekonomi, Manajemen, Akuntansi
Witara, Ketut
STIE Mahardhika
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Analisis Kemampuan Kewirausahaan Pengusaha Perempuan pada Komunitas UMKM Masyarakat Kota di Indonesia Titis Tatasari; Ketut Witara
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1138

Abstract

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs
Pengaruh Peran Pengendalian Internal, Kesesuaian Kompensasi, Dan Budaya Etis Organisasi Terhadap Pencegahan Fraud Tenaga Penagih Di PD Pasar Surya Di Kota Surabaya Endrianto Sahedtyo Nugroho Suhadak; Iwang Suwangsih; Ketut Witara
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9304

Abstract

Fraud is a risk that is prone to occur in organizations engaged in direct financial transaction activities, including regional government-owned enterprises. PD Pasar Surya Surabaya has the potential for fraudulent practices, particularly among market levy collectors, thus requiring effective preventive measures. This study aims to analyze the effect of internal control, compensation suitability, and organizational ethical culture on fraud prevention, both partially and simultaneously. The research employs a quantitative approach with a causal associative method. The population consists of all active levy collectors of PD Pasar Surya Surabaya, totaling 40 individuals, using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that internal control, compensation suitability, and organizational ethical culture have a significant effect on fraud prevention, both individually and collectively. These findings emphasize the importance of implementing effective internal control systems, providing fair compensation, and strengthening organizational ethical values to minimize the risk of fraud
A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Ketut Witara; Ririn Andriana; Dodit Cahyo Nugroho
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
a Pengaruh Persepsi Harga, Promosi Dan Citra Merek Terhadap Keputusan Pembelian Produk Sangkar Burung Bnr Di UMKM Sangkar Burung “Rulloh” Sidoarjo – Jawa Timur Ketut Witara; Wildan Bayu Saputra
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.24-39

Abstract

This study aims to determine the Influence of Price Perception, Promotion, and Brand Image on Purchasing Decisions for BNR Bird Cage Products at Rulloh Bird Cage UMKM Sidoarjo. Determination of the number of samples in this study will be calculated using incidental sampling, the researcher will provide data collection tools to anyone who happens to meet with a total of 100 respondents, while the respondents who filled out the questionnaire in this study were customers who had purchased BNR bird cage products. In this study, the first data collection technique was interviews with respondents. Interviews are not only conducted directly but can also be conducted via email, telephone, and so on. Second, observation by observing the objects studied in the field to obtain a phenomenon related to the data needed in this study. Third, with non-verbal questions or making questionnaires that will later be submitted to the resource person. The method in this study is to use a quantitative method with the results of the study showing that the Price, Promotion and Brand Image variables have a simultaneous influence on Purchase Satisfaction made by customers. All variables are said to have a simultaneous influence on the dependent variable, namely the purchasing decision that has increased both in terms of demand and supply, which has a lot of customer interest in buying, while in terms of sales it always improves, so that it can provide a very positive impact on the company
STRATEGI DAN TANTANGAN WOMEN LEADERSHIP DALAM PERJUANGAN SOSIAL YANG BERKELANJUTAN Emmywati; Endang Setyawati; Ketut Witara
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19667

Abstract

This study aims to analyse the strategies and challenges of women's leadership in sustainable social struggles at the local community level. The focus of the study is on the Family Empowerment and Welfare (PKK) organisation of RT 01, RW 04, Medokan Ayu Village, Surabaya, which is a concrete example of community-based women's leadership in driving social participation and community empowerment. This study uses a qualitative approach with descriptive phenomenology to understand the meanings and life experiences of women leaders. Data was obtained through in-depth interviews with six key informants, participatory observation in community activities, and documentation studies. Data analysis was conducted using the Colaizzi method to identify the main themes from the participants' experiences. The results of the study reveal three main themes, namely: empathy-based leadership and family values, adaptive strategies for dealing with socio-cultural obstacles, and commitment to the sustainability of social struggle through collective participation. These findings show that women leaders in the PKK community are able to integrate local social and cultural values into their leadership practices. The novelty of this research lies in the emergence of the Local Wisdom Leadership conceptual model, a form of women's leadership rooted in empathy, collaboration, and local cultural values, which can serve as the basis for the development of inclusive and sustainable women's empowerment programmes.
Dinamika Kolaborasi SDM dan Pemberdayaan Perempuan Usaha dalam Ekosistem UMKM: Kajian Bibliometrik Sistematis Titis Tatasari; Ketut Witara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16558

Abstract

Penelitian ini bertujuan menganalisis dinamika kolaborasi sumber daya manusia (SDM) dan pemberdayaan perempuan usaha dalam ekosistem Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pendekatan bibliometrik sistematis. Studi ini dilatarbelakangi oleh meningkatnya peran perempuan dalam sektor UMKM dan pentingnya kolaborasi SDM dalam membangun ekosistem kewirausahaan yang inklusif, namun integrasi ketiga aspek tersebut masih terfragmentasi dalam literatur ilmiah. Metode yang digunakan adalah bibliometrik sistematis dengan tahapan PRISMA terhadap artikel yang terindeks di Scopus, Web of Science, dan Google Scholar periode 2014–2025. Analisis dilakukan menggunakan teknik science mapping melalui VOSviewer dan Bibliometrix untuk mengkaji tren publikasi, co-authorship, co-citation, analisis kata kunci, serta identifikasi research gap. Hasil menunjukkan peningkatan signifikan publikasi sejak 2020 dengan dominasi tema women entrepreneurship, innovation, dan SME development. Kolaborasi penelitian masih terkonsentrasi di negara maju, sementara kontribusi negara berkembang relatif terbatas. Struktur intelektual literatur didominasi klaster ekosistem kewirausahaan, kewirausahaan perempuan, dan inovasi UMKM, namun belum secara eksplisit mengintegrasikan kolaborasi SDM dalam kerangka pemberdayaan perempuan usaha. Ditemukan tiga research gap utama: gap konseptual, kontekstual, dan metodologis. Penelitian ini berkontribusi pada pemetaan literatur secara sistematis serta menawarkan integrasi multidisiplin sebagai dasar pengembangan model kebijakan pemberdayaan perempuan usaha yang kolaboratif, inklusif, dan berkelanjutan dalam memperkuat ekosistem UMKM di era digital
Pendampingan Penyusunan Rencana Bisnis Koperasi Desa Kelurahan (KDKMP) Merah Putih sebagai Pilar Ekonomi Kerakyatan di Kota Denpasar Ketut Witara
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i1.4218

Abstract

This community service initiative is designed to accelerate the establishment and strengthening of Merah Putih Village/Sub-district Cooperatives (KDKMP) through mentoring activities carried out by Business Assistants (BA). The program was conducted in Denpasar City, Bali, from October 2025 to May 2026, and was implemented in two phases: October–December 2025 (Phase 1) and March–May 2026 (Phase 2). The approach involved intensive mentoring, capacity-building training, facilitation in developing business plans, as well as support in fulfilling legal requirements and improving access to financing. The findings reveal that the involvement of Business Assistants has a positive impact on enhancing the managerial capabilities of cooperative administrators, improving the quality of business plans to become more feasible and bankable, and strengthening the cooperatives’ readiness to engage with financial institutions. Nevertheless, several challenges persist, including limited human resource capacity, suboptimal utilization of the cooperative information system (SIMKOPDES), and insufficient coordination among stakeholders. To address these issues, several strategic measures have been undertaken, such as continuous capacity development programs, strengthening the role of Business Assistants, expanding access to financial resources, and fostering stronger collaboration among stakeholders. Through a more integrated approach, this program is expected to support the development of KDKMP into independent, competitive, and sustainable cooperatives
Co-Authors Andriana, Ririn Bima Surya Setiyawan Cahyo Nugroho, Dodit Dodit Cahyo Nugroho Dodit Cahyo Nugroho Emmywati Endang Setyawati Endrianto Sahedtyo Nugroho Suhadak Iwang Suwangsih Kurniasari, Laksmi Murni Murni Kurniasari, Laksmi Nugroho, Dodit Cahyo Ririn Andriana Sri Lestari, Aprilia Winda Tatasari, Titis Titis Tatasari Titis Tatasari Wildan Bayu Saputra Wiranda Yurdan Adi Putra Yuli Kurniawati, Yuli