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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) JURIKOM (Jurnal Riset Komputer) Jurnal Administrasi dan Manajemen Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Sistem Komputer dan Informatika (JSON) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Informatics Management and Information Technology Jurnal IPTEK Bagi Masyarakat Jurnal ABDIMAS Budi Darma Jurnal Masyarakat Indonesia Journal Global Technology Computer Journal Boas : Business, Economics, Accounting And Management ORAHUA : Jurnal Pengabdian Kepada Masyarakat Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Berbakti
Ronda Deli Sianturi
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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Manajemen Pemasaran Menggunakan Analisis SWOT Pada UMKM Guna Meningkatkan Daya Saing UMKM Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 1 No 1 (2020): Februari 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing quite difficult conditions amid the changing business environment and increasingly intense national or international business competition. MSMEs as one of the supporters of economic growth especially in Indonesia should receive more attention from the government, increasing the MSME sector and reducing poverty are indicators of the success of development specifically for countries with low capita incomes. One obstacle for SMEs is environmental factors, both internal and external environmental factors. Ignorance for MSME actors anticipates changes in the environment and does not have a marketing strategy that causes MSMEs to be less competitive compared to other products. SWOT analysis is an appropriate alternative to help MSMEs determine marketing strategies and anticipate changes in the business environment. Where the SWOT analysis can analyze Strengths, Weaknesses which are part of internal factors in MSMEs and Threats, Opportunities which are part of external factors or competitors. From this research, 4 marketing strategies were obtained for MSMEs to improve competitiveness, namely the MSME S-O Strategy to innovate, make products unique and utilize technology as a promotional and sales media. The W-O Strategy, MSMEs are required to always pay attention to the reluctance of market share and also consumers who demand MSMEs to continue to innovate on product value. S-T strategy, products produced by SMEs should have a characteristic value and provide protection to the product by making their own trademarks. The W-T Strategy, introduces products to areas outside the product cluster and the resulting products are packaged in an innovative way.
Analisis Kepuasan Mahasiswa Terhadap Kualitas Pelayanan dan Fasilitas Pelayanan Kemahasiswaan di STMIK Budi Darma Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Higher education competition in Medan City is currently developing very rapidly, this can be seen in every university evaluating and changing every side. One of the most prominent things in the evaluation is service to students, an image of a tertiary institution is considered good depending on whether or not the student service is provided to students. A good image of students is a positive value for universities which is a promotional value for the campus. Good service is a service that can know the desires and needs of people who use it. STMIK Budi Darma is one of the Private Universities who participated in evaluating student services in order to compete with other Private Universities. The purpose of this study is to measure student satisfaction with student services using the Facilities and Quality variables influence student satisfaction. This study used 97 respondents from a total population of 2800 people by testing the Multiple Linear Regression Test, Determination Coefficient Test (R2), Partial Test (t test) and Concurrent Test (F Test).
Pengaruh Sistem Informasi Pemasaran dan Distribusi Terhadap Efektivitas Penjualan Pada PT Suryamas Lestari Prima Tanjung Morawa Abdurrahman Siregar; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 1 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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The purpose of this study is to describe marketing information systems and distributions are implemented in improving the effectiveness of sales at PT. Suryamas Lestari Prima Tanjung Morawa, to describe the resistant barriers in decision-making on distribution and to describe the effect of marketing and distribution services. From t test obtained t count = 5,686, while ttable value at n-2 (36 - 2) that is 34 at significant level 5% ttable equal to 2,04, and if t arithmetic> ttable then alternative alternative (Ha) accepted, the existence of significant influence between marketing information service and distribution to sales effectiveness in PT. Suryamas Lestari Prima Medan. From rx1y = 0.624, rx2y = 0.687, rxix2 = 0.798, The reaction result is rxix2y = 0.698, and when compared to rtabel at n = 36 with 5% significant level that is 0,329 bigger rhitung> rtabel. Thus it is certain to be accepted as proven. Thus the test of Fasil Fcount (Fh) = 15.690 is then consulted with Ftabel, with built on the dk of the numerator = k and dk denominator = (n-k-1), the result Ftable = 3.28. The result shows that F count is greater than Ftable that is 15.690> 3.28 then that is two significant things. Percentage of influence between independent variable (x1) that is marketing information system and independent variable (x2) that is with dependent variable (y) to sales effectiveness in PT. Suryamas Lestari Prima Medan 48.7% while 51.3% by other factors beyond the contribution of this study. An integrated marketing information system development plan in the near future soon commencement and existing computer capacity.
Pengaruh Promosi dan Store Exterior Terhadap Minat Beli Konsumen Pada Bisnis Retail Minimarket Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Facing intense competition in business, a strategy is needed to encourage consumers to make purchases. With the presence of more and more mini markets in Indonesia competing in serving consumer needs and greatly assisting the government in reducing the number of unemployed, the availability of these mini markets is highly desired by both rural and urban communities. This study aims to determine how the effect of promotion and store exterior on people's buying interest. The results show that the role of minimarkets on people's buying interest is very supportive, because the provision of products that are tailored to the needs of the community is accompanied by a good atmosphere and presentation and service to consumers, so that customers feel satisfied and decide to buy. Thus, the convenience of shopping at an affordable price and an integrated and creatively designed building leads consumers to decide to buy the products they need
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai Terhadap Loyalitas Pelanggan Pada Mini Market Bina Karya Andayani Andayani; Ronda Deli Sianturi
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study consists of three variables, namely, retail service quality variable (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study was to determine the effect of retail service quality and outlet atmosphere on customer loyalty at the Bina Karya Minimarket. The method used in this research is descriptive and associative method. In this study obtained a sample of 96 people. Data collection techniques used in this study were library research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is an interval scale. The data obtained from the questionnaire results were then processed using validity test, reliability test, t test, correlation coefficient analysis, and coefficient of determination and multiple regression analysis. Based on the results of research from multiple regression calculations, the results obtained which state that partially the quality of retail services and the atmosphere of the outlets affect customer loyalty so that H0 is rejected, meaning that the quality of retail services and the atmosphere of the outlets affect customer loyalty.
Co-Authors Abdul Sani Sembiring Abdurrahman Siregar Akbar Iskandar Amri, Larasati Anda Yanny Andayani Andayani Bakti, Surya Cici Mulya Sari Dwika Assrani Hutabarat, Sumiaty Adelina Hutagalung, Siti Nur Habibah Hutagalung, Siti Nurhabibah Khairul Amri Yusro Lince Tomoria Sianturi Marbun, Monalisa Masdalifa Hasibuan Maulidya, Rina Mega Oktaviani Pohan Melda Panjaitan Mellyoni Mesran, Mesran Muhammad Rinaldi Muhammad Sayuthi Muhammad Syahrizal Murdani Murdani Murdani Nelly Astuti Hasibuan Norenta sitohang Nurwijayanti Panjaitan, Mela Novaliska Panjaitan, Melda Parinduri, Ikhsan Partogi Simanjuntak Rivalri Kristianto Hondro Selpi Anita Septa Fenly Sinaga Sitohang, Norenta Sri Rezeki Suginam Suhastra Indrawan Surya Darma Nasution Taronisokhi Zebua Ulfa Syahrina Yuhandri Yuhandri Yuhandri Yuhandri, Yuhandri Zumrotul Aqobah Hsb