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All Journal ETIKONOMI Jurnal Ekonomi Jurnal Keuangan dan Perbankan Journal of Business & Banking DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Terapan Abdimas E-Dimas: Jurnal Pengabdian kepada Masyarakat Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat BALANCE: Economic, Business, Management and Accounting Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ilmiah Manajemen Ubhara Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Abdiraja Jurnal Kedaymas SWARNA SWARNA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Khalifaturofi'ah, Sholikha Oktavi
Department Of Management, Faculty Of Economic And Business, University Of Hayam Wuruk Perbanas, Surabaya, Indonesia
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Pengembangan desain logo dan kemasan untuk meningkatkan daya saing usaha kecil menengah Khalifaturofi'ah, Sholikha Oktavi; Ayu Sekarsari, Larasati; Hiqmah, Faizatul; Adi Suminto , Miftahul; Delonix Renzina, Yudha; Ulum, Achmad Saiful
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i1.19865

Abstract

Kegiatan pengabdian masyarakat ini dilakukan pada UKM Bluder Aisha 99. UKM ini telah berdiri sejak tahun 2000an. Awal mulanya UKM ini memproduksi beberapa jenis kue dan akhirnya mulai fokus ke bluder. Sejak fokus di usaha bluder, mitra menghadapi beberapa kendala. Diantaranya adalah kue bluder belum banyak dikenal oleh masyarakat sehingga banyak kue bluder yang kembali akibat tidak terjual. Selain itu, saluran pemasaran yang dilakukan UKM hanya berkisar ke pemasaran tradisional dan belum merambah ke digital marketing. Kegiatan pengabdian ini bertujuan untuk mengembangkan desain logo dan kemasan untuk meningkatkan daya saing UKM bluder Aisha 99. Metode yang dilakukan adalah dengan participatory learning and action (PLA) yang memiliki ciri-ciri sosialisasi, diskusi, dan praktik secara langsung. Hasil pengabdian masyarakat adalah pendekatan PLA ini berlangsung dengan baik. Dari pengabdan ini diperoleh desain stiker, kartu nama digital untuk whatsapp bisnis, dan banner yang menarik sebagai salah satu solusi respon pasar yang kurang. Hasil yang mitra rasakan adalah terdapat peningkatan dalam hal pesanan kue bluder dan respon pasar terhadap kue bluder membaik. Dapat disimpulkan bahwa desain logo dan kemasan berpengaruh terhadap daya beli konsumen.
Unraveling the Profitability Puzzle: Exploring the Dynamics of Firm Value in Indonesian Real Estate Enterprises Khalifaturofi'ah, Sholikha Oktavi; Kartika, Titis Puspitaningrum Dewi; Armansyah, Rohmad Fuad
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.1

Abstract

The purpose of this study is to explore the intricate relationship between profitability and firm value in the context of Indonesian real estate enterprises. Utilizing a panel data methodology, this research draws from financial data spanning six years (2017-2022) of 21 Indonesian real estate firms. The analysis employs a robust random effect model for data exploration. The empirical findings unveil crucial connections between profitability and firm value in the Indonesian real estate realm. Notably, a significant negative correlation emerges between profitability and firm value, indicating that higher profitability does not guarantee higher firm value. Additionally, firm size exerts a dampening effect on firm value. Conversely, total asset growth and turnover prove to be influential drivers of firm value, underscoring the importance of robust asset growth and turnover. This study contributes by delving into the profitability-firm value relationship unique to Indonesia's real estate sector.
PENINGKATAN MUTU UMKM MELALUI TATA KELOLA KEUANGAN DAN PERANCANGAN MEDIA PROMOSI PADA BISNIS KRITAPONG Oktarina, Dian; Irawan, Immanuel Candra; Africa, Laely Aghe; Khalifaturofiah, Sholikha Oktavi; Sarwendhi, Rezza Arlinda
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 4 No. 1 (2024): Vol 4, No 1 (2024) : Januari 2024
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v4i1.3959

Abstract

Kritapong Bunda Ani merupakan mitra dalam kegiatan Pengabdian Masyarakat yang memerlukan materi/konten media pemasaran konvensional dan digital, serta pelatihan dalam hal pembuatan laporan keuangan yang lebih baik dan terstruktur. Hasil akhir dalam kegiatan ini adalah mitra mampu mamaksimalkan media pemasaran konvensional dan digital, serta mampu membuat Laporan Keuangan yang tersistem dan dapat dijadikan dokumen pendukung ketika mitra mengajukan pendanaan kepada salah satu Bank.
Pelatihan Bucket Snack Untuk Meningkatkan Kreativitas Dan Daya Saing Ibu-Ibu Rumah Tangga Di Sidoarjo Sholikha Oktavi Khalifaturofi'ah; Zufra Inayah; Larasati Ayu Sekarsari
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2337

Abstract

Skills training is an effective means to enhance the well-being of the community. In general, the residents of Sidoarjo, especially those who work as housewives, often lack competitiveness and creativity to empower themselves with their own abilities. This community engagement aims to boost the creativity and competitiveness of housewives in Sidoarjo. The activity is geared towards empowering housewives in Sidoarjo, particularly those who work as homemakers, to generate additional income through the production and sale of bucket snacks. The methodology employed involves participatory learning and action (PLA) characterized by socialization, direct discussions, and practical training. The outcome of this community engagement is the development of understanding and knowledge among housewives, enabling them to create bucket snacks and earn income from this skill. This initiative has resulted in the production of nine bucket snacks as a result of the training. The beneficiaries have reported an improved understanding of bucket snack production as a direct impact of this community engagement
Co-Authors Achmad Saiful Ulum Adi Suminto , Miftahul Adiba, Elfira Maya Africa, Laely Aghe Agatha Putri Laam Alif Agustinus Kismet Nugroho Jati Alzura, Daniza Arlinda, Rezza Ayu Sekarsari, Larasati Delonix Renzina, Yudha Dewi Ayu Wulandari Dewi Ayu Wulandari, Dewi Ayu Dian Oktarina Emma Yulianti Hiqmah, Faizatul Indah Novi Wardyani Indra Listyarti irawan, Immanuel Candra Jowi Ratna Sari Larasati Ayu Sekarsari Masitah, Sarah Miftahul Adi Suminto Moch. Anang Karyawan Nanang Shonhadji Nasution, Zubaidah Ninda Febriyanti, Fahira Oktarina, Dian Poerwanti, Ririn PRAMESTI REGITA ARIFIN RAHMAT SETIAWAN Rezza Arlinda Sarwendhi Ririn Poerwanti Risa Arifiana Rohmad Fuad Armansyah Rohmad Fuad Armansyah, Rohmad Fuad Safrinda Dwika Maulani Haqni Saiful Ulum, Achmad Sihotang, Ellen Theresia Sistiyarini, Evi Sofiyatul Kudsiyah Supriyono, Sudjarno Eko Syafitri, Erika Dwi Titis Puspitaningrum Dewi Kartika Titis Puspitaningrum Dewi Kartika Zufra Inayah Zufra Inayah