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Financial planner for Z generation lifestyle towards financial freedom Oktarina, Dian; Arlinda, Rezza; Wulandari, Dewi Ayu; Africa , Laely Aghe; Khalifaturofiah, Sholikha Oktavi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v8i1.10033

Abstract

The Z generation has high purchasing power and tends to be consumptive. Apart from that z generation also has the characteristic of FOMO (Fear of Missing Out) where they feel they have to follow various existing trends including fashion trends, gadgets and so on which of course will empty their pockets. Fulfillment of consumer behavior and the characteristics of FOMO will certainly have an impact on the increasing number of loans or credit applied for by z generation such as the use of pay later. If done continuously and for a long time, the use of pay later will cause the z generation to experience financial difficulties. Thus, this shows the importance of the knowledge and skills that z generation should have regarding financial management using applications that are easy to use and can be applied independently, namely Excel for Financial Planners. This is facilitated by the existence of training activities related to financial management and also the practice of making a financial planner for each student using Excel for Financial Planners. The results of this training are that every student knows the importance of planning and students can create and design personal finances with the help of the Excel for Financial Planners System.
Pengembangan desain logo dan kemasan untuk meningkatkan daya saing usaha kecil menengah Khalifaturofi'ah, Sholikha Oktavi; Ayu Sekarsari, Larasati; Hiqmah, Faizatul; Adi Suminto , Miftahul; Delonix Renzina, Yudha; Ulum, Achmad Saiful
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i1.19865

Abstract

Kegiatan pengabdian masyarakat ini dilakukan pada UKM Bluder Aisha 99. UKM ini telah berdiri sejak tahun 2000an. Awal mulanya UKM ini memproduksi beberapa jenis kue dan akhirnya mulai fokus ke bluder. Sejak fokus di usaha bluder, mitra menghadapi beberapa kendala. Diantaranya adalah kue bluder belum banyak dikenal oleh masyarakat sehingga banyak kue bluder yang kembali akibat tidak terjual. Selain itu, saluran pemasaran yang dilakukan UKM hanya berkisar ke pemasaran tradisional dan belum merambah ke digital marketing. Kegiatan pengabdian ini bertujuan untuk mengembangkan desain logo dan kemasan untuk meningkatkan daya saing UKM bluder Aisha 99. Metode yang dilakukan adalah dengan participatory learning and action (PLA) yang memiliki ciri-ciri sosialisasi, diskusi, dan praktik secara langsung. Hasil pengabdian masyarakat adalah pendekatan PLA ini berlangsung dengan baik. Dari pengabdan ini diperoleh desain stiker, kartu nama digital untuk whatsapp bisnis, dan banner yang menarik sebagai salah satu solusi respon pasar yang kurang. Hasil yang mitra rasakan adalah terdapat peningkatan dalam hal pesanan kue bluder dan respon pasar terhadap kue bluder membaik. Dapat disimpulkan bahwa desain logo dan kemasan berpengaruh terhadap daya beli konsumen.
Unraveling the Profitability Puzzle: Exploring the Dynamics of Firm Value in Indonesian Real Estate Enterprises Khalifaturofi'ah, Sholikha Oktavi; Kartika, Titis Puspitaningrum Dewi; Armansyah, Rohmad Fuad
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.1

Abstract

The purpose of this study is to explore the intricate relationship between profitability and firm value in the context of Indonesian real estate enterprises. Utilizing a panel data methodology, this research draws from financial data spanning six years (2017-2022) of 21 Indonesian real estate firms. The analysis employs a robust random effect model for data exploration. The empirical findings unveil crucial connections between profitability and firm value in the Indonesian real estate realm. Notably, a significant negative correlation emerges between profitability and firm value, indicating that higher profitability does not guarantee higher firm value. Additionally, firm size exerts a dampening effect on firm value. Conversely, total asset growth and turnover prove to be influential drivers of firm value, underscoring the importance of robust asset growth and turnover. This study contributes by delving into the profitability-firm value relationship unique to Indonesia's real estate sector.
PENINGKATAN MUTU UMKM MELALUI TATA KELOLA KEUANGAN DAN PERANCANGAN MEDIA PROMOSI PADA BISNIS KRITAPONG Oktarina, Dian; Irawan, Immanuel Candra; Africa, Laely Aghe; Khalifaturofiah, Sholikha Oktavi; Sarwendhi, Rezza Arlinda
Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat Vol. 4 No. 1 (2024): Vol 4, No 1 (2024) : Januari 2024
Publisher : Research Center and Community Services (PPPM) Universitas Hayam Wuruk "Perbanas" Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/kedaymas.v4i1.3959

Abstract

Kritapong Bunda Ani merupakan mitra dalam kegiatan Pengabdian Masyarakat yang memerlukan materi/konten media pemasaran konvensional dan digital, serta pelatihan dalam hal pembuatan laporan keuangan yang lebih baik dan terstruktur. Hasil akhir dalam kegiatan ini adalah mitra mampu mamaksimalkan media pemasaran konvensional dan digital, serta mampu membuat Laporan Keuangan yang tersistem dan dapat dijadikan dokumen pendukung ketika mitra mengajukan pendanaan kepada salah satu Bank.
Pelatihan Bucket Snack Untuk Meningkatkan Kreativitas Dan Daya Saing Ibu-Ibu Rumah Tangga Di Sidoarjo Sholikha Oktavi Khalifaturofi'ah; Zufra Inayah; Larasati Ayu Sekarsari
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2337

Abstract

Skills training is an effective means to enhance the well-being of the community. In general, the residents of Sidoarjo, especially those who work as housewives, often lack competitiveness and creativity to empower themselves with their own abilities. This community engagement aims to boost the creativity and competitiveness of housewives in Sidoarjo. The activity is geared towards empowering housewives in Sidoarjo, particularly those who work as homemakers, to generate additional income through the production and sale of bucket snacks. The methodology employed involves participatory learning and action (PLA) characterized by socialization, direct discussions, and practical training. The outcome of this community engagement is the development of understanding and knowledge among housewives, enabling them to create bucket snacks and earn income from this skill. This initiative has resulted in the production of nine bucket snacks as a result of the training. The beneficiaries have reported an improved understanding of bucket snack production as a direct impact of this community engagement