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The Need of Backpacking Tourists in Non-Star Hotels: Insights from Gorontalo City, Indonesia Anugrah, Krishna; Modjo, Meilinda Lestari; Anjeli, Nur
TRANS-KATA: Journal of Language, Literature, Culture and Education Vol. 2 No. 1 (2021): TRANS-KATA: Journal of Language, Literature, Culture, and Education
Publisher : TRANSBAHASA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/jllce.v2i1.34

Abstract

Gorontalo is a transit city for foreign tourists that will continue their trip to Togean islands, or for tourists coming from Togean islands that will continue the trip to Manado, Makassar, or Jakarta. Foreign tourists who opt to transit in Gorontalo prefer non-star hotels as their accommodation option. This study aimed to analyze the guest’ needs from five kinds of dimension, i.e., tangible dimension, empathy dimension, reliability dimension, responsiveness dimension, and assurance Dimension. The present study integrated a qualitative and a simple quantitative method as the research design. The data were directly collected by field observation; questionnaires distributed to the tourists were employed to collect the main data, while the supporting data were extracted by interview and documentation. As based on the findings, the backpackers’ needs for basic tangible goods involve food three times a day, a heat pump water heater, and laundry service. In accommodating the needs, the hotels can cooperate with third parties, particularly regarding food three times a day and laundry service. Moreover, the intangible service-oriented needs comprise empathy, reliability, responsiveness, and assurance. As based on the questionnaire, the respondents showed good responses and suggested improvements in several aspects, particularly on the intangible needs.
PENGEMBANGAN PEREKONOMIAN DESA DENGAN PEMANFAATAN POTENSI PERIKANAN MELALUI PELATIHAN PENGOLAHAN PRODUK PERIKANAN BAGI MASYARAKAT DESA DUNU, KECAMATAN MONANO KABUPATEN GORONTALO UTARA Putalan, Reinal; Gobel, Muhammad Rizq; Erlansyah; Supu, Nisfa Daud; Nento, Wila Rumina; Modjo, Meilinda Lestari; Anugrah, Krishna; Sabiku, Sri Ariyanti; Kadir , Poppy Arnold; Wijaya, Rendy; Noho, Yumanraya
Jurnal Abdimas Terapan Vol. 4 No. 1 (2024): JURNAL ABDIMAS TERAPAN (NOVEMBER)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i1.60

Abstract

The utilization of fisheries' potential as a source of animal protein needs to be developed to maximize fisheries’ potential, especially in North Gorontalo Regency. In addition to adding economic value, fishery product processing provides a positive impact in the form of knowledge for coastal communities. Fishery product processing Fishery products, especially fish, can be processed into various products such as nuggets. Nuggets are processed food products from animal protein sources popular with small children and adults. This service activity aims to increase homemakers' knowledge about fish processing innovation through fish nugget processing in Dunu Village, Monano District, North Gorontalo. The implementation of activities is aimed at homemakers, and the method of service activities is participatory learning and action through counseling accompanied by making fish nuggets. The activity went smoothly and was enthusiastically followed by the participants. The results were increased knowledge and understanding of homemakers about diversifying fishery processing products, namely fish nuggets. This activity is expected to increase the added value of fishery products through the diversification of processed fishery products to increase the added value of fishery products.
PENGELOLAAN PRODUK PARIWISATA DESA DUNU MELALUI PELATIHAN DESAIN KONTEN PROMOSI DAN STRATEGI PEMASARAN DIGITAL Sabiku, Sri Ariyanti; Modjo, Meilinda Lestari; Anugrah, Krishna; Kadir, Poppy Arnold; Wijaya, Rendy; Noho, Yumanraya; Gobel, Muhammad Rizq; Putalan, Reinal
Jurnal Abdimas Terapan Vol. 3 No. 2 (2024): JURNAL ABDIMAS TERAPAN (MEI)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v3i2.59

Abstract

Desa Dunu, Kecamatan Monano, Kabupaten Gorontalo Utara, memiliki beragam potensi alam yang dapat menjadi pilihan tujuan wisata. Pengelolaan produk pariwisata yang optimal merupakan kunci keberhasilan dalam meningkatkan daya tarik dan keberlanjutan sebuah destinasi wisata. Seiring dengan berkembangnya teknologi dan kebutuhan untuk menjangkau audiens lebih luas, pengelolaan produk pariwisata dapat menggunakan media digital untuk mendesain konten promosi dan memasarkannya. Tantangan yang dihadapi saat ini adalah terbatasnya pengetahuan dan keterampilan masyarakat Desa Dunu terkait desain konten promosi dan strategi pemasaran digital. Kegiatan ini bertujuan untuk memberikan pengetahuan dan keterampilan dasar membuat desain konten promosi menggunakan aplikasi Canva dan mengenalkan strategi pemasaran digital. Selain itu, kegiatan ini juga mengukur efektifitas kampanye yang telah dipromosikan melalui akun media sosial Facebook menggunakan Meta Business Suite. Pelaksanaan kegiatan ditujukan untuk sepuluh anggota kelompok sadar wisata (Pokdarwis) Desa Dunu. Metode pelaksanaan kegiatan meliputi sosialisasi melalui penyampaian materi secara teoritis, diskusi interaktif, demonstrasi dan simulasi video untuk memvisualisasikan penggunaan aplikasi. Hasil kegiatan menunjukan adanya antusiasme dan keterlibatan aktif anggota Pokdarwis dalam pelatihan. Kegiatan ini berjalan baik dan berhasil menyosialisasikan teknik desain konten promosi dan strategi pemasaran digital yang dapat diterapkan oleh anggota Pokdarwis dalam mempromosikan produk pariwisata di Desa Dunu. Selain meningkatkan pengetahuan dan keterampilan dasar, diharapkan kegiatan ini dapat menumbuhkan motivasi dan partisipasi aktif anggota Pokdarwis untuk menghasilkan jumlah konten promosi pariwisata yang menarik, dengan menerapkan berbagai desain kreatif dan strategi pemasaran digital. Keberlanjutan program ini didukung oleh adanya Perjanjian Kerjasama antara Jurusan Pariwisata Program Vokasi UNG dan Pemerintah Desa Dunu yang telah dijalin sejak tahun 2023. Pelatihan lanjutan juga didorong untuk memperbarui keterampilan dan pengetahuan sesuai dengan kebutuhan desa, kondisi perkembangan teknologi serta tren pemasaran terbaru.
Aspiring Geopark Gorontalo: Solusi Persiapan Situs Geologi Untuk Pariwisata Pasca-COVID-19 Modjo, Meilinda Lestari; Anugrah, Krishna; Arifin, Yayu Indriati
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8906

Abstract

The Geosite Area of Gorontalo Evaluated Using Quantitative Descriptive Research Method for Tourism Preparedness Post-COVID-19" The Gorontalo geosite area was evaluated using a quantitative descriptive research method in this study to determine its readiness to host tourism after COVID-19. Changes in the attitudes and behaviours of tourists have occurred as a result of the COVID-19 epidemic, significantly impacting the domestic and international tourism environment. The objective of this research is to gain an understanding of the factors motivating tourists, classify various forms of tourism, and observe specific geosites in Gorontalo based on official designations. Different local attitudes towards the "new normal tourism" are crucial factors in the highlighted destination preparation differences presented in the conclusions. Despite the economic considerations influencing the continuous implementation of health protocols, the government, local communities, and businesses must collaborate towards achieving optimal and sustainable tourism recovery