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All Journal PANDITA: Interdisciplinary Journal of Public Affairs Sinergi Akademisi dan Masyarakat
Cori, Catarina
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Melalui Platform E-Commerce Tiktok Shop di Jakarta Timur Kristian; Cori, Catarina
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 9 No. 1 (2026): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v9i1.462

Abstract

This study aims to a) see the effect of Price Perception on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta. b) see the effect of Promotion on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta and c) obtain an overview of the magnitude of the influence of Price Perception and Promotion on Purchasing Decisions through the TikTok Shop e-commerce platform in East Jakarta. The research method uses a descriptive method with a quantitative approach. Sampling in this study uses the accidental sampling technique or incidental sampling, namely the technique of determining samples based on coincidence Where, anyone who happens to meet the researcher and is considered suitable to be a data source will be used as a sample. The number of samples in this study was 96 respondents. Based on the results of the study, it can be concluded as follows: The results of the hypothesis test show that price perception has a significant effect on purchasing decisions through the TikTok Shop platform in East Jakarta, with a price perception contribution of 58.5%. Other factors not discussed in the study contribute 41.5%. b) The results of the hypothesis test show that promotion significantly influences the decision to purchase through the TikTok Shop e-commerce platform in East Jakarta, through a promotion contribution of 74.9%. Other factors not discussed in the study contribute 25.1%. c) According to the results of the hypothesis test, it shows that price perception and promotion simultaneously influence the significance of the decision to purchase through the TikTok Shop e-commerce platform in East Jakarta, with the contribution of price perception and promotion variables to customer satisfaction of 75.7%, while the last 24.3% comes from additional components not discussed in this study
PENGABDIAN MASYARAKAT INTERNASIONAL MELALUI SEMINAR HYBRID BERBASIS MIRRORING CLASS DALAM FESTIVAL BUDAYA INDONESIA-RUSIA Reza Hariyadi, Ade; Johardi, Ali; Ningsih, Sari; Supriyatno, Budi; Failasufa Aziza, Pretty; Setyawati, Kiki; Zuhri, Saefudin; Irawati, Ike; Plaksina, Elena; Porosov, Roman; Postnikova, Alena; Istianda, Meita; Starkova, Daria; Petukhova, A.; Zavialova, Natalia; Eryomina, Svetlana; Kolesova, Elena; Pramitasari, Anisa; Sulistyono, Achmad; Cori, Catarina
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 3 No 2 (2025): Jurnal SIKAMA
Publisher : Lembaga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v3i2.1007

Abstract

Pengabdian masyarakat internasional merupakan salah satu bentuk implementasi Tri Dharma Perguruan Tinggi yang strategis dalam mendukung internasionalisasi pendidikan dan penguatan literasi global masyarakat. Artikel ini bertujuan untuk mendeskripsikan pelaksanaan dan dampak kegiatan pengabdian masyarakat internasional melalui seminar hybrid berbasis mirroring class dalam rangka Festival Budaya Indonesia–Rusia. Kegiatan dilaksanakan pada 21 Oktober 2025 dengan melibatkan narasumber dari Indonesia dan Rusia serta peserta yang berasal dari mahasiswa, pelajar sekolah menengah, guru, akademisi, dan masyarakat umum. Metode pelaksanaan menggunakan pendekatan edukatif-partisipatif yang memadukan seminar hybrid (luring dan daring) dengan mirroring class untuk mendorong pembelajaran dua arah dan dialog lintas budaya. Data dikumpulkan melalui observasi, dokumentasi kegiatan, dan catatan diskusi, kemudian dianalisis secara deskriptif-kualitatif. Hasil kegiatan menunjukkan bahwa model seminar hybrid berbasis mirroring class mampu memperluas akses partisipasi masyarakat, meningkatkan keterlibatan peserta, serta memperkuat pemahaman lintas budaya dan lintas bahasa. Selain berdampak secara akademik, kegiatan ini juga berfungsi sebagai sarana diplomasi budaya berbasis pendidikan yang inklusif dan partisipatif. Kegiatan ini berpotensi menjadi model pengabdian masyarakat internasional yang adaptif, kolaboratif, dan berkelanjutan di era transformasi digital.
Co-Authors Ali Johardi Budi Supriyatno Eryomina, Svetlana Failasufa Aziza, Pretty Irawati, Ike Kolesova, Elena Kristian Meita Istianda Petukhova, A. Plaksina, Elena Porosov, Roman Postnikova, Alena Pramitasari, Anisa Reza Hariyadi, Ade Sari Ningsih Setyawati, Kiki Starkova, Daria Sulistyono, Achmad Zavialova, Natalia Zuhri, Saefudin