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All Journal ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa
Taufik Murtono
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Journal of Visual and Performing Arts

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Visual symbolism and the art design nexus in madness: A critical discourse analysis of Penahitam’s subcultural artzine in Indonesia Wibawa, Mahendra; Sunarto, Bambang; Murtono, Taufik
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1806

Abstract

This study examines how hybrid visual practices in subcultural contexts challenge the binary between art and design. It addresses the theoretical division proposed by Tsion Avital, who posits a strict dichotomy between symbolic art and functional design. Using this framework, the visual discourse of the Indonesian collective Penahitam is critically analyzed. The 9th edition of Penahitam's artzine, Madness, is selected as a case study due to its thematic depth and ideological complexity. The research applies Norman Fairclough’s Critical Discourse Analysis (CDA) to integrate textual, visual, and contextual elements, exploring how meaning is constructed through the interplay of image, text, layout, and cultural production. Avital’s symbolic-functional theory serves as a lens to assess how Penahitam negotiates between expressive freedom and visual functionality. Findings indicate that Madness reconfigures the relationship between artistic and design elements into a hybrid visual discourse. The artzine's layout, poetic writing, dark-art illustrations, and socio-political content work cohesively to communicate ideological resistance while remaining accessible. This integration disrupts Avital’s dichotomy, showing how hybridity becomes a strategic tool for expression and subcultural authorship. Furthermore, the production and dissemination of the artzine across 29 Indonesian cities underscore Penahitam’s commitment to collective authorship, independence, and decentralized cultural activism. This study contributes to the discourse on art-design hybridity by offering a concrete analytical model for understanding how independent collectives use visual media to challenge dominant narratives and assert creative autonomy.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Ale Pitulanang Firmansyah Andriani, Nanda Putri Asfar, Dedy Ari Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Guntur Guntur hartanto hartanto I Wayan Suardiana Imaduddin, Farid Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kusuma, Wisnu Adhi Melinia Enggal Pangestu Nuris, Rachmad Anwar Osrita Hapsara Priya Aji, Rizky Qana Fadhila , Adhara Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng, Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma