Garuda - Garba Rujukan Digital

CULTURAL ADVANCEMENT STRATEGIES IN INDONESIA: A LITERATURE REVIEW Murtono, Taufik; Wahyudi, Didik Bambang
Acintya Vol. 16 No. 2 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v16i2.6177

This study aims to explore writings throughout the last five years (2020-2024) to find out how cultural advancement strategies have been practised in Indonesia. The method used is literature research with stages 1) formulating questions and protocols for inclusion and exclusion of writing data, 2) searching for qualified writings from Google Scholar and Scopus databases, 3) selecting writing data by extracting data and identifying data duplication, 4) analysing data based on the quantity and quality of writing according to theme groups, 5) presenting data in an analysis matrix, 6) interpret the results of the analysis and draw conclusions. The study results concluded that the strategy of promoting culture in Indonesia is carried out through legal policy, social and cultural innovation, and the development of cultural products. The development of cultural products needs to be given more space considering that people now more easily consume the results of cultural innovation through various media platforms

Identitas Lokal Dan Global Dalam Iklan Murtono, Taufik
Acintya Vol. 1 No. 1 (2009)
Publisher : Institut Seni Indoensia Surakarta

This article incorporate globalization issue in advertising industry in Indonesia, particulary in discussing the presence of dultural identity in global world context. The finding abaout the modus of advertising strategy gives comprehension on how commercial advertisement communicate the identitiy they were offered. Identitiy works in many patterns those used product figure, verbal language and visual symbol. The existence of mixed identity as it appears in global products those try to use local element in their advertising while some local products do the contrary-show that identities srocc reference had happened in advertising world.Keyword : identity, globalization, advertisement

PENGUATAN CITRA MEREK BATIK DENGAN TIPOGRAFI VERNACULAR Murtono, Taufik
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

This study aims to design a brand identity of batik with vernacular typography. Vernacular typographyis typography with daily life character that is familiar with the activities of local community.Vernacular typography is used in this study because the types that are created by the previous researchdo not meet the needs of the product owners at batik center in Bayat, Klaten District. Themethod used is descriptive qualitative research to find qualitative data that is used as the base of thevernacular typography creating through the design process which is divided into four stages. Thestages covers assimilation, such as the collection and arrangement of information problem that isbeing studied; general studies, such as investigating the characteristics of the problem and possiblesolutions as well as tools and support materials; developing, creating and modifying; communicationconcerning the creative presentation of one or more solutions to the people inside and outside of theresearch team. Small scale industries such as batik center Bayat have disadvantages in accessingcreative sources because of the limited capital and opportunity. Therefore, this study becomes a helpfulthing in designing the brand identity for small industries. The results obtained include vernaculartypography design that is traced from the surrounding environment so that they produce specialtypefaces for example typographic style of batik motif, street-style typography, typographic styleengraving, handwriting-style typography, and free-style typography. Typographies that are generatedsubsequently applied in developing batik brand identity. Keywords: Typography, vernacular, brand, batik

PEMASARAN SENI PERTUNJUKAN RAKYAT DI INDONESIA MELALUI PLATFORM DIGITAL SENIPEDIA.COM Novianto, Wahyu; Murtono, Taufik; Hudha, Tafsir
Acintya Vol. 14 No. 2 (2022)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v14i2.4575

The rapid pace of technology in the 4.0 era constructs conventional transaction models into digital transactions with the growth of various digital startups. The use of digitalization for folk performing arts is still not maximally accommodated, even though the internet has spread to villages. Although various conceptions and discourses on the digitization of folk performing arts continue to roll out, they are only carried out by academics and only a small part of the performing arts community is able to utilize the internet and gadgets for means of communication and interaction with a wide audience. This study shows the utilization of digital internet technology that has changed the pattern of face to face interaction to screen to face through the digital application Senipedia.com as one of the start-ups engaged in the realm of folk performing arts development in Indonesia. The various benefits of marketing through the Senipedia.com digital application are becoming a meeting place for all groups to form the habit of assessing and being judged virtually, preserving cultural heritage and historical values that are useful in the future, and becoming an archive that can be reused as educational material that contains values of mutual cooperation, a sense of independence, freedom of expression, and the formation of mutual appreciation of folk performing arts through the digital-virtual world.

CULTURAL ADVANCEMENT STRATEGIES IN INDONESIA: A LITERATURE REVIEW Murtono, Taufik; Wahyudi, Didik Bambang
Acintya Vol. 16 No. 2 (2024)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v16i2.6177

This study aims to explore writings throughout the last five years (2020-2024) to find out how cultural advancement strategies have been practised in Indonesia. The method used is literature research with stages 1) formulating questions and protocols for inclusion and exclusion of writing data, 2) searching for qualified writings from Google Scholar and Scopus databases, 3) selecting writing data by extracting data and identifying data duplication, 4) analysing data based on the quantity and quality of writing according to theme groups, 5) presenting data in an analysis matrix, 6) interpret the results of the analysis and draw conclusions. The study results concluded that the strategy of promoting culture in Indonesia is carried out through legal policy, social and cultural innovation, and the development of cultural products. The development of cultural products needs to be given more space considering that people now more easily consume the results of cultural innovation through various media platforms

Identitas Lokal Dan Global Dalam Iklan Murtono, Taufik
Acintya Vol. 1 No. 1 (2009)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v1i1.1

This article incorporate globalization issue in advertising industry in Indonesia, particulary in discussing the presence of dultural identity in global world context. The finding abaout the modus of advertising strategy gives comprehension on how commercial advertisement communicate the identitiy they were offered. Identitiy works in many patterns those used product figure, verbal language and visual symbol. The existence of mixed identity as it appears in global products those try to use local element in their advertising while some local products do the contrary-show that identities srocc reference had happened in advertising world.Keyword : identity, globalization, advertisement

PENGUATAN CITRA MEREK BATIK DENGAN TIPOGRAFI VERNACULAR Murtono, Taufik
Acintya Vol. 6 No. 2 (2014)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v6i2.215

This study aims to design a brand identity of batik with vernacular typography. Vernacular typographyis typography with daily life character that is familiar with the activities of local community.Vernacular typography is used in this study because the types that are created by the previous researchdo not meet the needs of the product owners at batik center in Bayat, Klaten District. Themethod used is descriptive qualitative research to find qualitative data that is used as the base of thevernacular typography creating through the design process which is divided into four stages. Thestages covers assimilation, such as the collection and arrangement of information problem that isbeing studied; general studies, such as investigating the characteristics of the problem and possiblesolutions as well as tools and support materials; developing, creating and modifying; communicationconcerning the creative presentation of one or more solutions to the people inside and outside of theresearch team. Small scale industries such as batik center Bayat have disadvantages in accessingcreative sources because of the limited capital and opportunity. Therefore, this study becomes a helpfulthing in designing the brand identity for small industries. The results obtained include vernaculartypography design that is traced from the surrounding environment so that they produce specialtypefaces for example typographic style of batik motif, street-style typography, typographic styleengraving, handwriting-style typography, and free-style typography. Typographies that are generatedsubsequently applied in developing batik brand identity. Keywords: Typography, vernacular, brand, batik

PEMASARAN SENI PERTUNJUKAN RAKYAT DI INDONESIA MELALUI PLATFORM DIGITAL SENIPEDIA.COM Novianto, Wahyu; Murtono, Taufik; Hudha, Tafsir
Acintya Vol. 14 No. 2 (2022)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v14i2.4575

The rapid pace of technology in the 4.0 era constructs conventional transaction models into digital transactions with the growth of various digital startups. The use of digitalization for folk performing arts is still not maximally accommodated, even though the internet has spread to villages. Although various conceptions and discourses on the digitization of folk performing arts continue to roll out, they are only carried out by academics and only a small part of the performing arts community is able to utilize the internet and gadgets for means of communication and interaction with a wide audience. This study shows the utilization of digital internet technology that has changed the pattern of face to face interaction to screen to face through the digital application Senipedia.com as one of the start-ups engaged in the realm of folk performing arts development in Indonesia. The various benefits of marketing through the Senipedia.com digital application are becoming a meeting place for all groups to form the habit of assessing and being judged virtually, preserving cultural heritage and historical values that are useful in the future, and becoming an archive that can be reused as educational material that contains values of mutual cooperation, a sense of independence, freedom of expression, and the formation of mutual appreciation of folk performing arts through the digital-virtual world.

Title

Found 8 Documents
Search
Journal : Acintya

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search Journal : Acintya

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search
Journal : Acintya