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All Journal ANDHARUPA Jurnal Bahasa Rupa Ganaya: Jurnal Ilmu Sosial dan Humaniora Texture : Art and Culture Journal Abdi Seni Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science International Journal of Visual and Performing Arts PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION West Science Social and Humanities Studies Jurnal Bahasa Rupa
Taufik Murtono
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : West Science Social and Humanities Studies

 1 
Representation  Of Women in Indonesian Horror Movie Posters: From Victims to Iconic Mystical Figures Andriani, Nanda Putri; Murtono, Taufik
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1918

Abstract

The study focuses on the representation of women in Indonesian horror movie posters, particularly those depicting women as victims of violence or supernatural beings. It aims to analyze how these posters reinforce gender stereotypes and patriarchal ideologies that shape societal perceptions of women. The research employs Van Dijk's discourse analysis method, encompassing three levels: text structure, social cognition, and social context. Four Indonesian horror movie posters from 2023 were visually and narratively analyzed. The findings reveal that most posters perpetuate gender bias by depicting women as passive or vulnerable figures, thus reinforcing dominant patriarchal narratives. Notably, the poster for Suzzanna: Malam Jumat Kliwon presents a contrast, portraying the female figure as powerful and threatening. Although this depiction still operates within the supernatural framework, it suggests a shift toward a more active and empowered female presence. Overall, the study highlights the complex dynamics of gender representation in horror media and its implications for broader cultural discourses.
Visual Transformation of Gender Representation on The Famous Five: Five on a Treasure Island Book Covers (1942-2017) Imaduddin, Farid; Murtono, Taufik
West Science Social and Humanities Studies Vol. 3 No. 05 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i05.1921

Abstract

This study examines the visual transformation of gender representation on the covers of Enid Blyton's "The Famous Five: Five on a Treasure Island," comparing editions from 1942 and 2017. Using Kress and van Leeuwen's Grammar of Visual Design framework, the research analyzes how visual elements construct gender meaning across different historical contexts. The findings reveal a significant shift in the representation of George (Georgina), from a distinctly masculine-coded character in the 1942 edition to a more feminized portrayal in 2017. Despite being produced in an era of greater gender discourse, the contemporary cover paradoxically presents a less subversive visual model of gender nonconformity. The 1942 illustration depicts George in an active, central position with masculine visual coding that aligns with the character's narrative identity. In contrast, the 2017 cover introduces feminine elements through clothing, posture, and composition that create tension with the character's established rejection of femininity. This transformation reflects complex interactions between changing social norms, commercial considerations, and visual conventions in children's media, demonstrating how design decisions actively participate in constructing cultural understandings of gender.
Co-Authors Ahmad Ghazali Ahmad ghazali, Ahmad Ale Pitulanang Firmansyah Andriani, Nanda Putri Asfar, Dedy Ari Bambang Sunarto Budi Setiyastuti Cahyaningtyas, Melia Casmudi Casmudi Cista, Luh Putu Ayu Cista Dian Wardiana Sjuchro Didit Widiatmoko Dwiyasmono Dwiyasmono Guntur Guntur hartanto hartanto I Wayan Suardiana Imaduddin, Farid Joko Budiwiyanto Karyono Karyono Krishana Ekka Angela Krishana Ekka Angela Kuncoro, Jonet Sri Kurniawan, Rendya Adi Kusuma, Wisnu Adhi Melinia Enggal Pangestu Novianto, Wahyu Nuris, Rachmad Anwar Osrita Hapsara Pangestu , Melinia Enggal Priya Aji, Rizky Qana Fadhila , Adhara Raden Ersnathan Budi Prasetyo rahmani, dwi Rendya Adi Kurniawan Rezkika Bayu Pradana Rizal, Muhammad Fathi Fadhil Fauzi Satriana Didiek Isnanta Silvi Firma Silvi Alif Soewarlan, Santosa Sri Kuncoro, Jonet Sugeng, Santoso Sugihartono, Ranang Agung Tafsir Hudha Triwiyana, Jaka Vikhi Fikraturrosyida Wahyudi, Didik Bambang Wibawa, Mahendra Widakdo, Rio Koesuma