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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Manajemen "E M O R" Journal of Economic, Bussines and Accounting (COSTING) AkMen JURNAL ILMIAH YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Al-Buhuts (e-journal) Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Advances: Jurnal Ekonomi & Bisnis Insan Cita Bongaya Research Journal Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Ilmiah Bongaya (JIB) Atestasi : Jurnal Ilmiah Akuntansi JURNAL MANAJEMEN SUMBER DAYA MANUSIA
Akob, Rezki Arianty
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Makassar (STIEM) Bongaya, Makassar, South Sulawesi, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : al-buhuts e-journal

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Pengaruh Bauran Pemasaran Terhadap Loyalitas Melalui Kepuasan Pelanggan Dalam Menggunakan Layanan PLN Mobile Nasrul, Rezki; Syamsul Ridjal; Dharmawaty Djaharuddin; Yana Fajriah; Rezki Arianty Akob
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6229

Abstract

This study aims to determine the direct effect of marketing mix variables and the direct effect of customer satisfaction on customer loyalty and the indirect effect of marketing mix variables on customer loyalty with customer satisfaction as an intervening variable at PT PLN (Persero) UP3 Makassar Utara. The population in this study were 172,313 customers. The results of the questionnaire have been tested for validity and reliability using the PLS model scheme and model evaluation, have also been tested for inner model evaluation with the determinant coefficient test, model goodness test and hypothesis testing both directly and indirectly. The results of this data processing use SmartPLS version 4. The results of the study directly show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty. While the indirect research results show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty.
Fungsi Strategi Pemasaran, Kualitas Layanan dan Kepercayaan Terhadap Loyalitas Nasabah Mokhtar, Susiana; Themba , Orfyanny Syahreffy; Akob, Rezki Arianty
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4914

Abstract

This study aims to test the influence of marketing strategy on customer loyalty, test the influence of service quality on customer loyalty and the influence of trust on customer loyalty. The population in this study is all customers at PT Bank Sulselbar Makassar Head Office. The sampling technique is determined by purposive sampling, which is a technique for determining samples based on certain criteria. The criteria for selecting the sample taken in this study are customers at PT. Bank of South Sulawesi, Makassar. Malhotra 2006 if the population is large and the number is unknown, then the number of samples is calculated with 5-10 x Estimate Parameter. So the number of samples in this study is (5.20) = 100 people. In this study, the variables were measured using the Likert Scale. The data obtained were then processed using SPSS by means of multiple linear regression analysis. The results of the study found that marketing strategies have a positive and significant effect on customer loyalty, testing the influence of service quality has a positive and significant effect on customer loyalty and the influence of trust has a positive and significant effect on customer loyalty.
Co-Authors Abdul Rakhman Laba Amelia Andi Agus Andi Batari Nirwana Kanna Andi Nurhaeda Ardiansyah Halim Dahniyar Daud Dharmawaty Djaharuddin Firmansyah Halim Gazali Amin Gunawan Gunawan . gunawan pokpadang Gunawan. L. Pongkapadang Hardiani . Heslina, Heslina Kanna, Andi Batari Nirwana Komang Wirata Sindu Makmur, Munandar Mokhtar, Susiana Muhammad Akob Muhammad Sobarsyah Mursidah . Nasrul, Rezki Nur Azizah Basmar Nur Dwiana Sari Saudi Nuramal Nuramal P, Mappamiring Risnawati, Sri Sitti Mispa Sri Risnawati Sri Wahyuni Sri Wahyuni Sumail, La Ode Susiana Mochtar Susiana Mokhtar Susianah Susianah . Susianah Susianah Syamsul Ridjal Themba , Orfyanny Syahreffy Themba, Orfyanny Syahreffy Yana Fajriah Yunus, Sulkifli Zulfikry Sukarno