Article Per Year (5 Year)
p-Index From 2021 - 2026
3.757
P-Index
This Author published in this journals
All Journal Jurnal Al-Iqtishad J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Ilmiah Edunomika (JIE) Eksekusi : Journal Of Law Jurnal Abdidas Al-Fikru: Jurnal Ilmiah Islamic Business and Finance (IBF) Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research IIJSE Economic: Journal Economic and Business Involvement International Journal of Business (IIJB) J-Mabisya Jurnal Pengabdian Nusantara LAN TABUR: JURNAL EKONOMI SYARIAH MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Erni Yusnita Siregar
Sekolah Tinggi Agama Islam Mandailing Natal
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Rizka Ar Rahmah; Erni Yusnita Siregar; Nurintan Siregar
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
Navigating Crisis: Strategic Adaptations in Family Businesses Amid Economic Uncertainty Erni Yusnita Siregar
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.23

Abstract

This research delves into the strategic adaptations made by family businesses to navigate crises amidst economic uncertainty. Family businesses represent a significant portion of the global economy and face unique challenges during periods of economic instability. Through a comprehensive review of academic literature, case studies, and expert insights, this study identifies key strategies employed by family businesses to withstand turbulent economic conditions. The findings highlight the critical role of clear communication and transparent decision-making processes in ensuring business resilience during crises. Family businesses that prioritize open dialogue among stakeholders are better equipped to respond effectively to challenges and maintain continuity. Moreover, flexibility within business models emerges as essential for adapting to rapidly changing market dynamics. Family businesses often leverage their inherent strengths, such as strong relationships with customers and communities, to navigate crises successfully. Prudent financial planning and risk management are identified as fundamental for safeguarding the financial stability of family businesses amidst economic uncertainty. Effective management of resources and proactive risk mitigation strategies enable businesses to weather downturns and position themselves for recovery. Additionally, the study emphasizes the importance of maintaining a long-term perspective and fostering family unity during crises. Family businesses that prioritize cohesion and collaboration among family members demonstrate greater resilience and are more likely to emerge stronger from adversity. By synthesizing these insights, this research provides valuable guidance for family business owners, managers, and policymakers facing economic uncertainty.
Digital Islamic Business Ethics and Its Effects on Customer Trust and Customer Loyalty: Evidence from Halal E-Commerce Platforms in Indonesia Rizka Ar Rahmah; Erni Yusnita Siregar
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 8 No. 1 (2026): September
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v8i1.271

Abstract

Introduction: The growth of Indonesia's halal industry, supported by nearly 246 million Muslims (87.08% of the population) and the expansion of e-commerce platforms such as Shopee Barokah, Tokopedia Salam, and TikTok Shop, has elevated the importance of Islamic business ethics in digital transactions. This study aims to analyze the influence of Digital Islamic Business Ethics (DIBE) on customer trust and customer loyalty in halal e-commerce platforms in Indonesia, as well as to test the mediating role of customer trust. Methods: A quantitative explanatory approach was used with purposive sampling of 412 Muslim respondents who had transacted halal products on Shopee, Tokopedia, and TikTok Shop within the last six months. Results: Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The findings indicate: (1) DIBE has a positive and significant effect on customer trust (β=0.684; p<0.001); (2) DIBE has a positive and significant effect on customer loyalty (β=0.312; p<0.001); (3) customer trust has a positive and significant effect on customer loyalty (β=0.548; p<0.001); (4) customer trust partially mediates the relationship between DIBE and customer loyalty (β=0.375; p<0.001). Conclusion and suggestion: These findings enrich Islamic marketing literature by integrating the dimensions of sidq, amanah, tabligh, fathonah, and adl into a digital context, and provide practical implications for e-commerce platforms, halal sellers, and regulators (BPJPH) to strengthen Indonesia's digital halal commerce ecosystem.
Co-Authors Anisah Zahara Aulia Rizki Pulungan Azizatur Rahmah Azizaturrahmah, Azizaturrahmah Batara Doli Edi Marjan Nasution Enni Sari Siregar Jureid, Jureid Nurintan Siregar Rahmah, Azizatur Rahmah, Rizka Ar Rizka Ar Rahmah Rizka Ar Rahmah Sulina, Sulina Vebri Sugiharto Wahyu Muhammad Yusril Mahendra Zenni Khairani Putri