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All Journal Jurnal Al-Iqtishad J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Ilmiah Edunomika (JIE) Eksekusi : Journal Of Law Jurnal Abdidas Al-Fikru: Jurnal Ilmiah Islamic Business and Finance (IBF) Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research IIJSE Economic: Journal Economic and Business Involvement International Journal of Business (IIJB) J-Mabisya Jurnal Pengabdian Nusantara MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Erni Yusnita Siregar
Sekolah Tinggi Agama Islam Mandailing Natal
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Rizka Ar Rahmah; Erni Yusnita Siregar; Nurintan Siregar
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
Navigating Crisis: Strategic Adaptations in Family Businesses Amid Economic Uncertainty Erni Yusnita Siregar
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.23

Abstract

This research delves into the strategic adaptations made by family businesses to navigate crises amidst economic uncertainty. Family businesses represent a significant portion of the global economy and face unique challenges during periods of economic instability. Through a comprehensive review of academic literature, case studies, and expert insights, this study identifies key strategies employed by family businesses to withstand turbulent economic conditions. The findings highlight the critical role of clear communication and transparent decision-making processes in ensuring business resilience during crises. Family businesses that prioritize open dialogue among stakeholders are better equipped to respond effectively to challenges and maintain continuity. Moreover, flexibility within business models emerges as essential for adapting to rapidly changing market dynamics. Family businesses often leverage their inherent strengths, such as strong relationships with customers and communities, to navigate crises successfully. Prudent financial planning and risk management are identified as fundamental for safeguarding the financial stability of family businesses amidst economic uncertainty. Effective management of resources and proactive risk mitigation strategies enable businesses to weather downturns and position themselves for recovery. Additionally, the study emphasizes the importance of maintaining a long-term perspective and fostering family unity during crises. Family businesses that prioritize cohesion and collaboration among family members demonstrate greater resilience and are more likely to emerge stronger from adversity. By synthesizing these insights, this research provides valuable guidance for family business owners, managers, and policymakers facing economic uncertainty.
Co-Authors Anisah Zahara Aulia Rizki Pulungan Azizatur Rahmah Azizaturrahmah, Azizaturrahmah Batara Doli Edi Marjan Nasution Enni Sari Siregar Jureid Jureid Nurintan Siregar Nurintan Siregar Rahmah, Azizatur Rahmah, Rizka Ar Rizka Ar Rahmah Rizka Ar Rahmah Sulina, Sulina Vebri Sugiharto Wahyu Muhammad Yusril Mahendra Zenni Khairani Putri