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Darmawati, Lusi Endang Sri
STIKIP PGRI Situbondo, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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ANALISIS KUALITAS PRODUK, PELAYANAN, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA SEBLAK CAK HEN Fajri, Nurul; Mujiyanti, Sri Ayudha; Sri Darmawati, Lusi Endang
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 7 No 1 (2025): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17769543

Abstract

The culinary industry in Situbondo Regency continues to grow rapidly, leading to intense competition among local businesses. One of them, Seblak Cak Hen, must maintain its product quality, service performance, and pricing strategy to sustain customer loyalty. This study aims to examine the influence of product quality, service quality, and price on customer loyalty at Seblak Cak Hen. The research applies a quantitative descriptive approach using a survey method with 100 respondents who have purchased the product at least twice. Data were analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that product quality, service quality, and price all have a positive and significant impact on customer loyalty, both partially and simultaneously. Among these variables, product quality plays the most dominant role in shaping customer loyalty, followed by service and price. The results imply that maintaining consistent flavor, providing responsive and friendly service, and offering reasonable prices aligned with perceived value are key strategies to enhance satisfaction and strengthen customer loyalty.
Co-Authors Afif Alfiyanto Ahmad Jailani, Ahmad Dassucik, Dassucik Durotut Takiyah Fitri Hidayati Ida Bagus Benny Surya Adi Pramana Iyetul M, Siti Irfa Miftahus Surur, Miftahus Mujiyanti, Sri Ayudha Munawwir, Zainul Nurul Fajri Prakoso, Rian Agus Rakhman, Fathor Rasyidi, Ahmad Hafas raudatul jannah Rita Yulia Anggraini Ruski Ruski, Ruski Siti Masruroh Uzzakah, Ita Widad, Ziyadatul Wulan Indah Fatimatul Djamilah Yana, Indah