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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia JURNAL MANAJEMEN MOTIVASI SEIKO : Journal of Management & Business Creative Research Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Asian Management and Business Review Jurnal Riset Manajemen dan Bisnis Journal of Business, Social and Technology
Elvira Azis
Universitas Telkom
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Smartphone Ecosystem Switching from Android to iOS: A Push Pull Mooring Perspective Rifqi Rafi, Muhammad; Elvira Azis
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9217

Abstract

This study examines smartphone ecosystem switching from Android to iOS using the Push-Pull-Mooring framework. It investigates the effects of push, pull, and mooring factors on switching intention and the effect of switching intention on switching behaviour among Indonesian university students. Using a quantitative survey and PLS-SEM analysis with SmartPLS 4, the results show acceptable outer loadings and moderate explanatory power. Push, pull, and mooring factors explain 58.5% of switching intention, while switching intention explains 52.1% of switching behaviour. The findings imply that ecosystem migration is shaped by dissatisfaction, alternative attraction, and switching constraints.
What Makes Customers Intend to Reuse Online Transportation Service? Evidence from West Java, Indonesia Wahyudayanto Utama; Elvira Azis; Erni Martini
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9288

Abstract

This study examines the effect of service quality, word of mouth, and customer satisfaction on reuse intention among Gojek users. Service quality is reflected by four dimensions: tangibles, responsiveness, reliability, and assurance. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) with 346 respondents from West Java, Indonesia, all of whom actively use the Gojek application. The results show that service quality, customer satisfaction, and word of mouth all directly and significantly influence reuse intention, with word of mouth exerting the strongest effect. Service quality also indirectly influences reuse intention through customer satisfaction and word of mouth. Keywords: Reuse Intention; Customer Satisfaction; Service Quality; Word of Mouth
Co-Authors Alya Rahmadhanty Alya Rahmadhanty Andrieta Shintia Dewi Annisa Yasya Zhafira Apriannisa, Tiara Arie Indra Gunawan Arif Partono Prasetio Arif Partono Prasetio Arif Partono Prasetio, Arif Partono Bunga Indraswari Irawan Bunga Salsabila Deden Syarif Hidayatulloh Erni Martini Fakhrureza Maindra Grisna Anggadwita Heny Hendrayati Hilda Monoarfa Ikeu Kania Kamal, Ragil Muhammad Lugina Suciati Putri M. Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Muhammad Fatwa F Nadya Pradipta Respati Nadya Pradipta Respati Neva Aliya Sagita Ratih Hurriyati Rifqi Rafi, Muhammad Roid Sadad Sa'adah, Samrotu Sumrahadi Sumrahadi Tiara Apriannisa Tri Djatmiko Utomo, Kristian Heri Wahyudayanto Utama Zalza Nabilla Putri Mulyadi Zulfa Hazimah