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All Journal JURNAL RELASI STIE MANDALA JEMBER JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Ilomata International Journal of Management Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Penelitian Ilmu Sosial dan Eksakta Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Bisnis dan Manajemen West Science Journal of Management, Economic, and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Relasi : Jurnal Ekonomi Journal of Economics, Assets, and Evaluation Manajemen : Jurnal Ekonomi IPSSJ Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Cendekia Ilmiah Jurnal Pengabdian Masyarakat Manage JURNAL MANAJEMEN DAN BISNIS INDONESIA Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia
Yohanes Gunawan Wibowo
Universitas Muhammadiyah Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : dynamic management journal

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THE INFLUENCE OF DIGITAL MARKETING ON IMPROVING MARKETING PERFORMANCE IN CAFES IN KALIBARU DISTRICT, BANYUWANGI REGENCY Sunarto, Danar Aldova; Santoso, Budi; Wibowo, Yohanes Gunawan
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11906

Abstract

This research aims to determine and analyze the influence of digital on marketing performance at cafes in Kalibaru District, Banyuwangi Regency. The location of this research is at 3 cafes in Kalibaru District, namely Cafe Anyo, Roemah Kopi Kalibaroe and Pawon Rencang Lawas. This type of research uses quantitative methods with a sample size of 120 respondents and uses purposive proportional random sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that social media Instagram, E-commerce and social media Tiktok have a positive and significant effect, both partially and simultaneously, on marketing performance at cafes in Kalibaru District, Banyuwangi Regency, with a contribution level of influence of 0.540 or 54%.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi AHMAD FAISOL Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Ahmad Izzudin Alarni, Khalifah Hikmah Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Ardianti, Febry Erfin Azhad, Muhamad Naely Bayu Wijayantini, Bayu Beni Eka Putra Bunga Roes Mala Dewi Damayanti, Jessica Putri David Jaya Wardhana Devi Hardianti Rukmana Dewi, Bunga Roes Mala Dewi, Sofia Rhosma Diansari Reskiputri, Tatit Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Budi Santoso Efit maulanaUsvela Eko Budi Satoto Erik Duwi Saputri Fathan Romadhon Febry Erfin Ardianti Feti Fatimah Feti Fatimah Firli Adri Ridhotama Fitra Fidianti Ningsih Hady, Intan Ferial Haris Hermawan Haris Hermawan, Haris Izzudin, Ahmad Jekti Rahayu Kuncoro, Muh Alfan Laella Wardiah Maheni Ika Sari Mathew, Raisun maulanaUsvela, Efit Moh. Halim Mohammad Faisal Azroi Mubarok, Muhammad Umam Nafila Ratnaduhita Ningsih, Ila Irmawati Norita Citra Yuliarti, Norita Citra Nur Faizah Nursaidah Nurul Huda Nurul Qomariah Oktavilia, Diah Ajeng Prabatwati, Titis Alvita Prastyo, Rival Bagus Priatmaja, Cantika Rahmadhantri Priyo Widodo Qurotul Aini Qurotul Aini Rahmatullah, Febri Ratnasari, Sevita Riya, Nila Rosa Romadhon, Fathan Sabilla Salsa Setianingsih, Wahyu Eko Sevita Ratnasari Sevita Ratnasari, Sevita Sinta Ayu Dya Wardani Suharto, Akhmad Sumowo, Seno Sunarto, Danar Aldova Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Trias Setyowati Trias Setyowati, Trias Vesa Karsi Sukmawati Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardiyah, Silvi Wicaksono, Deni Arto Yulinartati Zahruna, Ulfi Zelarsianti, Asri Andira