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STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN- DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONSINFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision- making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data- driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
DEVELOPMENT OF A MOBILE WEB-BASED STOCK INFORMATION SYSTEM INTEGRATED WITH MARKETING STRATEGIES TO INCREASE SALES EFFECTIVENESS AT OPTIK HUSADA Elisabet Yunaeti Anggraeni; Hesti Liana; M.Rayhan Juan Carlos
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 2 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i2.170

Abstract

This study aims to develop a web mobile-based inventory information system integrated with marketing strategies at Optik Husada. The main problem identified is the manual stock management system, which leads to data inconsistencies, delays in information retrieval, and low operational efficiency. The research methods include observation, interviews, and literature study, while the system development method uses the Waterfall model. The developed system features a dashboard, product data management, customer data, and transaction processing integrated in real-time. The results indicate that the system improves data accuracy, accelerates information processing, and facilitates stock and sales monitoring. Furthermore, the integration of customer data supports data-driven marketing strategies to enhance sales effectiveness. Therefore, the developed system serves as an effective solution to improve operational performance and service quality at Optik Husada.
INFORMATION SYSTEM FOR SALES OF HIJABS AT ANAK KULIAHAN SHOPS USING THE RAPID APPLICATION DEVELOPMENT METHOD Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to design and implement a sales information system for hijabs at Anak Kuliahan Shop using the Rapid Application Development (RAD) method. RAD was chosen for its capabilities in rapid software development, allowing continuous iteration and modification based on user feedback. This study adopted a qualitative and quantitative approach, starting with needs analysis through interviews with shop owners and customer surveys to identify desired features and functions in the system. Next, a system prototype is developed and tested over several cycles, with adjustments made based on evaluations from early users. The research results show that the implementation of a RAD based sales information system at the Anak Kuliahan Store has succeeded in increasing operational efficiency, speeding up the sales transaction process, and providing accurate sales analytics for strategic decision making. This system also increases customer satisfaction through a more convenient shopping experience and personalized service. In addition, the system supports more effective inventory management, enabling Toko Anak Kuliahan to respond quickly to market demand and hijab fashion trends. This research concludes that the RAD method is an effective approach in developing sales information systems for small retail businesses such as Toko Anak Kuliahan. The use of RAD facilitates the development of systems that are responsive to business needs and customer preferences.
INFORMATION SYSTEM FOR SALES OF CAKES USING THE WATERFALL METHOD IN THE RATIH SHOP Muhammad Naufal Rifqi; Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research is to design and develop an information system for selling cookies at Ratih shop using the Waterfall method. The Waterfall method was chosen because of its systematic and gradual structure, starting from requirements analysis, system design, implementation, testing, to maintenance, enabling efficient and structured system development. Ratih shop, which operates in the field of selling pastries, faces challenges in managing its sales and product inventory. By implementing a specially designed information system, stores are expected to improve operational efficiency, accuracy of sales and inventory data, as well as increase customer satisfaction through faster and more accurate service. This system integrates various sales functions, from ordering, sales, to stock management, and provides reports that help in making strategic decisions. It is hoped that the results of this research can be used as a reference for similar stores that want to improve their business processes through implementing an effective sales information system.
ANALYSIS OF MARKETING FUNCTIONS IN THE PALM OIL VALUE CHAIN: A LITERATURE REVIEW ON THE ROLE OF PURCHASING, SALES, TRANSPORTATION, STORAGE, FINANCING, RISK INSURANCE, QUALITY STANDARDISATION AND CLASSIFICATION, AND MARKET INFORMATION IN MAINTAINING PRODUCT QUALITY AND VALUE Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Palm oil is a strategic commodity that is greatly influenced by the efficiency and integration of marketing functions throughout the value chain. This article examines the role of eight marketing functions—purchasing, sales, transportation, storage, financing, risk insurance, quality standardisation and classification, and market information—in maintaining quality and increasing the value of palm oil products through a systematic literature review. The results of the analysis show that each marketing function has a specific contribution, ranging from determining the quality of initial raw materials, maintaining the physical and chemical integrity of products during distribution, to strengthening differentiation and premium pricing through sustainable standards and certification. The integration of these functions has been proven to increase value chain efficiency, shorten marketing channels, and improve the distribution of added value for farmers and other actors along the chain.
THE EFFECT OF ACCOUNTING INFORMATION SYSTEMS, MANAGEMENT SUPPORT, AND EMPLOYEE TRAINING ON TRANSACTION PROCESS EFFICIENCY Anak Agung Ngurah Agung Hari Wirama; Ni Luh Sari Widhiyani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Efficiency in the context of Accounting Information Systems (AIS) is the ability of a system to process financial data (input) into report information (output) at minimal cost, in the fastest time, and with zero error rate. Currently, 24 regional development banks in Indonesia have digital banking services with transaction volume growth reaching 48.2% year-on-year. This study found that the increase in transaction volume related to teller activities could pose risks. The purpose of this study was to obtain empirical evidence of the influence of accounting information systems, management support, and employee training on transaction process efficiency. This study used a quantitative associative approach. The sampling method used in this study was non-probability sampling with census sampling technique. The research location was at the Bali Regional Development Bank (BPD Bali) Main Branch in Denpasar with 54 employee samples who used AIS in their duties. The test results showed that accounting information systems, management support, and employee training had a positive effect on transaction process efficiency. Theoretically, this study reinforces the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) by proving that accounting information systems, management support, and employee training have a positive effect on transaction process efficiency. Practically, these results recommend that the management of BPD Main Branch Denpasar implement an integrated approach through the optimization of OLIBS features, the allocation of real resources, and continuous training to maximize transaction speed and accuracy.
ANALYSIS FOR A SAILING SAFETY INFORMATION SYSTEM IN KARANGHARJO VILLAGE, KRAGAN SUBDISTRICT, REMBANG REGENCY Danang Dwi Saputro; Widi Widayat; Feddy Setio Pribadi
IJMEA International Journal of Marine Engineering and Applications Vol 3 No 1 (2026): March 2026
Publisher : Department of Marine Engineering, Universitas Hang Tuah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/ijmea.v3i1.398

Abstract

Karangharjo Village, located in Kragan Subdistrict, Rembang Regency, is a community where the majority of residents work as small-scale fishermen using vessels under 5 GT. These fishermen face a high risk of maritime accidents due to a limited understanding of and access to sailing safety technology. Based on a social mapping survey conducted in 2024, the village has 25 fishing groups with a total of 250 fishermen. Every year, maritime accidents occur, resulting in physical disabilities, fatalities, and an increasing number of orphans. Advanced satellite-based safety mitigation and navigation technologies, which are commonly used by larger vessels, are difficult for these small-scale fishermen to access due to informational and economic constraints. The Marine Affairs and Fisheries Agency of Rembang Regency states that 30% of maritime accidents are caused by a lack of information and inadequate navigation devices, a situation worsened by the fishermen's highly fluctuating income. The problems are formulated as follows: how can sailing safety technology be implemented for small-scale fishing groups, and how can an information system workflow be designed for maritime emergencies? The problem-solving approach for this research involves a needs analysis of small-scale fishermen and the development of an information block model for emergency response. Based on these issues, the objectives of this study are to reduce the rate of maritime accidents in Karangharjo Village and to accelerate the handling of emergency situations. This study uses a mixed-methods approach, combining quantitative and qualitative techniques with the Sustainable Livelihood Approach (SLA). The expected outputs of this research are a publication in an accredited international journal and a copyright, falling under the category of Key Performance Indicator (IKU) 5, as research results that are utilized by the community.
The Role of Organizational Culture in Mediating Decentralization of Decision Making and Management Information Systems on the Organizational Citizenship Behavior of Employees Basrizal; Heryanto
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1412

Abstract

This study aims to analyze the effect of decentralization of decision-making and management information systems on Organizational Citizenship Behavior with organizational culture as an intervening variable on employees of the Pesisir Bukit Sub-district Office in Sungai Penuh City. This study uses a quantitative approach with a survey method, where all employees were respondents with a sample size of 32 people. Data collection was carried out through questionnaires, while data analysis used validity and reliability tests, classical assumption tests, multiple linear regression analysis, and the Sobel test to examine the role of mediating variables. The results of the study indicate that decentralization of decision-making and management information systems have a positive and significant effect on organizational culture. In addition, decentralization of decision-making, management information systems, and organizational culture also have a positive and significant effect on Organizational Citizenship Behavior. The results of the Sobel test show that organizational culture is able to significantly mediate the effect of decentralization of decision-making on Organizational Citizenship Behavior, but is unable to significantly mediate the effect of management information systems on Organizational Citizenship Behavior. This finding indicates that the influence of management information systems on OCB is more dominantly direct, while decentralization of decision-making requires the role of organizational culture as a reinforcer. This research is expected to provide practical contributions to human resource management in the public sector and serve as a reference for further research.
PENERAPAN PEMBELAJARAN MENGGUNAKAN MEDIA BERBASIS IT (INFORMATION TEACHNOLOGI)KELAS VI DI SD N 27 LADANG HUTAN Rika Sri Wahyuni; M. Isnando Tamrin; Nelfanita
Jurnal Salome : Multidisipliner Keilmuan Vol. 1 No. 2 (2023): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This article is the result of research which aims to determine the application of information technology- based learning in order to support teacher performance, and what are the obstacles and strategies for implementing information technology-based learning. This research uses a type of qualitative research with a naturalistic approach with primary data sources namely the principal, class teachers and students, while secondary data comes from various documents and writings. Data collection used observation techniques, in-depth interviews and several documentation attachments. Data analysis techniques start from data reduction, presenting data and drawing conclusions. The results of the research show that the application of learning using information technology-based media can support teacher performance and students can be active and focused in capturing the learning provided by the teacher. Where by using information technology-based media the process of delivering material is easier and varied in the learning material that will be taught. There are still several obstacles and efforts experienced by teachers and students who have not yet mastered information technology, but these can be overcome. The most popular learning media nowadays is IT-based learning media. IT-based learning media is audio-visual media. With this audio visual, it can grow and even increase the learning motivation of students at all levels of education. IT- based learning media can be electronic, for example; web ebooks, e-modules, flash, interactive multimedia CDs and so on.
PENGARUH MEDIA PEMBELAJARAN BUILDING INFORMATION MODELLING (BIM) PADA MATAKULIAH GAMBAR TEKNIK II Rifyal Ahmad Sunardi
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 3 (2024): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Building Information Modeling (BIM) is a process that involves creating and managing digital representations of the physical and functional characteristics of buildings. BIM is not just software but also a methodology that enables architects, engineers, contractors and building owners to work more effectively with integrated digital models. The purpose of writing this article is to evaluate the impact of using BIM (Building Information Modeling) learning media on student learning outcomes and interest in studying the Engineering Drawing II course, especially planning drawings, in the Department of Building Engineering and Civil Engineering Education. BIM learning media was chosen to increase students' interest in learning in this department, who previously used standard media such as Excel for calculating financing plans and simple building structures, as well as AutoCAD for engineering drawings with software. It is hoped that this research can help students think applicatively in projects that are used as learning materials. The method used is Literature Review, with a focus on reviewing 20 journals that are relevant to the title of this article.

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