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Analysis of Competitive Advantage Factors: Marketing Information System, Digital Marketing and Market Orientation Jodi Setiawan
International Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i3.401

Abstract

This research was conducted to find out how marketing information systems, digital marketing, and market orientation influence competitive advantage. The method used in this research is quantitative research using literature study or library research methods. The data in this research comes from several national and international journals obtained through trusted platforms such as Science Direct, nelite, scholar, and textbooks or handbooks. The results of this research show that marketing information systems have a positive influence on competitive advantage. Digital marketing, such as online marketing, has a positive and significant influence on competitive advantage. Market orientation has a positive and significant influence on competitive advantage
Factors Affecting Generation Z Employee Performance: Analysis of Organizational Culture, Leadership Style and Information Technology Michal Wasserbauer; Farhan Saputra
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.636

Abstract

The purpose of this study is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The article on factors that influence the performance of generation Z employees: Analysis of corporate culture, leadership style and information technology is a scientific literature article in the scope of human resource management. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as the Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Corporate Culture influences the Performance of Generation Z Employees; 2) Leadership Style influences the Performance of Generation Z Employees; and 3) Information Technology influences the Performance of Generation Z Employees.
The Influence of Information Systems and Artificial Intelligence (AI) on Human Resource Performance Sameer Seth; Raihan Saputra
International Journal of Advanced Multidisciplinary Vol. 1 No. 4 (2023): International Journal of Advanced Multidisciplinary (January - March 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i4.637

Abstract

The article on the influence of information systems and artificial intelligence (AI) on human resource performance is a scientific literature article in the scope of human resource management science. The purpose of this writing is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of human resource management. The research method used is descriptive qualitative. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is obtained from online academic media such as Taylor & Francis, Scopus Emerald, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this article are: 1) Information systems have an impact on human resource performance; 2) Artificial intelligence (Ai) has an impact on human resource performance.
Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Nuriyati Samatan; Ambia B. Boestam; Robingah Robingah; Bima Febrianto
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.
An Integrated Web-Based Sales Information System for Original Second-Hand Footwear: A Prototype-Based Case Study of PT. Taria_2ndshoes Dinda Puspa Sari; Andi Marwan Elhanafi
Jurnal Kecerdasan Buatan dan Teknologi Informasi Vol. 5 No. 3 (2026): September 2026
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/jkbti.v5i3.500

Abstract

The sale of original second-hand footwear requires transparent and well-organized product information because each item may differ in physical condition, size, appearance, availability, and level of wear. At PT. Taria_2ndshoes, product promotion and customer communication were previously conducted primarily through social media and private messages, resulting in product, stock, payment, transaction, and reporting information being distributed across separate channels. This study aimed to design and implement a web-based shoe sales information system using the Prototype method and to evaluate its principal functions through black-box testing. The development process comprised requirements identification, rapid design, prototype construction, evaluation, system development, and functional testing. The implemented application integrates customer and administrator workflows, including product catalog access, search and category filtering, registration, authentication, shopping cart, checkout, payment-proof submission, product management, transaction management, user management, and sales reporting. The system was developed using PHP, CodeIgniter 3, MySQL, HTML, CSS, Bootstrap, and XAMPP. Functional testing consisted of 25 predefined scenarios, including 15 valid-input and 10 invalid-input scenarios. All 25 scenarios produced the expected responses, resulting in a functional test pass rate of 100%. The findings demonstrate that the proposed system provides an integrated workflow connecting item-level footwear information, customer product discovery, purchasing activities, transaction administration, and period-based sales reporting. The contribution is contextual and functional, specifically addressing the information-management requirements of original second-hand footwear sales. The evaluation was limited to functional testing; usability, performance, security, scalability, and concurrent-access behavior require further quantitative investigation in future studies.
Web-Based Inventory Information System for Asset and Consumable Management at Ratumbuysang Mental Hospital Faith Nathaniel Alexander; Chriestie E. J. C. Montolalu; Wisard Kalengkongan; Christian Alderij Soewoeh; Mahardika Inra Takaendengan; Stephano C.W. Ngangi
Jurnal Kecerdasan Buatan dan Teknologi Informasi Vol. 5 No. 3 (2026): September 2026
Publisher : Ninety Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69916/jkbti.v5i3.613

Abstract

This study aimed to design and develop a web-based Inventory Information System for Ratumbuysang Mental Hospital to address inventory management that was previously performed manually. Manual recording made inventory searching, asset tracking, and report preparation less efficient and increasedthe risk of recording errors. The system was developed using the Waterfall method through requirements analysis, system design, implementation, testing, and maintenance. The application uses React.js for the frontend, Node.js and Express.js for the backend, PostgreSQL for data management,and Prisma ORM as the database interface. The implemented functions include item master-data management, incoming assets, outgoing assets, consumable items, user management, report generation, and QR Code-based asset identification. Black Box Testing was conducted using 27 functional scenarios and showed that all tested functions operated according to the expectedresults. User Acceptance Testing (UAT) involved 24 statements using a five-point Likert scale. The overall mean score was 4.68, equivalent to 93.50%, and was categorized as Very Good in the original evaluation. These findings indicate that the developed system was accepted by users and can support structured inventory management at Ratumbuysang Mental Hospital.
The Effect of Competitive Advantage towards Financial Performance with Good Information Technology Governance as Moderating Variable Ira Hapsari
Kompartemen : Jurnal Ilmiah Akuntansi Vol. 16 No. 2 (2018): KOMPARTEMEN, Vol 16 No 2, September 2018
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/kompartemen.v16i2.2406

Abstract

Bank’s strength competitive advantage value  in  digital economic era is depend on its digital and online services quality. The higher usage of online service  will enhanced the bank’s profit thus will be  reflected in its financial performance. This is the main function of Good IT Governance (GITG) to assure the qualified and safe IT implementation in each bank. This research aimed to analyze the effect of competitive advantage  toward financial performance by good IT governance as moderating variable. Competitive Advantage was represented by assets utilization capability and financial performance was represented by ROA (Return on Assets). This research studied on 13 listed banks in Indonesian Stock Exchange which annually published their  financial reports during 2012-2016 period. 65 Samples obtained by purposive sampling method,and to strength these objectives, a questionnaire was also  developed  to measured the good IT governance value. Moderating Regression Analysis using absolute difference method used to examined the research model and hypotheses.The result  found that CA has positive effect toward while also found that GITG not moderating the causal relationship  between CA toward ROA  Keywords: CA, Good IT Governance, ROA
The Influence of AI Literacy and Digital Religious Literacy on Islamic Information Verification Skills among PAI Students Tohari Tohari; Ahmad Zaid Hasanudin
Episteme: Jurnal Kajian Mahasiswa Vol. 2 No. 2 (2026): Episteme: Jurnal Kajian Mahasiswa
Publisher : Sekolah Tinggi Ilmu Tarbiyah Bustanul Ulum Lampung Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62448/episteme.v2i2.689

Abstract

The rapid development of Artificial Intelligence (AI) and the increasing circulation of religious information through digital media have created a growing need for students to critically assess and verify Islamic information. This study aims to examine the effects of AI literacy and digital religious literacy on Islamic information verification skills among Islamic Religious Education (PAI) students. A quantitative approach with an explanatory survey design was employed. The population consisted of 280 PAI students at Universitas An-Nur Lampung across seven classes, with participants selected using proportionate stratified random sampling. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings indicate that AI literacy has a positive effect on students’ Islamic information verification skills, while digital religious literacy also has a positive effect. Simultaneously, both variables contribute to students’ ability to verify Islamic information. These findings contribute to the development of Islamic education literacy by highlighting the importance of integrating AI literacy, digital religious literacy, and critical information evaluation into PAI learning. The study suggests that PAI instruction should strengthen students’ digital competence and media literacy through source evaluation, fact-checking, and critical examination of digital Islamic information.
Halal MSME Digitalization: Information Technology- Enabled Business Model Adaptation in the Riau Islands Aulia Rahman; Destia Dwi Putri; Fayza Ananda Pratiwi
Al-Sharf: Jurnal Ekonomi Islam Vol 7, No 3 (2026)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v7i3.13838

Abstract

This study analyzes the innovation strategies of Smartphone Cellular, an MSME in Batam, in adapting its business model through information technology. Using a descriptive exploratory qualitative approach, the study identified five key innovations: COD delivery services, COD transaction documentation as marketing content, multi-currency payments (IDR, SGD, and MYR), cross-island and cross-border distribution partnerships, and live streaming. These innovations form the SIJORI Adaptive Smartphone MSME Business Model (Hybrid-Trust Model), which integrates Online-to-Offline (O2O), social commerce, and trust-based services. Information technology improves operational efficiency, expands market reach, and strengthens MSME competitiveness. However, the business faces challenges related to exchange-rate fluctuations, logistics complexity, limited digital competencies, and FTZ implementation, which may increase the cost and complexity of distributing goods to areas outside the FTZ. The findings indicate that integrating technology, trust, logistics flexibility, and geographical proximity provides an adaptive strategy for MSMEs in the SIJORI region.
GEOGRAPHIC INFORMATION SYSTEM (GIS) APPLICATION TO ANALYZE LANDSLIDE PRONE DISASTER ZONE IN JEMBER REGENCY EAST JAVA Kurnianto, Fahmi Arif; Apriyanto, Bejo; Nurdin, Elan Artono; Ikhsan, Fahrudi Ahwan; Fauzi, Rosmadi Bin
Geosfera Indonesia Vol. 2 No. 1 (2018): GEOSFERA INDONESIA
Publisher : Department of Geography Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/geosi.v2i1.7524

Abstract

Jember regency has several areas that are morphology of folding hills and mountain folds. The part of landslide prone zone is closely related to the slope of the slope. Areas with a sloping slope of more than 15º need attention to the possibility of a landslide disaster. Interconnection contacts with weathering of rocks, settlements and land cover also affect the landslide potential. The existence of Ijen Volcano that produces volcanic rock deposits that are generally not yet unified will increase the potential for landslides in Jember Regency. Landslide has occurred one of them on Gunung Gumitir Street which is the main route of Surabaya-Jember-Banyuwangi traffic. In May 2016 this street is hit by landslide, so the flow of traffic through this lane is paralyzed and must be diverted to a further path, which rotates to Situbondo City. The transfer of this pathway resulted in a loss to the local community and who crossed the path.The occurrence of landslide disaster shows that Jember Regency area is vulnerable and potentially return to landslide. Therefore there is a need for a solution to solve this problem. One solution to solve the problem is by utilizing Geographic Information System (GIS) application. The purpose of this research is to analyze zonation prone to landslide in jember district. The design of the research is Geographic Information System overlay analysis. This design combines several parameters in the determination of landslide-prone zones. This design combines several parameters in the determination of landslide-prone zones. The parameter used in this research is (1) land use, (2) topography, and (3) soil.Based on the research results, it can be known zone with highest to lowest vulnerability level. Zone with very high level of vulnerability is located in Panti sub-district, Sumberbaru, Sukorambi, Dyke, Silo and Jelbuk. The zones have similar characteristics that include (1) soil type of andosol, (2) clay texture, (3) uncompacted rock, (4) slope of 30⁰-40⁰ (steep and very steep), and (5) land use for settlements and plantations. Keyword: landslide disaster, jember regency, Geographic Information System Copyright (c) 2018 Geosfera Indonesia Journal and Department of Geography Education, University of Jember Copyright Notice This work is licensed under a Creative Commons Attribution-Share A like 4.0 International License

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