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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Peran Penyuluh Pertanian Dalam Penerapan Teknologi Pertanian Ramah Lingkungan di Kecamatan Mojo Kabupaten Kediri Risvita, Wuwun; Nadhirah, Aulia; Fibrianingtyas, Alya
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19723

Abstract

The effectiveness of the eco-friendly farming technology is highly dependent on how farmers view and assess the role of extension workers. This study aims to analyze farmers' perceptions of agricultural extension workers in the application of eco-friendly farming technology. This study used a survey method from the results of interviews through questionnaires to 50 farmers in Mojo District. The results showed that the environmentally friendly agricultural technology was in the high category except for the role of extension workers as facilitators. The role of agricultural extension workers had an influence on the application of environmentally friendly agricultural technology by 47.7%. The role of extension workers as motivators and consultants partially had a positive effect. The role of extension workers as educators had a negative effect. This shows that the higher the intensity of extension and the increase in the application of environmentally friendly agricultural technology, the lower the farmers' trust in agricultural extension workers. The variables of the role of extension workers as catalysts, communicators and facilitators partially do not affect. The process of implementing the latest technology is influenced by several driving factors at the farmer level, including farmer characteristics, the nature of technology and competition between extension workers.
Analisis Faktor-faktor yang Memengaruhi Volume Penjualan Herbisida Glifosat Posat di PT Hibrida Jaya Utama, Kota Semarang Intan, Alfina; Setiadi, Agus; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18245

Abstract

Glyphosate herbicide was a type of chemical pesticide that was widely used to eradicate weeds in various fields, not only in agriculture. This research was conducted at PT Hibrida Jaya Utama, Semarang, Central Java. The purpose of this study was to identify the factors that affected the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama and analyze the factors that influenced the sales volume of glyphosate Posat herbicide at PT Hibrida Jaya Utama. The method of determining the location was done intentionally. The research method used was the case study method. The primary data used were the results of interviews with resource persons at PT Hibrida Jaya Utama, and the secondary data used were sales data from Posat and prices from Posat and Roundup in 2020-2024. The data analysis method used multiple linear regression analysis. The results of multiple linear regression analysis showed that product prices and competitor prices had a negative effect on the sales volume of Posat glyphosate herbicide. Product price did not significantly affect the sales volume of Posat glyphosate herbicide.
Efektivitas Metode Exponential Smoothing pada Penjualan Daging Ayam PT Ciomas Adisatwa Pemalang Gunawan, Raadhi Muhammad; Baroh, Istis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19432

Abstract

Chicken meat is one of the most commonly consumed sources of animal protein by the Indonesian people because it has good nutrition and is more affordable than other animal protein sources. Sales simulation in business activities is very important for companies to ensure adequate stock availability so that the company will not experience excess or shortage of stock and can maintain price stability. One of the methods that is often used is the Exponential Smoothing method. This study aims to analyze the difference from actual sales with the results of using the Exponential Smoothing method using alpha 0.1, 0.5, and 0.9, and to analyze the accuracy level of the use of the Exponential Smoothing method based on the MAPE method. This study uses a quantitative method. In this study, there is only 1 variable used, namely historical data on chicken sales at PT Ciomas Adisatwa Pemalang. The sample extraction technique used is the Purposiv sampling method. The conclusion of this study is that using a value of α= 0.5 is better than using other alpha values because the amount of difference between the simulation results and the actual sales data for November 2024 is only 26,242 KG, and for the accuracy of the Exponential Smoothing method using MAPE it is able to produce a value of only 15.683%, with this value the results of this forecasting simulation can be said to be good.
Faktor-faktor yang Memengaruhi Alih Fungsi Lahan Pertanian di Kabupaten Serang Menggunakan Geographically Weighthed Regression (GWR) Hasanah, Faujatul; Jafaruddin, Nurhana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18010

Abstract

Land is an important natural resource in production, but its availability is limited amidst increasing demand due to population growth and economic activity. Serang Regency, with its strategic geographical position, is experiencing conversion of agricultural land to housing, industry, and infrastructure sectors, causing a decrease in the area of paddy fields from 48,925 hectares in 2015 to around 46,000 hectares in 2023. This study analyzes the factors that influence the conversion of agricultural land in Serang Regency using the Geographically Weighted Regression (GWR) method, focusing on the variables of population growth, number of industries, and agricultural productivity. The results showed that the largest land conversion occurred in Pabuaran, Baros, Mancak, Ciruas, and Tanara sub-districts. The results of GWR modeling of the relationship between population and agricultural land conversion show a positive value, indicating that the increase in agricultural land conversion is not only influenced by population. The number of industries shows a negative coefficient value, with the highest influence occurring in sub-districts in the eastern region of Serang Regency. Land productivity has a positive and significant effect on agricultural land conversion in all sub-districts. Therefore, policies that support increased agricultural productivity are needed to reduce the rate of agricultural land conversion.
Motivasi Petani dalam Usahatani Padi di Kecamatan Singkawang Utara Kota Singkawang Wardhana, Restu Dwi; Kusrini, Novira; Hutajulu, Josua Parulian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18644

Abstract

This study aims to analyze the factors influencing farmers' motivation in rice farming in Singkawang Utara Subdistrict, Singkawang City. The approach used is quantitative, with primary data collected through structured interviews and questionnaires. The analysis applies Alderfer's (1969) ERG (Existence, Relatedness, Growth) theory. The results show that land size has a positive but insignificant relationship with farmers' motivation in the social relationship (Relatedness) dimension, while land ownership status and farm income have no significant impact on other motivational dimensions. These findings indicate that although land ownership provides economic security, it is insufficient to enhance farmers' innovation and self-development. Non-economic support, such as training and access to technology, is necessary to improve farmers' motivation.key in increasing the production and usefulness of aloe vera farming in North Pontianak District.
Strategi Social Media Marketing untuk Meningkatkan Brand Awareness melalui Instagram pada Usaha Hidroponik Jatinangor Urban Farming Rahmawati, Desy; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18389

Abstract

Jatinangor Urban Farming (JUF) faces challenges in enhancing brand awareness despite utilizing Instagram as a marketing platform. This study aims to analyze the implementation of social media marketing strategies in increasing brand awareness for Jatinangor Urban Farming through Instagram and to formulate strategies for optimization. The research employs a qualitative approach with SWOT analysis to evaluate internal and external factors influencing digital marketing strategies. The findings indicate that Jatinangor Urban Farming has implemented social media marketing based on the dimensions of online communities, interaction, sharing of content, accessibility, and credibility. However, its execution remains suboptimal. The brand awareness level of Jatinangor Urban Farming is still at the brand recognition stage, necessitating additional strategies to enhance brand recall. The SWOT analysis positions JUF in Quadrant I, signifying strong internal capabilities and significant external opportunities. Therefore, the recommended strategies include strengthening brand identity through educational and interactive content, optimizing data-driven digital marketing strategies to enhance monetization and marketing efficiency, and structuring content management through a content guideline and content calendar. By implementing a more structured strategy, Jatinangor Urban Farming is expected to enhance its brand awareness, visibility and competitiveness in the market.
Tingkat Adopsi Teknologi Pemupukan Urea Plus Karbofuran 3g (Pupk3g) pada Persemaian Tanaman Padi Sawah (Oryza Sativa) Dahlan, Rohib; Sulaksana, Jaka; Dinar, Dinar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19642

Abstract

This study aims to analyze the adoption rate of Urea Plus Carbofuran 3G (PUPK3G) fertilization technology in rice (Oryza sativa) seedlings and the factors that influence the adoption rate. The low adoption rate of PUPK3G and the factors that influence the adoption rate of technology can inhibit the increase in the adoption rate of technology and the factors that support and inhibit the adoption rate of technology need to be supported with the aim of increasing the adoption of PUPK3G and increasing the factors that influence the adoption rate of technology both internal and external factors. The research method used is a quantitative descriptive survey with data collection through questionnaires and interviews with farmers who use and do not use PUPK3G technology in the research area. Adoption of innovation is a process of changing behavior, both knowledge (cognitive), attitude (affective), and skills (psychomotor) in a person since they are introduced to the innovation (Rogers and Shoemaker, 1971 in Ediset, 2021) aims to increase the adoption rate according to the level of awareness, assessment, analysis, trial and adoption. The results of the study indicate that the adoption rate of PUPK3G technology is in the high category, with the indicator that influences the highest adoption rate in the aspect of the length of farming, while the lowest indicator that influences the adoption rate of technology is in the aspect of farmer education. The conclusion in the study resulted in a technology adoption rate of 62% in the high category influenced by factors that influence technology by 72% and the results of the regression coefficient positive direction of 0.785 shows a significant increase in the level of adoption of PUPK3G technology which has an impact on the implications and recommendations that PUPK3G technology needs to be widely improved to increase production and efficiency.
Analisis Perilaku Konsumen Cokelat Vicco di Kabupaten Jember Fauzi, Nurul Fathiyah; Aprillia, Sugesti Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18183

Abstract

One of the main commodities that become the superior of the plantation sector is cocoa. The Covid-19 outbreak has an impact on Vicco's chocolate sales turnover at the Indonesian Coffee and Cocoa Research Center. This study aims to analyze: (1) the profile of respondents and the purchasing decision-making process; (2) the level of consumer satisfaction with Vicco Chocolate.. This research was conducted in Indonesian Coffee and Cocoa Research Center. The selection of this location was done purposively with the consideration that Vicco Chocolate is one of the Counverture chocolate products produced in Jember Regency. The type of research method chosen is descriptive analytical. Determination of sample size was calculated using the Slovin formula with 96 respondents. Data were analyzed using descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results show that (1) the majority of Vicco Chocolate consumers are female with an age range of 17-25 years, domiciled in Jember, the last education level they have is High School (SMA), works as a student, and has an average income average per month < Rp 1.500.000,-; (2) the consumer satisfaction index as measured by CSI is 77.86%, meaning that the majority of consumers are satisfied with the overall performance of the outlet;
Analisis Preferensi Konsumen Terhadap Minuman Kopi Arabika Dengan Menggunakan Metode Analisis Conjoint Delafrisila, Amanda; Hernosa, Siswa Panjang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19375

Abstract

The purpose of this study was to examine the quality valued by customers in Arabica coffee drinks, including gender, age, education, occupation, and income, in thirty-nine coffee shops. In addition, this study will examine the attributes of the order of Arabica drinks and the quality and level preferred by customers. Conjoint analysis, validity analysis, and reality analysis are some of the information analysis techniques. The findings show that: Cronbach's Alpha 0, 50–0, and 70 1 indicate that all statements are reliable, and the validity test in the variation of characteristics, price, and means shows that all statements are valid based on sig values less than 0.05. Arabica coffee is more likely to be purchased by respondents. Age 18–28 is the largest group, consisting of 58 people. Respondents with the highest high school education are the largest consumers, consisting of about 45 people. Respondents from thirty-nine coffee shops have various work styles, and a large number of them are consumers, with about thirty-six of them being private workers. 2. Characteristics of Arabica coffee that are attractive to consumers. consists of the following: Smoking area facilities, espresso variations, price of Rp 12,000, and finally. fast service with a smile and greeting. 3. Aspects of Arabica coffee that are important to consumers Facilities, Variants, Prices, and services are components of Arabica coffee drinks.
Persepsi Petani terhadap Sumber Risiko pada Usahatani Padi Sawah di Kecamatan Sungai Kakap Adriyansyah, Muhammad; Kurniati, Dewi; Maswadi, Maswadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17904

Abstract

Rice is one of the leading commodities in the food crop sub-sector which is being widely developed in line with the current increasing national food needs. Efforts to enhance rice production are frequently impeded by different agricultural risks. The farming sector's vulnerability to weather, climate, pest and disease issues, volatility in input and output prices, market possibilities, limited capital, and farmer management make optimal production efforts difficult to achieve. This condition has an impact on farmers' perceptions in the decision-making process for rice farming in the future. The individual characteristics of farmers also mean that perceptions in responding to the risks of farming are often different between other farmers. This study seeks to investigate farmers' opinions of lowland rice farming risks and to examine the relationship between farmer characteristics and perceptions of lowland rice farming risks in Sungai Kakap District. Data was gathered using interviews, questionnaires, and observations. This study employs quantitative descriptive methods including interval class analysis and Spearman Rank correlation. The results indicate that farmers in Sungai Kakap District exhibited negative perceptions toward the risk of lowland rice farming. Other from that, farmer factors such as education level, farming experience, and wealth have a major impact on the perception of risk in lowland rice cultivation in Sungai Kakap. Therefore, to reduce farmers' unfavorable perceptions of the dangers of lowland rice farming, it is vital to manage risks effectively and develop farmers' knowledge and skills in lowland rice farming.

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