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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Hubungan Norma Masyarakat dan Dukungan Pemerintah terhadap Keterampilan Wanita Tani dalam Pengelolaan Limbah pada Program P2L di Kota Bandar Lampung Safitri, Yuli; Irawan, Sahrul Ari; Abdurrokhim, Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19250

Abstract

This study aims to examine the level of community norm support and government support in enhancing the waste management skills of women farmers within the Sustainable Food Yard Program (P2L) in Srengsem Subdistrict, Bandar Lampung City, as well as to analyze the relationship between social norms and government support with the skill level of women farmers in managing household waste in the same area. This research was conducted in November 2021 in Srengsem Subdistrict, Bandar Lampung City, involving a total sample of 40 respondents selected through purposive sampling, comprising all members of the Kenanga Women Farmers Group (KWT). The study utilized both primary and secondary data and employed a non-parametric statistical analysis using Spearman’s rank correlation. The results indicate that the level of support from community norms and government initiatives in improving the skills of women farmers falls within the moderate category. This suggests that existing community norms and government support have not yet been fully effective in empowering women farmers to independently carry out waste reduction and management. Furthermore, the level of support from both community norms and the government shows a significant relationship with the waste management skills of women farmers in the P2L program. This implies that stronger adherence to supportive social norms and higher levels of government involvement contribute positively to the enhancement of women's skills in managing household waste
Pengaruh Marketing Mix Terhadap Volume Pembelian Produk Singkong Keju di UMKM Argotelo Kota Salatiga Prasetyo, Annisa Shifa; Mariyono, Joko; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17804

Abstract

Micro, Small and Medium Enterprises (UMKM) in the field of agricultural product processing such as cassava have great potential to be developed through product innovation, effective marketing and good management. This study aims to analyze the effect of the marketing mix (4P) namely product, price, place and promotion on the purchase volume of cassava cheese in Argotelo Salatiga. The location of the study was at UMKM Argotelo in Argomulyo District, Salatiga City. The study used a case study with a sample determination method using Accidental Sampling of 100 respondents. The data collection was carried out by interviewing using a questionnaire. Data collection techniques used descriptive analysis and multiple regression analysis. The results of this study indicate that the 4P marketing mix (product, price, place and promotion) simultaneously has a significant effect on purchase volume. The price variable partially has a significant effect on the purchase volume of cassava cheese. While the product, place and promotion variables partially do not affect the purchase volume of cassava cheese in Argotelo Salatiga.
Kinerja Agribisnis Kelapa Sawit Rakyat di Provinsi Sumatera Utara Suardi, Tennisya Febriyanti; Zahraturrahmi, Zahraturrahmi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18815

Abstract

The development of palm oil plantation area in North Sumatra was in fact less supported by the resulting productivity has not been matched by corresponding productivity levels. Smallholder palm oil plantations in North Sumatra Province have productivity that tends to be low so that appropriate agribusiness management is needed for the development of palm oil commodities to minimize the production and productivity gap that occurs. This study aims to analyze the performance of smallholder palm oil agribusiness systems based on five agribusiness subsystems. A quantitative research method was employed. The determination of smallholder palm oil farmer respondents was based on stratified random sampling techniques from 33 cities/districts in North Sumatra. A total of 124 smallholder palm oil farmer respondents were sampled. The research data were collected through primary and secondary sources. The data analysis design used was descriptive analysis using the Method of Successive Interval (MSI). The results showed that the performance of the smallholder palm oil agribusiness system was in the good category. The result handling subsystem is perceived by farmers as more important and more prioritized than the input subsystem, production subsystem, marketing subsystem, and supporting subsystem. The yield handling subsystem will affect the quality of fresh fruit bunches and the yield of palm oil produced. It is necessary to strengthen the role of farmer-level institutions in palm oil processing and marketing in order to improve the bargaining position of farmers through efforts to improve the ability of farmers and increase good cooperation.
Analisis Nilai Tambah dan Strategi Pengembangan Produk Mi Mocaf di UMKM Mekarsari Kabupaten Boyolali Wijaya, Edward Surya; Budiraharjo, Kustopo; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18562

Abstract

The massive development of the mocaf noodle industry has increased the competitiveness of alternative food products with wheat flour products. This research aims to analyze costs and revenue, product added value, and identify internal and external factors to formulate a strategy for the development of Mie Hend's products in UMKM Mekarsari. The research was conducted in February – March 2025 at UMKM Mekarsari, Boyolali. The location determination is based on the consideration that UMKM Mekarsari are a producer of gluten-free mocaf noodles in Central Java. The research method uses the case study method. Sampling was done using purposive techniques and accidental techniques. Purposive technique to UMKM Mekarsari owners and representatives of the Central Java Provincial Food Security Office. Accidental technique to 20 consumers of Mie Hend's. Data collection through interviews, observations, and documentation. Data analysis is descriptive quantitatively, including cost, revenue, and revenue analysis, Hayami method value-added analysis, and SWOT and QSPM methods for product development strategies. The results were obtained that UMKM Mekarsari incurred an average production cost of IDR 1,181,778/month and an average income of IDR 1,224,472/month throughout 2024. The added value of Mie Hend's products is relatively high, namely IDR 97,700/kg with a ratio of 81.42% for retail packaging and IDR 73,533/kg with a ratio of 81.70% for bulk packaging. Internal and external analysis through IFAS and EFAS matrices resulted in that Mie Hend's products are in quadrant I of the SWOT diagram which is ideal for implementing SO or aggressive strategies. The resulting alternative strategies are 1) regularly refreshing products to maintain product quality and consumer trust, 2) penetrating digital markets and partnerships, and 3) submitting cooperation with health institutions, especially related to autism. Prioritize strategy by penetrating the digital market and partnerships.
Kajian Peran E-Commerce terhadap Perluasan Akses Pasar Ekspor Kelapa Sawit Indonesia Ernah, Ernah; Tauladani, Jastitia Arifania; Safitri, Khalisya Rahma; Bhakti, Anneke Lamarsha
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19809

Abstract

Palm oil is one of Indonesia’s key export commodities, contributing significantly to the national economy. However, the expansion of exports continues to face challenges such as limited distribution channels, restricted access to global markets, and a lack of transparency in the supply chain. Amid rapid advancements in digital technology, e-commerce has emerged as a potential solution to address these issues, particularly for downstream products such as crude palm oil (CPO). This study aims to analyze the role of e-commerce in supporting the export of Indonesian palm oil commodities to global markets. The research employs a qualitative-descriptive approach using literature review and secondary data analysis sourced from trade institutions and e-commerce platforms. Content analysis was used to examine relevant documents and data to identify patterns, opportunities, and constraints. The findings indicate that e-commerce contributes to accelerating product promotion, expanding international buyer networks, and improving logistics efficiency and transaction transparency in export activities. Nevertheless, several obstacles remain, including limited digital trade regulations, uneven digital infrastructure across regions, and low digital literacy among agribusiness MSMEs. This study concludes that e-commerce holds considerable potential to enhance the global reach of Indonesia's palm oil exports. Therefore, it is recommended that the government adopt supportive policies, strengthen the capacity of small and medium enterprises, and integrate digital logistics systems at the national level to fully harness the benefits of e-commerce in export development.
Analisis Preferensi Konsumen Rumah Tangga terhadap Gula Merah di Kecamatan Suruh Kabupaten Semarang Rahmadani, Anisa; Nurfadillah, Suryani; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18043

Abstract

The study aimed to analyze household consumer characteristics, consumer preferences and the most considered attributes in coconut sugar purchasing decisions in Suruh District, Semarang Regency. The research was conducted in December 2024-Januari 2025 in Suruh District, Semarang Regency. The research method used was survey with quantitative descriptive approach. The sampling method used was non probability sampling with accidental sampling technique through 96 household consumer respondents who met the criteria. The data sources used in this research were primary and secondary data. Primary data was from questionnaire interviews while secondary data from documentation and relevant supporting data. The data analysis used was descriptive analysis which explains characteristics of respondents and conjoin analysis to analyze consumer preferences and the most considered attributes by household consumers in coconut sugar purchasing decisions. The respondents’ characteristics refers to household consumers, known that 34.38% were 40-49 years old, 29.17% have 4 family members, 31.25% have latest education at high school level, 38.54% work as housewives, 50% of household income was Rp2.500.001-Rp5.000.000 per month, 72.92% of the amount coconut sugar consumption was 1-2 kilograms/month with total average of 1.36 kilograms/month, and 39.58% coconut sugar consumption expenditure was Rp10.001-Rp20.000 per month with total average of Rp27.697,92 per month. Household consumers' preferences for coconut sugar were they like coconut sugar with price of Rp19.000-Rp22.000/kilogram, brown in color, has sweet taste, 1 kilogram/package size, and the shape was half-sphere coconut shell. The most important attributes considered by household consumers for coconut sugar were taste, price, color, size, and shape.
Pendapatan Usahatani Kembang Kol Musim Kemarau dan Musim Hujan di Kabupaten Tanggamus Putri, Rafika Dila; Prasmatiwi, Fembriarti Erry; Haryono, Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19061

Abstract

Low cauliflower productivity in Tanggamus Regency not only reduces farm income but also has an impact on farmers' household income. The purpose of this study was to analyze farm income in the dry and rainy seasons and the share of cauliflower farming income to household income. The location of the study was in the cauliflower production center, namely Gisting District and Gunung Alip District. The population of cauliflower farmers was 82 people, and all of them were taken as samples in this study. The research data were taken from October to December 2024. The analysis method used was quantitative descriptive analysis, namely farm income analysis and household income analysis. The results of this study indicate that cauliflower farming in both seasons is profitable, but the rainy season is lower than the dry season. The total income of farmer households is IDR 62,201,587.76/year and the share of cauliflower farming income to the total income of farmer households is 22.55%.
Analisis Usaha dan Nilai Tambah Kerupuk Gurita di Kecamatan Maje Kabupaten Kaur Sari, Serlinda Purnama; Mulyasari, Gita; Cahyadinata, Indra; Utama, Satria Putra; Windirah, Nola
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17559

Abstract

The octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is one of the businesses originating from Maje District, Kaur Regency, where the activities carried out are changing the primary form into new products. The purpose of this study is to analyze the efficiency of the octopus cracker business and analyze the added value of the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency. The research was conducted from October to November 2023. The location determination was carried out deliberately (purposive sampling). The method of determining and taking respondents was carried out deliberately (purposive sampling). To analyze the efficiency of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Revenue Cost Ratio (R/C Ratio) and Break Even Point (BEP). Meanwhile, to analyze the added value of the octopus cracker business, the Ke'ite Maju Fish Processing and Marketing Group in Maje District, Kaur Regency used the Hayami method. The results of the octopus cracker business analysis have a Revenue Cost Ratio (R/C Ratio) value of 1.42. Break Even Point (BEP) Production of 12 packs and Break Even Point (BEP) Price of Rp. 19,504.34/pack which shows that the octopus cracker business of the Ke'ite Maju Fish Processing and Marketing Group is Efficient to be worked on. Furthermore, the added value of octopus crackers is Rp. 100,358.09/kg with an added value ratio of 61.27 percent. This means that the added value is relatively high.
Analisis Strategi Pengembangan Produksi Komoditas Tomat Ceri Organik di PT Cetro Tama Indonesia Kabupaten Semarang Fitriani, Amelia Rizky; Setiyawan, Hery; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18703

Abstract

PT Cetro Tama Indonesia is a company that offers various organic and non-organic vegetable commodities, one of which is cherry tomatoes. The problem faced is that demand from consumers of cherry tomatoes continues to increase but production is still low so that it cannot meet consumer demand. This study aims to analyze internal and external factors and formulate alternative strategies and priorities in developing an organic cherry tomato business for the company. The research method used is the case study method because this research only focuses in depth on one research object. The respondent sampling method used purposive sampling method with a total of 7 respondents, namely 4 from the company and 3 from farmer partners. The data used are primary data and secondary data with data collection using interviews, observation, and documentation methods. The data analysis methods used are SWOT analysis, IFAS, EFAS, and QSPM. The results of this study show that the results of the analysis of internal factors owned by the company obtained that the main strengths are having business licenses and organic certificates, organic cherry tomato products do not use chemicals, farmer partners are experienced in organic vegetable cultivation and have the Cetrofarm logo and brand as a product identity while the main weaknesses of the company are the company does not have its own garden and dependence on cherry tomato suppliers that are at risk of production fulfillment. The results of the analysis of external factors obtained that the main opportunity is partnering with supermarkets, restaurants, and other food companies while the company's main threat is weather and climate changes that affect cherry tomato production. The highest priority alternative strategy is to cooperate with other farmer partners with the aim of increasing the volume of cherry tomato production in order to meet consumer demand.
Strategi Pengembangan Usaha Tanaman Hias di Plantastic Garden, Kota Tangerang Selatan Nurhandayani, Raditya; Setiyawan, Hery; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18485

Abstract

Plantastic Garden was one of the ornamental plant companies that provided various services, including selling different varieties of ornamental plants, plant rentals, and garden or landscaping services. This study aimed to identify and analyze alternative business development strategies for Plantastic Garden using BMC and BME, the IFE and EFE matrix, and the SWOT matrix. The research was conducted at Plantastic Garden, located in Serpong Utara, South Tangerang City. The study took place from December 2024 to February 2025, involving key informants from within the company. The research method used was a case study. The analytical tools applied included BMC, the IFE Matrix, EFE Matrix, IE Matrix, and SWOT Analysis. The results of this study indicated the addition of a new Customer Segment, namely Event Organizers. The Value Propositions that needed improvement included enhancing the portfolio in landscaping services. The Channels that were added and improved involved creating a website and optimizing e-commerce platforms for selling plant products, such as Shopee and Tokopedia. Customer Relationship improvements could be made by enhancing CRM services for consumers through the implementation of CRM software applications. Revenue Streams could be increased by adding a new business line in Plantastic Garden, specifically by organizing workshops. For Key Resources, additional permanent staff were required for landscape architecture and finance departments. The Key Activities that needed improvement included training for frontline staff to better serve customers, as well as the development of SOPs and digital stock-taking systems. The Key Partnerships that needed enhancement involved collaborations with live-sale sellers. Regarding the Cost Structure, no additional components were necessary, but cash flow monitoring across different business lines was required.

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