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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Efisiensi Pemasaran Kopi Arabika di Kabupaten Tana Toraja Gabryaldo, Igods; Darma, Rahim; Mahyuddin, Mahyuddin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18497

Abstract

Most of the raw Arabica coffee in Tana Toraja Regency is marketed in the form of Horn Skin (HS) coffee. This study aims to analyze the marketing efficiency of raw Arabica coffee in Tana Toraja Regency. The research was conducted in Mengkendek and Gandangbatu Sillanan Districts using a snowball sampling method, while sample selection was carried out through purposive sampling. The samples in this study consisted of coffee processing industries, namely the Autonomous Business Unit (UUO) of Agribusiness Toraja and Gandangbatu Coffee, as well as marketing institutions involved in the distribution of raw Arabica coffee to these industries. Data were collected through surveys and analyzed using both qualitative and quantitative approaches, applying the Structure-Conduct-Performance (S-C-P) model as the analytical framework. The results indicate that the most efficient marketing system for raw Arabica coffee is the marketing system for cherry coffee. Although the market structure in this system tends to be monopsonistic, farmers still maintain strong bargaining power. This is due to the limited number of farmers who can sell cherry coffee, as it requires a high-quality standard. As a result, farmers receive higher prices. Additionally, farmers do not incur marketing costs, making the marketing margin and profit margin ratio in the cherry coffee marketing system equal to zero.
Pengaruh Kualitas Pelayanan, Kulitas Produk, Harga, dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Roti Sajiyem Putri, Dyah Sancaya; Kusnandar, Kusnandar; Khomah, Isti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19769

Abstract

Small and Medium Enterprise (SME) have an important role in the Indonesian economy, including Roti Sajiyem which has been operating since 1998. Roti Sajiyem customer satisfaction is influenced by product quality, service, price, and trust. This study aims to analyze the influence of service quality, product quality, and price on consumer trust and satisfaction, as well as to test the role of trust in consumer satisfaction. Sampling was conducted using the accidental sampling method with 100 respondents, data was collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that product quality had a significant effect on consumer satisfaction, while service quality and price had no significant effect. Service quality, product quality, and price have a positive and significant effect on consumer confidence. To increase satisfaction, Roti Sajiyem needs to maintain consistency in product quality through clear Standard Operating Procedures (SOP), improve service quality, and ensure prices are proportional to quality to strengthen consumer trust and satisfaction.
Peranan Pondok Pesantren Al-Ittifaq dalam Bidang Agribisnis terhadap Kehidupan Masyarakat Alamendah Bandung 1970-1998 Arislan, Andika Dwiki; Zakaria, Mumuh Muhsin; Falah, Miftahul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18299

Abstract

Al-Ittifaq Islamic boarding school is an educational institution that integrates religious education with social life, and it differs from other boarding schools because it also focuses on agribusiness. The agribusiness activities began due to the boarding school’s need to support all the students and staff living there. This study aims to uncover the establishment and development of Al-Ittifaq Islamic boarding school in the field of agribusiness, and to explore its role in the lives of the students and the community in Ciburial, Alamendah Village, Rancabali District in the agribusiness sector. The research method used is oral history, which involves four stages: heuristics, criticism, interpretation, and historiography. Data collection techniques include participatory observation and in-depth interviews. The results of this study show that Al-Ittifaq Islamic boarding school was founded in 1934 by K.H. Mansyur. In 1980, agribusiness activities impacted both the students and the surrounding community, benefiting both parties.
Kehilangan Pasca Panen Berdasarkan Perbedaan Tata Kelola pada Rantai Pasok Paprika Tobing, Odelia Faustina Br.; Perdana, Tomy; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19016

Abstract

Post-harvest losses remain a major challenge in the paprika supply chain, particularly in agricultural regions such as West Bandung Regency. Variations in supply chain governance practices across different types of suppliers are suspected to contribute to differing levels of post-harvest losses. This study aims to identify and estimate post-harvest losses in paprika under different supply chain management systems. A multi-case study approach was employed, focusing on three types of suppliers in West Bandung: farmer groups, cooperatives, and independent collectors. A qualitative method was used, with descriptive analysis of post-harvest loss estimations based on data collected through interviews and field observations. The results indicate that the highest total post-harvest loss occurred in farmer groups (3.55%), followed by cooperatives (1.82%), and the lowest in independent collectors (1.12%). These findings suggest that differences in supply chain governance significantly influence post-harvest loss levels. Losses are predominantly caused by technical issues such as improper harvesting methods, overproduction, prolonged storage, and damage during transportation. The implementation of contractual systems and strong relational ties between buyers and sellers facilitates more secure product off-take, thereby reducing losses. Meanwhile, the spot market serves as an alternative sales channel for downgraded paprika with declining quality.
Analisis Trend dan Faktor-faktor yang Memengaruhi Volume Penjualan Produk Benih Kubis Green Nova di PT. Tani Murni Indonesia Baharsyah, Rifky; Prasetyo, Edy; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18683

Abstract

PT. Tani Murni Indonesia is a company engaged in the production, research, breeding, and distribution of high-quality vegetable seeds in Indonesia. The company produces its own hybrid seeds through a Research and Development process, resulting in unique varieties with superior quality. This study aimed to analyze the sales trend of Green Nova cabbage seeds at PT. Tani Murni Indonesia and to examine the influence of selling price, production volume, promotional costs, transportation costs, and planting season on the sales volume of Green Nova cabbage seed products. The research was conducted from January 2025 to February 2025 using a case study method at PT. Tani Murni Indonesia. Primary data were collected through interviews using questionnaires, while secondary data were obtained through literature studies relevant to the research topic. The time series data used in this study covered a period of five years and included data on selling prices, production volumes, promotional costs, transportation costs, and planting seasons. The analytical methods employed in this research were trend analysis and multiple linear regression analysis. The results of the trend analysis, using linear trend analysis, showed a sales forecast of  66,804.366 packs over 24 months, from January 2025 to December 2026. The results of the multiple linear regression analysis indicated that selling price, production volume, transportation costs, and promotional costs had a significant effect on sales volume, while the dummy variable for planting season had no significant effect on sales volume.
Efektivitas Social Media Marketing terhadap Produk Makanan Pokok (Staple Food) di Superindo Dwiasih, Nayda; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18456

Abstract

Superindo utilizes Instagram and Tiktok to increase the effectiveness of social media marketing. This study aims to analyze the effectiveness of social media marketing on staple food products at Superindo. This study uses a mix method. Data were collected through questionnaires to 100 Superindo customers who actively use Instagram and/or Tiktok randomly. This study uses the AIDA model to assess the effectiveness of social media marketing. The results showed that the role of Instagram and Tiktok was effective in staple food purchasing decisions. This can be seen from the attention variable value of 3.835, interest 3.85, desire 3.89, action 3.6. The use of social media has become an important factor in shaping consumer purchasing decisions.
Etika Komunikasi Bisnis dalam Strategi Pemasaran Produk Bertani Agro Farm di Media Sosial Instagram Wibowo, Ghina Nasywa; Prayoga, Kadhung; Roessali, Wiludjeng
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19694

Abstract

Marketing strategies through social media, especially Instagram, are currently one of the main choices for business actors in promoting products. This study was conducted with the aim of understanding how the principles of business communication ethics are applied in Bertani Agro Farm's marketing strategy on Instagram. The study was conducted for one month, from April to May 2025, with a qualitative approach and supported by quantitative data. Data were obtained through observation, interviews with the owner of Bertani Agro Farm, documentation, and consumer perceptions who are followers of the Bertani Agro Farm Instagram account. The validity of the data was tested through source triangulation, while the analysis was carried out descriptively-qualitatively. These findings are expected to be a reference for business actors in developing ethical marketing strategies in promotional content. However, two-way communication still needs to be improved. Business communication ethics have been shown to play a role in building consumer trust and loyalty, making it an essential strategy in digital marketing. This study is expected to be a reference for business actors in developing ethical marketing strategies.
Analisis Fluktuasi Harga Daging Ayam Broiler di Provinsi Jawa Timur Periode 2019-2023 Harsita, Pradiptya Ayu; Jadmiko, Mochammad Wildan; Amam, Amam; Kartanegara, Antoni Ahmad Yusuf
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18237

Abstract

Broiler chicken is one of the strategic livestock commodities in Indonesia, because in addition to being easily obtained by the public, the price of broiler chicken meat is relatively affordable. This study aims to analyze the fluctuation of broiler chicken meat prices and analyze the factors that influence the fluctuation of broiler chicken meat prices in East Java Province. The analysis in this study uses the ARCH / GARCH method to analyze the level of fluctuation and uses the VAR / VECM model to analyze the factors that influence the fluctuation of chicken meat prices in East Java Province. The research variables include the price of broiler chicken meat in East Java Province, the price of rice (as a complementary good), the price of eggs (as a substitute good), the world meat price index, inflation, the rupiah exchange rate, and interest rates. The results of the study indicate that the fluctuation of broiler chicken meat prices in East Java Province in the 2019-2023 period is included in the low category. The results of the short-term estimation show that there are no variables that have a significant effect on the fluctuation of broiler chicken meat prices, while the results of the long-term estimation show that the variables that have a significant effect on changes in broiler chicken meat prices in East Java Province are the price of rice, the price of eggs, the world meat price index, inflation, the rupiah exchange rate, and interest rates.
Tingkat Produksi dan Pendapatan Petani Kakao Pada Program Revitalisasi Kakao Kabupaten Kolaka Utara Masitah, Masitah; Renaldi, Muh; Amin, Muhtar; Bustang, Bustang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19407

Abstract

The objective of this study is to determine the factors influencing cocoa production and income farmers receive from the cocoa revitalization program in Pakue Tengah district, Kolaka North regency. This study was conducted in Pakue Tengah District, Kolaka North Regency, from January to April 2025. The number of participants in this study was determined using the Slovin formula. Data analysis used Cobb-Douglas function analysis to determine the influence of production factors (land area, number of stands, labor, fertilizers and pesticides) on cocoa production and to conduct income analysis. The results of the study show that the coefficient of determination (R2) indicates the magnitude of influence of the variables land area (X1), number of stands (X2), labor (X3), fertilizers (X4) and pesticides (X5) on the dependent variable production (Y) is 0.849. This number is converted into a percentage, which means that the percentage contribution of the influence of the independent variables (land area, number of stands, labor, fertilizers, pesticides) on the dependent variable (production) is 84.9%, while the remaining 15.1% means that there are other factors affecting cocoa production that are not included in the research parameters. The results of the analysis of production factors influencing cocoa production in Pakue Tengah district show that the independent variables (land area, number of stands, labor, fertilizers, and pesticides) have a partially significant influence on the dependent variable (production). Only two variables, namely the number of stands and labor, have a significant impact on cocoa production in Pakue Tengah district, Kolaka North regency. The average income of cocoa farmers in Pakue Tengah district, Kolaka North regency, is IDR 11,207,569.56.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Tanaman Hias Sukulen di Cactiae Kota Semarang Worang, Deangelo Revano; Setiyawan, Hery; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17993

Abstract

ABSTRACTThis research was conducted in September-October 2024 at Cactiae, Semarang City. The objective of this research is to determine the characteristics of succulent plant consumers and to analyze the influence of the marketing mix, including product, price, distribution, promotion, process, people, and physical evidence, on the purchasing decisions of succulent plants at Cactiae, Semarang City. The research location was purposively selected due to the declining sales problem at Cactiae, Semarang City. The research method used was a case study. The sampling method used was accidental sampling with a total of 208 respondents. The respondents' criteria were consumers who had purchased succulent plants at Cactiae, Semarang City at least once online. Data collection was conducted online by distributing QR codes that directed respondents to fill out a questionnaire through Google Forms. The data used were primary and secondary data. The data analysis methods used were descriptive analysis and multiple linear regression analysis. Multiple linear regression analysis was conducted using SPSS 26.0. The results of this study show that the majority of consumers at Cactiae, Semarang City are female, have a bachelor's degree, are aged 21-30 years, work as private employees, and have 4-6 family members. The marketing mix aspects, including product, price, distribution, promotion, process, people, and physical evidence, have a simultaneous influence on purchasing decisions. The marketing mix aspects, including distribution, process, and people, have a partial influence on purchasing decisions. The coefficient of determination is 28.6%.

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