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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Pengaruh Green Marketing dan Kesadaran Lingkungan terhadap Keputusan Pembelian (Survei pada Konsumen Point Coffee) Afandi, Muh. Imam; Rusmala, Eka; Astriyanti, Venny; Maisara, Dini; Fitri, Fitri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21052

Abstract

Indonesia suffered environmental damage as a result of a lack of public awareness.  The situation is worsened by the rise in garbage and industry in the agribusiness sector.  In the age of technology, people are beginning to be aware of environmental sustainability, encouraging entrepreneurs to switch to green marketing.  The study aims to analyze the influence of green marketing and environmental awareness on the decision to buy coffee at the point of coffee by the Z generation in Western Sulawesi.  This study uses descriptive quantitative methods with cross sectional research design. Data collected through a survey of 94 Z generation respondents in the district of Majene and Polewali Mandar. Data analyzed using the Partial Least Square Structural Equation Model. (PLS-SEM).  Research shows that green marketing and environmental awareness have a positive influence on the point-of-coffee purchasing decisions of the Z generation.
Analisis Risiko Produksi dalam Usahatani Jagung dan Strategi Penanganan di Desa Ketro, Kecamatan Karangrayung, Kabupaten Grobogan Najwa, Syifa Auliya; Yuliawati, Yuliawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20286

Abstract

This study aims to identify sources of production risk in maize farming, analyze their probability and impact, and formulate appropriate handling strategies in Ketro Village, Karangrayung Subdistrict, Grobogan District. The research method used was descriptive-quantitative with a purposive sampling technique of 30 farmers. Data analysis used coefficient of variation (CV), Value at Risk (VaR), and Z-score, as well as risk mapping in four quadrants. Results showed that caterpillar infestation and heavy rainfall were the dominant risks, while plant diseases and drought were the risks with the greatest impact. A CV of 0.20 indicates relatively low risk in aggregate, but a 50% probability of loss indicates the need for mitigation. Strategies implemented by farmers are generally preventive, while mitigative and adaptive strategies are limited. This study recommends risk quadrant-based strategies to improve maize farming resilience.
Analisis Bauran Pemasaran (4P) pada Agrowisata Jeruk Siam Eptilu di Kabupaten Garut Zein, Nufika Shilhan; Djuwendah, Endah; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22403

Abstract

Agrotourism plays a strategic role in supporting rural economic development, enhancing community welfare, and promoting sustainable tourism practices. As one of the leading agrotourism destinations in Garut Regency, Eptilu Siam Orange Agrotourism offers unique attractions such as orange-picking activities, educational tours, and traditional culinary experiences. However, the effectiveness of its marketing strategy is essential to increase competitiveness and attract wider visitor segments. The purpose of this study is to analyze the application of the marketing mix (4P)—product, price, place, and promotion at Eptilu Siam Orange Agrotourism based on visitor perceptions. The research employed a quantitative descriptive approach using a Likert-scale questionnaire distributed to 100 visitors. The data were analyzed descriptively to evaluate the performance of each 4P component. The results show that all aspects of the marketing mix are rated within the “good” to “very good” categories, with the highest scores found in the product and price components. Visitors highly appreciate the orange-picking experience, educational activities, and culinary services provided. Meanwhile, the promotion component particularly digital promotion requires further improvement to reach broader market segments. These findings highlight the importance of strengthening marketing strategies to support sustainable agrotourism development in Garut Regency.
Kepuasan Petani Terhadap Keberadaan Pupuk Bersubsidi di Kecamatan Siding Kabupaten Bengkayang Kutriana, Kutriana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21479

Abstract

Subsidized fertilizer is a government assistance to help farmers obtain fertilizer at affordable prices and increase agricultural yields. The purpose of this study is to examine the level of farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency and to examine the attributes that influence farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency. This study was conducted in Siding District, Bengkayang Regency. Data collection methods were observation, interviews and documentation while data analysis methods used CSI analysis and IPA analysis with the help of excel and SPSS. The results of the CSI analysis study showed that the level of farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency was reviewed from five variables; quality: 88.74%, seller service: 89.53%, price: 88.01%, availability: 89.76% and information: 86.96%. Based on the CSI value, the five variables are included in the category of very satisfied with the existence of subsidized fertilizer in Siding District, Bengkayang Regency, while the results of the IPA analysis show that important attributes that need to be maintained in order to maintain farmer satisfaction with the existence of subsidized fertilizer in Siding District, Bengkayang Regency are the friendliness of subsidized fertilizer sellers in serving farmers, easy requirements for taking subsidized fertilizer, farmers' assessment of the price of subsidized fertilizer and information about subsidized fertilizer provided to farmers is adequate and meets farmers' needs.
Faktor-faktor yang Memengaruhi Produksi Usahatani Edamame di Kecamatan Tamansari, Kabupaten Bogor Silitonga, Claudia Meilin Tiara Triska; Wulandari, Eliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20689

Abstract

Edamame is a horticultural commodity that has begun to be cultivated in Tamansari Subdistrict, Bogor District. However, in practice, some farmers have not optimally managed production factors such as land area, seeds, fertilizers, pesticides, and labor, which can impact the low production yields. This study aims to analyze the factors affecting edamame production. The research was conducted on 15 edamame farmers using a a quantitative approach. Data were analyzed using multiple linier regression with the assistance of SPSS software. The results of the study indicate that the seed variable had a significant effect on production.
Analisis Efektivitas Pelatihan Terhadap Keterampilan Petani di UPT Pelatihan Pertanian Lawang Kabupaten Malang Menggunakan Model Kirkpatrick Anwar, Nadhif Syathiril; Hendrarini, Hamidah; Yuliati, Nuriah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19953

Abstract

The role of agricultural training is very important, especially considering the decreasing number of government extension workers in the field and the lack of interest of young people in agriculture. Through training, farmers can improve their competence in skills, expertise, and knowledge in the field of agriculture. Training/education and training at the UPT which focuses on processing vegetable crops uses a learning system with concepts and analysis and with the existing curriculum and is supplemented with the support of learning and practice facilities and infrastructure provided by the training instructor. The purpose of this study was to analyze the effectiveness of training on the skills of its training participants. This research method uses the Kirkpatrick model as a measuring tool to determine whether the training is effective or not which consists of 4 levels, namely: evaluation of reactions, learning, behavior, and results. The respondent sample used the census method, namely all participants totaling 30 people. The results of the Kirkpatrick model research show a high level of participant satisfaction with the training materials, methods, and facilitators (reactions), a significant increase in participant knowledge and skills based on the results of the pre-test and post-test (learning), positive changes in the application of knowledge in the field (behavior), and a real impact on increasing the productivity and management of participants' farming businesses (results).
Kelayakan Usahatani Jagung Pipil pada Perkebunan Kelapa Sawit di Desa Negeri Bumi Putra Kecamatan Umpu Semenguk Kabupaten Way Kanan Lestari, Marta Duwi; Zebua, Damara Dinda Nirmalasari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22349

Abstract

Corn farming in immature oil palm plantations has become one of the alternative land-use strategies in Way Kanan Regency, particularly in Negeri Bumi Putra Village, Umpu Semenguk District. Farmers in this area utilize oil palm plantation land by intercropping corn to increase their income. This study aims to: (1) determine the production costs, revenue, and income of corn farming; and (2) analyze the feasibility of corn farming. The research used a descriptive quantitative approach with 17 corn farmers as respondents. Data were collected through interviews and direct field observations. The collected data were analyzed using Microsoft Excel. The results showed that (1) the total average production cost reached IDR 16.340.341,91 per hectare per planting season, with the largest component coming from labor costs amounting to IDR 8,688,665.44 per hectare. The total revenue obtained by farmers reached IDR 30.493.673,18 per hectare, resulting in a net income of IDR 14.153.331,27 per hectare; and (2) the R/C ratio value was 1.90 >1, indicating that every one rupiah of cost incurred would generate a return of 1.90 rupiah. Therefore, shelled corn farming in oil palm plantations in Negeri Bumi Putra Village is feasible and profitable to cultivate.
Efisiensi Teknis Usahatani Manggis di Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21874

Abstract

Efforts to increase production and productivity have been carried out by the Agricultural Extension Agency (BPP) through POPT (Plant Organism Control Program).). One of them is the activity of increasing mangosteen production in the Sumberhejo Lestari Farmer Group, Tasikmalaya Regency. So it is necessary to observe the level of efficiency, the factors that affect the level of mangosteen production, and the causes of the inefficiency in mangosteen production. The analytical method in this study uses the stochastic frontier method with three steps. Step 1 constructs an estimate of the Cobb-Douglas production function. Step 2 Determination of factors and efficiency level of mangosteen using stochastic frontier. Then step 3 determines the source of inefficiency in mangosteen production activities. The results of this study indicate that the factors of mangosteen production activities include land area, number of trees, labor, organic fertilizer, NPK fertilizer, and production costs. the factors that influence mangosteen production activities are the number trees and land area at the 5% level of significance. This is because the mangosteen tree is an ancestral tree and it was not nursed from the start. The land area has a negative effect because there is no farmer effort in planting mangosteen. The level of technical efficiency in mangosteen farming activities is said to be efficient (81.6%). Sources indicating inefficiency are land ownership status and length of formal education.
Analisis Keberlanjutan Usaha Sayuran Hidroponik (Studi Kasus Griya Hijau Hidroponik Kota Bandung) Nazhifa, Rifda; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20520

Abstract

This study aims to analyze the sustainability of hydroponic vegetable farming through a case study at Griya Hijau Hidroponik in Bandung City. The research uses a qualitative approach with a case study method to deeply understand how sustainability is practiced across economic, social, and ecological dimensions based on the Triple Bottom Line framework and Global Reporting Initiative (GRI) indicators. Data were collected through in-depth interviews, direct observations, and documentation, with key informants including business actors, partners, and local stakeholders.The findings reveal that the economic sustainability of the business is reflected in stable operations and a positive Return on Investment (ROI), although profitability remains limited. Socially, the business has successfully built strong partnerships with the community, local government, and distribution networks, and actively engages in community empowerment. Ecologically, Griya Hijau Hidroponik implements environmentally friendly practices, including water efficiency, organic waste management, and the use of reusable growing media.It can be concluded that Griya Hijau Hidroponik is socially and ecologically sustainable and is able to endure in the long term despite limited economic profits. This research is expected to serve as a reference for the development of sustainable urban agriculture in Indonesia.
Valuasi Ekonomi Kawasan Ekowisata Mangrove Berkelanjutan di Pantai Indah Kapuk Jakarta Utara Berlianty, Ina; Yudha, Eka Purna; Nuryati, Rina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19859

Abstract

Mangrove ecotourism contributes significantly to supporting coastal ecosystems, both economically and ecologically. The objective of this study is to identify the current condition of the mangrove forest in the Mangrove Ecotourism Area of Pantai Indah Kapuk (PIK) and to conduct an economic valuation of environmental services and the potential for sustainable ecotourism. The analysis used is a mix method by combining quantitative and qualitative approaches. The techniques used for data collection include surveys, observation, interviews, and documentation. The economic valuation is conducted using the Total Economic Value (TEV) approach, which includes direct use value, indirect use value, option value, existence value, and bequest value. The results show that the PIK mangrove ecotourism area provides significant economic contributions through various environmental services and ecotourism activities, although its management still faces several challenges, such as environmental degradation, limited facilities, and low community participation. The calculated economic value can serve as a basis for formulating sustainable and inclusive ecotourism management policies, in line with the Sustainable Development Goals (SDGs).

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