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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK DAN KUALITAS PELAYANAN RESTORAN CEPAT SAJI McDONALD’S Eka Purna Yudha; Afif Ahmad Rifai; Aqila Shafa Adela
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7558

Abstract

The quality of a product and service to consumers is a major concern in the trade and service industry. One of the efforts that can be done in increasing the competitiveness of the company is to increase customer satisfaction. The purpose of this study is to 1) determine consumer interest in the products and services provided by McDonald's, 2) analyze the performance of McDonald's in providing satisfaction to its customers, 3) analyze the level of customer satisfaction regarding the products and services provided. The data collection carried out in this study was carried out by distributing 50 questionnaires to McDonald's consumers. Importance Performance Analysis method is used to analyze the effect of product quality and service quality on customer satisfaction. The Customer Satisfaction Index method is used to measure the overall level of customer satisfaction. The results of this study indicate that consumers.
PERAN KEBIJAKAN DAN KELEMBAGAAN PERTANIAN TERHADAP KEBERHASILAN USAHATANI BUNGA KRISAN (Chrysanthemum sp) POTONG (Suatu Kasus Petani Bunga Krisan di Kecamatan Sukaresmi, Kabupaten Cianjur, Jawa Barat) Yatti Rachmawati; Euis Dasipah; Karyana KS
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7286

Abstract

This study aims to determine the effect of Agricultural Policy and Agricultural Institutions on the Success of Cut Chrysanthemum Flower Farming. The method used is a survey of farmers in Sukaresmi District, Cianjur Regency. Data was taken from August 2021 to October 2021 based on the census technique obtained by 70 respondents. The analytical technique for testing the hypothesis used is SEM (Structural Equetion Modeling). The results obtained from the research on the role performance of agricultural policies in the context of the success of cut chrysanthemum farming in Sukaresmi District, Cianjur Regency, which include: Production input policies; Marketing Policy; Research Policy; and credit policy obtained an achievement level of 63.57 % with good criteria. Performance of the Role of Agricultural Institutions which includes: Production input institutions; Marketing Institutions; Financial Institutions; Farmer Group Institutions; and Research Institutions in the context of the success of cut chrysanthemum farming in Sukaresmi District, Cianjur Regency, obtained an achievement rate of 68.25%, good criteria. The performance of the success of cut chrysanthemum farming in Sukaresmi District, Cianjur Regency, which consists of: Quality; Productivity; continuity ; and the level of profit of farming obtained an achievement level of 66.70%, the criteria are Good. There is a fairly strong relationship between Agricultural Policy and Agricultural Institutions as indicated by a correlation coefficient of 0.89. The better the Agricultural Policy, the better the agricultural institutions and vice versa. Agricultural policies and agricultural institutions have a positive effect on the success of chrysanthemum cut flower farming. The total influence of agricultural policies on farming success is 6.91%, and the total influence of agricultural institutions is 83.71%. The higher/better Agricultural Policy and Agricultural Institutions, the success of chrysanthemum cut flower farming will be higher.
POTENSI ANGGREK INDONESIA DI TENGAH PANDEMI COVID-19 Nova Anggraeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7171

Abstract

Orchid plants are plants that have the most species among other plants. According to O'Byrne there are 17,000 – 35,000 species and an estimated 750 -850 genera of orchids spread throughout the world. The various types of orchids in terms of shape, beauty and uniqueness make consumers attractive to orchids. Orchids also have added value when they are able to produce an aroma. In addition, crosses known as hybrid orchids also have their own market share. This is because the results of hybrid orchids that continue to grow have led to high public interest in maintaining orchids. Orchids are widely used as religious ceremonies, decorations, greeting flowers and home decorations. The Covid-19 pandemic that has hit the world as well as Indonesia from 2020 until now has made several business sectors experience problems in sales. The government-initiated stay at home movement has hampered several sectors. However, this is actually profitable in the business of trading orchids and their supporting components. People are prohibited from leaving the house and must be busy with various activities so as not to get bored. The gardening movement is one option. For those who do not like gardening with soil, orchid plants are an alternative to pass the time. So the sale of orchids has also increased along with changes in people's behavior patterns during the pandemic. On the demand side, Indonesian floricultural commodities are quite attractive to both the domestic and global markets. Indonesia has the potential to meet the needs of the global market for floriculture because it is supported by an agro-climate as a tropical country. This indicates that the orchid business must determine the type of orchid that is feasible and has good sales potential.
FAKTOR-FAKTOR YANG MEMPENGARUHI PARTISIPASI PETANI DALAM PROGRAM ASURANSI USAHA TANI PADI (AUTP) DI KECAMATAN PENGANDONAN Maryani Maryani; Munajat Munajat; Yetty Oktarina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7959

Abstract

This study aims to determine the factors that influence farmer participation in the rice farming business insurance program (AUTP) in Pengandonan District. The methodology of this research was carried out with qualitative methods. Where the research uses statistical analysis using logistic regression analysis. Data obtained by distributing questionnaires and data obtained from farmers directly and equipped with secondary data, namely the relevant agencies. The results of this study are the factors that influence farmers' decisions in participating in the rice farming insurance program (AUTP), namely there are seven factors including: age, education, farming experience, land area, income, planting calendar and premiums. Of the seven factors, six factors have a significant effect on farmers' decisions in participating in the rice farming insurance program, namely age, education, farming experience, land area, income, and premiums. And one factor that has no significant effect on farmers' decisions in participating in the rice farming insurance program is the planting calendar factor. Keywords: Participation, insurance, farming, rice
ANALISIS STRATEGI PEMASARAN DIGITAL UMKM PRODUK HERBAL DI MASA PANDEMI COVID-19 (STUDI KASUS: PENGUSAHA JAMU HERBAL SINOM DI SURABAYA) Viorensa Tedjalaksana, Lucyana Trimo Viorensa Tedjalaksana; Lucyana Trimo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7457

Abstract

Marketing strategy is one of the important capital for entrepreneurs for the progress of their business. An entrepreneur needs to implement the right marketing strategy in developing, especially in the digital era and the current COVID-19 pandemic. This study uses a descriptive analysis research method using the research subject of Mrs. Sariyah as an MSME entrepreneur of sinom herbal drinks in Surabaya. The data analysis technique in this study uses SWOT analysis which includes 4 aspects, namely Strengh, Weakness, Opportunity, and Threats. The results showed that the sinom herbal drink product produced by Mrs. Sariyah had several advantages that could be utilized or improved, such as strategic location, workforce skills, product quality and appropriate product prices. However, threats and product weaknesses that must be considered include the lack of licensing and halal labels from the government, the lack of cooperation in business, and the use of business technology that needs to be improved. Based on these results, it can be said that the marketing strategy of the sinom herbal drink products produced by Mrs. Sariyah is said to be quite good and needs to be improved to reach a wider market.
PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI SECARA ONLINE (Studi Kasus Kopi Aceng Garut) Kandida Ethania Nurhidayah; Ahmad Choibar Tridakusumah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7871

Abstract

Coffee consumption in Indonesia continues to increase in line with changes in people's lifestyles. However, due to the COVID-19 pandemic, people cannot buy coffee at cafes or coffee shops. This has prompted a change in the sales system where coffee products can be sold on social media and online sales platforms. The transfer of the sales system was felt by one of the coffee business units, namely Kopi Aceng. This study aims to determine the characteristics of consumers and analyze how the influence of price, brand image and product quality on online coffee purchasing decisions. This research is a quantitative research using survey method. The sample of this research is Kopi Aceng consumers who buy coffee online, totaling 100 people. The data analysis technique used multiple linear regression analysis. The results show that the majority of Kopi Aceng consumers are men with an age range of 26-35 years who live outside Garut, work as private employees and earn between Rp. 1.000.0000 – Rp. 5,000,000. The results showed that the variables of price, brand image and product quality had an influence on online purchasing decisions with product quality as the most influential variable in purchasing decisions at Kopi Aceng.
ANALISIS EFISIENSI RANTAI PASOK CABAI RAWIT (CAPSICUM FRUTESCENS L.) KABUPATEN GOWA DI ERA PANDEMI COVID-19 Kamilia Nur Yaumil Ali; Mahyuddin Mahyuddin; Letty Fudjaja
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.8054

Abstract

The COVID-19 pandemic that hit almost all agricultural sectors also hit horticultural commodities, one of which was cayenne pepper in Gowa Regency where the process of distributing chili peppers was often hampered due to the government's policy of restricting social activities. This indicates that there is a problem with the cayenne pepper agribusiness system in Gowa Regency, although it has not been identified. Therefore, it is important to analyze the efficiency of the cayenne pepper supply chain during the COVID-19 pandemic in Gowa Regency. This study aims to analyze the efficiency of each channel of the cayenne pepper supply chain in Gowa Regency in the era of the covid-19 pandemic. This study uses marketing margin analysis and farmer's share analysis. The results of this study indicate that the cayenne pepper supply chain in Gowa Regency during the COVID-19 pandemic generally runs efficiently where the most efficient channels are channel 1 and channel 2.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI PADI SAWAH DI DESA KAMBUHAPANG KECAMATAN LEWA KABUPATEN SUMBA TIMUR Olivia Vivilianty Titin Pekawolu; Elfis Umbu Katongu Retang; Elsa Christin Saragih
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7674

Abstract

This study aims to determine the factors that influence the production of lowland rice farming in Kambuhapang Village, Lewa District, East Sumba Regency. The method of determining the research area was carried out by purposive sampling, which was determined deliberately, namely in Kambuhapang Village, Lewa District, East Sumba Regency, with the consideration that Kambuhapang Village is one of the areas with the majority of the population working as lowland rice farmers, and being one of the centers for lowland rice plants in Lewa District. The number of samples in this study were 82 farmers. This research uses Multiple Linear Regression analysis and Cobb-douglass production function analysis. The results of this study indicate that partially (respectively) land area, and urea fertilizer have a significant effect on the amount of lowland rice production. Meanwhile, seeds, NPK fertilizers, liquid fertilizers, pesticides, and labor did not significantly affect the amount of lowland rice production. Simultaneously (together) land area, seeds, urea fertilizer, NPK fertilizer, liquid fertilizer, pesticides, and labor have a significant effect on the amount of lowland rice production.
PENGARUH SISTEM TANAM JAJAR LEGOWO TERHADAP PRODUKTIVITAS DAN PENDAPATAN PETANI PADI SAWAH (ORYZA SATIVA L.) DI KOTA SUKABUMI (Suatu kasus pada petani padi sawah program LP2B) Dikna Yalendra; Euis Dasipah; Dety Sukmawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7341

Abstract

This study aims to analyze the differences in production costs, productivity, revenue and income used in lowland rice (Oriza lativa L.) farming with conventional planting systems and jajar legowo planting systems for farmers who participate in the LP2B program in Sukabumi City. The data analysis method used in this study is to use a statistical test t-test. The results showed that there were significant differences in the number of workers, namely the number of farm workers using the conventional planting system of 63.43 HOK/Ha and the farming using the jajar legowo planting system of 76.53 HOK/Ha; there is a difference in production costs, the conventional planting system is lower, namely Rp. 7,860,558,-/Ha, and the total cost of production in the jajar legowo planting system is higher, namely Rp. 8.810.753,-/Ha; there is a difference in productivity, which uses the conventional planting system, namely the productivity of 5,484 Kg/Ha; while the productivity with the jajar legowo planting system is 6,827 kg/ha; there is a significant difference in farm income, with a conventional planting system of Rp 23,580,930,-/Ha, with a row planting system of Rp 29,355,101/Ha. There is a significant difference in farm income with conventional cropping systems, which is Rp 15,720,372/Ha/MT, and the jajar legowo planting system of Rp 20,544,348/Ha/MT.
STRATEGI BERTAHAN HIDUP RUMAH TANGGA PETANI BUNGA POTONG PADA SAAT PANDEMI COVID-19 (Studi Kasus di Desa Pasirlangu, Kecamatan Cisarua, Kabupaten Bandung Barat, Jawa Barat) Nurulhaqq Sariwibawa Ahmad Zaeni; Rani Andriani Budi Kusumo; Nur Syamsiah; Hepi Hapsari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7209

Abstract

The COVID-19 pandemic has had a negative impact both from an economic and non-economic perspective. Agriculture is one of the sectors affected by the COVID-19 pandemic, especially in horticultural commodities. Cut-flowers are horticultural commodities affected by the COVID-19 pandemic in addition to vegetables. Pasirlangu Village is one of the villages in Cisarua District that has been affected by the COVID-19 pandemic because the majority of the population works as farmers with cut flower farming. This study aims to describe the impact of the COVID-19 pandemic on cut flower farming in Pasirlangu Village and to find out the form of survival strategies carried out by cut flower farming households during the COVID-19 pandemic. The research method used is a qualitative method with a case study technique. The study reveals that the survival strategy carried out by cut-flower farming households during the COVID-19 pandemic to meet their household needs are by doing side jobs, increasing the work intensity, implementing a double income pattern, selling assets, reducing household expenses, borrowing money from financial institutions, and take advantage of the social network owned by the household.

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