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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 274 Documents
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Muslim Customer Loyalty in Buying Decisions for Halal Fashion Products Mona Inayah Pratiwi
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4594

Abstract

This study aims to analyze the effect of product and design, reputation and brand value on purchasing decisions for halal fashion products. In addition, this study also analyzes the moderating effect of customer loyalty that influences the product and design, reputation and brand value on purchasing decisions for halal fashion products. This research is a survey research with a quantitative approach through a questionnaire instrument that was distributed to 100 Muslim customer respondents in Semarang Regency. Data analysis techniques used in this study are multiple linear regression tests and moderating regression analysis (MRA) tests. The results of the study show that product and design, reputation and brand have a positive and significant effect on purchasing decisions for halal fashion products. Meanwhile, moderating customer loyalty does not moderate (weaken) the influence of products and designs on purchasing decisions for halal fashion products. Customer loyalty also does not moderate the influence of reputation and brand on purchasing decisions for halal fashion products.
Influence of Paylater and Flashsale on Impulse Buying Behavior among Adult Women in Semarang City Irin Mirrah Luthfia
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4595

Abstract

The development of digital technology has introduced Paylater as a payment system that allows purchases to be made in period of payment. Flash sale is a marketing strategy where products or services are offered at a highly discounted price for a limited time. Paylater services and discount offers in Flashsale sales can encourage consumer behavior by providing flexible payment options and getting low prices. This research uses Multiple Linear Regression method by distributing questionnaires to a sample of 30 adult women aged 19-44 years in Semarang City. The results of this study indicate that Paylater and Flashsale, individually, have a positive and significant influence of 52.5% and 43% respectively on Impulse Buying behavior. Additionally, they have a simultaneous influence of 26.3% on Impulse Buying behavior. This means that payment through Paylater and flash sale moments trigger consumers to engage in Impulse Buying.
Influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan Salma - Aqila; Noor - Suroija; Jati - Nugroho
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4596

Abstract

This study aims to determine the influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan Semarang. The samples used were 100 respondents, the primary data collection method used interview and questionnaire. The sampling technique used a Non Probability Sampling technique with Accidental Sampling. The data analysis tools were using validity and reliability tests. The analysis technique used multiple linear regression. The results obtained from this study were the influence of perceived quality towards purchase decision partially hasn’t a significant influence and the influence of brand image towards purchase decision has a significant influence. Simultaneously perceived quality and brand image have an influence towards purchase decision. Based on the linearity test results on classical assumption test, it showed that the relationship between perceived quality towards purchase decision have a non-linear relationship between each variables and brand image towards purchase decision have a linear relationship between each variables. The results of the coefficient determination ( between perceived quality and brand image contributes jointly towards purchase decision by 40,2%, while the remaining 59,8% is determined by another variables which not examined in this study.
Business Communication Online Lecture Activities During the Covid-19 Pandemic of the Business Administration Study Program, Semarang State Polytechnic Umar - Farouk; Nur - Rini; Erika - Devie; Paniya - Paniya; Irawan - Malebra
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4591

Abstract

The spread of the Covid-19 pandemic virus throughout the world has forced the world of education to carry out online education. Following the Community Activity Restriction (CAR) policy, Semarang State Polytechnic held online lecturing for all subjects. The purpose of this research is to evaluate online Business Communication lecturing activities to enable its improvement in the future.. This Classroom Action Research is a participatory empirical with students majoring in Business Administration, Semester 3, Academic Year 2021-2022. Data was collected by means of questionnaires, observations (field notes), library documents and other related documents, as well as complaints, appreciations and suggestions given by respondents. Descriptive analysis is done partially and integrally. The results of the study indicate that the biggest problem in online lecturing activities is that the electronic facilities used are not yet supported. Teaching factors, teaching methods, and administrative systems  supported the implementation of lectures whereas factors of student, facility and environment still need to be relatively improved
Effects of Work Stress and Role Conflict on Employee Discipline in the Operational Division of Lippo Mall Karawaci Tangerang Dika Vivi Widyanti; Suharmanto - Suharmanto; Bagas Putra Pradana
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4599

Abstract

A company has human resources, where employee performance is one measure of the company's success, while work stress and work discipline are both things that can affect performance. This study aims to determine the effect of work stress and role conflict on employee discipline. The population used is the employees of the operational division of Lippo Mall Karawaci Tangerang. The data analysis method used is path analysis. Path analysis method is used to analyze the relationship pattern between variables
Effect of Brand Image and Halal Awareness on Interest in Buying Wardah Cosmetics in the City of Semarang Sukma Anjani Susilowati; Makmun - Riyanto; Khairul - Saleh
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4592

Abstract

This research aim to determine the influence of Brand Image and Halal Awareness on Purchase Interest Wardah cosmetics in Semarang Region. The data collection method used in this research are literature review and  questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. Sampling was done by using the incidental sampling method of 84 samples. Data processing was conducted using SPSS 22. Based on the calculation of multiple linear regression analysis, the equation Y = 2.970 + 0.451X1 + 0.392X2  is obtained,  and the results of the t test show that each variable accepts Ha1 and Ha2, so that the variables of Brand Image (X1) and Halal Awareness (X2) have a significant effect on the Purchase Interest (Y). The F test show that Ho3 is rejected and Ha3 is accepted, which means that the variables of Brand Image (X1) and Halal Awareness (X2) simultaneously influence the Purchase Interest (Y). Then the result of the determination coefficient test (R2) show a value of 0.724, which means that 72.4% of the Purchase Interest (Y) can be explained by the variables of Brand Image (X1) and Halal Awareness (X2) and the remaining 27.6% is influenced by others factors who were not included in this study.
Design of the Social Media Marketing Strategy Model for Temanggung SME Products in the Covid-19 Pandemic Era Sandi - Supaya; Yusmar Ardhi Hidayat; Mardinawati - Mardinawati
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4600

Abstract

The problems in this study focused on identifying target markets, platforms and social media content, as well as designing social media marketing strategy models for Temanggung UKM products in the Covid-19 Pandemic Era. Questionnaire data in this study includes target markets, platforms, content, and social media marketing strategies. The social media marketing strategy questionnaire consists of questionnaires relating to when customers search for the type of content, reasons customers consume, how customers consume content, social media celebrities who are close to customers, and the response of SMEs when there are customer complaints. From this study it was concluded that the target market for UKM Temanggung consists of teachers, housewives, and students. The social media platforms used are WhatsApp, Facebook, Instagram with new product introduction content, interesting stories or inspiration related to the products being sold, product promotions being sold, tutorials using the products being sold accompanied by subtle promotions. Content is delivered on weekends via podcasts and vedio. Customers are close to social media and local artists, Temanggung ambassadors, service people, endorse friends, relatives. Every complaint is handled properly by Temanggung SMEs.
Analysis of Online Purchasing Decisions through Social Media Destine Fajar Wiedayanti
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4593

Abstract

Researchers are interested in taking the title of Online Purchase Decision Analysis Through Social Media. The analytical technique used in this study is a qualitative method, namely the translation of descriptive data through two stages of analysis corporate image variable, information quality variable, risk perception variable, web design attractiveness variable and vendor reputation variable. The trust variable is the most dominant factor influencing online purchasing decisions through social media. This is supported by 5 (five) researchers who place the trust variable as having a higher influence than other variables
Developing Business Continuity by Relying on Green Process Innovation Performance Setyawan, Nanang Adie; Riyadi, Riyadi -; Suwardi, Suwardi -; Saptianing, Saptianing -; Setiawan, Andi -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5338

Abstract

Business continuity is an interesting phenomenon to research. Because business has very intense competition. The purpose of this study is to build Green Process Innovation Performance from Green Strategic Intent with the help of intervening Green Intellectual Capital described by Green Human Capital, Green Organizational Capital, Green Relational Capital. The population of this study were the actors of Batik Tulis Lasem SMEs in Rembang Regency. While the sampling technique used in this study is the Census Method. The number of research samples was 115 samples from the total population of respondents. This research technique uses Path Analysis with SPSS version 25. The output of the model in this study can make a positive contribution to the actors of SMEs Batik Tulis Lasem in an effort to be able to realize the continuity and sustainability of their business in environmental aspects, both in the form of managerial implications and formulation of scientific articles and measurement instruments. Managerial advice is aimed at the local government in formulating program policies to maintain the existence of entrepreneurs after the Covid 19 Pandemic
Influence of Knowledge Sharing and Employee Engagement on Job Satisfaction at a cosmetic company Central Java Sekarlangit, Putri -; Utaminingtyas, Rara Ririn Budi; Rini, Nur -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5731

Abstract

In the industrial competition, businesses must focus on elements that can raise employee satisfaction by fostering knowledge sharing and increasing employee involvement in the company in order to meet business objective. The aim of this study was to determine the impact of knowledge sharing and employee engagement on employees' job satisfaction at a cosmetics company in Central Java. This study used a questionnaire that has undergone validity and reliability testing to obtain data. Non-probability sampling with saturation sampling is the sampling approach employed in this study. All 40 employees of a cosmetics company in Central Java comprised the study's sample. The traditional assumption test, multiple linear regression analysis, the F test, the t test, and the coefficient of determination (R2) test are examples of data analysis techniques. The results of calculations using IBM SPSS version 25 software obtained the equation Y = 19.175 + 0.625x1 + 0.810x2+e, which indicates that the regression coefficient X1 is 0.625x1 in size. This demonstrates that raising X1 will result in an increase in Y of 0.625, and decreasing X1 will result in an increase in X2 of 0.810x2. This indicates that increasing the X2 variable will increase the Y variable by 0.810. Knowledge Sharing and Employee Engagement contributed 45.3%, although other factors that were not taken into account in this study had an impact on the remaining 54.7%.

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