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INDONESIA
Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 274 Documents
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Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing Maulida, Rizka Laila; Azizah, Azizah -; Malebra, Irawan -; Sulistiyani, Endang -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5727

Abstract

E-commerce websites are recognized as effective long-term marketing tools in the digital realm. Through websites, users can access comprehensive information about products or services. MDF Pressing, a Small and Medium Enterprise (SME) operating in the school supply manufacturing sector, currently conducts its marketing efforts offline by physically visiting or calling schools. This approach poses challenges in reaching a wider market. Furthermore, the business management system of MDF Pressing relies on conventional manual record-keeping in physical notebooks. The objective of this research is to develop an online market presence and facilitate business management by constructing an e-commerce website using the Content Management System WordPress. The website development is undertaken through the Waterfall model of system design. The results of this study demonstrate that sales transactions can now be conducted online, enabling customers to save time and effort by avoiding physical visits. Additionally, the website has been integrated with Instagram and Shopee, and SEO optimization has been successfully implemented. Consequently, information exchange about products has become easily accessible, contributing to the expansion of market outreach. Furthermore, business management has become more convenient, as the website incorporates various features that streamline administrative  tasks.
Influence of Service Prices and Rupiah Exchange Rates on FOB Export Volume in PT Samudera Perdana Selaras (2017-2022) Ady Pamungkas, Rico Arizki; Salsiyah, Sri Marhaeni; Zaenuddin, Achmad -
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5678

Abstract

PT Samudera Perdana Selaras was founded by Rory Riyanto as a Limited Liability Company in 2004, operating in the field of transportation and shipping services (Integrated Global Logistic). Research was conducted to analyze the effects of service prices and the exchange rate of the Indonesian Rupiah, both individually and simultaneously, on the volume of exports free on board. Data was collected through observation mechanisms carried out at PT Samudera Perdana Selaras, as well as secondary data taken from the Central Statistics Agency (Badan Pusat Statistika). The results of the research analysis show that the hypothesis testing, either simultaneously using 40ft and 20ft containers, indicates that all independent variables, namely service prices and the exchange rate of the Rupiah, significantly influence the volume of exports free on board at PT Samudera Perdana Selaras. Meanwhile, in the partial t-test, there is significance between each independent variable and the dependent variable. The service price variable has a negative and significant influence, whereas the exchange rate of the Rupiah variable has a positive and significant influence on the volume of exports free on board, both in the 20ft and 40ft containers. Given the significant contribution of service prices to the volume of exports free on board, PT Samudera Perdana Selaras needs to pay attention to setting the offered service prices to customers (Exporters), thus potentially increasing the volume of exports free on board over time
Brand Image and E-Service Quality's Effect on Gen Z's Repurchase Intention: The Mediating Role of E-Trust Eka Mitariani, Ni Wayan; Salasa Gama, Agus Wahyudi; Widnyani, Ni Made
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5673

Abstract

E-commerce has experienced rapid development in Indonesia over last few years due to technological developments in the digital era and followed by trends in people”™s lifestyles which are always changing and following technological developments. This research aims to examine consumer preferences or references towards repurchase intention in e-commerce, particularly in relation to brand image, e-service quality, and e-trust as mediators, in light of the phenomena that have been presented, research results that are still inconsistent, and this relationship to increasing repurchase intention. The sample of this study is Gen Z and data were analyzed use PLS. Result of this study found that brand image and E-service quality are not have significant effect on Gen Z's repurchase intention. E-trust has direct effect on Gen Z's repurchase intention. E-trust also have mediating role on effect of brand image and E-service quality toward Gen Z's repurchase intention. This study reveal E-trust has an important role on Gen Z's behavior to repeat their transaction through an e-commerce.
Influence of Service Quality and Price on Purchasing Decisions at PT Berkah Samudra Logistik Semarang Hartiati, Anissa Sri Novira; Nurkhayati, Isnaini -; Paniya, Paniya -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5333

Abstract

This research aims to identifying the effect of service quality and price on purchasing decisions at PT Berkah Samudra Logistik Semarang. Purposive sampling was implemented as a sampling technique for 55 respondents. The independent variables used in this study are Service Quality and Price. Meanwhile, the dependent variable used in this study is the Purchase Decision. Primary data collection using interviews and questionnaires, as well as literature studies for secondary data.”Validity test, reliability test, descriptive analysis, classic assumption test, multiple linear regression, t test, F test and coefficient of determination were chosen as the analytical method used in this study." Based on calculations that have been carried out using SPSS version 25, the results of the study shows that the result of the regression equation is Y=2.508+0.308X₁+0.624Xâ‚‚+e. In addition, the results of the t test show that the results of the t test exceed the t table and produce a "significance value of less than 0.05. Likewise the results of the F test stated that the results of the F test were 20.570, while the F table was 3.18. So it can be concluded that service quality (X1) and price (X2) have a positive and strong influence on purchasing decisions (Y). The influence of the variable that has the highest influence on purchasing decisions is the price with the highest regression coefficient of 0.624
Influence of Coaching and Capital Loans on Business Development Foster Partners in the Partnership Program (Case Study of PT. Telkom Indonesia's Foster Partners Regional Division IV Semarang) Farouk, Umar -; Inayah, Inayah -; Shelomita, Ardhia -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5728

Abstract

Parts of the essential economy in Indonesia are micro, small, and medium enterprises (MSMEs). Micro, small, and medium enterprises (MSMEs) have a role in overcoming unemployment, poverty, and economic inequality. However, the development of micro, small and medium enterprises as partners of PT Telkom      Regional IV partnership program in Semarang  in the 2020-2022 period has fluctuated and tends to decline. The aim of this study was to find out the influence of coaching and capital loans on the business development of partners in Semarang. The population in this study amounted to 58 fostered partners. The cencus sample technique was used in this research.. The analysis technique used was descriptive analysis, classical assumption test, and multiple linear regression analysis. The result of this research shows that there is a simultaneous and partial influence between coaching and capital loans on partners”™business development.  
Design and Development of an E-commerce Website as a Media for Dissemination Information and Product Marketing at CV Rahayu Barokah Gedongsari Rossa, Assifah Salsabiilaa; Azizah, Azizah -; Ayuwardani, Mellasanti -; Nugroho, Jati -
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5679

Abstract

The development of information technology, especially the internet, is currently prosessing rapidly and has become a crucial medium for information dissemination and communication. The increasing number of internet users is driving the growth of e-commerce in Indonesia. CV Rahayu Barokah Gedongsari is an SME engaged in the production and sale of natural skin care products under the brand “Ralodex”. CV Rahayu Barokah Gedongsari still lacks information about its products and does not have a wide marketing rich. To address this issue, an informative e-commerce website is developed to introduce the brand “Ralodex” and expand its marketing reach. The objective of this research is to design an e-commerce website as a media for dissemination infromation, presenting detailed product information to introduce the brand expand its marketing reach. The methods used is developing this website is Waterfall method, which involves several stage: requirement analysis and definition, ayatem and software design, implementation and unit testing, integration and system testing, operation and maintenance. The outcome of this e-commerce website design is to provide ease of access for visitors from various devices, and it offers extensive product information, making it an effective online media for information dissemination with boarder marketing reach
Credit Risk, Liquidity, and Capital Adequacy Levels on Profitability in Conventional Banks on the Indonesian Stock Exchange Putu Agustini, Ni Luh; Yeni Astiti, Ni Putu; Indah Mentari, Ni Made
Admisi dan Bisnis Vol. 25 No. 1 (2024): PEBRUARI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i1.5674

Abstract

Profitability is the ability of a bank to generate or obtain profits effectively and efficiently. The study aims to test the impact of Credit Risk, Liquidity, and Level of Capital Fulfillment on Profitability in Conventional General Banks listed on the Indonesian Stock Exchange. The research population is a Conventional General Bank Company that exists in Indonesia and is listed on the Indonesian Stock Exchange in 2019-2022 a total of 47 companies. The sample in this study consisted of 39 Conventional General Banks determined by purposive sampling. The total of observations in this study is 156 observations. The analytical technique used to test the hypothesis is double linear regression analysis. The results show that Credit Risk (NPL) and Capital Satisfaction Rate (CAR) have no impact on profitability. Liquidity (LDR) has a positive and significant impact on profitability. Further research can use and develop other free variables such as: solvency, financial distress, company size and others.
Effect of Job Training and Commissions on the Performance of General Insurance Agents (Case Study at PT Asuransi Allianz Utama Indonesia Semarang Branch) Malebra, Irawan -; Kurniani, Kurniani -; Safitri, Anis -
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5337

Abstract

The research aims to understand the influence of job training and commission on the performance of general insurance agents, a case study conducted at PT Asuransi Allianz Utama Indonesia Semarang Branch. This study selected a sample of 100 respondents using the simple random sampling technique and the probability sampling method. Data was collected through observation, interviews, literature review, and questionnaires. The Agree-Disagree Scale with a scoring range of 1-10 was used in this research. The data were analyzed using descriptive analysis, research instrument tests, and multiple regression analysis methods. Hypothesis testing was conducted using the F-test, t-test, and coefficient of determination test. The results regarding the respondents' characteristics showed that the majority of respondents were females aged 31-40 with a bachelor's degree as their highest educational background. Most respondents had been working as general insurance agents at PT Asuransi Allianz Utama for 1-2 years, primarily in the Semarang agency region. Descriptive analysis results indicated that all indicators of the variables job training (X1), commission (X2), and general insurance agent performance (Y) had high interpretations within the range of 42.9 - 61.0. The instrument test results on the questionnaire data were declared valid and reliable. Multiple regression analysis yielded the equation Y = 2.523 + 0.414X1 + 0.292X2. The results of both partial and simultaneous hypothesis tests showed a significant and positive influence on general insurance agent performance. The coefficient of determination test revealed that 59.9% of the variance in general insurance agent performance was influenced by job training and commission, while 40.1% was influenced by other variables not examined in this study
Juridical Analysis of MSME-Based Startups regarding the Legality of Business Operations by Semarang State Polytechnic Students Malebra, Irawan -; Rini, Nur -; Paniyah, Paniyah -; Farouk, Umar -; Devie, Erika -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5730

Abstract

Micro, Small, and Medium Enterprises, hereinafter referred to as MSMEs, are startups whose growth is being promoted in Indonesia. This study aims to analyse the awareness of the importance of legal business operations for MSME-based startups. Based on the Presidential Regulation of the Republic of Indonesia Number 98 of 2014 concerning Licensing for Micro and Small Businesses Article 1 Paragraph 3, a micro and small business permit, hereinafter abbreviated as IUMK, is a sign of legality to a person or business actor / certain activities in the form of a micro and small business permit in the form of one sheet. This permit certainly has an important role in supporting the running of related MSMEs. This research was conducted on 29 Independent Entrepreneurial Students of Politeknik Negeri Semarang. Respondents consisted of 65.5% women and 34.5% men. The majority of business types, 82.8%, are businesses in the culinary field. In this study, 62.1% of respondents considered that business legality was important for the business they were running. However, 72.4% of the respondents admitted that they had not taken care of their business legality. This business legality has not been taken care of for several reasons, the majority of which are because business legality management seems time-consuming, costly, and difficult to do. It can be concluded that the awareness of MSME actors, in this case, POLINES Independent Entrepreneurial Students, regarding the importance of business legality is high, it is just that it is necessary to update the procedures for obtaining business legality which is easier to do. In addition, there is a need for socialisation and assistance by the government, practitioners, and lecturers who work together to not only expand awareness of the importance of micro, small and medium enterprises legality but also provide knowledge on how to take care of MSME legality
Influence of Brand Awareness and Brand Image on Purchase Decision of Indihome Services at PT Telkom Indonesia Regional IV Jateng-DIY Farouk, Umar -; Jumi, Jumi -; S, Natasya Annisa
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5329

Abstract

This study was used to examine the effect of Brand Awareness (X1) and Brand Image (X2) on Purchasing Decisions (Y) of PT Telkom Indonesia IndiHome services Regional IV Jateng DIY. This research is based on declining sales and decreasing consumer perceptions of IndiHome services in 2022. The objects in this study are IndiHome service customers in Semarang City, with data on the number of sales of IndiHome services in 2022 obtained as many as 44,092 sales. The number of samples taken to conduct the research was 100 respondents using a purposive sampling technique. This research is a type of quantitative research using literature and questionnaires as research data collection tools. The questionnaire uses a Likert scale as a measurement scale in research. The analysis model used in this study is a multiple linear regression analysis model. Data calculations were carried out in the survey using the SPSS application. Based on the calculation results, brand awareness, and brand image significantly and positively influence the purchasing decisions of IndiHome service customers.

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