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Admisi dan Bisnis

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Published by Politeknik Negeri Semarang

ISSN : 14114321 EISSN : 25273582 DOI : https://doi.org/10.32497/ab

Core Subject : Economy,

Economics, Econometrics & Finance

Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 274 Documents

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EVALUASI PROGRAM PELATIHAN PRODUCT KNOWLEDGE DEPARTEMEN MARKETING DELTA PADA PT PHAPROS, Tbk SEMARANG Ruli - Kurniawati; Putut - Haribowo
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Human Resources (HR) has an important asset in a company. To develop employees competence, PT Phapros, Tbk Semarang arranges Product Knowledge training program for Delta Marketing Department employees. The department consists of Medical Sales Representative, Area Manager, and Supervisor. The training program is arranged to improve the knowledge, skill, and employees’ quality about sales detailing of Delta’s product. In order to achieve appropriate training, it should be evaluated to see whether the training has reached target or not. Therefore, the purposes of this research were to analyze the result of participants’ reaction about the Product Knowledge training programand to evaluate the result of participant’s learning based on post-test and pre-test. This research was descriptively analysis written. The method of collecting the data were interview and literature study. The data used are the primary, secondary in the form of qualitative and quantitative data. The techniques of analysis used are descriptive statistic and wilcoxon signed rank test. SPSS version 16.0 is used to process the data.The result of the research shows that the evaluation results in reaction level, the participants give a good assesment to training’s factors, such as material, trainer, facilities, and committe’s service. Then, learning evaluation shows the change in knowledge as a result of the training. Knowledge improvement is shown from wilcoxon test with Z value of -5.379 and significant value is 0,000. The test shows that there is a difference between pre-test and post test. PT Phapros, Tbk Semarang can use these results as a reference in order to improve the implementation of further product knowledge training program.

DESTINATION ATTRACTION POWER OF JATIBARANG AREA FROM TOURISM AND DESTINATION PERSPECTIVE Budi - Prasetya; Karnowahadi - Karnowahadi; Suryadi - Poerbo; Subandi - Subandi
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

ABSTRACTIndicator the atractions of tourism destinations with the highest score is an additional service that includes culinary, hospitality of the population, rural atmosphere, the comfort of the homestay (lodging), and the coolness of the air. The second rank of destination attractions are both a tour package that includes outbound, river tubing, visit on location of agricultural/livestock, rabbit train and gardening. While the third is a tourist attraction that includes the art of traditional culture, the natural landscape, the local event, water activities, as well as performances of the local music. Index analysis of the competitiveness of destinations generated some indicator value, i.e. the price competitiveness indicator (PCI), infrastructure development indicator (IDI), environmental indicator (EI), technology advancement indicator (TAI), human resources indicators (HRI), as well as social development indicators (SDI). But the results of the analysis showed that each indicator is still relatively low value and needs to be improved on an ongoing basis. Keywords: Tourism destination; Tourism attractions; Tourism competitiveness ABSTRAKIndikator atraktif dari destinasi wisata dengan nilai tertinggi adalah layanan tambahan yang meliputi kuliner, keramahan penduduk, suasana pedesaan, kenyamanan homestay (penginapan), dan kesejukan udara. Peringkat kedua dari objek wisata tujuan adalah paket wisata yang mencakup outbound, river tubing, kunjungan di lokasi pertanian / peternakan, kereta kelinci dan berkebun. Sedangkan yang ketiga adalah objek wisata yang meliputi seni budaya tradisional, pemandangan alam, aktivitas lokal, aktivitas air, serta pertunjukan musik lokal. Analisis indeks daya saing tujuan menghasilkan beberapa indikator nilai, yaitu indikator daya saing harga (PCI), indikator pembangunan infrastruktur (IDI), indikator lingkungan (AMDAL), indikator kemajuan teknologi (TAI), indikator sumber daya manusia (HRI), juga sebagai indikator pembangunan sosial (SDI). Namun hasil analisis menunjukkan bahwa setiap indikator masih tergolong rendah dan perlu ditingkatkan secara berkelanjutan. Kata kunci: Tujuan wisata; Daya tarik pariwisata; Daya saing pariwisata

PENINGKATAN PROSES PEMBELAJARAN DENGAN MENGGUNAKAN MEDIA ELEKTRONIK Siti Nur Barokah; Hadiahti Utami; Taviyastuti Taviyastuti; Fatchun Hasyim
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Early Childhood Education (PAUD), is a coaching effort aimed at children from birth up to theage of 6 years is done through the provision of educational stimuli to help growth and physicaland spiritual development so that children have readiness in entering further education. TKAisyiyah Bustanul Athfal 48 Pedurungan-Semarang is an Islamic Early Childhood educationalinstitution with emphasis on faith, worship and morals through religious understanding such as:recitation of prayers, prayer readings, prayer practice, writing and reading qiroaty and others .Learning process is done in kindergarten Aisyiyah Bustanul Athfal still use manual ways.Therefore it is necessary to develop the learning process by using the LCD Projector technologywhich is equipped with thematic VCD using the appropriate learning model. The purpose of theimplementation of Community Service activities in kindergarten ABA 48 is to open the teacher'sinsight to further improve the quality of learning process by using LCD Projector propsequipped with thematic VCD with certain learning model. Implementation of Community Serviceactivities using training methods, mentoring and simulation. With the training, mentoring andsimulation to partners in this case the kindergarten teachers ABA 48 expected to providesolutions that suit the needs.

ANALISIS PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP EKUITAS MEREK PADA JASA PENERBANGAN GARUDA INDONESIA Firda Amila; Putut Haribowo; Rusmini Rusmini
Admisi dan Bisnis Vol 19, No 2 (2018): JUNI 2018
Publisher : Politeknik Negeri Semarang

This study explores the relationship between selected marketing mix elements and the creation of brand equity. Price affect perceived quality on a brand to be purchased or used. Effective marketing communication is one of the main tools in establishing brand equity of firms or products. As we know there are a brand equity, brand equity consist of brand awareness, brand association, perceive quality and brand loyalty. The main purpose of this final project is to identify the influence of price and sales promotion to brand equity at Garuda Indonesia customer’s on Semarang-Jakarta route. The data used in this project were the primary data and secondary data. Data collection techniques used were questionnaries and lieterature. 100 respondents are use sample selected based on purposive sampling. The analysis techniques used were the validity and reliability, normality test, linearity test, multicolerate test, heterokedatisitas test, multiple result of research analysis, the coefficient of determination, t test and f test. the result of research, the influence of price is 0,041 with a significance of 0,597 and sales promotion is 0,523 with a significance of 0,000. Base computation F obtained at 39,791 with a significance of 0,000. Because the significance value less than 0,05 it means that there is a significant relationship beetwen the variable price and sales promotion to brand equity. It is concluded that price has a positive impact but insignificant on brand equity. Sales promotion has a positive and significant on brand equity. Multiple Regression Analysis 0,439 this means that 43,9% of the variation in brand equity can be explained by the variable of price and sales promotion and the rest (100%-43,9%=56,1%) is explained by other variables.

PENGARUH IMPLEMENTASI TIME AND MOTION STUDY DAN BIAYA BAHAN BAKU TERHADAP BIAYA FINISHING PRODUK PADA DEPARTEMEN FINISHING PT HARRISON & GIL JAVA SEMARANG Nadia Nurin Fajrina; Taviyastuti Taviyastuti; Rustono Rustono
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

The aim of this research is to analyze the influence of the implementation of time and motion study and material cost on finishing cost. The amount of population is 33 woodenfurnitureproductsTheanalysismethodofthisresearchispathanalysiswithtwo stepregressionmodel.TheresultoffirststructuralequationisLaborCost=0,630TMS, andthesecondstructuralequationisFinishingCost=0,285MaterialCost+0,347TMS +0,370LaborCost.AccordingtotheAdjustedRSquareresultonthefirstequation,time and motion study implementation contributes 37,8% on labor cost, while 62,2% is explained by other variable outside this research. Meanwhile time and motion study implementation,laborcostandmaterialcostcontribute56%onthefinishingpricewhile 44% is explained by other variable outside thisresearch

ANALISIS EFISIENSI PENGELOLAAN PIUTANG PADA PT. PELABUHAN INDONESIA III (PERSERO) CABANG TERMINAL PETIKEMAS SEMARANG Adam - Zakiya; Yuli - Sudarso; Taviyastuti - Taviyastuti
Admisi dan Bisnis Vol 17, No 1 (2016): Pebruari 2016
Publisher : Politeknik Negeri Semarang

The aims of this study are to analyze theadministrative processes of making notes andanalyze each completed transaction ofadministrative procedures of receivables thatoccurred during the period of November 2014to April 2015 and provide recommendationsas an input to the company. The method usedis qualitative method with descriptivecharacteristic. This research used primaryand secondary data which were collected bydoing observation, interview techniques andarchives obtained from the company. Thedata consisted of 254 transactions processedwithin 181 days. The results show that theadministrative procedures implemented by thecompany are too long and not correspond tothe flow round of the ship in the company.Based on the TRV (Turn Round Vessel)Shipping Agent is 7 days while the provisionsof the company as a whole 15 days(consisting of 5 days of making notescompleted and 10 days repayment period).There is accumulation of two transactions inone ship service. Thus it is suggested to makecomplete notes within 1 day and repaymentfor 6 days with the help of the online joborder system. With such efficiency, thecompany can increase profits from $20,038,738.34 to $ 33,397,897.233 in oneperiod is six months.

Analisys of the Influence of Total Labor and Total Raw Material Inventory toward Furniture Production Volume at PT Harrison & Gil Java Semaran Alfiatin - Dwijayanti; Suryadi - Poerbo; Suwardi - Suwardi
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

This study aims to analyze the influence of total labor and total raw material inventory toward furniture production volume at PT Harrison & Gil Java Semarang. The data used in this research is secondary data which are the report of total labor, total raw material inventory, and furniture production volume in 2016-2018 at PT Harrison & Gil Java Semarang. Data collection method that used in this research are observation and interview. The analysis technique used are Classical Assumption Test, Multiple Linear Regression, and Goodness of Fit test. Based on the research that had been done, the F test shows that Total Labor and Total Raw Material Inventory had a significant effect to Furniture Production Volume of PT Harrison & Gil Java Semarang simultaneously. Meanwhile the result in t test shows that only the Total Raw Material Inventory that had a significant effect on Furniture Production Volume with the t significance value less than the α significance value (0,000 < 0,05). Based on the adjusted R2 vaue about 0,875 means that 87,5% change in the Furniture Production Volume of PT Harrison & Gil Java can be explained by the two independent variables that were Total Labor and Total Raw Material Inventory, while the rest of 12,5% was explained by other variables outside the model

The Influence Of Counter Quality And Price On Tenant Loyalty At Terminal 3 Soekarno Hatta International Airport Sabrina Rahma Putri; Winarto - Winarto; Fatchun - Hasyim
Admisi dan Bisnis Vol 21, No 2 (2020): JUNI 2020
Publisher : Politeknik Negeri Semarang

Nowadays airport is not only a place where the aircraft take off and land, moreover airport defined as the enterprise. Soekarno-Hatta International airport is the largest airport in Indonesia which managed by PT Angkasa Pura II as the customer-oriented company that provides service product. This research aims to analyze the effect of counter quality and price on tenant loyalty. The research was conducted at terminal 3 Soekarno Hatta International Airport with all of tenants who rent the counter to PT Angkasa Pura II as the population. Data were collected by using the questionnaire with 52 respondents. This research used a multiple linear regression analysis. The results of this research shows that counter quality and price have significant and partially gives positive impact on tenant loyalty. Furthermore, counter quality and price simultaneously influenced Tenant Loyalty. The contribution of counter quality and price on tenant loyalty is 78.4%.

ANALISIS BEBAN KERJA DAN KEBUTUHAN PEGAWAI PD BPR ARTHA SUKAPURA CABANG SINGAPARNA Galih - Nugraha; Siti - Rahmawati
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

PD BPR Artha Sukapura Singaparna Branchis a result of the merger BPR governmentownedTasikmalaya district to support thedevelopment and the regional economy.However, after implemented merger there areproblems regarding human resourceplanning, that is the composition of theemployees who work leading to inefficienciesand not achieving the target of lending andthe handling of non-performing loans (NPL).Planning and human resource managementcan be done through an analysis of workloadand the need for employees to know thecomposition of employees with the rightamount. This study aims to 1) analyze theworkload of employees PD BPR ArthaSukapura Singaparna Branch and 2) analyzethe needs of the number of employees in PDBPR Artha Sukapura Singaparna Branch. Themethod used is the analysis of the workloadthrough the Full Time Equivalent (FTE). Theresults of the analysis of the workload onstaff of marketing fund and account officer 2staff has a value of overload and so we needone new employees for staff of marketingfunds and one new employees for accountofficer 2 staff with the status of permanentemployee.

PENYUSUTAN ARSIP MENCIPTAKAN PRODUKTIVITAS KERJA PEGAWAI Lilis Ina Rismawati
Admisi dan Bisnis Vol 15, No 3 (2014): Oktober 2014
Publisher : Politeknik Negeri Semarang

Archives as the result of this administration continue to grow in akumulatif, as a result of getting more complex functions and tuggs, then an archive as a source of information, need proper management as an effort to increase effectiveness, efficiency of labor productivity employees so that by contrivances orderly whoose archive make it easier for employees in implementing administrative offices.Increase in the number of archives are potential to cause problems among others : storage space to be full, extravagance change for the use of equipment, the provision of energy and its treatment. Therefore necessary depreciation archive in institutions with the way : depreciation retention that has outlived archive and having no value, transfer the files of the inaktif of processing unit into unit chancery, the static archive of chancery to archive institution.

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Home Page

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Editorial Team

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Phone +6281354038788

Journal Mail Official admisibisnis@gmail.com

Editorial Address Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Karnowahadi

Contact Email
admisibisnis@gmail.com

Phone
+6281354038788

Journal Mail Official
admisibisnis@gmail.com

Editorial Address
Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275

Location
Kota semarang,

Jawa tengah

INDONESIA