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AdBispreneur

adbispreneur
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Published by Universitas Padjadjaran

ISSN : 25032700 EISSN : 25499912 DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal AdBispreneur adalah jurnal ilmiah di bidang administrasi bisnis dan kewirausahaan yang terbit tiga kali setahun. Diterbitkan oleh Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Padjadjaran. Berisi tulisan hasil pemikiran dan penelitian di bidang administrasi bisnis dan kewirausahaan.

Arjuna Subject : -

Articles 256 Documents

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PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA WEDDING ORGANIZER Efnita, Titik
AdBispreneur Vol 2, No 2 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis study attempts to know how large variations products, kuality service, prices and the location on CV.Modelman the.This research consisting of four independent variable namely variation products, the quality of services, the price and location and one variable dependent customer satisfaction.The method of analysis that used is correlation analysis and multiple regression. Data collection method to research this is using a questionnaire hosted by respondents, consumers CV.Modelman as an object. This research indicated there is positive influence and significant of location on consumer satisfaction, positive influence of product variation on consumer satisfaction, positive influence of service quality on consumer satisfaction and negative influence of price on consumer satisfaction.Keywords : Variation of products, service quality, price, locationÂ Â ABSTRAKÂ Penelitian ini mencoba untuk mengetahui produk variasi seberapa besar, layanan kuality, harga dan lokasi penelitian CV.Modelman the.This yang terdiri dari empat variabel yaitu produk variasi independen, kualitas layanan, harga dan lokasi dan satu variabel kepuasan pelanggan tergantung. metode analisis yang digunakan adalah analisis korelasi dan regresi ganda. Metode pengumpulan data untuk penelitian ini menggunakan kuesioner yang diselenggarakan oleh responden, konsumen CV.Modelman sebagai objek. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel lokasi terhadap kepuasan konsumen, terdapat pengaruh positif dan signifikan antara variabel variasi produk terhdap kepuasan konsumen, terdapat pengaruh positif kualitas pelayanan terhadap kepuasan kosumen danÂ terdapat pengaruh negatif harga terhadap kepuasan konsumen.Â Kata kunci : Variasi produk, kualitas pelayanan, harga, lokasi

PENYUSUNAN PERENCANAAN STRATEJIK BERBASIS LINGKUNGAN: STUDI PADA LIMA ORGANISASI Raharja, SamÃ¢Â€Â™un Jaja
AdBispreneur Vol 1, No 3 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Formulation of Strategic Planning Base on Environment: Studies in Five OrganizationsÂ Samâun Jaja RaharjaDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of PadjadjaranEmail : s.raharja2016@unpad.ac.id Â Â harja_63@yahoo.comÂ ABSTRACTÂ Vision is one element in the strategic planning of the organization. The mission is a further elaboration of the vision to realize that vision. While the goal is the target to be achieved in a shorter time. In many cases the three often interrelated. The make-up is often just by the thought leaders of the organization, without going through a critical analysis environment that will give a different pressure and produces unique to each organization.Study aims and objectives to describe the environment of the organization as a basis for formulating the vision and mission of the organization. The research method using descriptive analytic method. The data collected from literature and the relevant documents. The results showed that not all environmental aspects of the organization understand that the formulation of the vision and mission goals and objectives are unclear and erroneous. Many repeating keywords in the vision and mission, even on goals and objectives. Not all organizations able to develop a formulation of strategic objectives quantitatively caused by mistake in understanding in the preparation of the vision-mission-goals and objectives of the organization.Â Keywords : vision, mission, environmental organization Â Â Penyusunan Perencanaan Stratejik Berbasis Lingkungan: Studi pada Lima OrganisasiÂ Â ABSTRAKÂ Visi merupakan salah satu unsur dalam perencanaan stratejik organisasi. Misi adalah penjabaran lebih lanjut dari visi untuk mewujudkan visi tersebut. Sedangkan tujuan merupakan target yang harus dicapai dalam waktu yang lebih pendek. Dalam banyak kasus antara ketiganya sering tidak saling terkait. Penyusunannya seringkali hanya berdasarkan pemikiran pimpinan organisasi, tanpa melalui analisis kritis lingkungan. Analisis memberikan tekanan yang berbeda dan menghasilkan keunikan pada setiap organisasi. Maksud dan tujuan penelitian untuk mendeskripsikan lingkungan organisasi sebagai basis perumusan isi-misi organisasi. Metode penelitian menggunakan metode deksriptif analitik. Data yang dikumpulkan dari bahan pustaka dan dokumen lain yang relevan. Hasil penelitian menunjukkan tidak semua organisasi memahami aspek lingkungan sehingga perumusan visi-misi tujuan dan sasaran tidak jelas dan keliru. Banyak pengulangan kata kunci pada visi dan misi, bahkan pada tujuan dan sasaran. Tidak semua organisasi mampu menyusun perumusan sasaran stratejik secara kuantitatif karena kekeliruan dalam menyusun visi-misi-tujuan dan sasaran organisasiÂ Kata kunci : visi, misi, lingkungan organisasi

DEVELOPMENT STRATEGIES OF SMALL MEDIUM MICRO ENTERPRISES (SMEs) LOW-INTEREST LOANS ., Zakiatuzzahrah
AdBispreneur Vol 1, No 2 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTÂ Â The presence of SMEs not only in order to increase revenue but also to ensure equal distribution of income. This is understandable because the SMEs sector involves a lot of people with a variety of businessÂ cases. Â The Â governmentÂ expects Â an Â independent Â and Â resilient Â SMEs Â can Â flourish Â and encourage Â regionalÂ and Â national Â economy. Â Support Â for Â SMEs Â must Â of Â course Â be Â immediately supported by the easiness for SMEs in obtaining venture capital. With the SMEs loans will increase the pace of the economy, which in turn will increase the prosperity and welfare.Â Keywords : strategy, development, UMKM, bank credit.Â Â Â STRATEGI PENGEMBANGAN USAHA UMKM MELALUI KREDIT BUNGA RENDAHÂ ABSTRAKÂ Â Kehadiran UKM bukan saja dalam rangka peningkatan pendapatan tapi juga dalam rangka pemerataan pendapatan. Hal ini bisa dimengerti karena sektor UKM melibatkan banyak orang dengan beragam usaha. Pemerintah mengharapkan UMKM yang mandiri, tangguh dapat berkembang, mendorong perekonomian regional serta nasional. Dukungan terhadap UMKM ini tentunya harus segera diwujudkan dengan cara memberi kemudahan-kemudahan bagi UMKM dalam mendapatkan modal usaha. Dengan adanya kredit UKM akan meningkatkan laju perekonomian, sehingga pada akhirnya akan meningkatkan kemakmuran dan kesejahteraan rakyat.Â Kata kunci : strategi, UMKM, kredit perbankan.

PERBANDINGAN PENGALAMAN PENGGUNA PADA APLIKASI MOBILE GO-JEK DAN GRAB (STUDI PADA KONSUMEN PT GO-JEK DAN PT GRAB INDONESIA DI DKI JAKARTA) Chan, Arianis; Maharani, Maulydia; Tresna, Pratami Wulan
AdBispreneur Vol 2, No 2 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis thesis examined the comparison of user experience between two mobile apps, which are Go-Jek and Grab by conducting a survey to look for differences in the experience felt by one group of users of both applications. User experience is measured through the sub-variable: happiness, task success, earnings and uptime. The method used in this research is descriptive comparative analysis with quantitative approach. The research object is user experience. Analysis of the data is using paired t-test. As a result from this research, that the t value obtained for 2,420 is greater than t table with df = 67 by 1,996, so H0 is rejected. So it was found that these mobile apps (Go-Jek and Grab) have differences regarding their User Experience.Â Keywords: User experience, mobile appsÂ Â Â ABSTRAKPenelitian ini menguji perbandingan pengalaman pengguna (user experience) pada mobile apps Go-Jek dan Grab dengan melakukan survei untuk mecari perbedaan pengalaman yang dirasakan oleh satu kelompok pengguna kedua aplikasi. User experience diukur melalui Sub Variabel happiness, task success, earning dan uptime. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian yang diteliti yaitu user experience. Analisis data menggunakan paired t-test.Berdasarkan hasil penelitian, dapat diketahui bahwa nilai t hitung yang didapatkan sebesar 2.420 lebih besar dari nilai t tabel dengan df = 67 sebesar 1.996 maka H0 ditolak. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan mengenai User Experience pada pengguna Go-Jek dan Grab.Â Kata kunci: Pengalaman pengguna, aplikasi mobile.

SME EMPOWERMENT IN SURABAYA : Case Study Jajan Pasar Association in District Tandes Surriadi, Berman
AdBispreneur Vol 1, No 1 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACT Â After the economic crisis hit almost all developing countries in 1997 ago, small and medium enterprises (SMEs) has been demonstrated as a bussiness sector that is able to survive in the storm crisis. The fact is that then able to deflect the direction of governmenteconomic policy. From the pro capitalist becomes more populist. Small and medium enterprisesubsequently deemed to have a strategic role in national economic development. With the flexibility that is owned, SMEs is considered one sector to reduce unemployment and improve peopleâs lives. The purpose of this research to identify the role of state/government,in case regional government (Pemda Tk II) Kotamadya Surabaya, for empowerment UKM Paguyuban jajan Pasar. How the governmentâs efforts to give a space conducive to UKM. Â

ANALYSIS OF PRICING AND MERCHANDISING EFFECT TO CUSTOMER SATISFACTION AND ITâS AFFECTED TO CUSTOMER LOYALTY IN PURI BATAM MINIMARKET Hati, Shinta Wahyu; Parlewen, Nurlidiya
AdBispreneur Vol 2, No 1 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThe purpose of this study was to determine the effect of price variable and merchandising variable on customer satisfaction variabel, to determine the effect of direct price variable and merchandising variable on customer loyalty, and to determine the effect of direct price and merchandising variable on customer loyalty variable with satisfaction as intervening variable. This kind of research is explanatory research with quantitative approach. Research sample is 161 customer of Minimarket Puri Batam. This research useÂ analysis method Path Analysis. The results showed significant effect on the price variable Customer Satisfaction with value 0.474, and merchandising significantly contributing to customer satisfaction with value 0.413. Price significantly contributing to customer loyalty with value 0.260, merchandising significantly contributing to customer loyalty with value 0.295. And customer satisfaction significantly contributing to customer loyalty with value 0. 263. The result of this study are price, merchandising, and satisfaction have a significant influence on customer loyalty.Â Keywords : Loyalty, merchandising, price, satisfactionÂ ANALISIS PENGARUH HARGA DAN MERCHANDISING TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN DI MINIMARKET PURI BATAMÂ ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh harga dan merchandising terhadap kepuasan pelanggan, pengaruh harga dan merchandising terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Jenis penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini sebanyak 161 orang pelanggan Minimarket Puri. Teknik analisis data yang digunakan adalah menggunakan analisis jalur. Hasil penelitian menunjukkan variabel harga berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.474 dan variabel merchandising berpengaruh signifikan terhadap kepuasan pelanggan sebesar 0.413. Variabel harga berpengaruh signifikan terhadap loyalitas pelanggan sebesar 0.260. Merchandising mempunyai pengaruh yang signifikan terhadap loyalitas pelanggan sebesar 0.295. Variabel kepuasan pelanggan mempunyai pengaruh signifikan sebesar 0.263 terhadap loyalitas pelanggan. Kesimpulan dalam penelitian ini adalah harga, merchandising dan kepuasan pelanggan memiliki pengaruh terhadap loyalitas pelanggan.Â Kata kunci: Harga, loyalitas, merchandising, kepuasan

ANALISIS FAKTOR DAYA SAING INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG Yuniarti, Yuyun; Raharja, SamÃ¢Â€Â™un Jaja
AdBispreneur Vol 1, No 3 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

FACTOR ANALYSIS OF FOOTWEAR INDUSTRY COMPETITIVENESSCIBADUYUT BANDUNGÂ Yuyun YuniartiDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of Pasundan Email : yuniarti_y@yahoo.comÂ Samâun Jaja RaharjaDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of PadjadjaranEmail : s.raharja2016@unpad.ac.idÂ Â harja_63@yahoo.comÂ ABSTRACTÂ Cibaduyut industry is one of the industries that produce footwear, especially shoes that are the raw material from the skin. Carry out its business in the shoe industry Cibaduyut facing various problems, especially problems related to lack of competitiveness. The lack of competitiveness caused by the perpetrators of the shoe industry Cibaduyut not apply competitiveness factors both external and internal nature. The method used in this research is qualitative method with descriptive approach. For the data collection methods used are literature studies and documentation, participatory observation and in-depth interviews with informants. The results showed that the activity of making shoes Cibaduyut Bandung can not be competitive due to the weak implementation of competitiveness factors, especially concerning factors employee skills and the availability of technology. Keywords : competitiveness, the footwear industryÂ Â ANALISIS FAKTOR DAYA SAING INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNGÂ ABSTRAKÂ Industri Cibaduyut merupakan salah satu industri yang menghasilkan produk alas kaki, terutama sepatu yang bahan bakunya dari kulit. Dalam mejalankan usahanya industri sepatu Cibaduyut mengahadapi berbagai masalah terutama masalah yang menyangkut lemahnya daya saing. Lemahnya daya saing tersebut disebabkan oleh para pelaku industri sepatu Cibaduyut belum menerapkan faktor daya saing baik yang bersifat eksternal maupun yang bersifat Internal. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan pendekatan deskriptif. Untuk pengumpulan data metode yang digunakan adalah studi pustaka dan dokumentasi, pengamatan partisipatif dan wawancara mendalam dengan para informan. Hasil penelitian menunjukan bahwa kegiatan pembuatan sepatu Cibaduyut Kota Bandung belum bisa berdaya saing disebabkan oleh lemahnya penerapan faktor daya saing terutama yang menyangkut faktor keahlian pekerja dan faktor ketersediaan teknologi.Â Kata kunci : daya saing, industri sepatu, cibaduyut

COMMUNITY EMPOWERMENT OF A SMALL BUSINESS GROUP (Case Study : Emping Melinjo Artisans By PT. Telekomunication, tbk In Desa Narimbang Kecamatan Conggeang Kabupaten Sumedang) Nulhaqim, Soni Akhmad; Ismail, Fitri; Rachim, Hadiyanto A.
AdBispreneur Vol 1, No 2 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTÂ Â Enabling approach created situation for partner to be initiative, working together, hard work, and do work. Empowering approach improved their knowledges, experiences and skills and also confident. Protecting approach protected them from discrimination and market dominance. Supporting approach guided and supported to use their capacities and marketing. Fostering approach keep the situation until they are being independence and bankable after the partnership program. However, there are still obstacles to the process of IT training and modules that Telkom partnership could not be used to the maximum. So based problems were found in the results of the research, writer recommended a suggestion for the development of coaching in the implementation partnership program PT. Telkom with plan of treatment call as âmeet and greet programâ. The goal is to enhance the ability and confidence partners which a meeting with other partners who have been independent.Â Keywords: community empowerment, empowerment,approach, partnershipÂ Â Â PEMBERDAYAAN MASYARAKAT PADA KELOMPOK USAHA KECIL (Studi Kasus : Perajin Emping Melinjo Oleh PT. Telekomunikasi, tbkDi Desa Narimbang Kecamatan Conggeang Kabupaten Sumedang)Â Â Pendekatan pemungkinan menciptakan suasana yang mendorong inisiatif, kerjasama, kerja keras, dan berkarya pada mitra binaan. Pendekatan penguatan meningkatkan kapasitas pengetahuan, pengalaman Â dan Â keterampilan Â serta Â kepercayaanÂ diri Â mitra Â binaan.Â Pendekatan Â perlindungan melindungi mitra binaan dari diskriminasi dan dominasi pasar. Pendekatan penyokongan membimbing mitra binaan menggunakan pengetahuan, pengalaman, dan keterampilan serta mendukung pengembangan pasar. Pendekatan pemeliharaan menjaga suasana yang tercipta sehingga mitra binaan dapat mandiri dan bankable. Namun, masih terdapat kendala pada proses tersebut yaitu pada pelatihan ITÂ dan modul kemitraan yang belum dapat digunakan secara maksimal oleh mitra binaan untuk meningkatkan usahanya. Â Maka berdasarkan kendala yang ditemukan pada hasil penelitian itu, peneliti merekomendasikan plan of treatment berupa program kegiatan: âMeet and Greet Programâ, dengan tujuan untuk meningkatkan kemauan dan kepercayaan diri mitra binaan dengan mempertemukan para pengusaha kecil yang sedang diberdayakan dengan yang telah mandiri.Â Kata kunci : Â pemberdayaan masyarakat, pendekatan pemberdayaan, kemitraan.

ANALYSIS OF ISLAMIC ORGANIZATIONAL CULTURE IN FOSTERING ORGANIZATIONAL INNOVATION ON RABBANI HOLDING, BANDUNG Purbasari, Ratih; Novel, Nurillah Jamil Achmawati
AdBispreneur Vol 1, No 1 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

This study raised concerns about the Islamic culture on Rabbani Holding, which has been widely known as a company that produces products of Islamic fashion in Bandung and has received awards from various institutions. Nevertheless, RabbaniÂ keep innovating organization driven by company dynamic and its cultural values. Research on islamic culture at a fashion company areaÂ is still rare in Bandung due to fashion business itself has been just rapidly growing in recent years. Thus, it becomes very interesting subject to study, especially if associated with organizational innovation. This study used qualitative research methods through extracting information (interviews) in depth, literature, and field observations. Data processed by the coding technique and analyzed descriptively. The results showed that Islamic organizational culture in Rabbani Holding has been implemented consistently and continously evolving. Islamic culture which has been applied in Rabbani is fundamental in driving performance in all its business functions, where its culture consists of consumer focus, employee focus, quality focus and organization focus which includes the core values of Rabbani organizationalÂ innovation.

PENGEMBANGAN DESA WISATA DAN POTENSINYA DI KABUPATEN PANGANDARAN Muftiadi, Anang
AdBispreneur Vol 2, No 2 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis research focus isÂ on tourism activities development by utilizing the high intensity of Pangandaran Beach tourism. This research aim is to build the concept of village tourism which is comprehensively based on Community Based Tourism (CBT). The research method uses qualitative approach and contextual technique of regional development in Pangandaran Regency with the following stages (1) collecting secondary and primary data through field review (2) understanding of regional economic context (3) tourism potential analysis (4) conceptualization of tourism village development. The results showed that the development of tourist villages in Pangandaran Regency is an important step to diversify tourist destinations. The tourism village should have specific tourism objects (e.g: caves, rivers, lakes, plantations and typical rural nature, beaches etc.) and be associated with existing Pangandaran Beach tourism activities as the anchor. The government need to provides support for public infrastructure and facilities, builds a tourism forum network, provides stimulation and facilitation through a competition program to become a serious participation of the community.Keywords : Tourism destination diversification, villages tourism, community based tourismÂ Â ABSTRAKPenelitian ini menjadi salah satu upaya untuk membangun konsep desa wisata di Kawasan Pangandaran yang komprehensif berbasis masyarakat dan berkelanjutan. Pendekatan pengembangan dilakukan dengan Community Based Tourism (CBT). Metode penelitian yang digunakan ialah pendekatan kualitatif dan teknik kontekstual pengembangan wilayah di Kabupaten Pangandaran dengan tahapan (1) mengumpulkan data sekunder dan primer melalui tinjauan lapangan (2) pemahaman konteks perekonomian daerah (3) analisis potensi wisata (4) konseptualisasi pengembangan desa wisata. Hasil penelitian menunjukkan bahwa pengembangan desa wisata di Kabupaten Pangandaran ialah langkah penting untuk diversifikasi destinasi wisata. Desa wisata yang dikembangkan harus memiliki obyek wisata spesifik (misalnya goa, sungai, danau, perkebunan dan alam perdesaan yang khas, pantai dan lain sebagainya) serta dikaitkan dengan dengan kegiatan wisata yang sudah ada sebagai anchor terdekat, yaitu Pantai Pangandaran. Pemerintah memberikan dukungan prasarana dan sarana publik, membangun jejaring forum wisata dan memberikan stimulasi dan fasilitasi pengembangan melalui program kompetisi untuk menjadi kesungguhan partisipasi masyarakat.Kata kunci : Diversifikasi tujuan wisata, desa wisata, community based tourism.

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