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Jurnal Manajemen
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 20887698     EISSN : 25414348     DOI : 10.26460
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 269 Documents
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ANALISA MARKETING KONTEN UNTUK MEREK FASHION LOKAL INDONESIA PADA INSTAGRAM Erwita, Monica Adjeng; Handayani, Yuliasti Ika
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3065

Abstract

The purpose of this paper is to analyze digital marketing strategy on Instagram among local brand fashion in Indonesia by assessing the content marketing and consumer engagement to build competitive advantages. This research is using content analysis method. A content analysis of 196 social media posts was conducted from the Instagram accounts of 2 local brand fashions in Indonesia during two months between December 2020 and January 2021. The data collected from each social media post generated by those brands were coded and analyzed in terms of their marketing content and consumer engagement. This research found that brand, product information, photo, and consumer appreciation were frequently appearing and effective for informative marketing content. Meanwhile, conversations about brand and product which are consist of quality, emotion, relations, and services were the frequently appearing topics in the comment column and its effective for consumer engagement. This paper has limitation, it focused only on Instagram. From practitioners’ perspectives, the findings can help local brands to enhance social media marketing effectiveness with content marketing and consumer engagement.
ANALISIS IMPLEMENTASI PRINSIP GOOD CORPORATE GOVERNANCE PADA PT BANK NEGARA INDONESIA (PER SERO) Tbk CABANG SURABAYA SELAMA PANDEMI COVID-19 Rohmah, Neilly Alfiatur; Hafsah, Salvany Maulida Rahma; Kusumaningsih, Ambar; Kusumaningtias, Rohmawati
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3082

Abstract

The purpose of this research is to find out and analyze the implementation of the principles of Good Corporate Governance at PT Bank Negara Indonesia (Persero) Tbk Surabaya Branch during the Covid-19 pandemic. Descriptive qualitative research methods are used by using secondary data from financial reports, websites, journals, and other literacy sources. Based on the analysis carried out, it was found that the GCG applied to Bank BNI (Persero) has been implemented properly and in accordance with the principles of transparency, accountability, independence, responsibility, and fairness during the covid-19 pandemic.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN TOKOPEDIA (Studi Kasus pada Mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang) Ufairy, Mohammad Miqdad; Farida, Lailatul
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3071

Abstract

This study aims to determine the effect of experiential marketing on customer loyalty through customer satisfaction as an intervening variable for Tokopedia customers. This research approach uses a quantitative approach. The sampling method is purposive sampling. The sample is 102. The results (1) Sense (X1) and Feel (X2) get results that have an effect and are not significant on customer loyalty (Y). While Think (X3), Act (X4) and Relate (X5) get significant and influential results Customer loyalty (Y). (2) Sense (X1), Think (X3) and Act (X4) get acceptable results and not significant Customer Satisfaction (Z). Feel (X2) and Relate (X5) get acceptable and significant results. (3) Customer Satisfaction (Z). Customer Satisfaction (Z) is accepted and significant Customer Loyalty (Y). (4) Customer Satisfaction (Z) is accepted and significant to Customer Loyalty (Y) Keywords: Customer Loyalty, Experiential Marketing, Customer Satisfaction
ANALISIS STRUKTUR MODAL DALAM MENINGKATKAN LABA PADA PT. LOTTE CEMICAL TITAN, TBK Nurmiati, Nurmiati; Pratiwi, Aliah
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3062

Abstract

This study aims to determine the capital structure used by PT. Lotte Cemical Titan, Tbk in increasing profits. This type of research is descriptive by using research instruments in the form of a list of tables containing data on total debt, total assets, total equity and net profit after tax at PT. Lotte Cemical Titan, Tbk. The population used in this study were all financial statements of PT. Lotte Cemical Titan, Tbk since being listed on the IDX from 1988 to 2020, for 32 years. The sample in this study is the financial statements of PT. Lotte Cemical Titan, Tbk for 10 years, from 2011 to 2020 using purposive sampling. Data collection techniques using documentation and literature study. The data analysis technique uses data analysis by component ratios used to measure capital structure, namely Debt To Asset Ratio (DAR) and Debt To Equity Ratio (DER), as well as ratios to measure profit, namely Return On Assets (ROA) and Return On Equity (ROE), in this study also used one-party t-test data analysis (One Sample t-test). The result of this research is PT. Lotte Cemical Titan, Tbk is not good at managing the company's capital structure in increasing profits.
PENGARUH KELAS SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMEN PADA KONSUMEN PT MATAHARI DEPARTMENT STORE TBK MALANG Hasan, Fitriyah; Farida, Lailatul
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3075

Abstract

This stdy aims to determine the effect of social class and lifestyle on consumen behavior to consumers PT. Matahari Department Store Tbk. Malang. The research method used in this study is a quantitative research method. The sample used was 100 respondents (20 question items x5) referring to the Malhotra theory and the sample in this study were consumers who have made purchases at PT. Matahari Department Store Tbk. Malang. That test was carried out using the Statistical Package for the Social Sciences (SPSS). The sampling techniqque in this study used a Probability Sampling technique. The results of this study indicate that the effect of social class on costumen behavior hasn’t significant but lifestyle has significant effect on costumen behavior.
BEBAN KEBIJAKAN DI BUMN DAN REFORMASI BUMN Muhtar, Muhtar; Achsanta, Aldy Fariz
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i1.3243

Abstract

Polemics over the management of State Owned Enterprises in various parts of the world, which are full of inefficiency and expropriation by politicians, have prompted major reforms, both in terms of ownership structure and the implementation of good corporate governance. It is hoped that with these reforms, the governance of State Owned Enterprises will become more efficient and transparent. However, the reform of State Owned Enterprises through changes in ownership structure without removing the burden of policy actually makes the privatized State Owned Enterprises perform worse due to being trapped in the soft budget syndrome. Thus, the reform of State Owned Enterprises actually invites a lot of skepticism in several countries. Therefore, this study examines the previous literature that presents empirical and theoretical facts regarding the management of State Owned Enterprises around the world. Based on the previous literature review, State Owned Enterprise reform will be nil if it is not followed by removing the burden of policy. The burden of the policy will be a hindrance for State Owned Enterprises in carrying out efficiency so that State Owned Enterprises will find it difficult to compete with private companies in the market and tend to rely on subsidies or capital assistance from the government to survive. Keywords :State Owned Enterprise, Policy, reformation
KOMPLEKSITAS DAERAH, PENGAWASAN INTERNAL DAN DAMPAKNYA TERHADAP KETEPATWAKTUAN PELAPORAN KEUANGAN PADA PEMERINTAH DAERAH DI INDONESIA Muhtar, Muhtar
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3221

Abstract

This study aims to examine the effect of the complexity of local government and local government internal control on the timeliness of local government financial reporting in Indonesia. This study produces panel data with a total of 1524 observations from 508 local governments in Indonesia. Data analysis was performed by panel data regression. This study found that there were still local governments in Indonesia during the 2016-2018 period that had not been able to submit their financial reports on time with an average delay of 2 days from the specified reporting deadline. Furthermore, the empirical findings of this study reveal that the complexity of local government does not affect the timeliness of local government financial reporting, while internal control shows a positive influence. This study also recommends local governments to continuously improve the quality of internal control to be more effective and efficient in order to oversee the local government financial reporting process so that it can be completed on time.
Penelitian Kompetitif Nasional Penelitian Dosen Pemula Tahun Ke 1 Dari 1 tahun Tahun Pelaksanaan : 2022 Faris, Riyan Mirdan; Fadhilah, Nur Hidayah K
Jurnal Manajemen Vol. 13 No. 1 (2023): JURNAL MANAJEMEN VOL. 13 NO. 1 JUNI 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i1.3456

Abstract

Dalam organisasi saat ini cepat atau lambat di tuntut untuk dapat beradaptasi dengan perkembangan ilmu pengetahuan serta perubahan di dalam organisasi. Konsisten terhadap tujuan organisasi dan beradaptasi dengan mudah juga menjadi kunci keberhasilan sebuah organisasi saat ini. Untuk itu organisasi harus memiliki keunggulan dan sumber daya yang tidak mudah ditiru oleh yang lain, salah satunya yaitu dalam pengelolaan pengetahuan. Adanya pengelolaan pengetahuan yang optimal maka sebuah organisasi dapat memiliki keunggulan yang tidak dimiliki organisasi lainnya. Dalam mengukur pengelolaan pengetahuan dalam penelitian ini menggunakan APO Assessment Tools untuk mengidentifikasi KM Maturity. Tujuh sumbu yang di miliki oleh APO Assessment Tools yaitu knowledge management leadership, operasi organisasi, individu, teknologi manajemen pengetahuan, proses manajemen pengetahuan, pembelajaran dan kreativitas, dan yang terakhir hasil manajemen pengetahuan. Dalam penelitian ini menunjukan dinas ketahanan pangan dalam pengelolaan pengetahuan masih di tahap perbaikan. Keywords: Pengelolaan Pengetahuan; APO Assessment Tools; Organisasi
VISUALISASI STUDI WIRAUSAHA WANITA MENGGUNAKAN ANALISIS BIBLIOMETRIK Wahjoedi, Tri
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3334

Abstract

This study aims to visually investigate mapping and research trends in the field of woman entrepreneur at the international level. This study uses a bibliometric method using secondary data from Scopus. Analyze and visualize the data using the program VOS Viewer and the search results analysis feature of Scopus. This study analyzed 1392 scientific documents published between 2011 and 2021. Studies show Babson College and Kaciak, E. are the most active institutions and individual researchers in the study of woman entrepreneur. Business, management and accounting are the most managed and widely used areas of woman entrepreneurs. There are four categories of collaborative maps created by researchers around the world. Based on the identification of the knowledge accumulated over the last decade of publication, this study proposes to group the problems of woman entrepreneurs: theme of entrepreneurship & society, barrier & challenge, business performance & network, empowerment & information technology
MEDIATION EFFECTS OF WORK STRESS IN THE EFFECT OF CONFLICT ON AUDITOR PERFORMANCE Rahardjo, Kusuma Adi; Masyuri, Mohammad Ali
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3356

Abstract

One of the most reliable information in the world of economics is financial statements. This requires the Public Accounting Firm to have adequate and quality Human Resources in order to provide maximum results. The resources they have are auditors. This study aims to examine the effect of conflict on work stress and its impact on the performance of auditors working at KANTOR AKUNTAN PUBLIK in East Java. This study used 190 samples of respondents. The sampling method used in this study is a purposive random sampling method and the type of data used in this study is primary data. The data analysis method used is Structural Equation Modeling (SEM) with a PLS approach. The results showed that conflict and work stress had a significant effect on performance. The results also show that work stress is able to mediate the influence of conflict on auditor performance

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