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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5,142 Documents
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STRATEGI PEMASARAN USAHA MIKRO BERBASIS EKONOMI KREATIF RUMAH KOPI DI KECAMATAN MALALAYANG Sentinuwo, Gracia; Palandeng, Indrie D.; Loindong, Sjendry S. R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58141

Abstract

Tujuan penelitian ini adalah untuk mengetahui Strategi Pemasaran Usaha Mikro Berbasi Ekonomi Kreatif Rumah Kopi Di Kecamatan Malalayang. Penelitian ini menggunakan metode kualitatifdeskriptif dengan menggunakan analisis SWOT. Sampel dalampenelitian ini berjumlah 5 Rumah Kopi Modern yang ada di KecamatanMalalayang.Teknik analisis data dalam penelitian ini menggunakananalisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwaStrategi pemasaran terdiri yaitu strategi produk, strategi harga, tempat/lokasi dan promosi. Strategi produk berkaitan denganpembentukan citra, persaingan dengan kompetitor dan desain produkstrategi harga berkaitan dengan penekanan harga jual, persaingan hargadan harga sesuai dengan BEP. Strategi lokasi berkaitan denganpemilihan lokasi berdasarkan dekat dengan konsumen. Dan strategi promosi berkaitan dengan promosi dengan media sosial, kolaborasidengan pihak lain, dan pemberian giveaway bagi pelanggan. Hasil penelitian juga menunjukan bahwa kreatifitas berkaitan dengan tata ruang dan pencahayaan. Inovasi berkaitan dengan menyediakan 2 atau 3 varian jenis produk minuman kopi yang paling laris dalam bentukliteran, pengembangan varian rasa baru yaitu pencapuran rasa kopi dengan bahan campuran lainnya, memberikan menu pelengkap kopi seperti minuman lain selain kopi dan cemilan dan penggunaan sitempemesanan dengan menggunakan smartphone.   Kata Kunci: strategi pemasaran, ekonomi kreatif
PENGARUH FITUR LAYANAN DAN REVIEW PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DAN DAMPAKNYA TERHADAP KEPUASAN KONSUMEN (STUDI DI KECAMATAN KALONGAN KABUPATEN KEPULAUAN TALAUD) Tulis, Rupert; Ogi, Imelda W.J.; Loindong, Sjendry S.R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58144

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh fitur layanan dan review produk terhadap keputusan pembelian pada e-commerce shopee dan dampaknya terhadap kepuasan konsumen di Kecamatan Kalongan Kabupaten Kepulauan Talaud. Populasi dalam penelitian ini adalah konsumen yang membeli produk pakaian pada e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan Talaud, yang berjumlah 943 orang. Penelitian ini menggunakan analis jalur serta dengan jumlah sampel sebanyak 90 responden e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan Talaud. Hasil penelitian ini menunjukkan bahwa: (1) Fitur Layanan berpengaruh signifikan secara langsung terhadap Keputusan Pembelian e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, (2) Review Produk berpengaruh signifikan secara langsung terhadap Keputusan Pembelian e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, (3) Fitur Layanan berpengaruh signifikan secara langsung terhadap Kepuasan Konsumen e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, (4) Review Produk berpengaruh signifikan secara langsung terhadap Kepuasan Konsumen e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, (5) Keputusan pembelian berpengaruh signifikan secara langsung terhadap Kepuasan Konsumen e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, (6) Fitur Layanan berpengaruh signifikan terhadap Kepuasan Konsumen melalui Kepuasan Konsumen e-commerce shopee di Kecamatan Kalongan Kabupaten Kepulauan, dan (7) Review Produk tidak berpengaruh signifikan secara tidak langsung terhadap Kepuasan Konsumen melalui Keputusan Pembelian E-Commerce Shopee di Kecamatan Kalongan Kabupaten Kepulauan Talaud. Kata Kunci: Fitur Layanan, Review Produk, Keputusan Pembelian, Kepuasan Konsumen
ANALYSIS OF THE DIFFERENCE BETWEEN PERMANENT EMPLOYEES AND CONTRACTUAL EMPLOYEES’ WELFARE POLICIES AT PT SALIM IVOMAS PRATAMA TBK BITUNG, NORTH SULAWESI Waloni, Verren Henny; Lapian, S. L. H. V. Joyce; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58164

Abstract

This study aims to analyze the differences in welfare policies between permanent employees and contract employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi. Employee welfare is an important factor that affects job satisfaction, productivity, and loyalty to the company. However, there are often significant differences in the welfare policies provided to permanent and contract employees, which can affect their motivation and performance. The population in this study were permanent employees and non-permanent employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi, totaling 136 people, namely 104 permanent employees and 32 non-permanent employees. This type of research uses comparative research which aims to see differences in the variables to be tested using Independent Sample T-Test analysis. The results of this study indicate that there is no significant difference in the welfare policies of Permanent Employees and Non-Permanent Employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi.   Keywords: Employee Welfare, Company Policy, Permanent Employees, Contractual Employees
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PERCEIVED QUALITY TOWARDS PURCHASE DECISION ON PINK FLASH PRODUCT (STUDY ON GEN Z SOCIAL MEDIA USER) Rondonuwu, Happy Estherella; Lapian, S. L. H. V. Joyce; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58170

Abstract

This study investigates the influence of electronic word of mouth and perceived quality towards purchase decisions on Pink Flash Product (study on gen Z social media user). Utilizing a quantitative research approach, the study employed a non-probability sampling method through purposive sampling, with 100 respondents participating in the survey. The analysis reveals that while electronic word of mouth does not exert a significant partial influence on purchase decisions independently, perceived quality demonstrates a significant partial influence. However, both factors collectively have a simultaneous and significant influence on Purchase Decisions. These findings underscore the critical role of perceived quality in shaping consumer choices, while highlighting the need for more nuanced strategies to leverage EWOM effectively. The study contributes to a deeper understanding of the dynamics between digital marketing factors and consumer behavior among Gen Z.   Keywords: Electronic Word Of Mouth, Perceived Quality, Purchase Decision
EXAMINING THE INFLUENCE OF PERCEIVED RISK AND USER-FRIENDLINESS ON THE USAGE INTENTION OF QRIS IN BERSEHATI TRADITIONAL MARKET Koloay, Kesia Sheren Prillya; Worang, Frederik G.; Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58171

Abstract

The adoption of digital payment systems, such as QRIS (Quick Response Code Indonesian Standard), is becoming increasingly relevant in this modern era. However, there is a notable lack of research focusing specifically on the adoption of these systems within traditional settings. Thus, this thesis addresses this gap by Examining the Influence of Perceived Risk and User-Friendliness on the Usage Intention of QRIS in Bersehati Traditional Market, the largest traditional market in Manado. Involving 100 respondents, the research uses the Purposive Sampling Technique and analyzes using SPSS 29 software. The findings reveal that both Perceived Risk and User-Friendliness influence the intention to use QRIS. However, User-Friendliness has a greater influence on usage intention compared to Perceived Risk. These results underscore the importance of addressing perceived risks and enhancing user-friendliness as key strategies in promoting the widespread adoption of QRIS as a digital payment system.   Keywords: Perceived Risk, User-Friendliness, Usage Intention, QRIS, Digital Payment Systems
DISTRACTION OR ENHANCEMENT? ANALYZING NETFLIX USER ENGAGEMENT IN BLACK MIRROR BANDERSNATCH INTERACTIVE NARRATIVE MOVIE Pulukadang, Muhammad Theodore Septiand; Tumbuan, Willem J.F. Alfa; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58172

Abstract

This study aims to analyze Netflix user engagement, including perception, experience, and feedback in the interactive movie as a marketing value to explore elements related to engagement with the expectation of providing practical data to optimize interactive features in upcoming streaming digital content platforms. This research uses a qualitative methodology with purposive sampling of users who have watched the movie and is conducted through semi-structured, in-depth interviews with open-ended questions, using the interview protocol. The data were examined through both inductive and deductive coding using thematic analysis, with data saturation occurring in 20 participants. The results show that participants had various perceptions, with a major pattern in having no prior knowledge and being influenced by social factors about interactivity. They were motivated due to various intrinsic and extrinsic motives, with a major pattern of curiosity supported by the interactive feature. Several intrinsic and extrinsic enhancing and distracting elements in user experience led participants to have effects like post-expectation and a major pattern in social impact. Keywords: Interactive Narrative, User Engagement
THE INFLUENCE OF COMMUNICATION SKILLS, SOCIAL INDEPENDENCE, AND TEAMWORK ON SUCCESSFUL BUSINESS OF PT. TRI MUSTIKA COCOMINAESA SOUTH MINAHASA Mangembulude, Christofel Marcelino Immanuel; Soepeno, Djurwati; Rogi, Mirah H.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58176

Abstract

Sumber Daya Manusia yang baik menentukan kualitas dan hasil yang didapatkan, karena kualitas lingkungan kerja yang baik menentukan keberhasilan suatu organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan komunikasi, social independence dan, teamwork terhadap keberhasilan usaha PT. Tri Mustika Cocominaesa Minahasa Selatan. Penelitian ini merupakan jenis penelitian kuantitatif, jumpah responden 50 orang dengan pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda dengan uji f dan uji t.  Hasil penelitian ini menunjukkan bahwa secara parsial kemampuan komunikasi berpengaruh positif sifnifikan terhadap keberhasilan usaha PT. Tri Mustika Cocominaesa Minahasa Selatan, social independence berpengaruh positif sifnifikan terhadap keberhasilan usaha PT. Tri Mustika Cocominaesa Minahasa Selatan, dan teamwork berpengaruh positif signifikan terhadap keberhasilan usaha PT. Tri Mustika Cocominaesa Minahasa Selatan. Secara simultan kemampuan komunikasi, social independence, dan teamwork berpengaruh postitif dan signifikan terhadap keberhasilan usaha PT. Tri Mustika Cocominaesa Minahasa Selatan.   Kata Kunci: Kemampuan Komunikasi, Social Independence, Teamwork, Keberhasilan Usaha
ANALYZING THE BRAND POSITIONING AND MARKET SEGMENTATION OF PT. DHARMABHAKTI EKAPERDANA HOUSING Ombuh, Natanael Matthew Ombuh; Worang, Frederik G. Worang; Saerang, Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58177

Abstract

This research examines the brand positioning and market segmentation strategies of PT Dharmabhakti Ekaperdana, a prominent housing developer in North Sulawesi, particularly North Minahasa. The study aims to understand how the company distinguishes itself from competitors and effectively targets its primary market. By employing qualitative research methods, including interviews with key informants and analysis of primary data, the study identifies the core values and mission of PT Dharmabhakti Ekaperdana and evaluates their impact on brand positioning. The research highlights the company's commitment to creating competitive, reliable, and highly professional local human resources, establishing a robust business network, and ensuring sustainability and customer satisfaction. The study also explores how PT Dharmabhakti Ekaperdana tailors its marketing strategies based on demographic, psychographic, and geographic segmentation criteria. The research acknowledges the result within interview and documentation process using 6 questions according to Brand Positioning and Market Segmentation variable. This study contributes valuable insights into the strategic marketing management of PT. Dharmabhakti Ekaperdana and its efforts to maintain competitiveness and trust in the housing development sector.   Key Word: Brand Positioning, Market Segmentation
THE IMPACT OF WORK LIFE BALANCE AND JOB SATISFACTION ON EMPLOYEE ENGAGEMENT OF DPRD MINAHASA TENGGARA OFFICE Logor, Grand; Tulung, Joy; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of work life balance and job satisfaction on employee engagement of DPRD minahasa tenggara office. 56 samples were collected with questionnaire distributed to the respondent who work as employee so the author can analyz the work lofe balance and job satiscfaction on employee engagement on their work place . this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The results show that Work Life Balance and Job Satisfaction have a negative and insignificant impact on Employee Engagement at the DPRD Minahasa Tenggara Office. This suggests that, contrary to expectations, neither a fulfilling work environment nor positive job-related factors significantly drive employee engagement in this setting. Instead, leadership and the reputation of the office's directors appear to play a more critical role in influencing employee engagement.   Keywords: Work Life Balance, Job Satisfaction, Employee Engagement
THE INFLUENCE OF MOTIVATION, COMPETENCE AND WORK ENVIRONMENT TOWARDS EMPLOYEE PERFORMANCE AT MANADO CITY TOURISM OFFICE Rorong, Natalia; Maryam Mangantar; Rogi, Mira
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58179

Abstract

This study aims to analyze the influence of motivation, competence, and work environment on employee performance at the Manado City Tourism Office. Employee performance is an important factor in achieving organizational goals, especially in the tourism sector which requires qualified employees to provide optimal service. This study uses a quantitative method with a survey approach through questionnaires distributed to employees of the Manado City Tourism Office. The data was analyzed using multiple linear regression techniques to determine the influence of independent variables (motivation, competence, and work environment) on dependent variables (employee performance). The results of the study show that motivation, competence, and work environment have a significant influence on employee performance, both partially and simultaneously. The conclusion of this study is that increasing motivation, competence, and a conducive work environment can improve employee performance, which will ultimately have a positive impact on operational effectiveness at the Manado City Tourism Office.   Keywords: Motivation, Competence, Work Environment, Employee Performance

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue