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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 133 Documents
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Search results for , issue "Vol 6, No 1.2 (2022)" : 133 Documents clear
Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Rukaiyah, St.; Taan, Hapsawati; Sultan, Sultan; Hasniaty, Hasniaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.788

Abstract

This study aims to find out the strategies used to bounce back after the Covid-19 pandemic carried out by MSME players in the city of Makassar. This study uses a qualitative descriptive analysis and uses a SWOT analysis, namely Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used to evaluate strengths and weaknesses in the internal environment and evaluate opportunities and threats in the external environment of MSMEs. The results of this study indicate that the total IFAS score is 3.57 which indicates a good internal position and the total EFAS score is 3.44 which indicates a moderate external position. This position indicates that MSMEs are increasingly strategic even though they still face quite tough challenges. Based on the results of the SWOT matrix analysis, the strategy adopted is as follows: maintaining customer trust by improving the quality and quality of the food menu and forming a reliable sales team that prioritizes service so that they can compete.
LEGAL PROTECTION OF CONSUMERS IN INSURANCE AGREEMENTS GENERALLY AND ESPECIALLY MARINE HULL INSURANCE AS ONE OF INDONESIA'S ECONOMIC DEVELOPMENT Simanjuntak, Marihot; Tumanggor, Tumanggor; Nainggolan, Bernard; Widiarty, Wiwik Sri
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.792

Abstract

This study aims to determine consumer legal protection in general insurance agreements and special marine creep insurance as one of Indonesia's economic development. This research is a mixed research method (mix method), namely normative juridical and empirical juridical. Data collection techniques Primary, secondary, and tertiary legal sources are among the legal materials studied and evaluated in this normative legal study. The results of the study show that legal protection for consumers in insurance agreements and practices is generally regulated in the Civil Code, the Commercial Code, Law No. 40 of 2014 concerning Insurance Business and the Consumer Protection Act which each of these rules contains related to the legal protection of insurance agreements. Legal protection for insurance customers, the insurance (guarantor) will provide compensation to the insured (customer) in accordance with the methods and conditions contained in the policy. Against losses resulting from guaranteed risks such as property losses resulting from a hazard or disaster.
Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach Mujahida Baharuddin, Sitti; Latief, Abdul; Abduh, Thamrin; Rasyid, Irwan
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.784

Abstract

In the era of innovation-driven business transformation, three main dimensions attract attention: The Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries post-crisis COVID-19, and Strategic Information Management in Greek SMEs during the Economic Crisis. These abstract details the impacts, challenges, and opportunities embodied in these three aspects, highlighting the importance of equitable distribution of innovation, sustainability in business models, and ethical and privacy protection in information management. The research method in this study utilizes a narrative literature review approach. This study presents significant findings across three key dimensions of business transformation: Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries after the COVID-19 crisis, and Strategic Information Management in SMEs during the Economic Crisis. The findings provide deep insights into the impact of technology, strategic responses to environmental changes, and the strategic role of SMEs in overcoming the economic crisis. The findings of this study highlight that business transformation in the age of innovation requires a balanced and inclusive approach. Technology adoption should be mindful of its impact on economic inequality, innovation needs to be driven by open ecosystem partnerships, and strategic information management is key to SMEs' resilience in the face of economic crisis. To summarize, these challenges demand holistic, collaborative, and sustainable solutions.
DESIGNING STT PLATFORM BASED ON PERCEIVED VALUE ON SMART TOURISM Lukmanul Hakim; Firmansyah Yunialfi Alfian; Isnandar Agus; Faurani Santi Singagerda
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.794

Abstract

Our article investigated how to create a design for smart tourism applications that focused on the values felt by tourists, specifically on the valuable experiences encountered by tourists during destinations such as accessibility, amenities, available packages, activities, and additional services, in order to assess the successful management of a tourist destination. Whereas the methodology applied in this research is Design Science Research (DSR), which is used to overcome a problem by designing a tool to address the issue, the major challenge that is frequently experienced by visitors in tourism studies is the convenience and completeness of information about tourist destinations. The theoretical contribution of the research might provide to the capacity in the study of tourist behavior, which is associated primarily with tourist satisfaction with a specific tourist destination based on previous experience and information. Whereas practically, the research will assist tourism managers in developing architectural designs of service tools to help tourist destination management in making decisions based on the requirements and preferences of tourists during their visit. Based on our findings, we recommend that tourist destinations should create dynamic platforms that mediate STT in order to respond to tourist demands. Tourists will appreciate their vacation more because the travel service experience is improved. Thus, providing information more accessible, constructing integrated information systems, and creating a technologically friendly environment would increase tourist participation and actually contribute to the overall travel experience.
SELF CONCEPT IN RELATION TO EMPLOYEE PERFORMANCE Laurens, Samson
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.802

Abstract

This study aims to analyze the influence of self-efficacy, self-esteem and self-leadership on the performance of employees of the Regional Development Planning Agency of Maluku Province. This study uses a descriptive-quantitative approach with a causal correlation type. The research was conducted at the Regional Development Planning Board of Maluku Province. This research was conducted for 2 (two) months. The population used in this study were all 134 employees of the Bappeda of Maluku Province. Determining the number of samples using Issac and Michael's sample table, where if the population is 134 people, then at a 95% confidence level, the sample is 97 people, which is determined by simple random sampling. Data were analyzed using multiple linear regression analysis.  The results of the study concluded that (1) self-efficacy has a partial effect on the performance of Bappeda Maluku Province employees, (2) self-esteem has a partial effect on the performance of Bappeda Maluku Province employees, (3) self-leadership has a partial effect on the performance of Bappeda Maluku Province employees (4 ) self-efficacy, self-esteem and self-leadership simultaneously influence the performance of Bappeda Maluku Province employees.
Agility Marketing: Improving Marketing Performance with Customer Responsiveness, High Flexibility, Human Collaboration, and Continuous Improvement Verawaty, Verawaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.842

Abstract

This study aims to identify the relationship between the dimensions of agility marketing which include responsiveness to customers, high flexibility, human collaboration, and continuous improvement to improve marketing performance in the company. This research uses quantitative methods by collecting data through questionnaires distributed to respondents who work in marketing in the company. The total respondents taken were 150 people. The data were then analyzed using correlation techniques and SWOT analysis. The results showed that the four dimensions of agility marketing, namely responsiveness to customers, high flexibility, human collaboration, and continuous improvement, were positively and significantly related to marketing performance in the company. Responsiveness to customers and continuous improvement have the greatest contribution to improving marketing performance. This research shows that companies that implement agility marketing principles well will have better marketing performance. Responsiveness to customers and continuous improvement have a very important role in improving marketing performance in the company. Therefore, companies should focus on developing strategies that are able to increase responsiveness to customers and improve marketing performance continuously.
Determinants of Attractiveness of the Sacred Area of Pakkwarue Wells Maidin, Andi Muh Rusdi; Rajamemang, Rajamemang; Yudhie, Wahyudi Putera; Wahyuti, Wahyuti; Ulmi, Andi Tenri; Yahya, Indah Lestari
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.798

Abstract

Sacred Area: The "Pakkawaruwe" Well of Life and Death in Amparita, Sidrap Regency The Tolotang Benteng community has a sacred area, an old well called the "Pakkawaruwe" well, which is a legacy of their founder La Panaungi. They believe the well water can bring success in their lives. This study aims to explain and analyze the influence of attraction to the sacred area through business success, peace of life and cultural preservation. The population in this study were the participants, especially the Tolotang Benteng Community, which amounted to ± 11,000 people in South Sulawesi Province spread across 4 districts / cities including Sidrap, Pinrang, Pare-Pare, and Makassar.The sample used in this study was 180 respondents, using NonProbability Sampling, namely Purposive Sampling or this technique, a researcher can provide an assessment of who should participate in a study. A researcher can implicitly choose a subject that is considered representative of a population. This means that the sampling technique is generally used by the media when asking for opinions from the public about something. The media will choose which subjects are considered to represent the public. As for determining the number of samples used, the researcher used the Slovin Formula with a combination of mix methods combining quantitative and qualitative approaches which were used sequentially in this study. Data were obtained through observation, interviews, questionnaires, and documentation. The analysis technique used for hypothesis testing is path analysis using the help of the SPSS For Windows program. The results showed that the attraction indirectly (indire effect) had a significant effect on business success. Furthermore, the attraction directly (direct effect) has an effect, and is significant to the sacred area, and business success both directly and indirectly (direct and indirect effect) has an effect and is significant to the sacred area with a coefficient of determination of 82%. This study they recommend that religious harmony that runs well is maintained and maintained so that there is no horizontal conflict between fellow Amparita villagers Sidenreng rappang district (Sidrap).
Impact of Service Quality on Increasing the Number of Sharia Pawnshop Customers in Aceh Anwar Puteh; M. Rasyidin; Muhammad Authar ND; Nurul Mawaddah; Yulius Dharma
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.816

Abstract

This study examines the effect of service quality on increasing the number of Sharia Pawnshop customers in Aceh Province. Service quality indicators are Tangibles, Empathy, Responsiveness, Reliability and Assurance. This study used primary data which were the results of the distribution of questionnaires to Sharia Pawnshop customers in Aceh Province as many as 100 respondents. Data analysis used multiple linear regression analysis. The results found that all service quality variables such as Tangibles, Empathy, Responsiveness, Reliability and Assurance had a positive and significant effect on increasing the number of Sharia pawnshop customers in Aceh Province. This proves that PT. Sharia Pawnshop (PT. Pegadaian Syariah) must pay attention to and improve the quality of services to increase the number of people, especially those in Aceh Province to become customers of the pawnshop and most importantly maintain the current number of customers.
Exploring the Dimensions of Assurance, Empathy, and Evidence in Improving Service Quality and Customer Satisfaction: A Service Dominant Logic Theory Perspective Bahktiar Tijjang
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.841

Abstract

This research discusses the importance of service quality in creating a positive and satisfying customer experience. This research focuses on three key dimensions of service quality, namely assurance, empathy, and evidence, and how these dimensions can improve customer satisfaction. The research method used in this research is a literature study. The literature study was conducted by analyzing various sources of information related to service quality, including academic journals, books, and online articles.The results show that the three key dimensions of service quality - assurance, empathy, and evidence - are critical in creating a positive and satisfying customer experience. Assurance refers to the customer's trust and confidence in the company's ability to provide good service. Empathy refers to the company's ability to understand and respond to customers' needs and wants. Evidence refers to the physical or logical evidence that demonstrates the quality of service provided by the company.
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Abbas, Muchlis; Ibrahim, Ibrahim; Thahir, Taufik; Mangkona, Suriyanti; Masyadi, Masyadi; Karim, Kasnaeny
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.

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