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INDONESIA
Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Arjuna Subject : -
Articles 525 Documents
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Digital marketing communication, social media, competency, and marketing team members in Indonesia Irmawan Rahyadi
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8224

Abstract

The profession of digital marketing in Indonesia with extensive business development is challenging due to the technical skills and practical elements of marketers in the job market. Keeping updated credentials in digital marketing is crucial to reduce the risk of losing competition, as current advancement in the industry requires trained personnel resulting in notable competition, training, and education. This demands trained personnel and places the importances of having these credentials. This study aims to investigate how digital marketers navigate their career paths and explore the composition of digital marketing. This study aims to analyse the dynamics of digital marketing that includes the career path of professionals, qualifications in the industry, and digital marketing education. This research is mostly grounded on data extracted from a qualitative method, which has been gathered based on the experiences from the professionals who have worked in local and international corporations operating in Indonesia. Interviews with professionals employed in national and multinational companies enriched the data. This was analysed using qualitative data analysis techniques. The evidences to date shows that trends in digital marketing practices are unique and homogenous to the country's marketing field. The data and literature report sizes and composition when digital marketing interventions are delivered and adopted. This study also includes the differences between offline marketing practices in collaboration with digital marketing practices to marketing teams, and the application of social media marketing from the company's point of view. Not only small-size companies have noticed a difference in their marketing teams’ dynamic, but big corporations also have experienced active development and requirements in their marketing line-up. This emphasises that the digital era brings certain prevailing conditions. The results of this study demonstrate that the industry of digital marketing is a promising direction to achieve accurate, automated, measurable marketing practices, applicable in a specific career path for the professional with the appropriate.
Netizens’ perspectives on police repression in agrarian conflict within Seruyan, Central Kalimantan Martinus Edwin Ferdinand Thanos; Agustinus Rusdianto Berto
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8265

Abstract

As an agricultural country, Indonesia utilises the land management sector of the community to realise welfare. However, the implementation in the community often causes conflict, as in Seruyan Regency, Central Kalimantan. This research aims to determine how Computer-Mediated Discourse Analysis (CDMA) can show community responses related to conflicts that occur in Bangkal Village, Seruyan Regency, Central Kalimantan. There were five accounts divided into two groups, which dominated and succeeded in providing a stimulus for other social media users to comment on the conflict that occurred. The analysis was conducted using Netlytic with 1074 nodes and 1214 edges. The results of the study found that netizens who commented on KOMPASTV uploads based on context provided views that created their perceptions of the conflict that occurred.
Evolving human resource dimension in Indonesia's digital public relations landscape Ivan Bimantoro Wachid; Maulina Pia Wulandari; Zulkarnain Nasution
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8267

Abstract

The advancement of technology has transformed the field of public relations in Indonesia, requiring a change in the human resources management to effectively implement digital PR strategies. This study investigates the changing skills and abilities that Indonesian PR professionals require by conducting detailed interviews with five prominent Indonesian public relations practitioners. The results emphasise crucial competencies such as strategic planning, media relations, crisis management, and digital proficiencies. The crucial role of PR associations in directing the future of digital PR through diverse tactics and training programs is also highlighted. This study asserts that the ongoing improvement of digital literacy and strategic abilities is essential. Organisations should establish extensive training programs and cultivate collaborations with professional associations to offer important resources and guarantee competitiveness in the digital era. These endeavours are crucial for promoting and enhancing digital public relations strategies and bolstering organisational communication and reputation in Indonesia.
The four W: participative communication strategy in Bugel urban village, Salatiga Rini Darmastuti; Dian Novita Kristiyani; Sri Winarso; Erwin Christianto; Birmanti Setya Utami
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8268

Abstract

Community development has shifted from short-term, top-down programs to community empowerment programs that are deeply rooted in the community, as a result, the communication strategies used have also changed. The purpose of this paper is to describe the participative communication model for community empowerment in Bugel Urban Village, Salatiga. This paper is based on the results of research conducted using Bugel Urban Village, Salatigawere collected through in-depth interviews, observation, and focus group discussions. Data analysis was conducted using qualitative analysis. The results of this study are first, Bugel Urban Village has health facilities, education, culture, arts, MSMEs, and tourist attractions that have potential for regional development. Second, the communication strategy that can be used to empower the Bugel community is a communication strategy with an informal approach that emphasises community participation. Third, the communication model for community empowerment in Bugel Urban Village is a participative communication model with a 4W approach (wangun, waras, wareg and wasis). It is urgent to apply these findings, because the 4W approach focuses on structure, health, satisfaction, and wisdom can be used as a reference for participative communication models for communities in Bugel Urban Village, Salatiga.
Structural resistance – competence in social element on digitalisation process of historical archiving Albert Marvindo; Muhamad Isnaini
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8300

Abstract

Digitisation of archives is an effort to preserve and utilise technology in the field of historical archiving. Archives hold significant value as they serve as authentic evidence and a form of ‘retrieval’ communication between the past, present, and future. The development and implementation of technology, particularly in archiving, are not always fully accepted by the agents who are part of the structure executing the archive digitisation policy. One of the challenges is technological resistance within the social elements of the structure, where the lack of training to improve staff competence is identified as an obstacle in the implementation of the archive digitisation policy. The Adaptive Structuration Theory was used as an analytical lens because it provides a holistic framework on how competence, as a social element, contributes to the success of the archive digitisation policy. The research used a qualitative descriptive method, with a case study approach allowing for more comprehensive research. The research paradigm used was constructivist, viewing knowledge as a social construct emerging from interactions and communication within a sociocultural context.
Examining gender empowerment during Unilever's CSR activities: social communication aspects Nova Dwiyanti; Hasan Sazali; Anang Anas Azhar
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8330

Abstract

This study investigates how gender empowerment affects Unilever's CSR social media output. Given the increasing relevance of CSR in corporate identity and social development, this research examines how well CSR initiatives could convey and support female emancipation. With an eye towards Unilever, a global business leader, the company emphasises sustainability and responsibility. This paper argues that corporate strategy depends on CSR and that social justice and sustainable development depend on women's empowerment. The study looks at the junction of gender and corporate responsibility using feminist theory and corporate communication, therefore investigating how CSR social media may empower women. Additionally , Unilever's CSR and gender empowerment reports as well as community leaders were examined and interviewed. This method makes clear the objectives of female empowerment and CSR. Initial results imply that CSR projects by Unilever help women. Good social communication plans call for respect of indigenous cultural norms and values, open communication, and community involvement. Emphasising the need of integrating women in the design and execution of CSR projects to meet their needs and viewpoints. The studies stress that there are important pragmatic implications from this research. It presents a disciplined framework to assess the social justice impact of corporate actions and offers strategic social communication recommendations for empowering women via CSR, hence, improving CSR and gender research. The report highlights opportunities for development in CSR strategies and best practices, therefore guiding governments and corporate leaders. According to the results, women can be empowered by CSR; social influence depends mostly on communication. Thus, a more complete CSR plan and communication must prioritise social justice—especially women's empowerment.
Social media as a tourism promotion tool: the case of @thelodgemaribaya Ira Purwitasari; Finy Fitrya Basarah; Anggun Putri Dewanggi I.B
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.7718

Abstract

This research examined how @TheLodgeMaribaya utilized Instagram as a tool for tourism promotion in West Java, Indonesia through the use of AISAS concept (Attention, Interest, Search, Action, Share). In the digital era, social media users often seek out ‘Instagrammable’ locations that capture their Attention, spark Interest, then lead them to Search for further information, prompt them to take Action by visiting the location and create content with the location as a background. Lastly, Share these experiences on their respective social media accounts. This research aims to find out how The Lodge Maribaya utilized Instagram as a promotional tool employing the AISAS concept, using the case study as a method. The primary data of this research consists of in-depth interviews with The Lodge's Marketing Communications Director, Fauziah Setia Rahayu. The results of the research show that at the Attention stage, The Lodge Maribaya focused on environmental education, exploiting trends, and developing market segmentation. At the Interest stage, The Lodge Maribaya have used the hashtag (#) feature in the caption for all rides and facilities, allowing them to carry out a recall with the same post with a different perspective. At the Search stage, using the hashtag feature makes it easier to search for related information. In the Action stage, The Lodge Maribaya employs a positive campaign tagline to attract visitors. Lastly, in the Share stage, The Lodge Maribaya encouraged their visitors to share their activities at The Lodge by tagging their official account.
Narrative analysis of 'skandal mahkamah keluarga' in Tempo magazine, October 2023 Salman Alfarisi; Fingky Ayu Puspitasari
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.7837

Abstract

This research involves a narrative analysis of the news text published in the October 22, 2023, edition of Tempo magazine titled 'Skandal Mahkamah Konstitusi' The Constitutional Court granted the age requirement for presidential and vice-presidential candidates, stipulating that they must be at least 40 years old or have experience as a regional head. As the 2024 Presidential General Election drew nearer, the case became highly controversial. This research explores how Tempo framed its narrative in reporting the Constitutional Court Lawsuit, utilising the Algirdas Greimas model for narrative analysis. The study is qualitative and descriptive. The discussion results reveal that in that edition, Tempo, specifically reported the involvement of Anwar Usman, the Chairman of the Constitutional Court. Anwar Usman was portrayed as the party attempting to navigate the lawsuit with various news narratives, such as 'manoeuvring' and 'lobbying,' during the trial process. Tempo aimed to convey the message that the decision raised various complicated issues and reflected the complex dynamics within the Constitutional Court. Tempo, as a news source, plays a critical role in uncovering hidden realities that can only be revealed through in-depth investigation and extracting information from internal sources within the Constitutional Court. This is Tempo's main strength.
AI in semi-automated journalism: a review of Indonesia's journalistic ethics Abie Besman; Nona Evita
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.7978

Abstract

In the past five years, Artificial Intelligence (AI) has entered Indonesian newsrooms, aligning with the rise of Industry 4.0. This integration is poised to redefine the roles of journalists and media professionals in the future. Semi-automated journalism, a blend of human journalistic practices and AI technology, is being used in newsrooms to create news content. However, it faces challenges such as accuracy, ethics, and concerns about bias. This article uses a comprehensive literature review, covering academic publications and industry reports from the past five years, to examine semi-automated journalism in the AI era, with a focus on journalistic ethics. The review includes sources selected based on relevance, credibility, and contribution to the topic. The findings identify specific challenges such as the need for transparency in AI processes, potential biases in algorithmic decision-making, and the impact on journalistic integrity. While AI can improve efficiency, it falls short in content quality. It is crucial to train journalists for responsible AI use. Ethical principles should guide AI use in journalism to ensure the provision of quality and valuable information.
Empowering farmer groups in Yogyakarta, Indonesia, through a participatory development communication model Muhammad Nur Jaya; Sarwititi Sarwoprasodjo
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8189

Abstract

The Participatory development communication model is a form of communication process among farming actors to achieve empowerment. In the era of openness and democratisation, participatory communication is an appropriate approach to encourage farmer groups to be fully empowered. With that, the objective of this research are as follows: formulate and develop participatory development communication models and strategy for empowerment. This study uses a positivistic paradigm with a survey method. The objects of farmer groups are scattered in various places and their characteristics are heterogeneous and widespread, making it suitable for a positivistic approach. The results of the study are: (a) Implementation of participatory development communication model for empowerment and influenced by the characteristics of farmer groups, the quality of information, the role of development agents, environmental support and the use of social capital; (b) strategy for increasing the implementation of participatory development communication: the quality of the characteristics of farmer groups, information, development agents, environmental support and social capital.

Page 48 of 53 | Total Record : 525

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