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Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
Arjuna Subject : -
Articles 323 Documents
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Exploration of The Relationship Between Entrepreneurship Education and Product Innovation in The MSME Environtment Siswati, Aris; Suryo Parkoso, R. Agung; Purnami Restu Suwondo, Juwita
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6209

Abstract

This study examines the impact of entrepreneurial education level, business capital, business age, and workforce size on product innovation in SMEs in Malang City. Data were collected via questionnaires and analyzed using Partial Least Squares (PLS). Results indicate that all four variables positively and significantly affect product innovation. Entrepreneurial education, particularly technical skills and managerial abilities, provides a crucial foundation for innovation. Business capital, especially initial capital, supports innovation implementation, while business age shows that experience enhances SMEs' innovative capacity. Workforce size, particularly permanent employees, plays a vital role in innovation stability. The moderating effects of business capital, business age, and workforce size strengthen the relationship between entrepreneurial education and product innovation. Recommendations include improving access to capital, entrepreneurship training, and workforce stability support to enhance SMEs’ product innovation.
Enhancing SME’s Performance based on Innovation Culture, Innovation Capability, and Strengthened by the External Environment Indrawati, Nur Khusniyah; Alfathya, Atmaya Fitra
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6220

Abstract

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Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6541

Abstract

Penelitian ini bertujuan untuk menganalisis peran kepercayaan merek dalam memediasi pengaruh electronic word of mouth (e-WOM) dan gaya hidup hedonisme terhadap keputusan pembelian gawai bekas iPhone. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 mahasiswa Universitas KH. A. Wahab Hasbullah yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-WOM tidak berpengaruh langsung terhadap keputusan pembelian, namun berpengaruh secara tidak langsung melalui kepercayaan merek. Gaya hidup hedonisme memiliki pengaruh positif baik secara langsung maupun tidak langsung terhadap keputusan pembelian melalui kepercayaan merek. Kepercayaan merek terbukti menjadi mediator yang efektif dalam hubungan antara e-WOM dan gaya hidup hedonisme terhadap keputusan pembelian. Temuan ini mengimplikasikan bahwa penjual gawai bekas iPhone perlu memfokuskan strategi pemasaran pada pembangunan kepercayaan merek melalui pengelolaan ulasan online yang efektif dan mempertimbangkan aspek hedonis dalam strategi pemasaran mereka.
The Effects of Corporate Social Responsibility on Firm Performance: The Moderating Roles of Firm Innovation Among Manufacturing Companies Listed on the Indonesia Stock Exchange Adri Putra Nugraha; Astuti, Vina Sri; Fathanudin, Muhammad
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6149

Abstract

This study aims to examine the effect of Corporate Social Responsibility (CSR) on firm performance with innovation as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange for the period 2016–2021. CSR is measured based on disclosure according to the Global Reporting Initiative (GRI) standards, while firm performance is assessed through Return on Assets (ROA). Firm innovation is measured using the ratio between R&D expenditure and total sales. The multiple regression analysis method is used to test three hypotheses. The results show that CSR has no significant effect on firm performance, but innovation has a positive and significant impact. When moderated by innovation, CSR positively affects firm performance, indicating that innovation strengthens the effectiveness of CSR. The control variable firm age is not significant, while size and firm growth positively influence firm performance. This study provides important insights into the relationship between CSR, innovation, and firm performance in the Indonesian manufacturing sector, as well as implications for executives, policymakers, and researchers in maximizing firm performance through the integration of CSR and innovation in developing countries
Antecedents of Customer Citizenship Behavior in Local Coffee Shops Jofira, Hilda; Sabur, Moch.; Fadhilah, Dylan Achmad
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6321

Abstract

This research aims to analyze the influence of price justice, procedural justice, customer trust, customer satisfaction, and customer loyalty on customer citizenship behavior. The sampling technique in this research used "purposive sampling," with the criteria for respondents being individuals who had purchased coffee at a local coffee shop. This research uses primary data obtained through questionnaires distributed to 245 respondents. Data were analyzed using the SEM method carried out by the AMOS program. The results of this research are: (1) Price Justice has a positive influence on Customer Trust, (2) Procedural Justice has a positive influence on Customer Trust, (3) Customer Trust has a positive influence on Customer Loyalty, (4) Customer Trust has a positive influence on Customer Satisfaction, (5) Customer Satisfaction has a positive effect on Customer Loyalty, (6) Customer Satisfaction has a positive effect on customer citizenship behavior, and (7) Customer Loyalty has a positive effect on customer citizenship behavior.
The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6344

Abstract

This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.
B2B E-Commerce Adoption and Competitive Advantage: Insights from SMEs in East Java Munawaroh, Nuril Aulia; Ambarwati, Diana; Ramadhan, Tri Sugiarti; Putra, Yudiarto Perdana
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6365

Abstract

The rapid advancement of digital technology has encouraged small and medium-sized enterprises (SMEs) to adopt business-to-business (B2B) e-commerce as a strategic tool to enhance their competitive advantage. However, the level of B2B e-commerce adoption among SMEs varies, influenced by technological, organizational, and environmental factors. This study examines the impact of B2B e-commerce adoption on SMEs in East Java, focusing on its role in improving cost efficiency, differentiation, growth, and product quality. The research employs a quantitative approach, surveying SMEs engaged in manufacturing and affiliated with industry associations. The findings reveal that relative advantage, top management support, firm size, business partner pressure, and government support significantly influence the adoption of higher levels of B2B e-commerce. Furthermore, a higher level of adoption is positively correlated with improved competitive advantage, particularly in facilitating business expansion and increasing market reach. The results highlight the need for policymakers and business stakeholders to support SMEs in adopting advanced e-commerce solutions. This study contributes to the existing literature by demonstrating the staged adoption of B2B e-commerce and its direct and indirect effects on SME competitiveness.
The Influence of Accompanying Music on Performance Mediated by Variables of Comfort, Motivation, and Satisfaction Cahyani, Diah; Negoro, Anis Sirojuddin Suryo; Sabani, Nurus
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6366

Abstract

This study aims to analyze the influence of musical accompaniment on mediated performance variables: comfort, motivation, and job satisfaction. This research adopts a descriptive-exploratory approach. The study was conducted at PT Lion Super Indo DC Mojokerto. The population consists of 92 employees, and thus this study employs total sampling. Data collection was carried out using a questionnaire, and data analysis was performed using SmartPLS version 3.3.7. Hypothesis testing involved comparing T-Statistics and P-Values. The results of the study indicate that: musical accompaniment has a significant influence on job comfort, musical accompaniment has a significant influence on job satisfaction, musical accompaniment has a significant influence on motivation, musical accompaniment does not have a direct influence on mediated performance variables of job comfort, musical accompaniment does not have a direct influence on mediated performance variables of job motivation, and musical accompaniment does not have a direct influence on mediated performance variables of job satisfaction.
Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis Delima, Elsa Sindi; Helilusiatiningsih, Nunuk; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6367

Abstract

The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix is 3.36. These results show that the company's position based on the IE matrix is in quadrant II, which shows that the store has considerable strengths and opportunities to improve marketing performance. The results of this analysis are useful for managers and shop owners to formulate competitive strategies by taking into account the strengths and opportunities that have been identified.
The Role of Job Satisfaction in Mediating Human Resource Management Practices and Organizational Culture on Organizational Performance Febrina, Sindy Cahya
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6368

Abstract

This study aims to determine the effect of human resource management practices and organizational culture on organizational performance through job satisfaction. The number of samples used were employees of Bank Rakyat Indonesia Malang City, for the sampling technique using saturated sampling. Data collection through questionnaires, with the Structural Equation Modeling (SEM) data analysis method. The results of the study showed: 1) Human resource management practices have a significant effect on job satisfaction; 2) Human resource practices do not have a significant effect on organizational performance; 3) Organizational culture has a significant effect on job satisfaction; 4) Organizational culture has a significant effect on organizational performance; 5) Job satisfaction has a significant effect on organizational performance; 6) Human resource management practices and organizational culture have a significant effect on organizational performance through job satisfaction.

Page 30 of 33 | Total Record : 323

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