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Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
Arjuna Subject : -
Articles 323 Documents
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Analysis of Product Collection, Prices and Marketing of Industrial Products at PT Metro Mesin Mendunia Malang Darmawan, Hanafi Arif; Hidayati, Nur; Jatmiko, Udik
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6369

Abstract

The food product processing business in Indonesia is developing very quickly, so competition is increasing. The potential of a company called PT. Metro Machine World, which is located in Malang, shows the industrial business of various quality machines and affordable prices with various consumer needs. The aim of the research is to study and analyze the collection of products produced, the prices offered, and the marketing of industrial machines. The research method is interview studies and discussions with related parties related to the potential of machine products and qualitative analysis. The parameters measured are product collections within 2 years from 2022 to 2024, selling prices, and names of consumers who need industrial machines. The results of the research explain that the most popular marketing products are food processing industrial machines consisting of agricultural, fishery, and livestock processed products. The lowest price is an ice crusher machine worth IDR 1,500.00 and the highest marketing price is IDR 145,000,000 for a beverage machine. The consumers who need it the most are the Islamic University of Malang and PT. Buana Prima Raya and MSMEs. Machine marketing uses social media such as WhatsApp, Instagram, TikTok, and National Online Stores.
Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok Mala, Iva Khoiril; Anam, Choirul; Pratikto, Heri; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6370

Abstract

This study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users' intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users' intention to return to using TikTok's Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today's digital marketing context.
The Relevance of Comprehensive Profit Value of Islamic Entities in Indonesia and Malaysia Wahyudi, Moch.; Kusuma, Marhaendra; Ahamad, Abdul Hadi Bin
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6372

Abstract

Fundamental changes in the structure of income statement reporting do not only occur in conventional entities, but also in sharia entities. These changes are the presence of comprehensive income information, reclassification of other comprehensive income (OCI) components and the interests of non-controlling shareholders. This study aims to test the reaction of the sharia market to these three pieces of information in financial reporting. Research data on sharia entities listed on the Jakarta Islamic Index (JII) and Kuala Lumpur Composite Index (KLCI) with a sample of 30 companies, for the period 2013 - 2023, observation data 564. Hypothesis testing with moderated regression analysis (MRA). The results of the study indicate that the Indonesian and Malaysian markets as representatives of the largest sharia emerging markets in Southeast Asia respond to comprehensive income information from sharia entities. The presentation of reclassification of OCI components and the interests of non-controlling shareholders strengthens the content of comprehensive income information. Further analysis with different proxy measurements of value relevance variables, stock returns and natural logarithms of stock prices, both provide the same test results. Likewise, disaggregated data based on country of origin, namely Indonesia and Malaysia, and financial subsectors, namely Islamic banking and non-banking entities, also provide similar results. The originality of this study is the examination of the moderating role of reclassification of OCI components and non-controlling interests of emerging market Islamic entities in the influence of comprehensive income and stock returns
The Influence of Tourism Products, Electronic Word of Mouth, and Physical Evidence on Visiting Decisions (Study on Blitar Park Tourism Visitors) ruwina, khilma; Suprajang, Sandi Eka
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6373

Abstract

This study aims to examine the influence of tourism products, electronic word of mouth (eWOM), and physical evidence on the decision to visit Blitar Park Tourism. This study uses a quantitative approach with a survey method, where data is obtained through a questionnaire distributed to 100 respondents who visit Blitar Park Tourism. The sampling technique used is accidental sampling. The collected data was analyzed using SPSS version 26 software to test the relationship between variables. The results of data analysis show that tourism products, electronic word of mouth, and physical evidence have a partial or simultaneous effect on the decision to visit Blitar Park tourism.
The Role of Job Satisfaction in Mediating Digital Competence and Innovation Culture on Employee Performance in MSMEs in Sidoarjo Regency Qomari, Nurul; Musriha
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6374

Abstract

This study aims to analyze the role of job satisfaction in mediating digital competence and innovation culture on employee performance in MSMEs in Sidoarjo Regency using a quantitative approach. The total sample in this study consisted of 389 respondents. Data were collected through questionnaires and processed using SmartPLS software to analyze the relationships between variables. The research findings indicate that digital competence influences job satisfaction. Innovation culture affects job satisfaction. Digital competence impacts employee performance. Innovation culture influences employee performance. Job satisfaction affects employee performance. Job satisfaction mediates the effect of digital competence on employee performance. Job satisfaction also mediates the effect of innovation culture on employee performance. The implications of this study suggest that MSMEs need to enhance digital competence and foster a strong innovation culture to drive job satisfaction, ultimately improving employee performance. These findings provide valuable insights for human resource managers in designing effective training programs and organizational development strategies. Additionally, the results can serve as a foundation for optimizing human resource management strategies to be more adaptive to changes in the business environment and technological advancements.
The Influence of Scarcity Promotion on Impulse Purchase Behavior:  A Mediation Analysis of Arousal Handayani, Wahyu Prabawati Putri; Kurniawati, Dyah; Pitoyo, Didik Joko
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6375

Abstract

Flash sales present an opportunity for online marketplaces to stimulate impulse purchases. This study aims to examine and analyze the effect of scarcity promotion on impulse purchases, with arousal serving as a mediating variable. This research employs a quantitative approach. The sample consists of individuals who participated in a live streaming flash sale by Toko Emas Semar Nusantara on TikTok Shop on November 11, 2024. Data were collected using a Google Form distributed via messages to respondents who had made purchases during the live streaming flash sale. The data analysis was conducted using Jeffreys's Amazing Statistics Program (JASP). The findings indicate that scarcity promotion has a positive and significant effect on arousal; arousal, in turn, has a positive and significant effect on impulse purchases. Additionally, scarcity promotion has a positive and significant influence on impulse purchases. Furthermore, arousal serves as a partial mediator between scarcity promotion and the tendency to make impulse purchases. The managerial implication of this study suggests that business owners should focus on scarcity-driven flash sales to stimulate consumer arousal, thereby enhancing impulse purchases. This study aims to provide business owners with insights into effective product marketing strategies on TikTok Shop, supporting increased sales. 
Leadership Style and Organizational Culture as Determinants of Employee Satisfaction and Performance at PT. Karya Setiawan Ekatama Ivany, Faya Valentia; Utami, Christina Whidya
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6586

Abstract

Transportation is an effort to move people or goods to another place using a motorized vehicle. There has been a decrease in the number of land transportation passengers in the last 2 years. PO (Bus Company) Setiawan is a bus transportation service company that provides services for moving people/goods to another place using a motorized vehicle (KBBI, 2019). The purpose of this study is to investigate the impact of leadership style and organizational culture on employee satisfaction and performance at PT. Karya Setiawan Ekatama. The study included 92 respondents who were employees at PT. Karya Setiawan Ekatama. The survey method, which involved distributing questionnaires online via Google Forms, was used in this study to conduct sampling. The sampling method used was non-probability sampling. The results of this study indicate that leadership style and culture in the company have a significant influence on employee satisfaction and performance
The Serial Mediation Role of Dividend Policy and Capital Structure in Relationship Between Financial Flexibility and Financial Performance Indrawati, Nur Khusniyah; Jazuli, A Muhamad; Suciati, Ranila; Alfathya, Atmaya Fitra
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6349

Abstract

This research aimed to investigate the serial mediation role of dividend policy and capital structure in the relationship between financial flexibility and financial performance. The population of this research consists of property and real estate companies listed on the Indonesia Stock Exchange (IDX) over the 13 years (2010 to 2022). Purposive sampling was used. Based on the determined criteria, six companies were chosen as the sample of this research. Data were collected from financial reports on the IDX website to obtain proxies for each variable used. The data analysis used descriptive and inferential statistics, including Path Analysis and the Sobel test, to examine mediation. The results show that of the 10 proposed hypotheses, four are not significant: financial flexibility does not significantly affect financial performance, either directly or through capital structure, or through the serial mediation of dividend policy and capital structure. Financial flexibility also does not directly affect capital structure. This provides empirical evidence that managing cash holdings alone, as a risk-free asset, is insufficient to mitigate risk and improve financial performance, given that property and real estate companies require large capital expenditures due to their inherent characteristics.
Auditors’ Professional Commitment and Fraud Detection Responsibility: The Importance of Religiosity Damayanti, Ni Nyoman Sri Rahayu
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6450

Abstract

The auditor's obligation to detect fraud is a key factors of fraud disclosure. Strong attachment to professional principles will increase the auditor's sense of responsibility to carry out investigative audits adequately, including detecting fraud. The inconclusive results of previous studies related to the association between professional commitment and fraud detection responsibility, prompt us to propose religiosity as moderating construct. The Triangle Model of Responsibility is used to explain the relationship among professional commitment, religiosity, and auditor responsibility in detecting fraud. This theory state that an individual has high responsibility when there is an obligation to behave in prescribed ways. The respondents are external government auditor who worked in audit board for at least 5 years. Data analysis technique use is SEM-PLS. The results show that the higher the professional commitment, the higher the fraud detection responsibility. On the other hand, religiosity partially moderates the relationship between professional commitment and fraud detection responsibility. This study could be a consideration for audit board to organize auditor training which could improve their sense of professional commitment and also a development activities that could strengthen their level of religiosity.
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs

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