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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 713 Documents
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Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel Pratiwi, Irda Mawar; Suwanda, Bayu Suriaatmaja; Mulyawaty, Siska
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6003

Abstract

This study aims to analyze the implementation and effectiveness of the digital marketing strategy based on the Five Pillars of Marketing 5.0 framework to enhance the brand awareness of Hotel Lido Lake Resort by MNC Hotel. Employing a descriptive qualitative method with a case study in Bogor, West Java, the research was conducted during the 2024–2025 period and involved four key informants from the marketing communication division. The main findings indicate that the structured synergy of the Five Pillars of Marketing 5.0 successfully transformed the brand's position from the Brand Recognition stage to the Brand Recall level. This achievement is characterized by the embedding of a strong and specific brand association, the Unique Selling Proposition (USP) “Anti-Traffic Family Holiday Destination,” into the memory of consumers in the Greater Jakarta area (Jabodetabek). Empirically, this effectiveness is confirmed by a 78.7% increase in FIT (Free Independent Travel) bookings from 2024 to 2025. Practically, this study asserts that integrating Marketing 5.0 technology with a human-centric focus is the key to achieving purchase conversion and building a functional brand memory in the digital era.
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention terhadap Perusahaan Jasa Paket di Kota Batam Kangnanda, Vanness; Nurjanah, Listia
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6018

Abstract

This study aims to analyze consumer preferences for parcel delivery services in Batam City, focusing on JNT Express, JNE, J&T Cargo, and SiCepat as the primary service choices. The research examines key factors influencing consumer decision-making and the impact of tax regulations on the distribution of goods from Batam. A quantitative method was employed by distributing an online questionnaire to 200 respondents who had used parcel delivery services and met the research criteria. The variables investigated include information, atmosphere, convenience, enjoyment, uncertainty, service, consumer attitude, and purchase intention, selected based on prior studies demonstrating their relevance in e-commerce and logistics contexts. The findings reveal that information, enjoyment, and service significantly influence consumer attitude, while atmosphere, convenience, and uncertainty show no significant effects. Consumer attitude is also proven to significantly affect purchase intention. SmartPLS analysis indicates that the data are free from Common Method Bias (CMB) and meet the required validity and reliability criteria, including outer loadings, AVE, Cronbach’s Alpha, and Composite Reliability. Despite a decline in parcel shipment volume from Batam over the past three years due to tax regulations, information availability and service quality remain the primary determinants of consumer purchase intention. These results highlight the need for delivery service providers to prioritize information accessibility, convenience, and service excellence to strengthen consumer attitudes and encourage purchase intention.
Faktor yang Memengaruhi Financial Distress Laudiantika, Resti; Mahroji, Mahroji
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6030

Abstract

Financial distress represents a critical condition that threatens a company’s sustainability due to difficulties in fulfilling its financial obligations. In Indonesia, the property sector has been particularly vulnerable, especially in the post-COVID-19 period marked by declining markets and reduced consumer purchasing power. This study aims to provide empirical evidence on the effects of liquidity (CR), debt policy (DER), and leverage ratio (ICR) on financial distress, measured by the Altman Z-Score. Using a quantitative approach, multiple linear regression analysis was conducted on secondary data obtained from the annual financial statements of property companies listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. The sampling method applied was purposive sampling. The results reveal that liquidity (CR) has a significant positive effect on financial distress, while debt policy (DER) and leverage ratio (ICR) show significant negative effects. These findings are in line with Signaling Theory, which suggests that financial information serves as an important signal for external stakeholders in assessing corporate conditions and prospects. The study’s limitations include the restricted sample size and short observation period. Therefore, further research is recommended to expand the sectoral coverage, extend the observation period, and include additional variables such as profitability and sales growth. These variables are expected to strengthen the financial distress prediction model by representing a company’s ability to generate profits and sustain revenue growth.
Kontribusi Kompetensi Profesional, Komitmen Integritas, Kemampuan Adaptasi, dan Kepuasan Organisasi terhadap Transformasi Sumber Daya Manusia Polri BWS, Didit; Rahman, Muhammad Afifi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6042

Abstract

This study aims to analyze the contribution of professional competence, integrity commitment, adaptability, and organizational satisfaction to the transformation of human resources (HR) in the Indonesian National Police (Polri). HR transformation is central to police reform, involving the enhancement of professionalism, ethics, and adaptability to technological developments and societal demands. The study uses a literature review method, examining 50 scholarly articles, national and international journals, and official Polri reports from the last ten years (2015–2025). The findings indicate that professional competence improves technical skills and decision-making, integrity commitment strengthens ethics and compliance, adaptability enables members to respond to internal and external changes, while organizational satisfaction drives motivation and loyalty. The integration of these four factors significantly contributes to HR transformation, enhancing public service quality, operational effectiveness, and technology adoption. The literature also highlights the need for competency development based on organizational needs, consistent ethical practices, strategies to enhance adaptability, and management of member satisfaction through a supportive work environment. These findings provide a foundation for Polri policymakers to design effective, sustainable, and adaptive HR transformation strategies in response to social and technological dynamics.
Kualitas SDM, Kepemimpinan Transformasional, Kepatuhan Etik, dan Lingkungan Kerja terhadap Efektivitas Reformasi Kultur Polri Lubis, Rahmadsyah; Nartasari, Diah Rani
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6043

Abstract

This study aims to analyze the influence of human resource quality, transformational leadership, ethical compliance, and work environment on the effectiveness of cultural reform in the Indonesian National Police (Polri). Organizational culture transformation is a strategic priority to enhance professionalism, integrity, and responsiveness of police officers to public needs. The study employs a literature review method, analyzing 50 scholarly articles, national and international journals, and official Polri reports over the last ten years (2015–2025). The findings indicate that high HR quality, including technical, managerial, and socio-cultural competencies, significantly contributes to cultural reform effectiveness. Transformational leadership plays a critical role in motivating, inspiring, and guiding officers to consistently implement the new organizational culture. Furthermore, ethical compliance serves as a key pillar fostering integrity and transparency, while a supportive work environment facilitates competence development and collaboration among units. The integration of these four variables creates synergy that enhances the success of Polri’s cultural reform. The literature also highlights that visionary leadership and reinforcement of organizational values can reduce resistance to change. The practical implications of this study suggest continuous investment in HR training, strengthening transformational leadership, enforcing professional ethics, and improving the work environment. These findings provide a foundation for policymakers to design more effective, adaptive, and sustainable cultural reform strategies, enabling Polri to improve public service quality and public trust significantly.
Analisis Pengaruh Kompetensi Aparatur, Etos Pelayanan Publik, Adaptasi Teknologi, dan Komunikasi Internal terhadap Keberhasilan Transformasi Polri Syafruddin, Syafruddin; Sari, Shinta Novita
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6044

Abstract

This study aims to analyze the influence of apparatus competence, public service ethos, technology adaptation, and internal communication on the success of police transformation. Police transformation requires strengthening human resources, technological innovation, and effective internal communication to ensure professional public service delivery. This study employs a literature review method, gathering data from journals, books, and research reports published in the last 10 years. Findings indicate that apparatus competence significantly enhances transformation effectiveness, as competent personnel are able to perform tasks professionally. Public service ethos also contributes positively, as a work culture emphasizing integrity and responsibility strengthens the police’s public image. Adaptation to modern technology accelerates reform processes, including management information systems and online services. Effective internal communication supports coordination and quick decision-making, facilitating smooth reform implementation. The study highlights the importance of HR development, technological innovation, and internal communication as pillars of successful police transformation. These findings are expected to serve as a reference for internal policy-making within the police organization to strengthen reform and organizational modernization, while improving public service quality.  
Pengaruh Pendidikan dan Pelatihan, Inovasi Personel, Orientasi Pelayanan, dan Sistem Reward Punishment terhadap Implementasi Reformasi Polri Earlyanti, Novi Indah; Syafruddin, Syafruddin
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6045

Abstract

This study aims to analyze the influence of education and training, personnel innovation, service orientation, and reward-punishment system on the implementation of reform in the Indonesian National Police (Polri). Institutional transformation requires strengthening the capacity of officers through systematic education and training, fostering innovation in policing tasks, focusing on public service orientation, and implementing fair reward and punishment mechanisms. The study employs a literature review method, reviewing 50 scholarly articles, national and international journals, and official Polri reports over the last ten years (2015–2025). The findings indicate that continuous education and training enhance technical and managerial competence, while personnel innovation promotes creativity and operational efficiency. Service orientation reinforces an organizational culture that is responsive to public needs, and the reward-punishment system ensures compliance with procedural and ethical standards. The integration of these four variables contributes significantly to the success of reform implementation. The literature emphasizes the need for education planning based on organizational needs, fostering operational innovation, enhancing service orientation, and applying a transparent and fair reward-punishment system. These findings provide a foundation for policymakers to design more effective, adaptive, and sustainable reform strategies, improving professionalism, accountability, and public trust in the institution.
Peran Pengembangan Karier, Kepemimpinan Humanis, Integritas Profesi, dan Manajemen Kinerja terhadap Modernisasi SDM Polri Riyadi, Slamet; Lubis, Rahmadsyah
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6046

Abstract

This study aims to analyze the role of career development, humanistic leadership, professional integrity, and performance management in the modernization of human resources within the Indonesian National Police (Polri). HR modernization is a crucial component of police reform, encompassing competency enhancement, professionalism, and adaptation to technological changes and societal demands. The study uses a literature review method, reviewing 50 scholarly articles, national and international journals, and official Polri reports from the last ten years (2015–2025). Findings indicate that systematic career development increases capacity and motivation, humanistic leadership fosters an inclusive and supportive work culture, professional integrity strengthens ethics and compliance, while performance management ensures objective and continuous evaluation. The integration of these four factors significantly contributes to HR modernization, enhancing public service quality, operational efficiency, and technological adaptation. The literature emphasizes career planning based on competency, application of humanistic leadership in team management, strengthening integrity through codes of conduct and training, and transparent performance management systems. These findings provide a foundation for Polri policymakers to design effective, sustainable, and adaptive HR modernization strategies in response to social and technological dynamics.
Peran Manajemen Talenta, Profesionalisme Anggota, Kualitas Pengawasan Internal, dan Kepuasan Kerja terhadap Kinerja Transformasi Reformasi Polri Kusprabandaru, Agung; Mayastinasari, Vita
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6047

Abstract

The reform of the Indonesian National Police (Polri) requires strengthening organizational performance through the development of human resources as a central pillar. This study analyzes the role of talent management, member professionalism, internal supervision quality, and job satisfaction in supporting the transformation performance of Polri’s reform agenda. Using a qualitative method with a literature review design, this research synthesizes studies from the last ten years, including national and international journals, institutional reports, and official Polri policy documents. The findings reveal that talent management contributes to competency mapping, identification of high-potential personnel, and the establishment of a transparent career system that supports institutional transformation. Member professionalism enhances integrity, technical competence, and adaptability to organizational changes. Internal supervision quality plays a crucial role in ensuring accountability, reducing misconduct, and maintaining public trust. Meanwhile, job satisfaction shapes members’ motivation and commitment to embracing the reform agenda. Overall, these four variables interact to strengthen Polri’s transformation performance, enabling the institution to remain sustainable, adaptive, and service oriented. This study aims to provide theoretical insights and practical recommendations for improving human resource policies and internal control systems within Polri.
Dinamika Pengembangan SDM, Iklim Organisasi, Transparansi Kinerja, dan Disiplin Integratif dalam Memperkuat Reformasi Birokrasi Polri Laoli, Elvianus; Kristianingsih, Ekawaty
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6048

Abstract

Bureaucratic reform within the Indonesian National Police (Polri) is a crucial agenda aimed at building a professional, accountable, and adaptive law enforcement institution. However, the success of this reform is not solely determined by structural changes, but also by internal dynamics involving human resource (HR) development, organizational climate, performance transparency, and integrative discipline. This study aims to analyze the interplay of these four dimensions in strengthening the implementation of Polri’s bureaucratic reform. Using a qualitative approach through a literature review, this research critically examines academic journal articles, institutional policies, and relevant studies published within the past ten years. The findings indicate that competency-based HR development plays a significant role in enhancing professional capacity among police personnel. A supportive organizational climate fosters collaboration, open communication, and trust within the institution. Performance transparency reinforces public accountability and reduces opportunities for misconduct, while integrative discipline ensures consistent ethical behavior as the foundation of institutional integrity. The synthesis of literature reveals that Polri’s bureaucratic reform can only be effective when these four factors are managed simultaneously and integrated cohesively. This study contributes theoretically to the field of police management and provides practical recommendations for strengthening governance within the Polri Presisi reform framework.

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