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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 840 Documents
 80   81   82   83   84 
Digital Marketing Vokafe dalam Membangun Brand Awareness dan Minat Beli Mahasiswa di Sekolah Vokasi IPB Hervina Afrianti Rahayu; Aceng Hidayat
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7243

Abstract

Brand awareness is the initial stage before the emergence of purchasing interest. Digital marketing plays a role in building brand awareness. This study aims to analyze Vokafe's digital marketing strategy in building brand awareness and purchasing interest among students at the IPB Vocational School. This study uses a descriptive qualitative approach. Data were obtained through in-depth interviews consisting of one manager and four students as informants, participant observation, documentation, and literature studies, using source triangulation to ensure the credibility of the findings. The results show that the digital marketing strategy through Instagram contributed to increasing Vokafe's brand exposure, marked by a 2,780% growth in followers (from 5 to 144 followers) and an increase in insight to reach 5.3 thousand. The implementation of Integrated Marketing Communication (IMC) through advertising, public relations, sales promotion, personal selling, and direct marketing was able to build student brand awareness to the brand recall stage. This brand awareness develops into purchasing interest shown through information searches, purchases, repeat purchases, and recommendations to others according to the AISAS (Attention, Interest, Search, Action, Share) model stages. This study concludes that strengthening content consistency, sales promotions, and digital interactions is necessary to push Vokafe to reach top of mind.
Analisis Pengaruh Reputasi Toko terhadap Keputusan Pembelian pada Toko Glad2glow di Marketplace Shopee (Studi Kasus pada Masyarakat di Kecamatan Bengkalis) Febri Holong Marito Situmorang; Andri Nofiar. Am
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7248

Abstract

This study aims to analyze the effect of store reputation on consumer purchasing decisions on the Shopee e-commerce platform, with a case study of the people of Bengkalis District. This research employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using the Lemeshow formula and purposive sampling technique. Data were collected through questionnaires measured using a Likert scale and analyzed using validity and reliability tests, classical assumption tests, and simple linear regression analysis with the assistance of IBM SPSS Statistics. The results indicate that store reputation has a positive and significant effect on consumer purchasing decisions, as evidenced by a t-value of 3.798 and a significance level of 0.000. The coefficient of determination analysis shows an R² value of 0.128, indicating that store reputation explains 12.8% of the variation in consumer purchasing decisions, while the remaining 87.2% is influenced by other factors outside the research model. This study concludes that store reputation is an important factor in building consumer trust and encouraging purchasing decisions, particularly among the people of Bengkalis who are increasingly active in using e-commerce platforms.
Kapabilitas Adopsi FinTech dan Kinerja Inovasi UMKM di Kota Medan: Peran Kompetensi Digital, Kepercayaan Platform, dan Efisiensi Transaksi Anggi Pratiwi Sitorus; Salman Munthe; Muammar Rinaldi; Rossy Pratiwy Sihombing; Rusiadi Rusiadi
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7279

Abstract

This study examines how digital competence, platform trust, and transaction efficiency influence FinTech adoption capability and MSME innovation performance in Medan. Using a quantitative survey design, this study focuses on MSME owners and managers who use or have access to digital financial services. Digital competence reflects the ability to operate and integrate financial technology into business activities, while platform trust refers to confidence in the security, reliability, and credibility of FinTech services. Transaction efficiency captures perceived speed, convenience, and cost reduction in digital financial transactions. Data are analyzed using Structural Equation Modeling to test the direct effects of these factors on FinTech adoption capability and its subsequent effect on innovation performance. The expected findings indicate that MSMEs with stronger digital competence, higher platform trust, and greater transaction efficiency are more capable of adopting FinTech and improving innovation performance. This study contributes by positioning FinTech adoption capability as a strategic mechanism for strengthening MSME digital business innovation.
Peran Mediasi Overconfidence dan Persepsi Risiko pada Hubungan Literasi Keuangan terhadap Keputusan Investasi Generasi Z di Semarang Krisna Kurniawan; Pradana Jati Kusuma; Dwi Eko Waluyo; Fakhmi Zakaria
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7305

Abstract

The increasing number of Generation Z investors in Indonesia indicates that investment decisions are influenced not only by financial literacy but also by psychological factors. This study aims to explore the impact of financial literacy on investment decisions, using overconfidence and perceived risk as mediating variables, and focusing on Generation Z investors in Semarang. A quantitative approach was used, with a sample of 123 respondents and PLS-SEM analysis conducted using SmartPLS 4 software. The results show that financial literacy, overconfidence, and perceived risk all have a significant positive impact on investment decisions. Furthermore, overconfidence and perceived risk mediate the relationship between financial literacy and investment decisions. These findings suggest that good financial literacy helps investors make more accurate investment decisions.
Penerapan Aplikasi SIAPIK dalam Penyusunan Laporan Keuangan UMKM BRILink Muh. Hasib Kabupaten Bone Ayu Pratika; Muhammad Aziz; Samsinar Samsinar
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7324

Abstract

This study aims to analyze the implementation of the Financial Information Recording Application System (SIAPIK) in the preparation of financial statements at BRILink Muh Hasib MSME in Bone Regency. This research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research subject was the owner of BRILink Muh Hasib MSME, while the focus of the study was on the process of recording financial transactions and preparing financial statements during the period of November 1–30, 2025. Prior to the implementation of SIAPIK, the MSME's financial records were maintained manually and in a simple manner, focusing only on cash inflows and outflows without producing complete financial statements in accordance with accounting standards. This condition made it difficult for the business owner to monitor the financial position, determine business profitability, and separate personal finances from business finances. The findings indicate that the implementation of SIAPIK assists the MSME in recording transactions more systematically, efficiently, and accurately. Through this application, the MSME is able to generate financial position statements, income statements, and cash flow statements automatically in accordance with the principles of SAK-EMKM. Furthermore, the use of SIAPIK enhances the owner's understanding of the importance of structured financial management and facilitates the digital archiving of transaction records. The practical implication of this study is that SIAPIK can serve as an effective and affordable digital solution for MSMEs to improve the quality of financial reporting and support more informed business decision-making.
Pengaruh Intensitas Kerja dan Efektivitas Kerja terhadap Kinerja Karyawan PT Sinar Alam Permai Palembang Desti Tantiana; Roswaty Roswaty; Shafiera Lazuarni
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7336

Abstract

This study aims to determine the effect of work intensity and work effectiveness on employee performance at PT Sinar Alam Permai Palembang. This study uses a quantitative approach. Sampling uses the Slovin Technique, by calculating the number of samples needed in a large and limited population with the Slovin formula. The sample used was 222, the sampling technique used random sampling. Data obtained through questionnaire distribution were processed using IBM SPSS version 25.0 with multiple linear regression analysis techniques. The results of hypothesis testing indicate that the work intensity variable has a significant effect on employee performance. Meanwhile, the work effectiveness variable has a positive and significant effect on employee performance partially. The influence of the independent variables on the dependent variable can be significantly influenced.
Pengaruh Uang Saku dan Self-Control terhadap Perilaku Konsumtif dalam Menggunakan E-Commerce pada Siswa SMA Negeri 11 Muaro Jambi Denny Setiawan; Rosmiati Rosmiati; Dwi Rayana Siregar
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7339

Abstract

The development of digital technology has encouraged the increased use of e-commerce in various groups, including high school students. The ease of access to transactions through e-commerce can influence students' consumptive behavior, especially influenced by pocket money and self-control. This study aims to determine the effect of pocket money and self-control on consumptive behavior in the use of e-commerce among students of SMA Negeri 11 Muaro Jambi. This study uses a quantitative approach with a survey method. The research sample consisted of 106 students determined using a specific sampling technique. Data analysis used multiple linear regression. The results showed that pocket money had a positive and significant effect on consumptive behavior, while self-control had a negative and significant effect. Simultaneously, pocket money and self-control had a significant effect on consumptive behavior with a coefficient of determination of 34.4% indicating that consumptive behavior was influenced by pocket money and self-control, while the rest was influenced by other factors outside the study. It can be concluded that the greater the pocket money received and the lower the students' self-control, the higher the tendency of consumptive behavior in using e-commerce in students.
Analisis Kepuasan Publik terhadap Kualitas Pelayanan Fasilitas Taman Cadika Medan sebagai Ruang Terbuka Hijau Kota Fitri Aulia; Florentina Sitompul; Gabriel Novansyah Sihite; Johanes Johanes; Johs Charlos Hutabalian; Muhammad Idris; Mutia Adeliana P; Nabilla Panjaitan; Marthin Okuli Sitompul
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7344

Abstract

Public satisfaction is an important non-financial indicator in measuring the effectiveness of public asset management by local governments. Cadika Park Medan, as one of the green open spaces (GOS) in Medan City, provides various public facilities aimed at increasing citizens’ comfort. However, several facility-related issues that potentially affect visitor satisfaction are still found. This study aims to analyze the effect of facility quality on public satisfaction at Cadika Park Medan. This study uses a quantitative approach with a survey method of 42 respondents who visited Cadika Park Medan. The sampling technique used accidental sampling. The research instrument was a Likert-scale questionnaire consisting of 15 statement items. Data were analyzed using validity tests, reliability tests, descriptive statistics, and multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS 26). The results show that all statement items were declared valid with correlation coefficients ranging from 0.726 to 0.915 and reliable with a Cronbach’s Alpha value of 0.964. Regression analysis results indicate that facility quality simultaneously has a significant effect on public satisfaction with an F value of 10.507 and a significance level of 0.000. The coefficient of determination (R Square) of 0.845 indicates that 84.5% of public satisfaction is influenced by facility quality, while 15.5% is influenced by other factors outside the study. Partially, indicator P12 was the most dominant variable affecting visitor satisfaction with a regression coefficient of 0.721 and significance of 0.015. This study concludes that improving facility quality, particularly in the aspect of general comfort, should be a priority for the Medan City Government in enhancing public service quality and managing green open spaces.
Pengaruh Social Proof dan Kualitas Visual Konten TikTok Shop terhadap Minat Beli dengan Promotional Overload sebagai Variabel Moderasi pada Generasi Z Rafif Muhammad Hirsya; Hujjatullah Fazlurrahman; Ika Diyah Candra Arifah
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7377

Abstract

Digitalization shifts consumer behavior. This study aims to analyze the effect of social proof and visual content quality on Gen-Z's purchase intention on TikTok Shop, with promotional overload as a moderating variable. The research utilizes a quantitative approach with purposive sampling, collecting data from 204 Gen-Z TikTok Shop users via an online questionnaire. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The general findings indicate that both social proof and visual content quality significantly and positively influence consumer purchase intention. Furthermore, promotional overload is found to significantly moderate and weaken the positive effects of both independent variables on purchase intention. In conclusion, while social proof and attractive visuals are critical in driving digital sales, excessive promotional exposure can diminish consumer interest due to information fatigue.
Analysis of Cash Turnover to Improve Company Profitability at PT Hutama Karya Amy Badriyah Siregar; Nazwa Hadiarani; Suci Agsani; Henny Andriyani Wirananda; Sri Wardany
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7392

Abstract

This study aims to analyze cash turnover including cash flows from operating, investing, and financing activities and their impact on increasing profit at PT Hutama Karya (Persero). The data used in this study were derived from the consolidated financial reports of PT Hutama Karya, published by the Indonesia Stock Exchange (IDX) for the period 2020–2024. The results indicate that although operating and investing cash flows consistently recorded deficits, the company was able to maintain liquidity through external financing. Effective cash management and a structured accounting information system have proven to support financial decision-making processes that positively impact profitability, especially since 2023. Thus, the cash receipt and disbursement system serves not only as an administrative tool but also as a strategic instrument in the company’s long-term financial planning.

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