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<![CDATA[CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE ]]>
<![CDATA[Ayungga, Rhegie Nastiti]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1005
<![CDATA[This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball, and coaches in each branch, as well as those who have an awareness exercise encountered by researchers in the area of GOR Surabaya Koni and sports clubs in East Java. Data collection techniques using primary data by distributing questionnaires to the respondents. Data were analyzed using SPSS version 23.0 with path analysis. The results of this study indicate that the brand identity and brand awareness proven effect on simultaneously on the brand image of the Brand Nike. When viewed from the direct influence, brand identity diclared effect on brand awareness, and brand awareness is evident influence on brand image. Meanwhile, if viewed from the indirect effect, stated that the brand identity can not affect the brand image through brand awareness. Limitations in this research is the study population used is limited to several sports clubs in East Java is the target population.]]>
<![CDATA[FAITH MARKETING A THEORETICAL ARTICLE ]]>
<![CDATA[Hashmi, Abdul Razzak]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1023
<![CDATA[now a days in India there is a tremendous growth of those organizations which are connecting their consumable products with the religion. India is a country of multicultural, multifaith, a cluster of different customs, language etc.The purpose of this paper is to elucidate its reader in general and to the marketers and organizations as a whole on faith marketing.In a society overrun by commercial clutter, religion has become yet another product sold in the consumer market. Faiths of all kinds must compete not only with each other, but with auncountable of more enjoyable and more suitable leisure activities. The researcher tries to shows how religious branding has expanded over the past few decades in India to create a mixed world of commerce and faith where the holy becomes secular and the secular holy. Organizations dealing in faith marketing are having a tremendous growth in few years.The paper is also an attempt to establish the theoretical demarcation of the term faith marketing. The term faith marketing has caused controversy. There are two streams: that of the theologians, on one hand and that of the marketers, on the other hand. Marketers have their own view regarding the application of marketing into the faith sphere. The article tries to emphasise the necessity to adapt the religious organizations activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its faith values.]]>
<![CDATA[QUALITY CONTROL ANALYSIS WITH SIX SIGMA-DMAIC METHOD IN EFFORT REDUCE NUMBER OF SUGAR PRODUCTS AT PT. PG. GORONTALO ]]>
<![CDATA[Kartini, Ida Ayu Nuh]]>;
<![CDATA[Syarief, Dwi Jayanthi]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1049
<![CDATA[Companies need to maintain and improve the quality of products derived by applying a good quality control, because quality is an important factor in improving satisfaction and loyalityas consumers, as well as PT. PG .Gorontalo ; Six Sigma methods that have high discipline can help develop and deliver near-perfect products. The purpose of this study was to determine how the value of sigma PT .PG . Gorontalo and what factors of product defects. In this analyzis , researchers took 3 months of data production and analyze the Six Sigma DMAIC method. Researchers examined / analyzed using a questionnaire and the report of production to help get the material of analyzis. From this research , it has been showed that the presence of defects of products in the production process of PT. PG. Gorontalo at 5.664, 72 DPMO. It is also known that the cause is the human factor , machines, methods, materials, and environment. Based on these results , we can conclude that the value of sigma PT. PG. Gorontalo is located at 4 to 4.5 sigma, the factor most dominant cause of disability is due to lack of proper vacuum pressure]]>
<![CDATA[SOCIAL INTERPRETATION OF “WAJAH OTT†IN POLITICAL COMMUNICATION MANAGEMENT CONTEXT OF PAUL RICOUER ANALYSIS (HAND CATCH OPERATION KPK -“OTT’S FACEâ€) ]]>
<![CDATA[Sumartias, Suwandi]]>;
<![CDATA[Amina, Nurtyasih Wibawanti Ratna]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1060
<![CDATA[The writing purpose to understand and criticize Social Text "Facial OTT (The Face of Hand Catch Operation "KPK (Corruption Eradication Commission). Using research method “Hermeneutic Analysis of Paul Ricouerâ€, it seeks to understand behind the text as representation and multi-interpretation. The results showed that two heads of areas whose gotthe KPK ‘s Hand Catch Operation (OTT), Jambi Governor and West Bandung Regent were "smiling" in front of journalistscoverage. Facial expression (non-verbal communication) of human has a very closely related with its attitude, thoughts and behavior. Body language (especially, facial expression) is an inseparable representation of what is in the mind and heart. “Wajah OTT†as an important part of language, signs, and symbols and representations require fundamental and comprehensive interpretation. The social interpretation of the smiling of “OTT's face†is increasingly asserted as a representation of the existence of space-time, experience and reference (history) and culture of society, which are mutually related and inseparable. Recommendation, as long as we do not intend or dare to open the meaning behind the social "mask" on the text of "OTT's face" itself through understanding as "the way " and or the "being" of the whole human being as dasein (its history, ideals and habits), so corruption will forever be part of the culture of society.]]>
<![CDATA[Mastery of Information Technology and Organizational Learning Culture Impact on Job Performance in Education Institute Sabilillah East Java ]]>
<![CDATA[Fatmah, Dinda]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 10 No. 1 (2020) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v10i1.1061
<![CDATA[The purpose of this study was to examine and analyze the impact mastery of information technology, organizational learning culture, job satisfaction and organizational commitment impact on job performance. The method to analyze data is structural equation modeling. Based on the analysis found that: First, information technology positive effect on job satisfaction. Second, organizational learning negative effect on job satisfaction. Third, job satisfaction is not significant positive effect on organizational commitment. Fourth, organizational learning positive effect on organizational commitment. Fifth, information technology positive effect on organizational commitment. Sixth, information technology negative effect on job performance. Seventh, organizational learning positive effect on job performance. Eighth, organizational commitment positive effect on job performance. Ninth, job satisfaction positive effect on job performance. The results of this study are expected to provide new findings which will enrich the theory of human resource management and behavioral theory of educational institutions, especially with regard to job performance]]>
<![CDATA[MODEL OF UMKM CENTRE MANAGEMENT TO IMPROVE THE EFFECTIVENESS OF BUSINESS ACTORS IN THE COASTAL AREAS IN EAST JAVA ]]>
<![CDATA[Handini, Sri]]>;
<![CDATA[Sukesi, Sukesi]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v9i1.1283
<![CDATA[The purpose of this study is to depict the effectiveness of UMKM Center Management Model in coastal areas in East Java. It is eventually hoped that the model can be applied by UMKM players and other parties involved in the development of UMKM centers to improve the effectiveness  of management  application.  This  management  model  is  related  to  human resource management, production management, marketing management, financial management, and business legality. The measurement uses a Likert scale based on the results of the scores to determine whether or not the UMKM center management model is effective. This study is a descriptive one by combining quantitative methods. The sample technique used is purposive sampling. This study uses a survey method that aims to obtain information about the number of respondents who are considered to represent a particular population. Two main types of data collection techniques are employed: questionnaires and interviews.]]>
<![CDATA[PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA ]]>
<![CDATA[Firmansyah, Muhammad Anang]]>;
<![CDATA[Fatihudin, Didin]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v9i1.1289
<![CDATA[Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya. Keywords: Product packaging VIEW Model, purchase decision.]]>
<![CDATA[BUYING BEHAVIOUR PATTERN ON ONLINE CONSUMER ]]>
<![CDATA[mahjudin, mahjudin]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v9i1.1345
<![CDATA[ ABSTRACT Since the beginning of the Internet, individiuals have shown interest to the Internet. According to Internet World Stats' statistics (2012) today more than two billion people linked to the Internet. This number shows that 30 percent of the world population use the Internet. Consequently, the Internet can be used for the competitive advantage by organisations and actually it is a powerful source to use (Hamill, 1997; 300).Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviours. These differences are seen more specific when it is considered between two different consumer groups from different countriesThis paper using online questioner, since the research was an online consumer behaviour study, online data collection methods were preferred. The link of the questionnaire has been sent online. 184 were responded and within the responded questionnaires 169 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals that  live urban area which is Jakarta and Surabaya and rural cities which is Klaten and Madiun.The result of this study would contribute marketers who want to penetrate the market in 4 cities who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behaviour toward online shopping. ]]>
<![CDATA[Religious Service Paradigm in Managing Theological Seminary ]]>
<![CDATA[Nugroho, Fibry Jati]]>;
<![CDATA[Octavianus, Steaven]]>;
<![CDATA[Yuono, Yusup Rogo]]>;
<![CDATA[Sari, Dwi Novita]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v9i2.1438
<![CDATA[STT is one of the formal higher education organizations in Indonesia which was built as a place to prepare prospective Christian religious leaders, both pastors and religious teachers with legal diplomas. STT has a different understanding and philosophy than other formal universities in Indonesia. Based on this phenomenon, this research will show how the religious service paradigm affects organizational behaviour in Indonesian’s theological Seminary (STT). This research is designing only to map the phenomena that occur in the field, in this case how the service paradigm influences organizational behaviour in STT institutions through observation and interview. It is found that the service organizational culture in the STT environment has a significant influence on the performance of its employees.]]>
<![CDATA[COMMUNITY INVOLVEMENT FOR SURABAYA’S PUBLIC TRANSPORT MANAGEMENT ]]>
<![CDATA[Primatama, Mega]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v9i1.1444
<![CDATA[This paper will examine the correlation between theories and researches on community involvement with the planning for Surabaya’s public transport network. This departs from the idea of including affected community to join in the planning and designing process and one of the decision maker, rather than just a passive consumer, using researches related to participatory development on urban design practices. This paper will start from the idea of engaging communities in urban planning and development process to create a more resilient community and look for its examples in the city of Surabaya, Indonesia. Afterwards, this paper will observe the importance of effective and efficient transport management and the conditions of Surabaya's recent transit network and the efforts to improve it by implementing reports on rail-based transport. These two aspects, community involvement and provision of new public transport system then merged. The expected results are that the development of urban areas should be taking into account its surrounding neighbourhood, district, or corridor. In the end, this paper will generally recommend what steps should be taken, either for the transport management or the community involvement effort.]]>
