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Endi Sarwoko
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MBR (Management and Business Review)
Published by Universitas Kanjuruhan Malang
ISSN : -     EISSN : 25415808     DOI : https://doi.org/10.21067
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. MBR (Management and Business Review) promotes the ideas and information among researchers that have been achieved in the area of: Accounting and Finance, Business Economics, Business Ethics, Corporate Governance, Human Resource Management, Knowledge Management, Marketing, Operations Management, Organizational Behaviour, Public Sector Management, R&D Management, Strategic Management, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 135 Documents
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Peran digital marketing terhadap minat beli pada Tiktok Shop dimediasi electronic word of mouth Bagas, Stio; Nurfarida, Iva Nurdiana; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9453

Abstract

The research investigates the influence of digital marketing on purchase intention, and investigates the role of electronic word of mouth (e-WOM) as a mediator. The research was conducted on TikTok shop users in Malang City and took 120 people as research samples, data was collected using a questionnaire, and Path Analysis was carried out for hypothesis testing. The analysis results reveal that digital marketing influences consumer buying interest. Purchase intention is also influenced by e-WOM. However, digital marketing does not have a significant impact on e-WOM, thus e-WOM does not have a mediating role in the influence of digital marketing on the buying interest of Tiktok shop users.
Pengaruh corporate social responsibility dan green innovation terhadap kinerja keuangan perusahaan Saputra, Adi Hasan Ragil; Rini, Endang Sulistya; Absah, Yeni
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.9493

Abstract

Business activities in a company in the era of globalization are required to be more competitive and sustainable. This research aims to understand the influence of corporate social responsibility and green innovation on company financial performance. This research collects secondary data from companies registered as LQ-45 which are listed on the Indonesia Stock Exchange while also participating in the public information disclosure program regarding environmental compliance (PROPER) during 2021-2022 based on the structural equation modeling (SEM) method. The results of the study state that the variables intellectual capital, corporate social responsibility and green innovation have a significant effect on financial performance. Meanwhile, corporate social responsibility has no effect on green innovation. The corporate governance moderating variable has a significant effect on corporate social responsibility on financial performance. These findings can help stakeholders to maintain the sustainability of business and achieve competitive business advantages in order to increase company profits.
Efek mediasi employee engagement terhadap manajemen konflik dan kinerja karyawan pada perusahaan keluarga Fazza, Diniar Mufrihatul; Padmalia, Metta; Antonio, Tony
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.9987

Abstract

This study aims to explore the mediating effect of employee engagement on conflict management and employee performance in family business. The study distributed surveys to the staff of family business, namely hospital. The data were then analyzed using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) method. The findings of this study confirm that conflict management has a positive and significant influence on employee engagement. Additionally, employee engagement also significantly and positively affects employee performance. Furthermore, these findings affirm that employee engagement serves not only as a result of effective conflict management but also as a mediating factor that strengthens the relationship between conflict management and employee performance.
Potensi brand personal identity dalam keputusan pembelian konsumen generasi Z pada produk H&M di Indonesia Asrini, Wayan; Pratisti, Cahyani
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10005

Abstract

This research aimed to investigate a broader perspective regarding a customer's perceived value through indicators and fashion involvement towards its purchasing decisions with brand personal identity as a moderating variable. Using quantitative research with an associative approach, the research sample of H&M consumers in Indonesia aged 16- 27-year-old male and female, and have purchased products wether offline or online, as many as 119 respondent, Samples were taken using purposive sampling technique. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that customer perceived value and fashion involvement partially affected brand personal identity. Brand personal identity affected buying decisions. Customer perceived value and fashion involvement partially affected buying decisions mediated by the brand’s identity. This research implied H&M to increase customer perceived value, fashion involvement, and brand personal identity of the product through maintaining consistent product quality, offering appropriate prices with product quality.
Behavioral intention pengguna smart home menggunakan UTAUT 2: Studi di Citraraya Tangerang Kuarizmi, Arief Betta; Padmalia, Metta; Teofilus, Teofilus
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10011

Abstract

Real estate is experiencing changes due to technological advances. Smart homes have become the flagship product each other among housing developers. By using the UTAUT 2 model, the aim of this research is to investigate the variables that influence the behavioral intentions of smart home users. Quantitative studies were carried out through distributing questionnaires online. The results of the study revealed that social influence and facilitating conditions have an influence on behavioral intention. On the other hand, behavioral intention is not affected by performance expectancy, effort expectancy, hedonic motivation, habit, or price value. In addition, facilitating, habit, and behavioral intention have a positive impact on usage behavior.. It is hoped that this empirical knowledge will increase sales and collect good data to understand and apply this phenomenon.
The influence of mindful leadership and organizational culture on organizational commitment with self-efficacy as an intervening variable Nugraha, Mochammad Hilmi; Badruzaman, Jajang; Rusliana, Nanang
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10110

Abstract

The study aims to determine the effect of mindful leadership, organizational culture on organizational commitment with self-efficacy as an intervening variable. The total sample in the study was 266 respondents, the analytical tool used to test the hypothesis was Path Analysis. Based on the results of the study from the responses given by East Priangan region private university lecturers, it is known that mindful leadership and organizational culture indirectly influence organizational commitment through self-efficacy.
Faktor penentu keputusan pembelian dengan kepercayaan merek sebagai variabel intervening pada kosmetik halal Anjelina, Novita; Andni, Riyan
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10201

Abstract

The increasing popularity of halal cosmetics among students who consume The Originote products, a well-known brand in Indonesia, is the driving force for this research. The aim of this research is to determine the influence of brand awareness, religiosity, halal labels, and E-WOM through brand trust on purchasing decisions. 123 respondents from Kudus City residents who use Originote cosmetics are the sample size in this quantitative research. Partial Least Square (PLS), which is a variance-based Structural Equation Modeling (SEM) approach, is used in the analysis of this research. These findings show how brand awareness and E-WOM can be strongly mediated in purchasing decisions through brand trust variables. However, there is no visible mediating effect of brand trust in halal labels and religiosity on purchasing decisions.
Pengaruh etika kerja dan stres kerja terhadap kinerja dengan komitmen organisasi sebagai variabel intervening Wahyuni, Endah Tri; Hadiwijaya, Dudung; Susilo, Priyo
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10211

Abstract

The research aims to examine the influence of work ethics and work stress on employee performance and examine the mediating role of organizational commitment on the influence of work ethics and work stress on performance. This study uses a quantitative approach. The population in this study were all employees at the Tangerang Regency Fisheries Service, totaling 75 people. Data collection techniques from respondents using online questionnaires. Data analysis methods include instrument testing, classical assumption testing, model feasibility testing, hypothesis testing and path analysis. This research reveals that work ethics has a significant effect on employee commitment, work stress has no significant effect on organizational commitment, work ethics has a significant effect on employee performance, work stress has no significant effect on performance and organizational commitment has a significant effect on performance. Organizational commitment does not play a role as a mediator of work ethics and work stress on employee performance.
Efek digital marketing terhadap keputusan berkunjung ke obyek wisata dimediasi oleh minat berkunjung Andini, Rozy Dwi; Nurfarida, Iva Nurdiana; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10283

Abstract

The research aims to investigation the influence of digital marketing on the decision to visit tourist attractions, as well as test the mediating role of visiting intention on the influence of digital marketing on the decision to visit tourist attractions. The research sample was 112 people visiting the paralayang Bukit Waung Pantai Modangan in Malang Regency. Data was collected using a questionnaire, and data was analyzed using path analysis. The results of the analysis reveal that digital marketing influences the decision to visit, apart from that digital marketing also influences the intention in visiting, and the interest in visiting is also proven to influence the decision to visit tourists at the paralayang Bukit Waung Pantai Modangan in Malang Regency. Another finding from this research is that intention in visiting mediates the role of digital marketing on visiting decisions.
Analisis faktor efektivitas komunikasi pemasaran pada lokasi proyek properti Citraraya Tangerang Tan, Ellys; Teofilus, Teofilus; Bernardus, Denny; Sarwoko, Endi
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10069

Abstract

This research aims to analyze factors in the effectiveness of marketing communication that can increase consumer interest in visiting property projects. This research was conducted in the context of property or real estate using a framing theory that the way we present information affects the way people perceive and take action.  The method used in this research is a descriptive quantitative research method using questionnaires as research instruments and Exploratory Factor Analysis. The targeted respondents with age above 25 years,  income above ten million rupiah and domiciled in Jabodetabek and Java Island. Of the 300 questionnaires distributed, there were 200 valid respondent data and entered the target. This research is expected to contribute to property companies so that the factors resulting from the research can be used in marketing communications more effectively in increasing consumer interest in visiting the location. The results stated that the dimensions of location, price, facilities, reputation, environment, service, events, and influencers are valid as dimensions of factors attracting consumer visits.

Page 13 of 14 | Total Record : 135

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