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MBR (Management and Business Review)
Published by Universitas Kanjuruhan Malang
ISSN : -     EISSN : 25415808     DOI : https://doi.org/10.21067
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. MBR (Management and Business Review) promotes the ideas and information among researchers that have been achieved in the area of: Accounting and Finance, Business Economics, Business Ethics, Corporate Governance, Human Resource Management, Knowledge Management, Marketing, Operations Management, Organizational Behaviour, Public Sector Management, R&D Management, Strategic Management, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 135 Documents
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Impulse buying pada pengunjung pusat pembelanjaan dan faktor yang mempengaruhi Irwan Misbach
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6519

Abstract

This study aims to determine the factors that influence consumers to make impulse purchases at malls visitors. The independent variables studied were; service quality, product display, price, promotion, hedonic shopping value, and impulsive purchases of mall visitors in Makassar City as the dependent variable. This is an associative quantitative study, the samples were taken by accident and the data were analyzed using Multiple Linear Regression, t-test & f-test. The results of the study prove that the quality of service and product appearance has a negative and significant effect on impulse buying, while the price, promotion, and hedonic shopping value factors have a positive and significant effect on impulsive buying at Mall visitors. Variables of price, promotion, and value of hedonic shopping are theoretical implications of the factors that influence impulse buying. The practical consequence is that companies in increasing profit potential pay more attention to these variables.
Stres kerja dan produktivitas kerja: peran kepuasan kerja sebagai variabel intervening Deni Widyo Prasetyo
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6578

Abstract

The purpose of the study was to determine the effect of job stress on job satisfaction, the effect of job stress on work productivity, and to examine the role of job satisfaction as a mediating influence of work stress on productivity. Using primary data collected by questionnaire. The research population of employees of the production division of PT. Sejahtera Utama Bersama Jombang as many as 86 employees and all of them were taken as research samples. Data analysis for hypothesis testing in this study used path analysis (Path Analysis). The results showed that there was an effect of job stress on job satisfaction, there was an effect of job stress on employee work productivity. Job satisfaction does not mediate the effect of job stress on employee work productivity. The impact of work stress will be greater on the decline in work productivity than on job satisfaction. Companies are advised to provide activities that can reduce employee work stress such as family gathering activities, out bonds and so on.
Konsep pengembangan wisata garam Madura dengan analisis SWOT Aprilina Susandini; Darul Islam
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6648

Abstract

This study aimed to determine the impact of salt tourism on salt farmers and the surrounding community and to find out the problems faced by salt tourism managers in Bunder Village, Pamekasan Regency. In addition, this study aims to examine and analyze the development of salt tourism in Madura. This study uses a quantitative approach. Sampling was done using the snowball sampling technique. The respondents of this study were salt farmers, village officials, tourism managers, village communities, and tourist visitors. Data collection techniques with interviews, field observations, and documentation. The analysis technique uses SWOT analysis. Based on the research results, it is known that the potential of salt land in four districts in Madura can be used as an opportunity to develop attractive salt tourism through the concept of salt tourism education (edutourism) and packaged with cultural and historical tourism. The salt tourism offered is unique, which gives visitors a different experience. The development of Madura salt tourism can be carried out optimally if there is a cooperation between academics, government, entrepreneurs, and the community
Pengaruh bauran pemasaran terhadap minat beli kembali pada Sorai Steamboat and Grill Bandung Hana Nurfadilah; Setia Rudiman; Ramayani Yusuf
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6651

Abstract

This study aims to determine the effect of the 4P marketing mix consisting of price, product, promotion, and place on repurchase intention. The research population of Sorai Steamboat and Grill Bandung products customers, a sample of 50 respondents with snowball sampling technique. Using quantitative research methods, questionnaires were prepared using a Likert scale distributed using a google form, and data analysis techniques using multiple linear regression. The results show that product and price are the main factors in the occurrence of purchase intention and consumers do not pay too much attention to promotions and places in determining repurchase. This happens because Sorai Steamboat and Grill Bandung have produced quality products at competitive prices, but this restaurant has not been optimal in promoting and procuring places. As for promotion and place, it does not affect repurchase, this happens because Sorai Steamboat & Grill has produced quality products at competitive prices, but this restaurant has not been optimal in promoting and procuring places.
Persepsi risiko terhadap minat melakukan pinjaman online dengan kemudahan penggunaan sebagai variabel moderasi Uke Prajogo; Rusno Rusno
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6680

Abstract

This study aims to analyze and prove the effect of perceived risk on interest in making online loans with perceived ease of use as a moderating variable. The object of research is students who are members of ABM Preneur. Using primary data obtained through the distribution of online questionnaires. The sampling method is stratified purposive random sampling. The research findings reveal that the perception of risk does not affect the interest in making online loans, besides that the perception of ease of use is not able to moderate the influence of risk perceptions and interest in making online loans. Recommendations for further research are online loan trust in interest with information quality as a moderating variable
Analisis Marketing Mix pada Pola Konsumsi Jamu di Bantul Yogyakarta Muhammad Fariez Kurniawan; Abdul Samad
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6688

Abstract

This study aims to determine the consumption behavior of the community of Bantul Regency based on the consumption frequency and to determine the effect of the marketing mix aspect on the consumption behavior of the community of Bantul Regency. This study used a cross-sectional descriptive design and analyzed using multiple linear regression. Data collection was carried out for four months from August to November 2020. The questionnaire consisted of four variables, product, price, promotion, and place variables, which accumulatively contains 10 question instruments. The sample from this study was 320 respondents who met the inclusion criteria. The majority of respondents answered very rarely consume jamu in Bantul Regency with details only once in more than a month. The marketing mix aspect affects the consumption behavior of the community of Bantul Regency. Aspects of product, price, and place have a positive influence on consumer behavior, while the aspects of promotion have a negative influence on the jamu consumption behavior of the community of Bantul Regency.
Obstacles of Micro and Small Business Access to Kredit Usaha Rakyat (KUR) Program Irany Windhyastiti; Eko Aristanto; Syarif Hidayatullah; Irany Windhyastiti; Umu Khouroh; Ike Kusdyah Rachmawati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6719

Abstract

This study aims to examine the obstacles of small and micro businesses in accessing credit business programs called Kredit Usaha Rakyat (KUR). The method of collecting data and information is done by desk documents and interviews with local government officials, personal banks implementing KUR, the poor who still cannot access microfinance and micro and small businesses, along with micro and small business actors who have obtained KUR in 9 districts/cities in Indonesia. The data analysis method uses descriptive analysis and Analytic Hierarchy Process (AHP). Based on the results of the AHP, access to services and KUR performance can be improved by taking into account several factors including: prospective debtor prospects, technical service capacity, policies and resources of banking, and macro factors. For research related to the future distribution of Kredit Usaha Rakyat (KUR), it is necessary to conduct an in-depth study of the impact on the development of micro and small businesses that receive KUR and increase the economic capacity of business actors who receive KUR.
Kualitas produk dan persepsi harga terhadap keputusan pembelian melalui minat beli sebagai variabel intervening Yudha Pratama Putra; Hari Purwanto; Liliek Nur Sulistiyowati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6952

Abstract

The research is to examine and determine the effect of product quality and price perception on purchasing decisions, as well as to examine the role of buying interest as a mediation. This type of research is quantitative research, the number of samples used is 100 customers of UMKM Roti Bolu Dinawa Magetan, which is taken by purposive sampling method. Collecting data using a questionnaire with direct distribution to respondents. The questionnaire was prepared using a 5-point Likert Scale, and data analysis using Path Analysis. The results of the study reveal that product quality has no effect on purchasing decisions through buying interest. If product quality increases, buying interest and purchasing decisions for Roti Bolu Dinawa will also increase.
Efek kualitas layanan pada loyalitas pelanggan: peran mediasi kepuasan pelanggan Ani Sugiarti Ningsih; Iva Nurdiana Nurfarida
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6962

Abstract

The aim of the study was to investigate the effect of service quality on customer loyalty in Food and Beverages during the Covid-19 pandemic, and to examine the mediating role of customer satisfaction. This research is a survey research with a quantitative approach, conducted on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. Using a quantitative research approach with a survey method, it was carried out on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. The results of this study indicate the positive effect of service quality to increase customer loyalty, service quality will also increase customer satisfaction, and its impact on customer loyalty. Quality service is an important factor to create customer satisfaction and ultimately encouraging the realization of customer loyalty. Future research needs to consider experiential marketing as a determinant of customer satisfaction with services
Persepsi kemudahan, manfaat, harga dan kualitas produk terhadap keputusan belanja: peran moderasi kepercayaan pelanggan Koerniawan Hidajat; Rezky Agung Setiawan
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6981

Abstract

The purpose of this study was to analyze the effect of perceived ease of use, perceived usefulness, perceived price and product quality on shopping decisions with customer trust as a moderating variable. The sample is 120 consumers of the Cumart digital application in the North Jakarta area. Data were analyzed using PLS-SEM. The research findings show that there is no significant effect of perceived ease of use, perceived usefulness, and perceived price on shopping decisions, but product quality and customer trust have an effect on shopping decisions. Customer trust is not able to moderate perceptions of ease of use, usefulness, price, and product quality on shopping decisions. Further research is still needed regarding perceived ease of use, perceived usefulness, and perceived price, which can be related to customer satisfaction with using online-based shopping applications.

Page 9 of 14 | Total Record : 135

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