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Affan Afian, SE., M.Pd
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Program Studi Pendidikan EkonomiFakultas Ekonomika dan BisnisUniversitas Kanjuruhan MalangJl. S Supriyadi No. 48 Malang
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Jurnal Riset Pendidikan Ekonomi
ISSN : -     EISSN : 25409247     DOI : -
Jurnal Riset Pendidikan Ekonomi (e-ISSN : 2540-9247) : Terbit dua kali setahun (April, Oktober) berisi tentang hasil penelitian, gagasan konseptual, kajian dan aplikasi teori, resensi buku dan tulisan praktis dalam bidang pendidikan ekonomi diterbitkan oleh Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang.
Articles 156 Documents
Pengaruh literasi ekonomi digital terhadap kesiapan menjadi guru dimoderasi oleh gender Mochammad Rio Aditya; Albrian Fiky Prakoso
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8642

Abstract

This study aims to investigate the influence of digital economic literacy on teaching readiness, considering the moderating role of gender among students of the Economics Education Study Program in 2019 and 2020 at the State University of Surabaya. Digital economic literacy refers to individuals' ability to understand and utilize digital technology in an economic context. Teaching readiness involves the skills and knowledge required for effective teaching. The research data were collected from 117 students and analyzed using a quantitative approach with structural equation modeling (SEM) employing the WarpPLS approach. The results of the study indicate that digital economic literacy has a significant positive influence on teaching readiness. Higher levels of digital economic literacy correspond to greater readiness to become teachers. However, the gender variable does not moderate the influence of digital economic literacy on teaching readiness. Therefore, there is no difference between male and female students in terms of digital economic literacy and teaching readiness among students of the Economics Education Study Program in 2019 and 2020 at the State University of Surabaya.
Perilaku impulse buying terhadap layanan spaylater dan gratis ongkir sebagai strategi marketing shopee Dewi Kartika Sandra; Cindi Audia Fithrotunisa
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8680

Abstract

The development of the digital world in the 4.0 era has made many online buying and selling platforms progress which makes it easier for users to make transactions. People who previously only made transactions offline, are now spoiled for choice with the convenience of shopping online. In line with that, now more and more consumers tend to buy goods excessively without thinking. This condition is better known as impulse buying. This study aims to analyze Impulse Buying behavior towards Spaylater services. This study uses a qualitative method. In this study the data used is secondary data. Data collection uses library research by searching for and reading journals and theories relevant to research and conducting searches on various popular official sites. Data is presented with a descriptive approach. The results of the study stated that Spaylater and Free Shipping can lead to impulse buying behavior among various online media users, Shopee. There are four forms of impulsivity that arise, pure impulse buying, reminder impulse buying, planned impulse buying and suggestion impulse buying. At certain limits, impulse buying behavior is good, but consumerism is certainly no longer good. Therefore, consumers are advised to be wise in buying, while businesses are advised to provide advertisements with adequate education. Not only limited to chasing big sales targets.
Analisis pemanfaatan shopee paylater sebagai alat pinjaman online di era pasca pandemic covid-19 Monabila Magelo; Tessalonika Sinaga; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8697

Abstract

Rapid developments in the digital world have penetrated various sectors including the financial sector with the emergence of financial technology (fintech). Its development accelerated when the Covid-19 pandemic occurred, thus forming the habit of online transactions. The impact of shifting people's shopping habits from face-to-face to online is due to the many conveniences offered by online retailers. Even though the pandemic is now over, the habit of online shopping persists. Consumers are also increasingly spoiled by the various business models offered by business people. One of them is the later payment offered by Shopee with the Shopee Paylater brand. This study aims to analyze the use of shopee paylater as an online loan tool in the post-Covid-19 pandemic era. The research was conducted with a qualitative approach. The data was obtained through observing various shopping patterns using the shopee paylater. Then presented in a descriptive way. The results show that the general public uses the Shopee Paylater feature at Shopee so they can still shop online with a "pay later" system. This emerged as a form of online shopping habits that had been formed during the pandemic. There are many Paylater features in other applications, but Shopee Paylater makes this feature more effective and efficient in terms of the process of creating an account right up to its implementation. The existence of discounts, insurance, promo vouchers, cashback and installments makes Shopee Paylater an advantage that is of interest to consumers. This feature is also the most trusted feature because of the minimal errors that occur from Shopee itself. It has become the most used application by the public because of its many advantages and is the best online loan tool in the post-pandemic period.
Analisis maqashid dan maslahah transaksi e-commerce di Indonesia Sri Wahyuni; Asmuni Asmuni; Tuti Anggraini
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8703

Abstract

This study aims to analyze the relevance and implications of Maqashid Syariah and Muamalah in e-commerce transactions in Indonesia. The aim of this study is to understand how the principles of Maqashid Sharia and Muamalah can be applied in the context of e-commerce transactions, as well as to identify the benefits and challenges that arise in applying those principles. This research method uses a qualitative approach by conducting a literature review involving the study of scientific literature, official documents, and practice guidelines related to e-commerce and Islamic economics. Qualitative analysis was conducted to explore and understand the implications of Maqashid Sharia and Muamalah principles in e-commerce transactions in Indonesia. The results showed that Maqashid Syariah and Muamalah have significant relevance in the context of e-commerce in Indonesia. The application of these principles can ensure halal in transactions, maintain fairness, protect consumers, and create a business environment with integrity. However, there are challenges in implementing these principles, including a lack of awareness and understanding of the principles of Islamic economics, differences in interpretation, and limitations in monitoring and enforcing the rules. Therefore, collaborative efforts are needed between the government, business actors, and related institutions to increase understanding, develop codes of practice, and increase supervision in e-commerce transactions in accordance with Maqashid Syariah and Muamalah.
Strategi pemasaran bisnis kuliner menggunakan influencer di media sosial instagram pasca pandemi Reziyana Hardini; Mentari Iffa Nurani; Faradita Larasayu; Erwin Permana
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8718

Abstract

Competition in the culinary sector is increasingly rife, requiring business people to be able to always use marketing strategies that are relevant to the times.  One marketing strategy that has become increasingly popular lately is using influencers.  Through their influence on social media, influencers can endorse a product that is becoming increasingly popular.  An influencer will usually endorse a variety of products.  Therefore, research on influencers who endorse only one type of product has not been carried out much, in this case the Semarang lumpia product.  This study aims to analyze marketing strategies for culinary businesses using influencers on post-pandemic Instagram social media.  The study uses a descriptive qualitative approach. The research data were obtained through observation of influencer accounts that endorse Lumpia Semarang products.  To support data analysis, various supporting sources were extracted, such as publications on various official and popular sites.  The results of the study concluded that the marketing strategy carried out by one of the culinary business actors, namely lumpiasemarang.jkt, using influencers was very effective because it aroused and aroused consumer curiosity to try this culinary.  The influencers used are included in the macro influencer category such as half of the fat which is an influencer with many followers who are already popular with many groups so that they are able to popularize Lumia Semarang cuisine among Indonesian people.
Pengaruh literasi ekonomi, e-commerce, lingkungan keluarga terhadap minat berwirausaha mahasiswa Tiara Rahma Tanjung Sari; Waspodo Tjipto Subroto
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8792

Abstract

Entrepreneurship is a field that should be taken into account as a driver of a country's economy. However in reality, entrepreneurial interest in students is still relatively low. This study was conducted with the aim of analysing the effect of economic literacy, e-commerce, and family environment on student entrepreneurial interest. The research method used is causal associative research with a quantitative approach. The population and sample in this study were Office Administration Education Study Program, Accounting Education Study, Economics Education, and Commerce Education 2019 batch of Surabaya State University with a total of 214 students. Data collection techniques through written tests and questionnaires were then analysed using the multiple linear regression analysis model of the IBM SPSS version 25 approach. The results showed that the variables of economic literacy, e-commerce, family environment have an influence on student entrepreneurial interest both partially and simultaneously. The results of these findings are expected to be input for the family, especially parents to create a harmonious family atmosphere and for the university, especially the department of economics FEB Surabaya State University to improve understanding of economic literacy and the provision of courses related to the concept of e-commerce, so that entrepreneurial interest in students can grow and also increase so that they become graduates who are not only competent in accordance with the field of study pursued but also have provisions as an entrepreneurial spirit.
Pengaruh literasi ekonomi dan pemanfaatan media sosial terhadap minat berwirausaha peserta didik Irfani Nadia Putri; Norida Canda Sakti
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8799

Abstract

Entrepreneurship is one of the solutions to reduce the high unemployment that occurs in a country, in order to create a prosperous country, a large number of entrepreneurs are needed. However, in reality, interest in entrepreneurship, especially in students as an easy generation is still relatively low. The purpose of this research is 1) analyze the effect of economic literacy on students' entrepreneurial interest, 2) analyze the effect of social media utilization on students' entrepreneurial interest 3) analyze the effect of economic literacy and social media utilization simultaneously on students' entrepreneurial interest. The research method used is causal associative research with a quantitative approach. The sample in this study were students of class XI IPS SMAN Waru Sidoarjo. The analysis technique used in this research is multiple linear regression analysis using IBM SPSS version 25. The results showed that simultaneously economic literacy variables and social media utilization have an influence on students' entrepreneurial interest with the obtained R2 value of 34%. While partially, the results showed that economic literacy has no significant effect on entrepreneurial interest. Social media utilization has a significant effect on student entrepreneurial interest.
media vocationalogy mata pelajaran produk kreatif dan kewirausahaan (PKK): hasil belajar siswa SMK di kabupaten Malang Endah Andayani; Rini Agustina; Della Rulita Nurfaizana; Imron Sya'roni
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.9110

Abstract

This study discusses the effect of implementing Vocationalology media on Creative Products and Entrepreneurship (PKK) Subjects on Learning Outcomes of Vocational High School Students in Malang Regency. The population in this study were 156 students of SMK in Malang Regency, with the sampling technique using cluster sampling. This type of research is quantitative research using experimental methods. The statistical method of this study uses t-test analysis. Based on the hypothesis test found in this study there is a significant difference in results between the implementation of Media Vocationalology in the Subject of Creative Products and Entrepreneurship (PKK) on Learning Outcomes of Vocational High School Students in Malang Regency. The results of the Paired Samples Test show the number 0.000 which is a significant difference between student learning outcomes before using Media Vocationalogy compared to after using Media Vocationalogy.
Pengembangan media pembelajaran interaktif ekonomi berbasis telegram bot Dwi Saputri, Eva; Yudiono, Udik; Walipah, Walipah
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.9174

Abstract

The aim of the research is to make application in the formstandar teaching media products that are feasible to operate in the field of Economics subject matter of fiscal and monetary policy  in Class XI in MAN 3 Malang-Donomulyo. This study includes Research of Development (R&D) with ADDIE model. The stages of this model consists of 5 phases, namely 1) Analyze (Analysis); 2) Design (Design); 3) Develop (Development); 4) Implement (implementation),; and 5) Evaluate (evaluation. The increase in innovation in this media was examined in detail by media,material, and laguage experts, and direct in-class test werecarried out involving 25 students. The procedure for obtaining data was in the form of qualitative and quantitative.The data procedure was collected through observational studies, question and answer, and question sheets. The result and discussin studies indicate that innovative teaching media with telegram botas as the basis for Economic studies in Class XI IPS MAN 3 Malang-Donomulyo is recommended, because it is shown that the acquisition of media espert checks is in the ery decent category with a percentage of 92,5%. Validation of media experts 92,5% categorized as very feasible, while media esperts obtained a very feasible percetage of 86% so as very as feasible.
Anteseden dari consumer loyalty pada sepatu olahraga Suherman, Zhalsabila; Ganawati, Ganawati
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.8814

Abstract

The purpose of this study was to determine what factors influence consumer loyalty, with the variables used namely consumer trust, product quality, brand image and customer satisfaction. this study used a purposive sampling technique with 160 samples with the criteria of consumers who use and buy sports shoes from the Adidas, Nike, Ardiles, Diadora and Reebok brands at least once in the last 1 year. The tool used in this research is the Structural Equation Model (SEM) by the AMOS program. The results of this study indicate that there is a positive influence of Consumer Trust on Consumer Loyalty, there is a positive influence on Product Quality Consumer Loyalty, there is a positive influence of Brand Image on Consumer Loyalty, and there is a positive influence of Customer Satisfaction on Consumer Loyalty.