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Syntax Literate: Jurnal Ilmiah Indonesia
Published by Syntax Corporation Indonesia
ISSN : 25410849     EISSN : 25410849     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other
Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, academics, and practitioners to disseminate their findings and insights for the advancement of knowledge and practice in Indonesia and beyond.
Arjuna Subject : Ilmu Sosial - Studi Urban
Articles 6,215 Documents
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Budaya Kerja Kol Management: Studi Etnografi Komunikasi Maeskina, Mega Mutia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63995

Abstract

Studi ini bertujuan untuk memahami konstruksi budaya kerja dalam manajemen KOL sebagai praktik komunikasi yang berkembang dalam ekosistem pemasaran digital di Indonesia. Pendekatan kualitatif dengan metode etnografi digunakan untuk menangkap pengalaman, interaksi, dan makna yang dibangun oleh para aktor di dalamnya. Data dikumpulkan melalui observasi partisipan, wawancara mendalam, dokumentasi, dan studi literatur, kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Spesialis KOL bertindak sebagai mediator strategis yang menjembatani kepentingan brand dan KOL. Peran ini mendorong pembentukan pola komunikasi adaptif yang memungkinkan negosiasi berkelanjutan dalam proses kerja. Dinamika ini memunculkan norma kerja fleksibel yang tetap berorientasi pada profesionalisme dan pencapaian target. Kepercayaan adalah fondasi utama dalam menjaga keberlanjutan hubungan kerja dan menentukan keberhasilan kampanye. Temuan ini menegaskan bahwa budaya kerja manajemen KOL tidak hanya dibentuk oleh sistem kerja digital, tetapi juga oleh praktik komunikasi yang mampu menyeimbangkan fleksibilitas dan tanggung jawab profesional. Penelitian ini diharapkan dapat memperkaya studi komunikasi organisasi dalam konteks industri digital sekaligus memberikan pemahaman empiris tentang transformasi budaya kerja dalam profesi berbasis platform.
Evaluation and Selection of Robotic Process Automation Platforms Using the AHP–Topsis Method: A Case Study in the Banking Industry Kumalasari, Diah; Nizar Hidayanto, Achmad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63606

Abstract

Robotic Process Automation (RPA) has become a key technology for improving efficiency and accuracy in operational processes within the banking sector. However, increasing organizational complexity and regulatory demands make the selection of an appropriate RPA platform a challenging decision. This study aims to identify the most suitable RPA platform using a Multi-Criteria Decision-Making (MCDM) approach by integrating the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The evaluation framework is developed based on a hierarchical structure consisting of six main criteria and sixteen sub-criteria, including technology, cost efficiency, compliance, user experience, vendor and implementation support, as well as analytics and monitoring. Four alternatives were compared: UiPath, Automation Anywhere, Power Automate, and Kofax. The AHP weighting results indicate that compliance, technology, and cost efficiency are the most influential criteria in RPA platform selection. The TOPSIS analysis shows that Power Automate achieves the highest relative closeness value (Ci = 0.7344), followed by UiPath (Ci = 0.4604). Based on these findings, Power Automate is identified as the most suitable RPA platform for supporting banking process automation. The study recommends a hybrid RPA implementation strategy whereby Power Automate is adopted as the primary solution and UiPath is used as a complementary platform for complex automation scenarios. The results of this research are expected to serve as a basis for strategic decision-making to support the bank’s ongoing digital transformation.
Budaya Lokal sebagai Cultural Capital dalam Strategi Branding: Studi Fenomenologi pada Visual Kemasan Teh Botol Sosro "Wajah Asli Kebaikan Indonesia" Rujiyanto, Rujiyanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63707

Abstract

Latar belakang penelitian ini berangkat dari meningkatnya kebutuhan diferensiasi merek di tengah kompetisi pasar yang semakin intens, khususnya pada produk FMCG di Indonesia. Budaya lokal sebagai cultural capital menawarkan potensi strategis untuk membangun identitas merek yang autentik dan emosional. Penelitian ini bertujuan menganalisis bagaimana budaya lokal dimanifestasikan sebagai modal kultural dalam visual kemasan Teh Botol Sosro seri “Wajah Asli Kebaikan Indonesia” serta bagaimana strategi tersebut berfungsi dalam konstruksi identitas dan diferensiasi merek. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi dan analisis semiotika dua tahap Roland Barthes. Data diperoleh melalui observasi visual kemasan, dokumentasi ilustrasi resmi, serta kajian literatur terkait teori cultural capital, branding, dan identitas nasional. Hasil penelitian menunjukkan bahwa kemasan berfungsi sebagai medium konversi budaya melalui tiga mekanisme utama: konstruksi mitos keaslian terdistribusi, re-placement nilai budaya dalam konteks konsumsi modern, dan kemasan sebagai antarmuka ritual yang mengubah konsumsi harian menjadi praktik kultural. Strategi ini efektif membangun keterikatan emosional, memperkuat posisi merek, serta menciptakan makna berkelanjutan berbasis identitas kolektif Indonesia. Secara teoretis, penelitian ini memperluas konsep cultural branding dengan menegaskan peran kemasan sebagai ruang ritual simbolik dalam konteks masyarakat kolektivis Indonesia. Implikasinya, integrasi budaya lokal secara reflektif dan inklusif dapat menjadi strategi branding yang relevan secara sosial sekaligus berdaya saing tinggi di pasar nasional.
Financial Feasibility and Financial Performance Analysis of the LALABO (Laundry Laboratory) Business Plan as a Hypoallergenic Laundry Service Business Model Giovany, Kenny; Indradewa, Rhian; Abadi, Ferryal; Ramadhan, Yanuar
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the fast-paced urban lifestyle, there is a growing demand for convenient and technology-driven laundry care services. LALABO (Laundry Laboratory) is a laundry service that offers an integrated system supported by a digital platform and unique features such as express service and specialized baby laundry. The purpose of this research is to investigate the financial viability and performance of the LALABO business plan. The research employs a descriptive quantitative approach using a business feasibility study. Data were obtained through five-year financial projections, analyzed using cash flow statements, balance sheets, income statements, investment feasibility analyses, and financial ratio assessments as secondary data. Findings from the study indicate that LALABO incurred a loss in its first year of operation but achieved profitability with notable improvement in subsequent years. The Net Present Value (NPV) of IDR 10.38 billion and the Internal Rate of Return (IRR) of 37.42%, which exceeds the Weighted Average Cost of Capital (WACC) of 12.07%, demonstrate that the business is financially feasible. Furthermore, the results of the financial ratio analysis show increasing levels of profitability, solvency, and liquidity. Consequently, LALABO has strong potential to become a viable technology-based laundry service business model. The study suggests that integrating hypoallergenic service differentiation with digital operational systems enhances both market competitiveness and long-term financial sustainability, providing an innovative model for the laundry service industry.
Exploring the Meaning Behind Social Stigma Towards Mental Disorders in Javanese Culture Ningrum, Lilis Setiawati Ratna; Rahmatulloh, Ainurizan Ridho
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63820

Abstract

The social stigma surrounding mental disorders in Javanese culture is a major barrier preventing sufferers from accessing professional healthcare services. This study aims to explore the deeper meaning behind this stigma and examine the process by which it forms within the values of Javanese society. The research method used was qualitative, employing a phenomenological approach. Participants consisted of three Javanese individuals living in a Javanese cultural environment, selected using purposeful sampling with specific criteria (criterion sampling). Data analysis was conducted systematically using thematic analysis. The results indicate that the meaning of stigma in Javanese culture is deeply rooted in mystical and spiritual interpretations, where mental disorders are considered the result of supernatural interference, karma, or lack of worship. Stigma is formed through a process involving family neglect, cultural assessments of abnormality, and a lack of medical understanding, leading to negative labeling such as bento or gendeng (terms used to describe someone as mentally unwell) and acts of discrimination. This study recommends the implementation of sociocultural-based mental health interventions involving community and religious leaders. Further research should be expanded to include participants across generations to obtain a broader picture of this reality.
Development of an E-Thesis Application Using Agile Method and Azure Devops at XYZ University Idananta, Kanyadian; Mayliana, Mayliana; Ashianti, Livia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63830

Abstract

To adapt to rapid change in the software development landscape, organizations require a more adaptive approach than the traditional Waterfall method to better accommodate evolving user needs. The Agile methodology, characterized by its adaptive, iterative, and responsive nature, is well-suited for modern application development environments. However, Agile has notable weaknesses in operational aspects such as deployment, monitoring, and the lack of continuous testing and integration. To overcome these limitations, the implementation of Agile methods is increasingly complemented by DevOps practices. Integrating Agile and DevOps methodologies accelerates product delivery, improves communication and team collaboration, and automates development processes. Universitas XYZ developed a web-based e-Thesis application to integrate and monitor all stages of thesis supervision using the Agile methodology, specifically the Scrum framework, supported by DevOps practices implemented through the Azure DevOps platform. Azure DevOps supports a collaborative culture and provides a set of integrated processes that bring together developers, project managers, and contributors. This study demonstrates that the integration of the Agile methodology with the Azure DevOps platform in the development of the e-Thesis system has proven effective in enabling faster, more reliable, and responsive system development aligned with user requirements.
The Impact of Oxidative Stress on Obesity Development : Biochemical Evidence and Potential Therapeutic Approaches Dyah Wulandari Putri, Putu; Made Wihandani, Desak; Made Winarsa Ruma , I
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63881

Abstract

Obesity is a global public health concern with rising prevalence, affecting approximately one in eight adults worldwide. Oxidative stress has been identified as a key factor in the pathogenesis of obesity and its complications. Objective: This review aims to explore the biochemical mechanisms linking oxidative stress to obesity development and to examine potential therapeutic strategies targeting oxidative stress pathways. Method: This study is a narrative review employing a comprehensive literature search of PubMed and Google Scholar using keywords related to obesity, oxidative stress, ROS, inflammation, adipogenesis, insulin resistance, and therapeutic approaches. Selected articles were English-language publications from the last decade and available in full-text format. Results: Oxidative stress plays a central role in obesity through multiple biochemical mechanisms. ROS activate inflammatory pathways by inducing M1 macrophage polarization and increasing pro-inflammatory cytokine expression via NF-κB activation. In adipogenesis, physiological ROS levels facilitate preadipocyte differentiation through PPARγ regulation, while excessive ROS cause adipocyte dysfunction and alterations in the pro-inflammatory adipokine profile. ROS also disrupt insulin signaling through JNK activation, which phosphorylates IRS-1 at serine residues. Therapeutic strategies targeting oxidative stress include dietary modifications (such as the Mediterranean diet), antioxidant supplementation, regular physical activity, pharmacological agents (rapamycin, orlistat, resveratrol), microbiota modulation, and advanced approaches including nano-formulations and gene therapy. Implications: A deep understanding of the molecular mechanisms of oxidative stress in obesity may lead to the development of more effective and personalized therapeutic strategies for managing obesity and related metabolic complications.
The Influence of Social Media Instagram and Fashion Trends on Consumptive Behavior With Fomo as a Mediator Among Followers of Instagram @SHOPEE_ID Radja Hadaya Cholifi, Zahran; Pasaribu, Wenni Gretha; Setiowati, Rini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63906

Abstract

This study aims to analyze the influence of Instagram usage and fashion trends on consumptive behavior among @Shopee_id followers, with Fear of Missing Out (FOMO) as a mediating variable. A quantitative research design was employed by collecting data from 383 Instagram followers of @Shopee_id. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. The results indicate that Instagram usage and fashion trends significantly influence consumptive behavior, with FOMO acting as a strong mediator. Users who actively engage with fashion content and influencers on Instagram tend to exhibit higher levels of impulsive purchasing behavior driven by FOMO. This study contributes theoretically by developing a framework linking social media usage, fashion trends, and FOMO to consumptive behavior. Methodologically, it strengthens empirical evidence regarding psychological factors in digital consumerism. The findings highlight Instagram’s role in shaping consumer behavior and position FOMO as a critical mediating variable in online fashion purchasing decisions. Practically, the results provide insights for fashion brands and online retailers to leverage trending content and FOMO-based strategies, while also raising awareness of the psychological pressures associated with digital consumption.
Management Transformation in Family Businesses in Palm Oil Plantations: From Independent Management to Professional and Structured Organizations Rial Nanda Putra, Dhaffin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63951

Abstract

The family owned industry is still very strong in the agribusiness industry in Indonesia, especially in the palm oil industry. Although they are economically important, there are structural and managerial problems in most family-run plantations that are due to traditional and informal forms of managing them. This paper explores how job analysis and human capital management (HCM) may be used to achieve management change and sustainability of succession in a palm oil plantation owned by a family in North Sumatra. The study bases its methodology on the qualitative case study, and was backed with scanty quantitative data concerning productivity and workforce structure. In-depth interviews with the owners of the plantations, family members, and key employees were used as primary data collection methods where field observation and analysis of documents were also used as supplementary methods. Based on the structure in Braun and Clarke (2006) framework, thematic analysis was used to extract common themes in terms of job roles, leadership succession, and professionalization initiatives. Results indicate that unplanned job analysis translates to lack of clarity of job responsibilities, duplication of duties, and inconsistency in resolution of duties at various levels. The combination of job analysis and HCM models like competency-based job design, performance appraisal framework, and talent management will greatly improve organizational performance and equip the organization with the transition to generational leadership. The succession planning is also recognized by the study as a decisive factor of sustainable change, which correlates with theoretical approaches in the family business theory, socioemotional wealth, and development of human capital. The study is helpful in comprehending how family-run agribusiness can be transformed into professionally run enterprises without losing socioemotional and legacy values of such enterprises. As shown in the proposed framework, job analysis is an effective framework on which to base the restructuring of human capital systems, leadership succession, and competitiveness in the long term in the palm oil industry owned by families in Indonesia.
Penatalaksanaan Fisioterapi pada Kasus Carpal Tunnel Syndrome Shani, Shita Aprilia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i3.63990

Abstract

Carpal tunnel syndrome (CTS) adalah neuropati yang disebabkan oleh kompresi dan traksi saraf medianus di terowongan karpal, dibatasi oleh tulang karapal dan oleh ligamentum transversal karpal. Kombinasi terapi Focus shock wave therapy, High intensity laser therapy, Ultrasound Diathermy dan HITENS merupakan modalitas fisioterapi non-invasif yang dapat membantu mengurangi nyeri dan meningkatkan fungsi tangan terutama pada CTS dengan derajat berat pasca terapi pembedahan yang tidak membaik. Melaporkan hasil penatalaksanaan pasien dengan CTS menggunakan kombinasi terapi Focus shock wave therapy, High intensity laser therapy, Ultrasound Diathermy dan HITENS. Pasien wanita berusia 51 tahun datang dengan keluhan kesemutan dan nyeri di tangan kanan dan kiri terutama di ibu jari, jari telunjuk dan jari tengah. Keluhan dirasakan sejak 8 tahun yang lalu semakin lama semakin memberat satu tahun terakhir. Pada pemeriksaan fisik menunjukkan adanya atrofi otot thenar pada tangan kanan dan pada pemeriksaan test tinel ditemukan hasil positif, phalen test positif dan flick test positif pada tangan kanan dan kiri. Pasien sebelumnya telah mendapatkan terapi pembedahan sebelumnya namun tidak menunjukkan perbaikan gejala. Pada kasus ini pasien di berikan kombinasi terapi Focus shock wave therapy, High intensity laser therapy, Ultrasound Diathermy dan HITENS diberikan 1x/minggu selama 1 bulan dan dilakukan berselang. Setelah dilakukan fisioterapi selama 1 bulan pasien mengalami perbaikan dilihat dari skala nyeri dari 7-8 menjadi 4, dan terjadi peningkatan kekuatan otot dari 3 menjadi 4. Kombinasi terapi Focus shock wave therapy, High intensity laser therapy, Ultrasound Diathermy dan HITENS efektif mengurangi nyeri dan meningkatkan fungsi tangan pada pasien CTS derajat berat yang gagal dengan terapi pembedahan.

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