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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 9, No 2 (2024): Jurnal ASPIKOM" : 13 Documents clear
The popularity of political persuasive messages among beginner voters about the 2024 election content on social media posts Gushevinalti Gushevinalti; Nurul Renaningtias
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1440

Abstract

This study aims to map what social media is popular among beginner voters as a political reference for the 2024 election. Furthermore, this study will examine persuasive political messages that appeal to novice voters so that it will illustrate what message formulas are popular among novice voters. This research will use a qualitative approach with data collection methods through open questionnaires to explore informants' social media use habits, mandala interviews, and Focus Group Discussions. Informants will be selected using purposive sampling techniques, namely first-time voters who have not been used to vote in regional elections, aged 17-18 years in 2023, and who actively access political information on social media. The results of the menu research show that the message formula that gets the attention of novice voters is in a way that is not pushy or persuasive. Use slang that is easy to understand and not rigid (implicitly does not contain the candidate's vision, mission, and program). Message packaging in videos and photos is more beautiful to novice voters than text because it aligns with social media, which is generally interested in Instagram and TikTok.
Visual representation of domestic violence in Kompas.com and Detik.com Muria Endah Sokowati; Fauziah Hassan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1547

Abstract

Domestic violence cases are increasingly being exposed in various news outlets,  reporting women are disproportionately affected by both physical and sexual violence. The extensive coverage of these incidents represents a significant advancement in empowering women's positions. Nevertheless, given the enduring influence of patriarchal society within the media business, it is necessary to do a more in-depth analysis of how women are depicted while reporting domestic violence, especially from visual representations. The author investigated the news reporting of domestic violence from Kompas.com and Detik.com during 2022-2023. The analysis revealed that there is ambiguity in representing women as the victims of domestic violence. The two outlets' progressive approach is evident in the narrative, as they position the women as the subjects. However, from the visual images, both outlets continue to perpetuate the notion of women as victims by portraying them in a prejudiced manner.
Construction of gen Z political insights after watching 'Bacapres Bicara Gagasan' on YouTube Tabitha Hemastuti; Dasrun Hidayat; Zikri Fachrul Nurhadi; Nofha Rina
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1454

Abstract

All Indonesians, especially Generation Z, need to be politically literate, as they are the ones who will shape the nation’s future. Since Generation Z constituted the majority of voters in the 2024 election, understanding their political insights is crucial. Despite their digital fluency, many Gen Z individuals remain disengaged from formal political processes. This study aims to analyze how Generation Z constructs political insight after watching the Bacapres Bicara Gagasan program on YouTube. Using a qualitative phenomenological method, this research explores their cognitive, affective, and personal integration experiences. The findings reveal that the program provided new perspectives on politics and influenced how Gen Z evaluates presidential candidates. The study underscores the importance of media, especially YouTube, in enhancing youth political awareness and participation in the digital age.
Disclosing gen Z’s perception on cultural diplomacy practices in digital media through the role of Korean celebrities in Indonesian products Fatma Dian Pratiwi; Maya Sandra Rosita Dewi; Rahmah Attaymini; Rama Kerta Mukti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1522

Abstract

This article disclose how generation Z’s perception toward digital culture diplomacy practice manifests in the assigning of Korean celebrities in Indonesian products’ brand. This is related with how they interest into Korean culture. This is following the entry of the Korean wave of culture into Indonesia, particularly through digital media such as social media, drama, fashion, music, and tourism. Since cultural diplomacy is not only limited to cultural exchanges sponsored by the Government or the State and carried out directly. In the digital era, cultural diplomacy is carried out by digital media and can be carried out by non-government actor use as brand ambassador for products such as foods, beauty products, fashion and so forth. This research uses a qualitative approach with the Case Study method. While the analysis is carried out using the VisCap model analysis which includes Visibility, Credibility, Attractiveness, and Power. These four aspects are then analyzing within the framework of cultural diplomacy in the digital era. The results of this study explain that the current culture of diplomacy is carried out in a way called soft powers. One of them is by how Indonesia uses Korean celebrities as brand ambassadors for their local brand. The reason for choosing is due to the celebrity's popularity, credibility, attractiveness, and power, which also boosts the products offered and establish attention. The relations between using Korean celebrities as brand ambassadors is certainly felt by Korea and Indonesia, which previously had been well established in diplomatic relationships.
Shifting roles of public relations professionals in artificial intelligence technology era: Case study of XY PR and digital agency Erna Febriani; Guntur Eko Saputro; Riedho Dharmawan; Shellie Paola Chelsie
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1585

Abstract

The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze the shift in the role of public relations professionals in dealing with the development of artificial intelligence technology in the public relations profession. The theory used is technological determinism and the role of public relations. The method used in this study is a case study with data collection techniques in the form of interviews and literature studies. The results of the study show that in the era of artificial intelligence, there has been a shift in the role of public relations professionals from the four conventional PR roles to the role of gatekeepers and validators. PR is required to have digital communication competencies and ethical behavioral principles in using artificial intelligence technology.
News innovation through infotainment in the 'Meet Nite Live' program on Metro TV news television Iman Indrati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1606

Abstract

Innovation in delivering news programs with a newstainment style is one alternative to increase audience retention. This study aims to describe the newstainment Meet Nite Live through multimodal analysis, analyze editorial considerations in producing news in newstainment format, interpret news innovation based on newstainment, and analyze the impact of newstainment on journalistic values. The research methodology uses a qualitative descriptive approach, indepth interview, and multimodal discourse analysis. The results of the study, the application of new newstainment innovation, present attractive visuals, flexible urban language, and casual gestures; news is packaged sensationally with an emotional approach, and the use of clickbait reflects the shift from conventional journalism to popular journalism. Editorial considerations adjust the information needs of the digital community by presenting educational information and upholding the press as part of the pillars of democracy. Newstainment innovation in Meet Nite Live presents news with a light and entertaining delivery and still upholds journalistic principles. This study strengthens the theory of media convergence by proving that newstainment can attract young audiences without ignoring journalistic ethics. The findings contribute to the media in developing interactive but accurate news content. Further research could expand the sample and examine the psychological-cognitive impact of newstainment.
Resolving conflict communication of multinational mining companies: PT Vale Indonesia and the local community Nur Azizah Fitrianti; Andre Noevi Rahmanto; Sudarmo Sudarmo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1546

Abstract

The conflict between PT Vale Indonesia and the Kuari community in East Luwu Regency demonstrates the ongoing clash between the company's legal rights to mining land and the community's dependence on the same land for housing and livelihoods. This research investigates the communication dynamics underlying the conflict through a qualitative case study method, using in-depth interview techniques with 12 informants from the company, local government and community. The results showed that formal meetings held through formal and informal dialog facilitated dialog on land access and use. The shift of some community attitudes from protest to limited engagement demonstrates the effectiveness of the dialog. Although, the core contradiction between state-sanctioned legality and community-based recognition remains. Applying Relational Dialectics Theory, this research shows how unequal discourses shape community and company interactions. The research recommends strengthening inclusive dialogue and recognition of community-based land management to promote more stable and equitable company-community relations.
Digital communication education for children in conflict with the law (ABH) at LPKA class II Maros in the Sekolah Kebangsaan Program Citra Rosalyn Anwar; Rita Gani; Asnur Lidayni
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1572

Abstract

This research analyzes the importance of digital communication education in improving election information literacy and critical thinking skills for children in conflict with the law (ABH) in LPKA Class II, Maros. As a vulnerable group as well as novice voters, they have the right to education that includes aspects of digital communication. The findings show that a lack of skills in digital communication and information management is one of the factors causing the problems experienced by these children. In the digital era, the ability to communicate effectively, including through digital media, is a fundamental skill in their social life. This study involved 50 children who are novice voters and participated in the Sekolah Kebangsaan program, which aims to strengthen digital literacy and critical thinking skills, especially related to election issues. This research is a case study with interviews, observation, and documentation data collection techniques during class. The results of the study show that the children in conflict with the law have developed communication skills, information management, confidence, and critical thinking, especially on election issues.
Framing structure of the news of the new COVID-19 variant in 2025, in Kompas.com Damayanti Wardyaningrum
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1391

Abstract

The mass media are expected to continue to play a role in educating the public about the development of the new variant of COVID-19 and its treatment. This study is conducted with the aim of obtaining an overview of how the framing built by the media Kompas.com in constructing ideas for the readers about the new variant of COVID-19. This research analysis uses Pan and Kosiscki’s framing, which consists of four structures. The results of the study find that the news is framed in the syntactic structure, and news leads are arranged from general to specific, starting with data about the increase in cases in three countries, to detailed information about the new variant. Moreover, source citations only come from the government, so the content of the news is not yet balanced. In the script structure, news is arranged by presenting the latest things that are considered important and new to the readers, followed by explanations and solutions. The thematic structure shows a selection of themes that attract the attention of readers but are deep with rationality. There are no nuances of overly emotional or sensational narrative. In the rhetorical structure, the emphasis on certain meanings in the news uses word choices that tend to be normative. The news writer employs idioms that are still felt general, with no specific emphasis. The construction of media framing is relatively reassuring to the public, who are still traumatised by the past pandemic.
CSR digitalization: Empowering female MSMEs by Indonesian Telco Enjang Pera Irawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1515

Abstract

Many companies have accelerated the implementation of CSR digitalization, especially in helping Indonesia's SME sector, due to the rise of the digital era. This explores the steps taken by telecommunications giants to support the empowerment of female small business owners through digitalization. This research aims to analyze how digitalization can help these women become more capable, access new markets, and ultimately improve their financial independence. The theory of communicative action serves as the guide in exploring this research. A total of 11 informant representing XL Axiata, partners, and SMEs participated in this study through in-depth one-on-one qualitative interviews. The research results indicate that CSR digitalization initiatives can represent the organization's ethical responsibility to support positive social reform in addition to economic contributions. However, inadequate ICT infrastructure needs to be addressed through cross-sector collaboration. Effective messaging, high levels of stakeholder participation, and the demand for two-way communication must collectively address this issue. Cross-sector collaboration can pave the way for a more sustainable and inclusive digital economy in Indonesia). 

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