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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik Oktri Permata Lani; Benni Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2021): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v9i2.4071

Abstract

The role of government public relations in the era of technological and information advancement is now no longer as a transmitter of information, but as a strategic element in supporting the successful implementation of government programs. Especially creating a reputation for good governance in the community. Therefore, the role of Public Relations Public Relations needs to be developed to be more proactive so that it is able to package information, oblique news that develops in the community and straighten it according to true, balanced and proportional facts so that people do not have bad perceptions about the government. The focus of the problem is the role of government public relations (Government Public Relations) in creating a good government reputation in the eyes of the community, as well as the objectives and functions of Government Public Relations (Government Public Relations) in creating a good government reputation in the eyes of the public. The research method uses literature study. Public Relations is designed based on serious research, planning and evaluation. The work process of Public Relations is a continuous circular process, and is a continuous process in the form of a spiral. In the implementation of the function of public relations or Public Relations requires, a variety of reliable expertise, people who can be trusted, supervision, coordination, attention to every detail and carried out in a professional manner. Public Relations must be able to master technical skills in disseminating information to achieve the goals that have been determined by the Public Relations. In this approach, Public Relations can use various communication channels, including interpersonal, public, group communication, mass media, both print and audio-visual and New Media.
Analisis Isi Pro Kontra Pemberitaan Media Massa di Harian Fajar terhadap Kebijakan Di Rumah Saja Muhammad Rustam
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3028

Abstract

The case of Covid-19 has become a global pandemic and is worrying all countries, including Indonesia. To break the chain of virus spread, the government has made policies to work from home, study from home, and worship from home. This policy was then reported in various mass media, including the Fajar daily newspaper which was published in Makassar City. This study aims to find out the direction of the news from being published. The research method used by the researcher in this study is a quantitative method with a content analysis approach and library research. The agenda setting theory is used in this study to statistically describe the provision of policies at home by the government. The population in this study is all news published in the Fajar Daily Newspaper from March 2, 2020 to April 30, 2020. The selected sample is part of the population with a total of 1061 news reports. The results of this study found that 74.5% news contained pro news (supporting the government), while 25.5% contained contra news (not supporting the government). The results of this study using content analysis found that the public is strongly encouraged to sort out information based on their analysis or perspective based on government policies, namely working from home, studying from home, and worshiping from home during the Covid-19 pandemic in Indonesia. This analysis of the pros and cons of this announcement will contribute to the community about how the mass media lead to public opinion.
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
Analisis Komunikasi Multikultural dalam Penanaman Toleransi Anak Panti Asuhan Bunda Serayu Banyumas Wilibrordus Megandika Wicaksono; S Beki Istiyanto
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3527

Abstract

Tolerance is still the homework in Indonesia. For the period 2008-2018, Wahid Foundation mentioned there were 1.420 violations by non-state actors and 1.033 violations by state actors related to intolerance. From this, the purpose of this study is to analyze early parenting in the context of multiculturalism at the Bunda Serayu Orphanage. The research uses the theory of symbolic interaction and the research method used is qualitative with narrative research. Data were collected through interview techniques, literature studies related to the stories of orphanage children, as well as observations at the orphanage. This orphanage takes care of children from various background. The result is caregivers instill a parenting pattern of equal affection for all. The differences that give rise to conflict are framed by egalitarian parenting patterns that characterize Banyumas culture. The encounter and interaction between children, caregivers, and peers at school and funder create to a new meaning of family. Visits to places of worship of other religions are also carried out as a means of getting to know the diversity. The multicultural communication creates to understanding, appreciation, and tolerance. This parenting pattern and visits to places of worship of other religions can be replicated to invest tolerance.
Analisis Makna Pesan Simbolik Penyandang Oligodaktili Dusun Ulutaue di Kabupaten Bone Ismi Amir Ismi; Andi Alimuddin Unde; Tuti Bahfiarti
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3693

Abstract

ABSTRACT People with oligodactyly are humans who have less than five fingers and toes. This deficiency is formed since their birth. This study involved five informants from Ulutaue Hamlet, Bone Regency of South Sulawesi Province, Indonesia. People with oligodactyly usually get the nicknames "crab man", "disgusting person", "mapakka finger". In addition to verbal forms, people with oligodactyly also receive non-verbal treatment. Hence, it makes them feel ashamed, heads down and offended. Behind those non-verbal ridicules, people with oligodactyly have non-verbal communication between each other to be used as defense or protection against strangers. Based on these conditions, this research entitled "Analysis of the Meaning of Symbolic Messages for Oligodactyly Persons in Ulutaue Village in Bone Regency". This type of research uses qualitative research methods, ethnographic studies of communication with the aim of describing, analyzing, and explaining the communication behavior of a group of people with oligodactyly. The results of this research concluded that people with oligodactyly have special beliefs about "ade' tomatoa riolo" means the culture of the previous people have an effect on their survival. Departing from this understanding, the oligodactyly group believes that all of this cannot be separated from the existence of a great power that controls everything.
Konstruksi Makna Ruqyah Syar’iyyah Bagi Pasien Gay Naila Rahmi; Muhammad Firdaus; Ismandianto
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.4169

Abstract

Ruqyah syar’iyyah method for gay patient is one of interesting phenomenon that currently happening around society. This methods is still rare to be found, especially when it comes to treat patient that find their self as gay. Gay existency in Indonesia is still under debate among society. The contradiction created because of ruqyah syar’iyyah method that being told could help patient cured is creating another meaning for each patient itself. The purpose of this research is to understand patient motive, meaning of ruqyah syar’iyyah method for patient and the communication experience for patient. This study uses qualitative research method with phenomenology approach also uses snowball technique to get 4 informants as the subject of this research. Data collection done through in-depth interview, observation and documentation. Data analysis technique uses interactive data ana While for the data validation check, researcher uses triangulation and extension of participation method.The result of this study shown that first, the reason why gay patient doing ruqyah syar’iyyah method is split in two, there are past motive (because motives) (1) uncomfortable feelings (2) information from social media and (3) the willing to change, future motive (in order to motives) (1) self-intropection (2) getting close to god (3) having partner and heredity. Second, the meaning of ruqyah syar’iyyah for gay patient is Islamic law based, as a process of hijrah, and solution for variative disease. Third, the communication experience for patien is split in two which are happy and unhappy. Happy communication experience there are well accepted, getting new friends and getting peace. While for bad communication experience there are self-personal (feeling unwell), shunned by past friends, and getting underestimated
Perbedaan Generasional dalam Memaknai Praktik Periklanan Digital oleh Influencer di Media Sosial Syaifa Tania
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.4247

Abstract

The Y and Z generation is currently the two generations who lives side by side and considered possess higher characteristics compared to the older generations. In terms of technology, although both are considered as digital natives, but they shared different socio-technological context. The Y generation experienced technological adaptation process of the transition of analogue to digital technology. Hence, the Z generation do not share the same experiences. In terms of marketing communication, this condition affects their way of responding digital advertising practice, especially done by the influencer. This research is aimed to explore generational gap between two generations in interpreting the practice of digital advertising shared by social media influencer by using case study method. The result shows existing differences related to the type of the preferred media and their construction of ideal figures of the social media influencers. It shows that the considered similar characteristics between two generations does not entirely correct. The difference lies in their perspective of influencer realness in terms of their personality and persuasive information. Understanding the difference perspectives between two generations leads to the consideration of the future mutigenerational marketing communication approach.
Fenomena Linguistik dalam Realitas Sosial Budaya di Era Covid-19 Eva Fachriyah; Endang Tri Santi; Ratu Dea Mada Badriyah
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.4541

Abstract

The Corona Virus, also known as COVID-19 (Corona Virus Diseases 2019), is a very common infection these days. Currently, all fields are related to COVID-19, including the field of language that highlights the use of terms used in everyday communication, in prevention and treatment efforts, and the tools used that are widely emerging. Some of these terms, some of which have been around for a long time but whose use is becoming popular at this time, are also new terms that emerged during the Coronavirus outbreak. The emergence of these linguistic terms shows that language is productive and dynamic so that its development is appropriate and in line with the situation and conditions that occur. The linguistic term related to COVID-19 appears as a description of what is happening and an expression of an effort to prevent the spread of the Coronavirus. However, behind the function of language as a very basic communication tool, namely the description of something or what is happening, there are also language polemics such as negligence in the use of terms and cultural puns that can be interpreted negatively by the interlocutor. This research is qualitative descriptive research using the discourse analysis method. The data obtained are interpreted by involving language theory. From the results of the analysis, at least many things related to language that have emerged related to COVID-19 include word forms, phrases, acronyms, patient status domains, actions, equipment, and regions. In addition, several polemics have also emerged, such as the categorization of linguistic symbols, the omission of symbols, and cultural play.
Public Relations Officer on Screen: An Analysis of Professional Practices of Public Relations Officers in the Industry Brigitta Revia Sandy Fista; Yuli Nugraheni
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4329

Abstract

This study attempts to dissect the tendency to depict public relations institutions in the films produced by Warner Bros and Columbia Pictures. These two production houses are listed as the companies that most often release new films in America. Characters who have profiles as public relations institutions appear in films produced by different production houses. The research will be conducted by taking film samples in the 2010-2019 period. The selection of this year's range is based on previous studies that also used content analysis to look for trends in the depiction of the public relations profession in films in the period 1990-2000 and 2000-2009. This study uses a quantitative approach with descriptive type and uses the method of content analysis. The results show that there are differences in content on the characteristics of the PR profession, the type of campaign in The Social Network and Our Brand is Crisis films. Then on the indicators of the aspect of persuasion, there are similarities from the aspect of persuasion used in the practice of the PR profession.
Female Sensuality on Screen Ade Naura Intania; Dwi Ajeng Widarini; Bayquni
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4759

Abstract

Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.

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