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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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Communication Pattern "Omahjiwa" Community Counselor in Helping Counselee Who have Anxiety Disorder Tasya Aurellia Suseno; Martriana Said
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6163

Abstract

Mental health is an important thing for everyone to have. Because with a healthy mentality, individuals can do their days productively and can also maximize the abilities that exist in themselves. However, since the pandemic came, all activities have stopped and people also need to follow the changes caused by the pandemic. Because of this, people also feel lost and are also worried about what will happen in the future, which eventually leads to excessive worry. At that time the mental health of some people finally felled and along with this, several communities related to mental health issues emerged on social media to help everyone who had mental disorders. One of these communities is OmahJiwa which provides free counseling for everyone who has mental problems, one of which is anxiety disorders. The purpose of this study was to see the pattern of communication and also the effectiveness of interpersonal communication between a counselor and a counselee who has an anxiety disorder. This research uses a post positivist paradigm with a qualitative approach. The concepts used are Communication Patterns and Interpersonal Communication. The results obtained from this study are the OmahJiwa Community Counselors use 4 Communication Patterns (primary, secondary, linear, circular) and use Two-Way Communication Patterns. 5 directions for the effectiveness of Interpersonal Communication that occurs between counselors and counselees, but the most prominent are empathy, support, and positiveness
Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising Zalfa Qathrunnada; Catur Nugroho
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6167

Abstract

The visual package of an advertisement on television will not be communicated perfectly to the audience if it’s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed
Gender Sensitive Journalism in Harian Kompas as a Media Advocacy Against Women’s Sexual Violence Islaq Hastita Hamzah; Gati Dwi Yuliana
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6194

Abstract

Cases of sexual violence against women are steadily increasing every year, as well as the news of these cases. Despite that, often the media exploits victims and their stories. The news is framed through a patriarchal lens that gives the impression that the victim was the main cause of the events. As a provider of information, the media plays a central role in constructing public opinions. Therefore, the media has a responsibility to support the victims to get their rights. Reporting with gender sensitive journalism is a media reference in advocating for victims/survivors of sexual violence. This study aimed to determine the application of gender sensitive journalism in Harian Kompas as a media advocacy against sexual violence. This study is based on the concept of Gendered Perspective Journalism, Gender Sensitive Journalism, Press Language in Reporting Sexual Violence, and Advocacy Journalism. This research applied qualitative research methods. The results of this study indicated that Harian Kompas covers cases of sexual violence based on the perspective of victims to protect victims and help the survivors to get justice. Furthermore, as a form of advocacy journalism, Harian Kompas also provides a large space for victims to speak out in the Harian Kompas.
Crisis Response Strategy of PT. Angkasa Pura II on the News of Health Protocol Violations at Soekarno-Hatta Airport Melinda Puspa Negara; Susanne Dida; Retasari Dewi
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6308

Abstract

Thursday, May 14th, 2020, the public was shocked by the occurrences of violations of health protocol during the pandemic Covid-19 at Soekarno-Hatta Airport. At that time, the government was relaxing the Large-Scale Social Restrictions (PSBB) by re-activating public transportation modes. Reports in the mass media and social media cornered PT. Angkasa Pura II, the airport administrator, is a party that is negligent in managing flight schedules and rules for maintaining distance at the airport. This research objective was to identify the crisis response strategy carried out by PT Angkasa Pura II to overcome the negative news resulting from the incident of health protocol violations at Soekarno-Hatta Airport. The study discusses crisis response strategies derived from Situational Crisis Communication Theory (SCCT). This research method is qualitative. Research data was obtained through interviews, observation, and literature study. The results of this research, AP II crisis response strategies were, (1) rebuilding, the rebuilding response strategy AP II was conducted with an apology. (2) Take corrective actions, AP II made some physical improvements, increasing field staff and warning signs for applicating health protocols in public spaces. And (3) diminishment, the diminishment response strategy AP II was conducted by submitting excuses and justifications. AP II attempts crisis framing by disseminating information about the company's efforts and commitments that are disseminated through the company's website and social media. This step aims to make the public aware of the company's positive efforts to deal with the crisis and the public also understands that AP II has no intention of committing violations.
The Impact of Internal Bulletins on Information Needs in Balai Besar Wilayah Sungai Brantas Sella Desita Sukarya; Jokhanan Kristiyono
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6491

Abstract

Mass communication is undoubtedly constructive for humans to meet their information needs individually and in groups. Communication is essential in human life as a process of delivering messages. It is the most basic need that is closely related to the continuity and defense of the existence of an organization or company. One of the roles in helping to establish effective communication relationships with the use of internal media has also been carried out by the Brantas. Using internal media implemented by the Brantas can establish relationships between internal and external stakeholders and assist in synchronizing information. The purpose was to determine the use of internal bulletins by employees in meeting internal information needs, to determine the fulfillment of internal information needs obtained by employees from internal bulletins as a source of information, and to determine the effect of using internal bulletins to meet the internal information needs of employees at Balai Besar Sungai Brantas. The result is that it was found that there was a relationship between the use of the Brantas Bulletin to meet their needs and the use of internal media could be used by an organization or agency.
Big Data Analysis Of Banten Community Information Consumption After The Decline of The Covid 19 Case Darwis Sagita; Burhanudin Mujtaba; Rahmi Winangsih
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.2090

Abstract

This research explains the information consumption of Banten people after the decline of the covid 19 case. What information themes are communicated by the community about Banten on social media. This research was conducted with a qualitative approach by discussing the results of data mining searches (data retrieval on social media through applications), while the application used is NodeXL. The following are the results of this study; among the five aspects of information that researchers examined the data (health, education, economy, tourism, and politics), health information was the least communicated (both one-way and two-way) by the community. Meanwhile, politics and tourism are the most communicated aspects of social media. It can be said that the communication behavior of the community about Banten Province on YouTube social media is generally not dominated by two-way or more communication models. Feedback only occurs on certain information themes. The theme of political information and tourism is the most two-way or more. Meanwhile, health information is the least discussed and does not generate much feedback. It can be concluded that health information is no longer a public concern after the decline in covid 19 cases.
Instagram's Role in Inducing Event-Related Social Anxiety for Public Engagement Helen Fransisca; Rizaldi Parani
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7264

Abstract

This study aims to illustrate the social anxiety occurring on the Instagram, which creates social influence among individuals regarding entertainment events. This is closely related to the desire of community members to attend Coldplay concerts in Indonesia and neighbouring countries such as Malaysia, the Philippines, Singapore, and Thailand. Therefore, the research question raised is "How can the use of Instagram in creating social anxiety in organizing live events affects the public interest?" The approach used in this study is a qualitative approach with a phenomenological research method. The unit of analysis used is individuals with purposive sampling technique. Data collection was carried out through semi-structured in-depth interviews and relevant literature studies. The theory used in this study is the Uses and Gratification theory because users are active audiences who interact on Instagram. Additionally, this study also incorporates several related concepts such as Social anxiety, social influence, and New media. The study findings reveal that many Instagram users experience anxiety regarding the one-day Coldplay concert in Indonesia. As a result, many fans are interested in attending Coldplay concerts held in several neighbouring countries of Indonesia. This indicates that content on Instagram plays a significant role in shaping community interest.
The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z Cindy Wijaya; Intan Primadini
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7285

Abstract

The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a brand-focused lifestyle among the youth. Hence, a research initiative was undertaken to elucidate how Generation Z perceives luxury brands. Employing an interpretative phenomenological analysis (IPA) within a constructivist framework, alongside a qualitative exploratory approach, the study aimed to uncover participants' interpretations of luxury brands. Data were acquired through interviews, subsequently subjected to analysis using methodologies outlined by Smith, Flowers, and Larkin. The research findings underscored that one of the catalysts for this phenomenon lies in Generation Z's aspiration for acknowledgment and acceptance within society. Financial, functional, social, and individual values collectively contribute to shaping the significance attached to luxury brands among this demographic. Generation Z holds the belief that social validation can be garnered by enhancing their standard of living or social status through the adoption of luxury brands, fostering hedonism and brand-conscious behavior.
The Impact of The Body Shop #FightForSisterhood Campaign on Public Attitudes Towards Sexual Violence Anggita Rahma Shela Suwarsih; Rhegina Leony Fariaz; Ruvira Arindita
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7562

Abstract

Prior research has identified a link between Public Relations (PR) campaigns and public attitudes toward specific issues. Currently, Indonesia is grappling with a surge in sexual violence cases. In 2022, a Ministry of Women's Empowerment and Child Protection (Kemen PPPA) report recorded 25,050 cases of violence against women, representing 79.9% of all victims. Responding to this concerning trend, The Body Shop (TBS) Indonesia launched the TBS #FightforSisterhood PR campaign, dedicated to addressing sexual violence. This study seeks to evaluate the impact of the TBS #FightforSisterhood campaign on public attitudes regarding sexual violence. Key concepts encompass PR campaigns, attitudes, sexual violence, and the stimulus-response (SOR) theory. Utilizing a quantitative approach, data was collected through surveys from followers of the @thebodyshopindo.impact account, totaling 10,300 respondents. Non-probability purposive sampling yielded a sample size of 100 followers, determined using Slovin's formula. Data analysis involved simple linear regression conducted with SPSS software. Results from the study reveal a significant positive impact of the TBS #FightforSisterhood PR campaign on public attitudes toward sexual violence. This research underscores the potential for brands to drive meaningful change on pressing social issues when campaigns are executed thoroughly, highlighting their power to effect social change.
Wasting Food Practice on Tiktok: Micro-Fame, Profit, and Trendiness Alfi Syahriyani; Ismi Ana Nurazizah; Anzalas Sakinata; Andini Suandi Putri
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7576

Abstract

This research aims to investigate the phenomenon of wasting food practice, which once became a trend on TikTok, during pandemic era. This study utilizes a qualitative method with elaboration and literature review on several research related to the issue. The analysis revealed that the emergence of wasting food content trends on TikTok was related to the coherence between globalization as the root of the era of technological progress, the ideology of capitalism driven by changes in people's mindsets, and active participatory culture as capitalist behavior that promotes the wasting food content for the sake of individual satisfaction (fame and trendiness) and profit. This study also concluded that TikTok served as the social media which offered public benefit in the form of creative video content that might violate the social norms.

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