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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable Hansen Batara; Daniel Susilo
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4948

Abstract

PT Indofood CBP announced the launch of Chitato Lite, which is a form of the rebranding of Lays products by changing the logo and packaging. This study aims to determine whether there is an effect of Rebranding, Brand Image, and Customer Loyalty and to find out whether Brand Image mediates the effect of Rebranding Lays on Customer Loyalty. This study uses quantitative methods with the type of explanatory research and uses survey methods. The data was obtained by distributing questionnaires to 219 followers of the Instagram accounts @laysindonesia and @mychitato who were aware of the Lays rebranding. The type of sampling used is non-probably sampling with a purposive sampling technique. Hypotheses were tested using normality, correlation, and linearity tests. The results of this study indicate that there is a significant influence between rebranding on customer loyalty directly and indirectly, while the direct effect is 29.3% and the indirect effect of rebranding on customer loyalty through brand image is 43.3%. This shows that Lays' rebranding is considered relevant to product changes.
The Issue of Teenage Girl Marriage in Indonesian Films: Analysis of the "Yuni" Film Reception Estavita Chantik Pembayun; Mashita Phitaloka Fandia Purwaningtyas
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5081

Abstract

The film titled “Yuni” talks about a young girl named Yuni who experiences pressure from her society to get married. Despite gaining international recognition through awards at prestigious events, this film has attracted various discourses on social media. This research aims to examine the audience’s meaning of the film “Yuni”, especially for women who have married in their teens. This is phenomenological research that focuses on the experience of the audience as individuals. The research method uses Stuart Hall’s reception analysis with the concept of encoding and decoding and uses the stereotype concept of Richard Dyer as an analytical tool. This research uses in-depth interviews, observations, and literature studies. The results show that the audience’s meaning is in a position of dominance and negotiation. A dominant position occurs through scenes that show that married teenage girls are victims of a still-strong cycle of patriarchal systems and we will limit the options to develop themselves for experience after marriage. The negotiating position occurs in scenes that show stereotypes related to women must be smart in matters of kitchens, wells, and beds.
Tourism Communication Strategy for Rumah Betawi Rawasapi in Conserving Local Wisdom Yudhistira Ardi Poetra; Fina Zahra
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5576

Abstract

One type of tourism that is interesting to note is cultural tourism with the concept of local wisdom. In Jatimulya, Bekasi Regency, West Java, there is a tourist attraction called Rumah Betawi Rawasapi which emphasizes the nuances of their local culture, namely the Betawi Tribe. Therefore, Rumah Betawi Rawasapi has a communication strategy to realize cultural tourism as well as being a place for preserving local wisdom. The purpose of this research is to explain and analyze the communication strategies contained in the Rumah Betawi Rawasapi in the preservation of local wisdom. This research uses a qualitative approach as a method or way to obtain research objectives. Meanwhile, the research subject is the administrator of the Rumah Betawi Rawasapi tourist attraction. The location of this research is at the Rumah Betawi Rawasapi tourist attraction which is located at Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency, West Java. The results show that there are five communication strategies at Rumah Betawi Rawasapi in preserving local wisdom as an object of cultural tourism, namely redundancy, canalizing, informative, persuasive, and educative.
Self-Identity Formation of Public Officials on Entertainment Apps : (Study on the Use of Tiktok) Yanuar Galih Wiryawan
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5603

Abstract

The TikTok application focuses on the age of 25-30 years with the demographics of Javanese people with middle to upper socioeconomic status groups. However, the use of the application is not only by youth and the general public; celebrities and public officials also use the application for their purposes. This research will focus on public officials' use of the TikTok application in forming self-identities. This study uses a constructive paradigm with a descriptive qualitative research method. The research design used in this study is phenomenological. The phenomenon raised in this study is to see the use of the TikTok application in building self-identity from the point of view of symbolic interaction theory. The results of the discussion found that there is a broad community role in displaying self-identity on TikTok. The community consists of a team, colleagues, family, and TikTok users. The interactions that occur form an identity that continues to develop from the research subject.
Empirical Study of the Dinamics Contribution of Public Communication Based on Local Wisdom to Development Andi Windah; Haryanto Hasan; Tina Kartika; Ida Nurhaida
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5604

Abstract

Communication is one of the crucial indicators in development, especially to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives. One form of development communication that emphasizes the ability of communicators is public communication. In short, public communication can be interpreted as a strategic interaction to channel information, ideas, programs, presentations, data, propaganda, and many other contexts of development messages to the masses, the public, or a specific audience. This research uses a qualitative approach with a literature study to collect data. This study found that the experience of developing a geopark tourist area in Pangandaran, West Java, can be used as the first best practice as its articulation of local wisdom in public communication during the development process showed a significant effect. In this study also shows various phenomena of successful communication integration based on local wisdom and the development process in the economic field using social media, such as the Government of Kutai Kartanegara Regency, Purwakarta Regency, Sumenep Regency. It can be concluded that the use of local wisdom-based public communication is considered capable of supporting development in terms of economic, social, or cultural
Construction of Haris And Fatia vs Luhut Binsar Pandjaitan News Coverage By Kumparan and Tribunnews: (Framing Analysis on Kumparan and Tribunnews March-April 2022 Period) Irfan Kurniawan; Abdul Malik; Media Sucahya
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5627

Abstract

In the period from March to April 2022, Kumparan and Tribunnews presented news regarding thefeud between Haris and Fatia and Luhut Binsar Pandjaitan, regarding the issue of the miningbusiness in Intan Jaya Jaya, Papua. In their dispute, Haris and Fathia alleged that Luhut wasinvolved in the business, while Luhut said that the accusation was baseless and considered it a formof defamation. This study aims to find out how Kumparan and Tribunnews carry out framing,construction, and how the two media take sides, both for Haris and Fatia and for Luhut BinsarPandjaitan. This study uses the Framing analysis method proposed by Zhongdan Pan and Gerald M.Kosicki. The results of the study show that Kumparan constructed the news by giving theimpression that Polda Metro Jaya was on Luhut Binsar Pandjaitan's side. Kumparan also constructs news reports with a tendency to side with Haris and Fatia's camp, which can be seen from the selection of sources, most of whom are in their camp. Meanwhile, Tribunnews tends to be balanced in reporting, as evidenced by the selection and use of statements from sources that are balanced without taking sides with one side.
Exploiting the Sadness of Disabled Athletes: (Critical Discourse Analysis of Theo Van Leeuwen on Detik.com January 16, 2022 Edition) Merry Fridha Tripalupi; Rahmat Edi Irawan; Kismiyati El Karimah
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.5648

Abstract

Reporting about athletes disables anything new in the world of journalism. In several regional, national, and international sports pages, journalists always write news about the other side of life and his struggles in overcoming disability in the match. It is interesting to see how athletes with disabilities are used as commodities and exploited their interests. So, with this view, the researcher analyzed a text entitled Exploitation of Sadness for Athletes with Disabilities (Theo Van Leeuwen's Critical Discourse Analysis on Detik.Com Edition January 16, 2022). The research uses Frankfurt’s critical theory, with qualitative methods, with a critical analysis approach from Theo Van Leeuwen. The results showed that the writer used several inclusion and exclusion strategies in the news text. The inclusion strategy focuses on Halil exploitation as the main star in the text above. Halil is described as a young man who has limitations and physical imperfections but wins in sports competitions. Meanwhile, in the exclusion strategy, the scriptwriter does not present a coach who has contributed to Halil's victory or a friend from a hawker association who is also an athlete who paved the way for Halil to become an athlete. With this inclusion and exclusion strategy, it can be seen how the perspective of news writers for persons with disabilities places them in an unequal position with humans in general
Meaning of Thrifting in the #TukarBaju Campaign in the Zero Waste Indonesia Community Yunitasyia Nafa Zahro; Holy Rafika Dhona
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.5626

Abstract

The phenomenon of thrifting or buying used clothes is becoming increasingly popular among young people and has attracted public attention because it is considered as one of the sustainable efforts by applying the principles of sustainable fashion.In interpreting this, the researcher then chose the Tukar Baju community as the object of research as well as a representation of environmental activists engaged in the realm of sustainable fashion. This research uses a qualitative method with an ethnographic type of research to see the meaning of thrifting from Tukar Baju activists and how the process of interaction and exchange of meaning between individuals can strengthen the meaning of thrifting as a form of sustainable fashion effort. Researchers found a pyramid concept of "Buyerarchy of need" in interpreting thrifting as a continuous effort and thrifting is at level 4 and which means thrifting is not the only one. So, to strive for sustainable fashion through thrifting, people need to be smart and not impulsive consumers.
Body Image dalam Video Klip LOONA "Butterfly" Affiyah Triyuni Sari; Cici Eka Iswahyuningtyas
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.5756

Abstract

Mass media builds the construction of women's body images. Women's beauty is judged by certain indicators, including slim bodies, fair skin, and straight hair. The unrealistic body image displayed by the mass media has a negative impact on the audience, especially female adolescents. Meanwhile, LOONA's “Butterfly” music video defy beauty standards. Adolescent fans tend to internalize the values ​​that exist in the figure of the idol. This study aims to explain the reception of LOONA's teenage fans for aspects of body image in LOONA's "Butterfly" music video. The theory used in this study is reception analysis. This research was conducted qualitatively through in-depth interviews with female adolescent fans of LOONA. The results of the study show that the position of reception of LOONA's adolescent fans on aspects of body image in LOONA's "Butterfly" music video is dominated by a dominant position. The reception of LOONA's adolescent fans is influenced by the frameworks of knowledge, relations of production, and technical infrastructure.
Representation of Alone Together in Family Communication in the Film " Nanti Kita Cerita Tentang Hari Ini" Fikry Emeraldien; Nirwana Esa; Putri Erlinda; Salma Ardhani
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.5842

Abstract

Komunikasi keluarga yang efektif menjadi dasar untuk terciptanya keluarga yang baik. Keluarga yang gagal dalam menciptakan pola komunikasi yang baik dapat memunculkan ketidakseimbangan dalam komunikasi antar anggota keluarga tersebut. Hal ini memicu adanya alone together seperti yang direpresentasikan oleh keluarga dalam film “Nanti Kita Cerita Tentang Hari Ini”. Penelitian ini bertujuan untuk mengkaji adanya fenomena alone together tersebut dalam film “Nanti Kita Cerita Tentang Hari Ini”. Alone together sendiri merupakan keadaan di mana seseorang akan merasa sendirian meskipun sedang berada di tengah keramaian. Manfaat dari penelitian ini yaitu untuk mempelajari fenomena alone together yang ada di sekitar kita, terutama dalam keluarga. Penelitian ini menguak representasi film dengan menggunakan metode penelitian kualitatif, yaitu semiotika oleh John Fiske. Analisis semiotika ini memiliki tiga level, yaitu level realitas, level representasi, dan level ideologi. Hasil analisis dari ketiga level tersebut adalah rupanya film “Nanti Kita Cerita Tentang Hari Ini” menunjukkan fenomena alone together yang dialami oleh beberapa anggota keluarga. Perasaan alone together ini dipicu oleh pola komunikasi keluarga monopoli atau otoriter.

Page 22 of 31 | Total Record : 309

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