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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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Commodification of Content in the Soap Opera “Si Doel Anak Sekolahan” Farah Laila Fazriah; Sigit Surahman; Yudhistira Ardi Poetra
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7743

Abstract

Commodification is the process of transforming use value into exchange value. The soap opera Si Doel Anak Sekolahan is the result of efforts to change from a use value that can entertain into an exchange value that brings financial benefits. These shows attract a large audience, which attractive to advertisers in various ways. This show is repeated every year from 2011 to 2023. This research uses a critical perspective by looking at the political economy of media. The concept of content commodification offered by Vincent Mosco became the scalpel for this research. Data for this study comes from the main source, namely the soap opera "Si Doel Anak Sekolahan" on RCTI. Meanwhile, additional data such as observations and documentation were obtained from literature studies, literature and internet searches. The results of research show that the soap opera drama series Si Doel Anak Sekolahan contains content commodification in the form of advertisements in the form of billboards, there are also advertisements in the form of squeeze frames. Media institutions have the power determine what programs will be made into new commodities on the television. Every program produced by media institution is a marriage between the economic system and the political system.
Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Wisnu Hasanudin; Dwinarko Dwinarko
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7749

Abstract

In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.
Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign Nyoman Indy Tavipiana Wirata; Rah Utami Nugrahani
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7772

Abstract

Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosmetics as a support system for teenagers to overcome their skin problems, so that the object in this study is the perception of 'Beauty Bestie' and the subjects are campaign audiences as key informants and psychology experts as expert informants. This study used interpretive qualitative research methods with a phenomenological approach and research data obtained through in-depth interviews, observation, and documentation. Social cognitive theory was used as a foundation for reviewing this research and Van Kaam's phenomenological data analysis techniques were used to analyze data findings with data analysis units oriented to the stage of perception formation by Julia T. Wood and DeVito. The results showed that the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign has been formed in the campaign audience to the stage of recall. This research is only limited to the formation of the perception of 'Beauty Bestie' in the Emina Beauty Bestie Day campaign, so that future research can further analyze the perception of 'Beauty Bestie' in the campaign audience in terms of brand positioning, brand image, or sales. Keywords: Beauty Standards; Formation of perception; Beauty Bestie; Campaign
Memes and Interactivity of Facebook Mobile Legends Gamers After the Fall of RRQ Dwi Prasetyo Yulianto; Moch Fuad Nasvian; Dimas Rifqi Novica
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.7799

Abstract

This research aims to determine the level of interactivity in meme postings by netizens during the M4 World Tournament of the game Mobile Legends: Bang Bang (MLBB). Utilizing the Facebook platform, specifically the "Mobile Legends Gamers'' group, this study analyzed 791 comments from 10 group member posts during the period of January 10 - 25, 2022. Employing Thematic Analysis, interactivity dimensions were examined based on the framework of Six Basic Emotions and Message Interactivity. Results indicate that interactivity among group members was high, with various emotions revealed, such as happiness over RRQ's defeat and anger at mistakes made by favorite teams. In conclusion, social media plays a significant role in fostering user interactivity and emotions, especially within the context of gaming communities like MLBB. This study offers valuable insights for the Mobile Legends community and the field of digital communication science, emphasizing how memes are used as a means of communication on social media.
Mandiri FM Cilegon Radio Broadcasting Management Strategy in Attracting Listeners' Interest in The Nyenyore Program Rico Fajar Baskoro; Media Sucahya
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7814

Abstract

Nyenyore is one of the broadcast programs on Radio Mandiri FM Cilegon. This program provides musical entertainment and information about community activities in the afternoon. However, this program is relatively new, this makes it difficult for Radio Mandiri FM to get listeners due to the decreasing intensity of conventional radio listeners and other private radio broadcasting institutions that have long broadcast primetime programs. To overcome this, proper management of radio broadcasting is needed so that the jam program can be packaged properly. This study uses a post-positivist paradigm through a qualitative approach using the case study method, because it will explore the performance of human resources in broadcasting management. This study uses interview data collection techniques, observation and documentation. The results of this study indicate the stages of planning, organizing, directing and giving influence and supervision carried out by broadcasting management in managing the Nyenyore program.
The Influence of Family Communication Patterns on Parenting Agreements for Children with Special Needs Resman Muharul Tambunan; Des Hanafi; Fachmi Ibrahim
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.7969

Abstract

Children with special needs show their own uniqueness and challenges in parenting. Caring for children with special needs requires creating meaning and cooperation among family members. Family communication patterns have a significant impact on how arrangements for caring for children with special needs are formed and implemented. The importance of family communication patterns in the context of parenting agreements for children with special needs cannot be ignored. The relationship between parents and children is the core interaction in the family system. This research aims to explore the influence of family communication patterns on parenting agreements for children with special needs. This research was designed using a descriptive causality survey method with a quantitative approach with a positivism paradigm to test research hypotheses and descriptive analysis, by collecting data from relevant respondents using a digital questionnaire. The results of the significance and hypothesis tests show that the protective and laissez faire variables have a significant value with H0 being accepted, while pluralistic and consensual have an insignificant value with H0 being rejected.
The Cooking Content Effect in Instagram to Followers' Satisfaction Muhammad Agil Kuncoro; Vina Mahdalena; Rini Riyantini
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8172

Abstract

The tendency for cooking videos to have a long duration to showcase cooking demonstrations is a challenge for Instagram @pattygurlz, as the platform limits the duration to 90 seconds. In addition, in @pattygurlz's Instagram videos, there is no physical appearance of the presenter. This situation is a challenge to persuade Instagram users to be interested in the content. This study aims to identify and analyze the impact of @pattygurlz content on follower satisfaction. This study uses the Uses and gratification theory, where audiences are considered as active voters, evaluating media that can meet their needs. This research uses a quantitative approach with a survey method. The population of this study were Instagram followers @pattygurlz with a sample size of 100. In analyzing the data, researchers conducted validity tests, reliability tests, correlation tests, regression tests, detemination coefficients, and hypothesis tests. The data testing technique is processed using the SPSS version 26 program. The results showed a significant relationship between cooking content and followers' satisfaction. The coefficient of determination shows that 42.9% of followers' satisfaction is influenced by content, while the rest is influenced by other factors.
Strategic Communication of Local Government Aries Aries
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8216

Abstract

The implementation of local government affairs in the field of communication is still limited to organizing routine activities that only focus on message production and message dissemination - not focused on communication activities that have a strategic impact on the local government institution itself. The implementation of local government communication affairs should ideally focus on efforts to align programs/activities (planning) with actions (implementation of activities) of each component of regional apparatus to achieve organizational goals and objectives. So that each work unit and regional apparatus has the same direction to work together to carry out various activities that contribute to the achievement of goals and objectives set in the strategic plan. Local government strategic communication in this study is a series of planned activities on information management and practical communication that is prepared based on government administration that provides prospects for benefits for local government institutions; realizing effective internal communication to achieve organizational goals and objectives; building institutional image and reputation; and optimizing institutional communication with the community and stakeholders.
Audiences’ Perception of Rape Euphemism In the Sexual Violence News in Online Media Ade Devia Pradipta; Putu Titah Kawitri Resen
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8225

Abstract

Online media is a form of mass media that is close to society, especially in the era of increasingly massive development of information and communication technology. One type of information that the public is interested in in online media is news, especially cases of sexual violence such as rape. Rape is a serious crime because it harms the victim from physical and psychological aspects. Reporting about rape incidents generally applies euphemisms for verbs that represent heinous acts. In some cases of rape, the criminal act is replaced with several words such as "digagahi", "dicabuli", "dirudapaksa", even if the perpetrator is more than one person, the word choice used is "digilir". The aim of this research is to describe public perceptions regarding the replacement of the word rape in reporting about sexual violence in online media. The results of this research found that respondents felt that it was important for the media to replace the word rape because it made the news more polite and more comfortable to read. The pronouns most frequently read by respondents were molested and fucked. Furthermore, this research also found that some word choices actually perpetuate the dominance of perpetrators, who are mostly male, over victims, who are usually women or minors.
Interpreting Symbols of Cultural Identity Jatiwangi Clay Liza Dwi Ratna Dewi; Eko Putra Boediman
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8281

Abstract

In 2012, the Central Government of the Republic of Indonesia projected the West Java Strategic Industrial Zone called the Rebana Triangle with 3 points: Cirebon City, Subang Regency, and Majalengka Regency. Since then, a large wave of modern industrialization has entered this area and affected all aspects of community life, including the threat to the existence of local cultural identity. This research aims to explore the meanings of 3 cultural symbols produced by the Jatiwangi Art Factory (JAF), a community of artists based in the Jatiwangi District, Majalengka Regency. Stuart Hall's concept of Cultural Identity serves as the reference basis, and Roland Barthes' Semiotics is used as the research analysis method. The research subjects are JAF, and the research objects are the 3 cultural symbols created by JAF. Data collection was conducted through informal discussions, field observations, the internet, and literature studies from 2000 to 2023. The results of the research show that: the Rampak Genteng Festival is a process of forming strong cultural defenses in mental, geographical, and political spaces. Clay Music is a dominant process of forming defenses in mental space. Meanwhile, Terakota City is the formation of cultural identity defenses in geographical, political, social, and economic spaces.

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